Trust & Proof: Global Lyme Alliance – Signal Evidence & AI Readability

Global Lyme Alliance

(https://gla.org) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
15 Impact Weight: 20 / 100
75% Reputation

The site avoids high-risk trust theatre flags like fake counters, but it displays a review_count of 1 without substantial third-party verification links on the primary page. Claims such as a vocal and committed community and world-class board are presented without immediate links to member lists or testimonials, though the reference to a 2026 Impact Report provides a path to proof. The trust_theatre_flag is false, suggesting the site isn’t aggressively manufacturing credibility.

The proof density is relatively high compared to typical small-scale charities, citing a specific 2026 Impact Report and 27 million in total awards. However, for every specific grant mentioned (Hygromycin A), there are multiple vague assertions about empowering the patient voice and creating a world free of Lyme. The count of specific evidence points exceeds 8 across the page data, mitigating the specificity absence penalty.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
1Review mentions (all pages)
2External proof links (all pages)
PageReviewsProof links
/ (home) 1 2
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage — no schema detected (entity gap)