Semantic Coherence: PETA (People for the Ethical Treatment of Animals) – Signal Evidence & AI Readability

[H1] People For The Ethical Treatment of Animals

Victory! This Cruel Lab Is Closing—And More Than 70 Survivors Are Free

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Victory! This Cruel Lab Is Closing—And More Than 70 Survivors Are Free

A PETA investigation helped pave the way for the closure of this notorious laboratory and the release of more than 70 long-suffering animals.

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She Traded Her Comfort and Security for Theirs

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She Traded Her Comfort and Security for Theirs

Simone Eisenbeiss withstands explosions, drone attacks, and seemingly impossible odds—all to save animals trapped in Ukraine.

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The PETA Podcast: PETA White Paper Exposes “Cage-Free” Hell

[IMG: the peta podcast logo alongside a weak hen exploited for eggs]

The PETA Podcast: PETA White Paper Exposes “Cage-Free” Hell

PETA’s Associate Director of Vegan Campaigns, talks to Emil about the cruelty behind the phrase, “cage-free eggs” and why consumers should be wary when they see it in stores.

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SAVE THEIR SKIN

Save an Animal’s Skin—Your Gift Will Be TRIPLED
You can help stop the deadly skins trade! Give now and your gift will be MATCHED to have triple the impact to protect dogs, rabbits, cows, and other animals from being bashed, killed, and skinned.
SAVE THEIR SKIN

peta2 is here—helping young people help animals!

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peta2 is here—helping young people help animals!

BREAKING: Experimenters Withhold Pain Relief ON PURPOSE at UMass Chan

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BREAKING: Experimenters Withhold Pain Relief ON PURPOSE at UMass Chan

PETA uncovers a UMass Chan experimenter who breeds animals to develop brain disease, then carries out months of invasive spinal and brain procedures without pain management.

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MUST-SEE: These Designer Accessories Have a Horrifying Secret

[IMG: Georgia Meacham haunted by foxes]

MUST-SEE: These Designer Accessories Have a Horrifying Secret

Handbags and accessories morph into the animals they came from in a visually striking new video that’s sparking double takes.

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Artistic Rendering

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Derby Week Horror: Churchill Downs Apparently Hid a Young Horse’s Death

Derby Week Horror: Churchill Downs Apparently Hid a Young Horse’s Death

Watch PETA’s exclusive video—and see why we demand full, fast disclosure of every serious injury and death.

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Victory! Spine-Crushing Experiments on Rabbits Exposed by PETA Have Stopped

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Victory! Spine-Crushing Experiments on Rabbits Exposed by PETA Have Stopped

PETA first exposed the gruesome experiments, bankrolled with your tax dollars, at the Karolinska Institute. Now they’re no more. Save more animals by supporting the CARGO Act!

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Your 2026 Vegan Guide isWaiting for You

Your 2026 Vegan Guide isWaiting for You

Claim Now

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[H2] PETA IN ACTION

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Bite This: Giant ‘Tick’ Hands Out Free Vegan Cookbooks
With a surge in alpha-gal syndrome cases—a severe tick-borne allergy to meat and dairy—a giant “Lone Star Tick” crawled through Long Island to give away free copies of PETA’s Lone Star Tick Cookbook. Every one of its delicious vegan dishes is tick bite allergy-proof.

Price War! Commando Chicks Give Away Gallons of Free Gas and Vegan Chicken
With gas prices sky-high, PETA’s Commando Chicks came to the rescue of birds and budgets. Dressed in feathered fatigues, the radiant regiment reported for duty in Detroit to get passersby pumped about plant-powered eating by handing out delicious vegan chicken and 200 gallons of free gasoline.

Met Gala Mayhem! Bloody ‘Bird’ Upstages Celebs
As A‑listers offered first glimpses of their Met Gala looks, a PETA supporter burst onto the scene and shed her coat, revealing a striking pair of faux feathered wings and ‘bloody’ body paint. With “Feathers: A Look That Kills” written across her chest, this advocate gave the stars and throngs of paparazzi an up-close look at the plight of birds who are plucked repeatedly or simply killed for their feathers.

