Cancer Research UK

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(https://www.cancerresearchuk.org) 📸 Data Snapshot: May 16, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

15 Impact Weight: 15 / 100

100% Reputation

Diagnosis: Authority Gaps

Authority gaps are non-existent. The schema_json is robust, identifying the entity as an NGO with sameAs links to its Wikipedia profile and major social footprints. Experts and collaborators are named specifically (e.g., Hannah Fry, Dame Deborah James, Bobby Moore OBE), and the organization’s 120-year history is documented with specific founding dates (1902).

Evidence: Performance vs. Claims

There is no disconnect between marketing tone and demonstrated performance. Bold claims about survival rates are explicitly backed by longitudinal data (survival doubling from 1 in 4 to 2 in 4 since the 1970s). The site demonstrates its science-first positioning by mentioning its partnership with Goalhanger for a science podcast and Channel 4 for a documentary, showing external validation of its expertise.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@type": "Organization",
    "additionalType": "NGO",
    "@id": "https://www.cancerresearchuk.org",
    "name": "Cancer Research UK",
    "address": "2 Redman Place, London, E20 1JQ.",
    "telephone": "03001234452",
    "url": "https://www.cancerresearchuk.org/",
    "sameAs": [
        "https://en.wikipedia.org/wiki/Cancer_Research_UK",
        "https://www.youtube.com/cancerresearchuk",
        "https://en-gb.facebook.com/cancerresearchuk",
        "https://twitter.com/CR_UK",
        "https://www.instagram.com/cr_uk",
        "https://www.linkedin.com/company/cancer-research-uk",
        "https://www.cancerresearchuk.org/"
    ],
    "image": {
        "@type": "ImageObject",
        "url": "https://images.ctfassets.net/u7vsjnoopqo5/1I8t3n47c0VtmtYLqtUjNg/af53a4e82be7a86571289b90793bfd88/logo.svg"
    },
    "logo": {
        "@type": "ImageObject",
        "representativeOfPage": "True",
        "url": "https://images.ctfassets.net/u7vsjnoopqo5/4uDzgmkufKEz5N4ef7374L/6418128c52a524c1ffad4a815f68ecee/cruk-logo.svg"
    }
}

/about-us/

{
    "@context": "https://schema.org",
    "@type": "Organization",
    "additionalType": "NGO",
    "@id": "https://www.cancerresearchuk.org",
    "name": "Cancer Research UK",
    "address": "2 Redman Place, London, E20 1JQ.",
    "telephone": "03001234452",
    "url": "https://www.cancerresearchuk.org/",
    "sameAs": [
        "https://en.wikipedia.org/wiki/Cancer_Research_UK",
        "https://www.youtube.com/cancerresearchuk",
        "https://en-gb.facebook.com/cancerresearchuk",
        "https://twitter.com/CR_UK",
        "https://www.instagram.com/cr_uk",
        "https://www.linkedin.com/company/cancer-research-uk",
        "https://www.cancerresearchuk.org/"
    ],
    "image": {
        "@type": "ImageObject",
        "url": "https://images.ctfassets.net/u7vsjnoopqo5/1I8t3n47c0VtmtYLqtUjNg/af53a4e82be7a86571289b90793bfd88/logo.svg"
    },
    "logo": {
        "@type": "ImageObject",
        "representativeOfPage": "True",
        "url": "https://images.ctfassets.net/u7vsjnoopqo5/4uDzgmkufKEz5N4ef7374L/6418128c52a524c1ffad4a815f68ecee/cruk-logo.svg"
    }
}

/get-involved/

{
    "@context": "https://schema.org",
    "@type": "Organization",
    "additionalType": "NGO",
    "@id": "https://www.cancerresearchuk.org",
    "name": "Cancer Research UK",
    "address": "2 Redman Place, London, E20 1JQ.",
    "telephone": "03001234452",
    "url": "https://www.cancerresearchuk.org/",
    "sameAs": [
        "https://en.wikipedia.org/wiki/Cancer_Research_UK",
        "https://www.youtube.com/cancerresearchuk",
        "https://en-gb.facebook.com/cancerresearchuk",
        "https://twitter.com/CR_UK",
        "https://www.instagram.com/cr_uk",
        "https://www.linkedin.com/company/cancer-research-uk",
        "https://www.cancerresearchuk.org/"
    ],
    "image": {
        "@type": "ImageObject",
        "url": "https://images.ctfassets.net/u7vsjnoopqo5/1I8t3n47c0VtmtYLqtUjNg/af53a4e82be7a86571289b90793bfd88/logo.svg"
    },
    "logo": {
        "@type": "ImageObject",
        "representativeOfPage": "True",
        "url": "https://images.ctfassets.net/u7vsjnoopqo5/4uDzgmkufKEz5N4ef7374L/6418128c52a524c1ffad4a815f68ecee/cruk-logo.svg"
    }
}

