Fundación Maquita
(https://maquita.com.ec) 📸 Data Snapshot: May 25, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is anchored in the biographies of the founders, but there is a lack of structured Person schema or sameAs links to verify their digital footprint outside of the foundation’s own domain. Technically, there is a credibility gap caused by the missing H1 headings on the homepage and several sub-pages, which contradicts the ‘Referente de Economía Social’ (Referent of Social Economy) claim in the 2028 vision. The schema is basic (Organization/WebPage) and does not utilize more specific nonprofit properties.
The site makes bold claims about ‘globalizing solidarity’ and being a ‘leader in community development,’ yet provides only isolated examples, such as a single exchange trip with women from Napo. For an organization operating since 1985, the absence of a ‘Data’ or ‘Impact’ page with time-series graphs or historical success metrics creates a disconnect between the grandiosity of the ‘Hitos’ (Milestones) header and the available evidence. The marketing tone is heavy on emotion and light on performance benchmarks.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://maquita.com.ec/",
"url": "https://maquita.com.ec/",
"name": "Fundación Maquita - Por una sociedad de iguales",
"isPartOf": {
"@id": "https://maquita.com.ec/#website"
},
"about": {
"@id": "https://maquita.com.ec/#organization"
},
"datePublished": "2024-06-03T20:46:21+00:00",
"dateModified": "2025-11-19T20:20:14+00:00",
"description": "En Maquita nos unimos a las comunidades rurales en una misión valiente y transformadora para construir un futuro digno donde cada persona",
"breadcrumb": {
"@id": "https://maquita.com.ec/#breadcrumb"
},
"inLanguage": "es",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://maquita.com.ec/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://maquita.com.ec/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Portada"
}
]
},
{
"@type": "WebSite",
"@id": "https://maquita.com.ec/#website",
"url": "https://maquita.com.ec/",
"name": "Fundación Maquita",
"description": "Por una sociedad de iguales",
"publisher": {
"@id": "https://maquita.com.ec/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://maquita.com.ec/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "es"
},
{
"@type": "Organization",
"@id": "https://maquita.com.ec/#organization",
"name": "Fundación Maquita",
"url": "https://maquita.com.ec/",
"logo": {
"@type": "ImageObject",
"inLanguage": "es",
"@id": "https://maquita.com.ec/#/schema/logo/image/",
"url": "https://maquita.com.ec/wp-content/uploads/2024/06/Logo-Maquita.svg",
"contentUrl": "https://maquita.com.ec/wp-content/uploads/2024/06/Logo-Maquita.svg",
"width": "1024",
"height": "1024",
"caption": "Fundación Maquita"
},
"image": {
"@id": "https://maquita.com.ec/#/schema/logo/image/"
}
}
]
}
/dejando-huellas/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"AboutPage"
],
"@id": "https://maquita.com.ec/dejando-huellas/",
"url": "https://maquita.com.ec/dejando-huellas/",
"name": "Dejando huellas - Fundación Maquita",
"isPartOf": {
"@id": "https://maquita.com.ec/#website"
},
"datePublished": "2024-06-03T23:19:52+00:00",
"dateModified": "2024-12-13T21:50:44+00:00",
"description": "Dejando huellas: Trabajamos desde 1985 en Comercio Justo, Economía Social y Solidaria para lograr una sociedad de iguales.",
"breadcrumb": {
"@id": "https://maquita.com.ec/dejando-huellas/#breadcrumb"
},
"inLanguage": "es",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://maquita.com.ec/dejando-huellas/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://maquita.com.ec/dejando-huellas/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Portada",
"item": "https://maquita.com.ec/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Dejando huellas"
}
]
},
{
"@type": "WebSite",
"@id": "https://maquita.com.ec/#website",
"url": "https://maquita.com.ec/",
"name": "Fundación Maquita",
"description": "Por una sociedad de iguales",
"publisher": {
"@id": "https://maquita.com.ec/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://maquita.com.ec/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "es"
},
{
"@type": "Organization",
"@id": "https://maquita.com.ec/#organization",
"name": "Fundación Maquita",
"url": "https://maquita.com.ec/",
"logo": {
"@type": "ImageObject",
"inLanguage": "es",
"@id": "https://maquita.com.ec/#/schema/logo/image/",
"url": "https://maquita.com.ec/wp-content/uploads/2024/06/Logo-Maquita.svg",