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Fortune Favors the Dogs, and Now it’s Lucky’s Turn
Lucky arrived at PETA severely matted with a fishing line wrapped around his leg. After we groomed him and provided medical care, we found him a permanent home where he’ll spend his golden years with a new dog friend.

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Unpaid TSA Workers Receive Free Vegan Groceries From PETA
As major U.S. airports seek donations of essentials for Transportation Security Administration (TSA) workers missing paychecks during the partial government shutdown, PETA supporters delivered suitcases packed with delicious and non-perishable vegan food and other supplies to TSA agents in airports across the U.S.

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Chained Pink ‘Elephants,’ Demand End to Rides
After the death of Chanchal, an elephant used for rides and painted pink for a commercial shoot, PETA India supporters made a statement with pink masks and chains, urging everyone to choose only animal-free transportation.

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PETA Celebrates Historic DC Landmark Reopening
As Washington celebrated Ben’s Chili Bowl’s grand reopening in DC, PETA was on the scene to honor the civil rights landmark’s commitment to offering multiple vegan options—including vegan chili, hot dogs, and burgers.

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Don’t Buy the Lie: Sheep Always Suffer for Wool
Bloodied “sheep” caused a stir outside H&M after PETA Asia’s latest investigation exposed the violence behind its wool supplier. Sheep are restrained, cut into, and left bleeding on the shearing floor so their fleece can be sold. Tell H&M to stop cashing in on their suffering.

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Runners Dazzled as PETA Spotlighted Decades of Marine Mammal Deaths
Runners in SeaWorld’s Seven Seas Food Festival 5K were greeted with a haunting message as PETA supporters set up giant illuminated signs alerting them to the more than 40 orcas and more than 500 other dolphins and whales who have died so far at SeaWorld parks.

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Cod or Cat?
That’s the food for thought an animal defender dished out in the city of Whitby, recently named the UK’s fish-and-chips capital. On the menu was “freshly caught Siamese & chips” at a bargain price. The provocative display highlighted that cats and fish are the same in all the ways that matter.

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Dolphins Don’t Volunteer for This: What Really Happens at SeaWorld and Other ‘Abusement’ Parks

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Dolphins Don’t Volunteer for This: What Really Happens at SeaWorld and Other ‘Abusement’ Parks

Behind the booming music, bright lights, and silly stunts, there’s a world of misery for dolphins imprisoned in marine parks. Here’s how YOU can help them.

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The Case for Animal Rights

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The Case for Animal Rights

Men, Sharpen Your Sword: Our New Ads Bring Big Energy

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Men, Sharpen Your Sword: Our New Ads Bring Big Energy

Whether they’re thrusting with confidence or delivering knockout blows, every man is trying to prove he’s the hardest hitter in the room.

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NIH Honors PETA Scientists for Moving Antibodies Beyond Animals

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NIH Honors PETA Scientists for Moving Antibodies Beyond Animals

Antibody production in animals is an eyesore for science, and PETA scientists are winning awards for championing animal-free solutions!

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PETA Latino Did THIS to Save More Than a Dozen Bulls in Yucatan, Mexico

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PETA Latino Did THIS to Save More Than a Dozen Bulls in Yucatan, Mexico

Learn about the latest major victory in PETA Latino’s powerful movement to end bullfighting in Mexico.

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[H2] Urgent Alerts
Change the World for Animals—Take Action Now

Urge SoCal Moms and LosAngelesMommyy to STOP Supporting SeaWorld’s Abuse

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Urge SoCal Moms and LosAngelesMommyy to STOP Supporting SeaWorld’s Abuse

Urge SoCal Moms and LosAngelesMommyy to rethink promoting SeaWorld.

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Pigeon Massacre at Florida Condo Complex—Speak Up!

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Pigeon Massacre at Florida Condo Complex—Speak Up!

Contact the HOA asking them to immediately stop this barbaric initiative, in to instead implement humane deterrents which are tried and true!

