GoFundMe
(https://gofundme.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant authority gap exists in the mention of a ‘Trust & Safety team’ that remains entirely anonymous without named leadership, professional credentials, or a dedicated Person schema. The schema_json provides solid Organization data with sameAs social links, but the breadcrumb list is technically incomplete (marked with ‘…’), indicating a minor technical credibility gap. There are no named experts or founders referenced in the structured data to ground the platform’s claims of being an ‘industry leader.’
The platform makes aggressive performance claims such as being the ‘#1 platform’ and the ‘most trusted’ without providing the data-backed context required for such superlatives. The marketing tone often relies on emotional appeals—using titles like ‘Save Ian’s Life’—to bypass the need for institutional performance metrics. While individual success stories are present, they are used as anecdotal evidence to support broad systemic claims.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/c/start/charity-fundraising/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.gofundme.com/c/start/charity-fundraising",
"url": "https://www.gofundme.com/c/start/charity-fundraising",
"name": "Start a charity fundraiser",
"isPartOf": {
"@id": "https://www.gofundme.com/c/#website"
},
"primaryImageOfPage": {
"@id": "https://www.gofundme.com/c/start/charity-fundraising#primaryimage"
},
"image": {
"@id": "https://www.gofundme.com/c/start/charity-fundraising#primaryimage"
},
"thumbnailUrl": "https://www.gofundme.com/c/wp-content/uploads/2026/04/img-start-charity-hero-mobile.png",
"datePublished": "2026-04-30T16:34:43+00:00",
"dateModified": "2026-05-14T23:31:36+00:00",
"description": "Start your charity fundraiser in minutes with GoFundMe. Support nonprofits and NGOs directly through easy crowdfunding. Make a difference today.",
"breadcrumb": {
"@id": "https://www.gofundme.com/c/start/charity-fundraising#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.gofundme.com/c/start/charity-fundraising"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.gofundme.com/c/start/charity-fundraising#primaryimage",
"url": "https://www.gofundme.com/c/wp-content/uploads/2026/04/img-start-charity-hero-mobile.png",
"contentUrl": "https://www.gofundme.com/c/wp-content/uploads/2026/04/img-start-charity-hero-mobile.png",
"width": 513,
"height": 284,
"caption": "Woman serving food at a charity event"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.gofundme.com/c/start/charity-fundraising#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.gofundme.com/c/"
},
{
"@type": "ListItem",
"position": 2,
"name": "GoFundMe Blog",
"item": "https://www.gofundme.com/c/blog/"
},
{
"@type": "ListItem",
"position": 3,
"name": "..."
}
]
},
{
"@type": "WebSite",
"@id": "https://www.gofundme.com/c/#website",
"url": "https://www.gofundme.com/c/",
"name": "GoFundMe",
"description": "",
"publisher": {
"@id": "https://www.gofundme.com/c/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.gofundme.com/c/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.gofundme.com/c/#organization",
"name": "GoFundMe",
"url": "https://www.gofundme.com/c/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.gofundme.com/c/#/schema/logo/image/",
"url": "https://www.gofundme.com/c/wp-content/uploads/2021/04/gofundme-logo.png",
"contentUrl": "https://www.gofundme.com/c/wp-content/uploads/2021/04/gofundme-logo.png",
"width": 1280,
"height": 384,
"caption": "GoFundMe"
},
"image": {
"@id": "https://www.gofundme.com/c/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/gofundme/",
"https://x.com/gofundme",
"https://www.instagram.com/gofundme/",
"https://www.linkedin.com/company-beta/1271240",
"https://www.youtube.com/user/gofundme"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How does the nonprofit receive the money I raise?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Funds raised through your nonprofit fundraiser are processed by GoFundMe’s payment partners, who send the money directly to the charity you selected—you don’t need to take any extra steps to transfer funds."
}
},
{
"@type": "Question",
"name": "What details should I include in a nonprofit fundraiser?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Add a note about why the charity matters to you and, if your fundraiser is tied to an event or moment, include the date so donors know the context."
}
},
{
"@type": "Question",
"name": "Can I raise my goal if the financial needs increase?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. You can raise (or lower) your charity fundraising goal at any time."
}
},
{
"@type": "Question",
"name": "I’m running a marathon—can I fundraise for a nonprofit with GoFundMe?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes! Many people use GoFundMe to raise money for a charity as part of an endurance race or event, even if that event doesn’t have its own nonprofit program."
}
},
{
"@type": "Question",
"name": "How much of the money I raise does the charity keep?",
"acceptedAnswer": {
"@type": "Answer",
"text": "There’s no platform fee to start a charity fundraiser. A small transaction fee (typically 2.2% + $0.30) is deducted per donation, and the charity receives the rest."
}
},
{
"@type": "Question",
"name": "Can I raise money on GoFundMe for a charity in memory of my loved one?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. You can fundraise for a charity you care about in memory of someone by selecting “Charity” when you set up your GoFundMe."
}
},
{
"@type": "Question",
"name": "Can I add friends and family as team members?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. After your nonprofit fundraiser is set up, you can add team members to help manage and promote it."
}
},
{
"@type": "Question",
"name": "I work for a nonprofit—can I start a GoFundMe for my charity?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely—starting a GoFundMe can be a valuable way to quickly crowdfund for a specific need your nonprofit has."
}
}
]
}
]
/c/how-it-works/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.gofundme.com/c/how-it-works",
"url": "https://www.gofundme.com/c/how-it-works",
"name": "How GoFundMe works",
"isPartOf": {
"@id": "https://www.gofundme.com/c/#website"
},
"datePublished": "2024-11-26T15:15:39+00:00",
"dateModified": "2026-02-09T23:52:26+00:00",
"description": "Learn how to create your fundraiser, share with family and friends, and set up bank transfers on GoFundMe.",
"breadcrumb": {
"@id": "https://www.gofundme.com/c/how-it-works#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.gofundme.com/c/how-it-works"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.gofundme.com/c/how-it-works#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.gofundme.com/c/"
},
{
"@type": "ListItem",
"position": 2,
"name": "How GoFundMe works"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.gofundme.com/c/#website",
"url": "https://www.gofundme.com/c/",
"name": "GoFundMe",
"description": "",
"publisher": {
"@id": "https://www.gofundme.com/c/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.gofundme.com/c/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.gofundme.com/c/#organization",
"name": "GoFundMe",
"url": "https://www.gofundme.com/c/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.gofundme.com/c/#/schema/logo/image/",
"url": "https://www.gofundme.com/c/wp-content/uploads/2021/04/gofundme-logo.png",
"contentUrl": "https://www.gofundme.com/c/wp-content/uploads/2021/04/gofundme-logo.png",
"width": 1280,
"height": 384,
"caption": "GoFundMe"
},
"image": {
"@id": "https://www.gofundme.com/c/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/gofundme/",
"https://x.com/gofundme",
"https://www.instagram.com/gofundme/",
"https://www.linkedin.com/company-beta/1271240",
"https://www.youtube.com/user/gofundme"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 78 | 1 |
| /s/ | 78 | 1 |
| /c/start/charity-fundraising/ | 4 | 1 |
| /c/how-it-works/ | 8 | 1 |
This page presents a snapshot of public data from GoFundMe, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to GoFundMe: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://gofundme.com to view the most current version of its content and see directly what this company is about and what it offers.