Michael Phelps Foundation
(https://michaelphelps.com) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site displays a review_count of 2 on the homepage and 6 on the privacy policy without any verified third-party proof paths or links to external review platforms. While it makes bold performance claims regarding its reach (190,000+ participants), it fails to provide outbound links to independent audits, annual financial reports, or a Charity Navigator profile, creating a ‘trust us because of the name’ atmosphere.
The proof density is moderate; the site provides specific counts (190,000 participants, 35 countries) but lacks the verification layer expected of high-transparency nonprofits. The ratio of vague assertions like ‘help participants develop lifelong skills’ to verifiable proof points is roughly 3:1, leaning more on the founder’s reputation than on documented program efficacy.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /privacy-policy/ | 6 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://michaelphelpsfoundation.org/",
"url": "https://michaelphelpsfoundation.org/",
"name": "Home - Michael Phelps Foundation",
"isPartOf": {
"@id": "https://michaelphelpsfoundation.org/#website"
},
"about": {
"@id": "https://michaelphelpsfoundation.org/#organization"
},
"datePublished": "2025-05-09T17:43:03+00:00",
"dateModified": "2026-05-19T14:47:43+00:00",
"description": "Promoting water safety, healthy living, mental wellness, and the pursuit of dreams. Learn how the Michael Phelps Foundation helps improve the lives of children through the sport of swimming and beyond.",
"breadcrumb": {
"@id": "https://michaelphelpsfoundation.org/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://michaelphelpsfoundation.org/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://michaelphelpsfoundation.org/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://michaelphelpsfoundation.org/#website",
"url": "https://michaelphelpsfoundation.org/",
"name": "Michael Phelps Foundation",
"description": "",
"publisher": {
"@id": "https://michaelphelpsfoundation.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://michaelphelpsfoundation.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://michaelphelpsfoundation.org/#organization",
"name": "Michael Phelps Foundation",
"url": "https://michaelphelpsfoundation.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://michaelphelpsfoundation.org/#/schema/logo/image/",
"url": "https://michaelphelpsfoundation.org/wp-content/uploads/2025/04/michael-phelp-foundation-logo-full-color.png",
"contentUrl": "https://michaelphelpsfoundation.org/wp-content/uploads/2025/04/michael-phelp-foundation-logo-full-color.png",
"width": 835,
"height": 203,
"caption": "Michael Phelps Foundation"
},
"image": {
"@id": "https://michaelphelpsfoundation.org/#/schema/logo/image/"
}
}
]
}
/privacy-policy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://michaelphelpsfoundation.org/privacy-policy/",
"url": "https://michaelphelpsfoundation.org/privacy-policy/",
"name": "Privacy Policy - Michael Phelps Foundation",
"isPartOf": {
"@id": "https://michaelphelpsfoundation.org/#website"
},
"datePublished": "2025-04-30T22:11:26+00:00",
"dateModified": "2025-05-28T22:25:06+00:00",
"breadcrumb": {
"@id": "https://michaelphelpsfoundation.org/privacy-policy/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://michaelphelpsfoundation.org/privacy-policy/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://michaelphelpsfoundation.org/privacy-policy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://michaelphelpsfoundation.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Privacy Policy"
}
]
},
{
"@type": "WebSite",
"@id": "https://michaelphelpsfoundation.org/#website",
"url": "https://michaelphelpsfoundation.org/",
"name": "Michael Phelps Foundation",
"description": "",
"publisher": {
"@id": "https://michaelphelpsfoundation.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://michaelphelpsfoundation.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://michaelphelpsfoundation.org/#organization",
"name": "Michael Phelps Foundation",
"url": "https://michaelphelpsfoundation.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://michaelphelpsfoundation.org/#/schema/logo/image/",
"url": "https://michaelphelpsfoundation.org/wp-content/uploads/2025/04/michael-phelp-foundation-logo-full-color.png",
"contentUrl": "https://michaelphelpsfoundation.org/wp-content/uploads/2025/04/michael-phelp-foundation-logo-full-color.png",
"width": 835,
"height": 203,
"caption": "Michael Phelps Foundation"
},
"image": {
"@id": "https://michaelphelpsfoundation.org/#/schema/logo/image/"
}
}
]
}
This page presents a snapshot of public data from Michael Phelps Foundation, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Michael Phelps Foundation: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://michaelphelps.com to view the most current version of its content and see directly what this company is about and what it offers.