Identity & Authority: Oceana – Signal Evidence & AI Readability

Oceana

(https://oceana.org) 📸 Data Snapshot: May 25, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Authority is well-established through technical implementation and global footprint. The Organization schema is robust, including logo and sameAs social links, and the employment page lists senior leadership roles like Vice President, Global Development. A minor authority gap exists due to the lack of individual Person schema for key scientific experts in the provided metadata, though their work is referenced via expeditions.

The site avoids the standard NGO disconnect by providing a one-to-one ratio of performance claims to evidence. For every claim of a proven track record, the site cites a specific victory, such as Whale-Safe Gear Approved for California’s Coonstripe Shrimp Fishery or Canada’s Court of Appeal upholding federal authority on plastics. This forensic approach to victory reporting eliminates the marketing-to-reality gap.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://oceana.org/homepage/home/",
            "url": "https://oceana.org/homepage/home/",
            "name": "Oceana | Protecting the World's Oceans",
            "isPartOf": {
                "@id": "https://oceana.org/#website"
            },
            "about": {
                "@id": "https://oceana.org/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://oceana.org/homepage/home/#primaryimage"
            },
            "image": {
                "@id": "https://oceana.org/homepage/home/#primaryimage"
            },
            "thumbnailUrl": "https://oceana.org/wp-content/uploads/sites/18/fish_0.jpg",
            "datePublished": "2021-05-07T02:18:22+00:00",
            "dateModified": "2024-03-28T14:44:24+00:00",
            "description": "Working to protect and restore our oceans, Oceana is the largest international advocacy organization dedicated solely to ocean conservation. Learn more and get involved.",
            "breadcrumb": {
                "@id": "https://oceana.org/homepage/home/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://oceana.org/homepage/home/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://oceana.org/homepage/home/#primaryimage",
            "url": "https://oceana.org/wp-content/uploads/sites/18/fish_0.jpg",
            "contentUrl": "https://oceana.org/wp-content/uploads/sites/18/fish_0.jpg",
            "width": 1500,
            "height": 996
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://oceana.org/homepage/home/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://oceana.org/#website",
            "url": "https://oceana.org/",
            "name": "Oceana",
            "description": "We are Protecting the World's Oceans.",
            "publisher": {
                "@id": "https://oceana.org/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://oceana.org/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://oceana.org/#organization",
            "name": "Oceana",
            "url": "https://oceana.org/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://oceana.org/#/schema/logo/image/",
                "url": "https://oceana.org/wp-content/uploads/sites/18/2021/06/oceana-logo.jpg",
                "contentUrl": "https://oceana.org/wp-content/uploads/sites/18/2021/06/oceana-logo.jpg",
                "width": 500,
                "height": 500,
                "caption": "Oceana"
            },
            "image": {
                "@id": "https://oceana.org/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/oceana",
                "https://x.com/Oceana",
                "https://www.instagram.com/oceana/",
                "https://www.youtube.com/user/oceanaorg"
            ]
        }
    ]
}
/employment-opportunities/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://oceana.org/employment-opportunities/",
            "url": "https://oceana.org/employment-opportunities/",
            "name": "Employment Opportunities | Oceana",
            "isPartOf": {
                "@id": "https://oceana.org/#website"
            },
            "datePublished": "2021-08-17T07:02:52+00:00",
            "dateModified": "2025-10-16T17:58:07+00:00",
            "breadcrumb": {
                "@id": "https://oceana.org/employment-opportunities/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://oceana.org/employment-opportunities/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://oceana.org/employment-opportunities/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://oceana.org/homepage/home/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Employment Opportunities"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://oceana.org/#website",
            "url": "https://oceana.org/",
            "name": "Oceana",
            "description": "We are Protecting the World's Oceans.",
            "publisher": {
                "@id": "https://oceana.org/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://oceana.org/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://oceana.org/#organization",
            "name": "Oceana",
            "url": "https://oceana.org/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://oceana.org/#/schema/logo/image/",
                "url": "https://oceana.org/wp-content/uploads/sites/18/2021/06/oceana-logo.jpg",
                "contentUrl": "https://oceana.org/wp-content/uploads/sites/18/2021/06/oceana-logo.jpg",
                "width": 500,
                "height": 500,
                "caption": "Oceana"
            },
            "image": {
                "@id": "https://oceana.org/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/oceana",
                "https://x.com/Oceana",
                "https://www.instagram.com/oceana/",
                "https://www.youtube.com/user/oceanaorg"
            ]
        }
    ]
}