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Help Animals in Laboratories, Urge Taiwan to Adopt New Regulation

Help Animals in Laboratories, Urge Taiwan to Adopt New Regulation

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Experimenters Burned Rats, Injected Dogs in Cruel Military-Funded Laboratories Abroad

Experimenters Burned Rats, Injected Dogs in Cruel Military-Funded Laboratories Abroad

Urge Secretary of War Pete Hegseth to cut waste, fraud, and abuse by banning the Pentagon from funding foreign experiments on animals.

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Tell Crumbl to Add Compassion to the Menu by Offering Vegan Cookies

Tell Crumbl to Add Compassion to the Menu by Offering Vegan Cookies

Urge Crumbl to add vegan cookies to its menu.

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Bojangles, Chick-fil-A, Dave’s Hot Chicken, and Wingstop Need Vegan Chicken On The Menu!

Bojangles, Chick-fil-A, Dave’s Hot Chicken, and Wingstop Need Vegan Chicken On The Menu!

Urge Bojangles, Chick-fil-A, Dave’s Hot Chicken, and Wingstop to step up and offer delicious vegan chicken!

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More Action Alerts

Every animal is someone, who will you be?
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[H2] WHAT PETA STANDS FOR

[H3] People

I am you, only different

Human beings create temporary and arbitrary boundaries to exclude beings who aren’t like them. Human beings have justified wars, slavery, sexual violence, and military conquests through the mistaken belief that those who are “different” do not experience suffering and are not worthy of moral consideration.

[H3] Ethical

Do unto others as you would have them do unto you.

We are taught the Golden Rule as young children, and all major religions teach principles of nonviolence and kindness. The Rev. Dr. Martin Luther King Jr. said, “Injustice anywhere is a threat to justice everywhere.” Ethical treatment—the Golden Rule—must be extended to all living beings: reptiles, mammals, fish, insects, birds, amphibians, and crustaceans.

[H3] Treatment

Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way.

All beings desire freedom to live a natural life, according to their inherent desires and instincts. While the lives of all beings necessarily involve some amount of suffering, human beings must stop deliberately inflicting suffering on all beings for our own selfish desires. We lose nothing in replacing a cheeseburger with a veggie burger or a leather purse with a fabric one. But beings we exploit lose their lives just for our fleeting fancy.

[H3] Animals

We are all animals.

We believe all beings deserve liberty and respect not because they share the characteristics we admire in ourselves but because they are living beings. We share the same evolutionary origins, we inhabit the same Earth, and we are ruled by the same laws of nature. We are all the same.

© Jo-Anne McArthur / We Animals
Learn More about what PETA stands for

Create A Morning Routine That Helps Animals
Search PETA’s Cruelty-Free List

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The Price Is Right … for Animals! Bid Now to Score Legendary Bob Barker Memorabilia

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The Price Is Right … for Animals! Bid Now to Score Legendary Bob Barker Memorabilia

Own a piece of pop culture history while supporting the spay/neuter movement Bob Barker championed for decades.

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How to Wear Vegan

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[H1] Work at PETA or the PETA Foundation

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PETA and the PETA Foundation are looking for smart, compassionate, hardworking people to join our teams, and you might be a great match! The positions require a variety of skills and backgrounds—from research to corporate outreach, from finance to fieldwork, from campaigning to operations, from law to video editing, and from media to publications. Take a look at our open positions and see if you have what it takes to help us protect animals and help them win respect. If you don’t see anything that fits right now, check back later—new positions often become available.
You’ve probably heard of PETA, since it’s the largest animal rights organization in the world—but you might not know about the PETA Foundation. It’s the organization that helps PETA operate. Departments like IT, Development, and Interactive Media are all part of the PETA Foundation. PETA and the PETA Foundation are two separate entities that work very closely together, and one couldn’t exist without the other.
If you’re curious to see what life is really like here at PETA, check us out on Instagram, LinkedIn, and X.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind

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[H1] Join PETA’s Action Team to Help Animals