"contentUrl": "https://maquita.com.ec/wp-content/uploads/2024/06/Logo-Maquita.svg",
"width": "1024",
"height": "1024",
"caption": "Fundación Maquita"
},
"image": {
"@id": "https://maquita.com.ec/#/schema/logo/image/"
}
}
]
}
/mas-que-solo-comercio/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://maquita.com.ec/mas-que-solo-comercio/",
"url": "https://maquita.com.ec/mas-que-solo-comercio/",
"name": "Más que solo comercio - Fundación Maquita",
"isPartOf": {
"@id": "https://maquita.com.ec/#website"
},
"datePublished": "2024-06-04T00:33:09+00:00",
"dateModified": "2025-11-20T18:01:39+00:00",
"description": "Más que comercio, desde nuestras raíces hasta cada rincón de Ecuador y más allá de nuestras fronteras, llevamos mensajes de cambio y justicia.",
"breadcrumb": {
"@id": "https://maquita.com.ec/mas-que-solo-comercio/#breadcrumb"
},
"inLanguage": "es",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://maquita.com.ec/mas-que-solo-comercio/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://maquita.com.ec/mas-que-solo-comercio/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Portada",
"item": "https://maquita.com.ec/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Más que solo comercio"
}
]
},
{
"@type": "WebSite",
"@id": "https://maquita.com.ec/#website",
"url": "https://maquita.com.ec/",
"name": "Fundación Maquita",
"description": "Por una sociedad de iguales",
"publisher": {
"@id": "https://maquita.com.ec/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://maquita.com.ec/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "es"
},
{
"@type": "Organization",
"@id": "https://maquita.com.ec/#organization",
"name": "Fundación Maquita",
"url": "https://maquita.com.ec/",
"logo": {
"@type": "ImageObject",
"inLanguage": "es",
"@id": "https://maquita.com.ec/#/schema/logo/image/",
"url": "https://maquita.com.ec/wp-content/uploads/2024/06/Logo-Maquita.svg",
"contentUrl": "https://maquita.com.ec/wp-content/uploads/2024/06/Logo-Maquita.svg",
"width": "1024",
"height": "1024",
"caption": "Fundación Maquita"
},
"image": {
"@id": "https://maquita.com.ec/#/schema/logo/image/"
}
}
]
}
/cambios-sostenibles/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://maquita.com.ec/cambios-sostenibles/",
"url": "https://maquita.com.ec/cambios-sostenibles/",
"name": "Cambios sostenibles - Fundación Maquita",
"isPartOf": {
"@id": "https://maquita.com.ec/#website"
},
"datePublished": "2024-06-06T16:27:37+00:00",
"dateModified": "2024-12-18T16:33:23+00:00",
"description": "Cambios sostenibles: Impulsamos iniciativas que unen comunidades, organizaciones y actores del sector de la economía social y solidaria.",
"breadcrumb": {
"@id": "https://maquita.com.ec/cambios-sostenibles/#breadcrumb"
},
"inLanguage": "es",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://maquita.com.ec/cambios-sostenibles/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://maquita.com.ec/cambios-sostenibles/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Portada",
"item": "https://maquita.com.ec/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Cambios sostenibles"
}
]
},
{
"@type": "WebSite",
"@id": "https://maquita.com.ec/#website",
"url": "https://maquita.com.ec/",
"name": "Fundación Maquita",
"description": "Por una sociedad de iguales",
"publisher": {
"@id": "https://maquita.com.ec/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://maquita.com.ec/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "es"
},
{
"@type": "Organization",
"@id": "https://maquita.com.ec/#organization",
"name": "Fundación Maquita",
"url": "https://maquita.com.ec/",
"logo": {
"@type": "ImageObject",
"inLanguage": "es",
"@id": "https://maquita.com.ec/#/schema/logo/image/",
"url": "https://maquita.com.ec/wp-content/uploads/2024/06/Logo-Maquita.svg",
"contentUrl": "https://maquita.com.ec/wp-content/uploads/2024/06/Logo-Maquita.svg",
"width": "1024",
"height": "1024",
"caption": "Fundación Maquita"
},
"image": {
"@id": "https://maquita.com.ec/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /dejando-huellas/ | 4 | 1 |
| /mas-que-solo-comercio/ | 4 | 1 |
| /cambios-sostenibles/ | 4 | 1 |
This page presents a snapshot of public data from Fundación Maquita, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Fundación Maquita: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://maquita.com.ec to view the most current version of its content and see directly what this company is about and what it offers.