/our-research/

{
    "@context": "https://schema.org",
    "@type": "Organization",
    "additionalType": "NGO",
    "@id": "https://www.cancerresearchuk.org",
    "name": "Cancer Research UK",
    "address": "2 Redman Place, London, E20 1JQ.",
    "telephone": "03001234452",
    "url": "https://www.cancerresearchuk.org/",
    "sameAs": [
        "https://en.wikipedia.org/wiki/Cancer_Research_UK",
        "https://www.youtube.com/cancerresearchuk",
        "https://en-gb.facebook.com/cancerresearchuk",
        "https://twitter.com/CR_UK",
        "https://www.instagram.com/cr_uk",
        "https://www.linkedin.com/company/cancer-research-uk",
        "https://www.cancerresearchuk.org/"
    ],
    "image": {
        "@type": "ImageObject",
        "url": "https://images.ctfassets.net/u7vsjnoopqo5/1I8t3n47c0VtmtYLqtUjNg/af53a4e82be7a86571289b90793bfd88/logo.svg"
    },
    "logo": {
        "@type": "ImageObject",
        "representativeOfPage": "True",
        "url": "https://images.ctfassets.net/u7vsjnoopqo5/4uDzgmkufKEz5N4ef7374L/6418128c52a524c1ffad4a815f68ecee/cruk-logo.svg"
    }
}

/about-cancer/

{
    "@context": "https://schema.org",
    "@type": "Organization",
    "additionalType": "NGO",
    "@id": "https://www.cancerresearchuk.org",
    "name": "Cancer Research UK",
    "address": "2 Redman Place, London, E20 1JQ.",
    "telephone": "03001234452",
    "url": "https://www.cancerresearchuk.org/",
    "sameAs": [
        "https://en.wikipedia.org/wiki/Cancer_Research_UK",
        "https://www.youtube.com/cancerresearchuk",
        "https://en-gb.facebook.com/cancerresearchuk",
        "https://twitter.com/CR_UK",
        "https://www.instagram.com/cr_uk",
        "https://www.linkedin.com/company/cancer-research-uk",
        "https://www.cancerresearchuk.org/"
    ],
    "image": {
        "@type": "ImageObject",
        "url": "https://images.ctfassets.net/u7vsjnoopqo5/1I8t3n47c0VtmtYLqtUjNg/af53a4e82be7a86571289b90793bfd88/logo.svg"
    },
    "logo": {
        "@type": "ImageObject",
        "representativeOfPage": "True",
        "url": "https://images.ctfassets.net/u7vsjnoopqo5/4uDzgmkufKEz5N4ef7374L/6418128c52a524c1ffad4a815f68ecee/cruk-logo.svg"
    }
}

/get-involved/donate/

{
    "@context": "https://schema.org",
    "@type": "Organization",
    "additionalType": "NGO",
    "@id": "https://www.cancerresearchuk.org",
    "name": "Cancer Research UK",
    "address": "2 Redman Place, London, E20 1JQ.",
    "telephone": "03001234452",
    "url": "https://www.cancerresearchuk.org/",
    "sameAs": [
        "https://en.wikipedia.org/wiki/Cancer_Research_UK",
        "https://www.youtube.com/cancerresearchuk",
        "https://en-gb.facebook.com/cancerresearchuk",
        "https://twitter.com/CR_UK",
        "https://www.instagram.com/cr_uk",
        "https://www.linkedin.com/company/cancer-research-uk",
        "https://www.cancerresearchuk.org/"
    ],
    "image": {
        "@type": "ImageObject",
        "url": "https://images.ctfassets.net/u7vsjnoopqo5/1I8t3n47c0VtmtYLqtUjNg/af53a4e82be7a86571289b90793bfd88/logo.svg"
    },
    "logo": {
        "@type": "ImageObject",
        "representativeOfPage": "True",
        "url": "https://images.ctfassets.net/u7vsjnoopqo5/4uDzgmkufKEz5N4ef7374L/6418128c52a524c1ffad4a815f68ecee/cruk-logo.svg"
    }
}

🛡️ Trust Signals — external proof links that back the declared identity

57Review mentions (all pages)

0External proof links (all pages)

Page	Reviews	Proof links
/ (home)	6	0
/about-us/	0	0
/get-involved/	2	0
/our-research/	0	0
/about-cancer/	49	0
/get-involved/donate/	0	0

Explore the other reputation pillars for Cancer Research UK

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Cancer Research UK, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Cancer Research UK: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://www.cancerresearchuk.org to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Cancer Research UK – Signal Evidence & AI Readability

Cancer Research UK