/about/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://oceana.org/about/",
                "url": "https://oceana.org/about/",
                "name": "What Does Oceana Do | Oceana",
                "isPartOf": {
                    "@id": "https://oceana.org/#website"
                },
                "datePublished": "2021-08-07T08:20:29+00:00",
                "dateModified": "2026-03-16T20:09:39+00:00",
                "description": "What does Oceana do? We campaign worldwide for policy change to restore and increase ocean biodiversity and abundance. Get to know our mission, history, and work.",
                "breadcrumb": {
                    "@id": "https://oceana.org/about/#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "[DEPTH_TRUNCATED]"
                        ]
                    }
                ]
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://oceana.org/about/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://oceana.org/homepage/home/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "What Does Oceana Do?"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://oceana.org/#website",
                "url": "https://oceana.org/",
                "name": "Oceana",
                "description": "We are Protecting the World's Oceans.",
                "publisher": {
                    "@id": "https://oceana.org/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "urlTemplate": "[DEPTH_TRUNCATED]"
                        },
                        "query-input": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "valueRequired": "[DEPTH_TRUNCATED]",
                            "valueName": "[DEPTH_TRUNCATED]"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://oceana.org/#organization",
                "name": "Oceana",
                "url": "https://oceana.org/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://oceana.org/#/schema/logo/image/",
                    "url": "https://oceana.org/wp-content/uploads/sites/18/2021/06/oceana-logo.jpg",
                    "contentUrl": "https://oceana.org/wp-content/uploads/sites/18/2021/06/oceana-logo.jpg",
                    "width": 500,
                    "height": 500,
                    "caption": "Oceana"
                },
                "image": {
                    "@id": "https://oceana.org/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.facebook.com/oceana",
                    "https://x.com/Oceana",
                    "https://www.instagram.com/oceana/",
                    "https://www.youtube.com/user/oceanaorg"
                ]
            }
        ],
        "_truncated": true,
        "_original_size": 13135
    },
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "name": "What Does Oceana Do?",
        "mainEntity": {
            "0": {
                "@type": "Question",
                "name": "<strong>What is Oceana?</strong> ",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"about-us-p\">Oceana is the largest international advocacy organization dedicated solely to ocean conservation.  Oceana is rebuilding abundant and biodiverse oceans by winning science-based policies in countries that control one-quarter of the world’s wild fish catch. </p>"
                }
            },
            "1": {
                "@type": "Question",
                "name": "<strong>Why was Oceana created?</strong>  ",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"about-us-p\">Oceana was founded in 2001 after research revealed that a very small fraction of environmental funding supported ocean conservation. Our founders created Oceana to focus exclusively on the oceans and to drive policy change where it is needed most. </p>"
                }
            },
            "2": {
                "@type": "Question",
                "name": "<strong>What is Oceana’s mission?</strong>  ",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"about-us-p\">Oceana’s mission is to protect and restore the world’s oceans. We work to rebuild abundant, biodiverse seas that support coastal communities and protect the climate. We can save the oceans and help feed the world. </p>"
                }
            },
            "3": {
                "@type": "Question",
                "name": "<strong>Where does Oceana work?</strong>   ",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"about-us-p\">Oceana operates globally, with <a href=\"https://oceana.org/oceana-international-offices/\" target=\"_blank\" rel=\"noreferrer noopener\">offices in North America, Central America, South America, Europe, and Asia</a>, campaigning in countries that control one-quarter of the world’s wild fish catch. We can — on a country-by-country basis — win policy victories that help protect and restore oceans worldwide. </p>"
                }
            },
            "4": {
                "@type": "Question",
                "name": "<strong>Is Oceana a nonprofit organization?</strong>          ",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p class=\"about-us-p\">Yes. Oceana is a registered 501(c)(3) nonprofit organization supported by individual donors, philanthropic foundations, and corporate partners who share our commitment to restoring ocean abundance. </p>"
                }
            },
            "_items_truncated": true
        },
        "_truncated": true,
        "_original_size": 13135
    }
]
/campaigns/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://oceana.org/campaigns/",
                "url": "https://oceana.org/campaigns/",
                "name": "Oceana Campaigns | Oceana",
                "isPartOf": {
                    "@id": "https://oceana.org/#website"
                },
                "datePublished": "2021-07-24T18:14:46+00:00",
                "dateModified": "2026-03-22T01:15:01+00:00",
                "description": "Oceana campaigns around the world for science-based policies to stop overfishing, save habitat, increase transparency, protect climate, increase biodiversity, and more.",
                "breadcrumb": {
                    "@id": "https://oceana.org/campaigns/#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "[DEPTH_TRUNCATED]"
                        ]
                    }
                ]
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://oceana.org/campaigns/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://oceana.org/homepage/home/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "OCEANA Campaigns"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://oceana.org/#website",
                "url": "https://oceana.org/",
                "name": "Oceana",
                "description": "We are Protecting the World's Oceans.",
                "publisher": {
                    "@id": "https://oceana.org/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "urlTemplate": "[DEPTH_TRUNCATED]"
                        },
                        "query-input": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "valueRequired": "[DEPTH_TRUNCATED]",
                            "valueName": "[DEPTH_TRUNCATED]"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://oceana.org/#organization",
                "name": "Oceana",
                "url": "https://oceana.org/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://oceana.org/#/schema/logo/image/",
                    "url": "https://oceana.org/wp-content/uploads/sites/18/2021/06/oceana-logo.jpg",
                    "contentUrl": "https://oceana.org/wp-content/uploads/sites/18/2021/06/oceana-logo.jpg",
                    "width": 500,
                    "height": 500,
                    "caption": "Oceana"
                },
                "image": {
                    "@id": "https://oceana.org/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.facebook.com/oceana",
                    "https://x.com/Oceana",
                    "https://www.instagram.com/oceana/",
                    "https://www.youtube.com/user/oceanaorg"
                ]
            }
        ],
        "_truncated": true,
        "_original_size": 10704
    },
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "name": "OCEANA Campaigns",
        "mainEntity": {
            "0": {
                "@type": "Question",
                "name": "<strong>What is Oceana?</strong> ",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Oceana is the largest international advocacy organization dedicated solely to ocean conservation.  Oceana is rebuilding abundant and biodiverse oceans by winning science-based policies in countries that control one-quarter of the world’s wild fish catch. </p>"
                }
            },
            "1": {
                "@type": "Question",
                "name": "<strong>What does Oceana do to protect the oceans?</strong> ",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Oceana pursues <a href=\"https://oceana.org/campaigns/\" target=\"_blank\" rel=\"noreferrer noopener\">targeted campaigns</a> that address the oceans’ biggest threats, including <a href=\"https://oceana.org/our-campaigns/responsible-fishing/\" target=\"_blank\" rel=\"noreferrer noopener\">overfishing</a>, <a href=\"https://oceana.org/our-campaigns/transparency/\" target=\"_blank\" rel=\"noreferrer noopener\">illegal fishing</a>, <a href=\"https://oceana.org/our-campaigns/protect-habitat/\" target=\"_blank\" rel=\"n"
                }
            },
            "2": {
                "@type": "Question",
                "name": "<strong>What are Oceana’s main campaign areas?</strong> ",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Oceana focuses on several core ocean conservation issues: </p><ul class=\"wp-block-list\"><li>Overfishing: Promoting responsible fisheries management and rebuilding depleted fish populations </li></ul><ul class=\"wp-block-list\"><li>Protecting critical habitat: Safeguarding coral reefs, seamounts, mangroves, and other essential marine ecosystems </li></ul><ul class=\"wp-block-list\"><li>Climate and Energy: Stopping the expansion of new offshore oil and gas drilling and protecting the oceans fr"
                }
            },
            "3": {
                "@type": "Question",
                "name": "<strong>Where does Oceana work?</strong> ",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Oceana operates globally, with <a href=\"https://oceana.org/oceana-international-offices/\" target=\"_blank\" rel=\"noreferrer noopener\">offices in North America, Central America, South America, Europe, Asia</a>, and Africa, campaigning in countries that control one-quarter of the world’s wild fish catch. We can — on a country-by-country basis — win policy victories that help protect and restore oceans worldwide. </p>"
                }
            },
            "4": {
                "@type": "Question",
                "name": "<strong>How is Oceana different from other environmental organizations?</strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Oceana focuses exclusively on ocean conservation and policy change. Unlike groups centered on land conservation or direct wildlife rescue, Oceana aims for large-scale impact by changing laws and policies that govern how the oceans are used and protected. Policy change enables large-scale, long-term impact by addressing the root causes of ocean decline. With the right safeguards in place, we can protect ocean ecosystems, marine life, and those who depend on healthy oceans. </p>"
                }
            },
            "_items_truncated": true
        },
        "_truncated": true,
        "_original_size": 10704
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
17Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 5 3
/employment-opportunities/ 6 3
/about/ 3 3
/campaigns/ 3 3