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All social justice movements focus on speaking out for the rights of those whose voices need to be heard. History shows us that real change happens only when people stand up against injustice, which is why PETA will never stop advocating for total animal liberation!
PETA’s Action Team helps people advocate for animals. Whether you’re a seasoned activist or just getting started, we’re here to support you in your activism. Here are a few of the ways we’ll help you once you sign up:
We’ll offer you a free activist starter kit (pictured below).
We’ll offer you free leaflets, posters, stickers, and other materials about animal rights issues.
You’ll receive a regular e-newsletter with updates on our campaigns and victories and learn how to take strategic action in your community for animal issues that you care about.
We’ll e-mail you invitations to join PETA protests and events taking place in your area.
You’ll be able to connect with PETA staff who can guide you on making a huge impact for animals through your activism.
You’ll be able to network with other activists by joining the PETA Action Team Facebook group.
On occasion, you’ll get the opportunity to help with urgent animal welfare cases in your area.
And that’s just the beginning!
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Please take a moment to fill out the form below to join PETA’s Action Team. Your involvement is crucial for animals, and they need your voice. With your help, we can win more victories for animals.
All fields in bold are mandatory.
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[H1] Report Cruelty to Animals

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Are you reporting that an animal is in imminent danger? Do you know specifically where to find this animal, and is the abuse or danger taking place right now? If so, please call your local police department. If the police are unresponsive, please call PETA immediately at 757-622-7382.
Are you reporting about an animal that is in a laboratory? If so, please use this form.
Are you reporting about an animal on a film or television set? If so, please use this form.
For all other reports of cruelty to animals, click “Yes” below. Your e-mail message will be routed to the appropriate PETA department immediately. Please fill out the form completely.
If you are not reporting a case of cruelty to animals, please click the “No” button below, read through the options, and fill out the form to contact PETA.
Your cooperation saves PETA time and resources. Thank you.
Are you reporting a case of cruelty to animals in which the animal is not in imminent danger?
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If you have seen a website that depicts animal abuse, you can learn about actions that you can take or report the site to PETA by filling out this form.

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[H1] Contact PETA

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To contact PETA, please choose the most appropriate option below, and if necessary we’ll get back to you as soon as possible.
If an animal is in imminent danger, please contact your local police department immediately. If your local police department is unresponsive, call PETA immediately—day or night—at 757-622-7382, option 2. Or you may contact PETA by filling out our Report Cruelty to Animals form.
Report Cruelty to Animals in Film and TV
Report Cruelty to Animals in Laboratories
Report Other Cruelty to Animals
Contact PETA’s Media Department
GET ASSISTANCE WITH A SCHOOL PROJECT
E-Mail PETA
If you need more contact options, please view our full list.

Urge SoCal Moms and LosAngelesMommyy to STOP Supporting SeaWorld’s Abuse

[IMG: Dolphin lolling on the water]

Urge SoCal Moms and LosAngelesMommyy to STOP Supporting SeaWorld’s Abuse

Urge SoCal Moms and LosAngelesMommyy to rethink promoting SeaWorld.

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Act Now! 151 Nights of Fireworks Terrifying Domestic and Wild Animals in Niagara Falls

Act Now! 151 Nights of Fireworks Terrifying Domestic and Wild Animals in Niagara Falls

Urge Canada’s Niagara Falls Tourism to drop this traumatizing bombardment and switch to a cutting-edge, visually dazzling laser or drone show.

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Pigeon Massacre at Florida Condo Complex—Speak Up!

[IMG: A pigeon]

Pigeon Massacre at Florida Condo Complex—Speak Up!

Contact the HOA asking them to immediately stop this barbaric initiative, in to instead implement humane deterrents which are tried and true!

Take Action

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Experimenters Burned Rats, Injected Dogs in Cruel Military-Funded Laboratories Abroad

Experimenters Burned Rats, Injected Dogs in Cruel Military-Funded Laboratories Abroad

Urge Secretary of War Pete Hegseth to cut waste, fraud, and abuse by banning the Pentagon from funding foreign experiments on animals.

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Help Animals in Laboratories, Urge Taiwan to Adopt New Regulation

Help Animals in Laboratories, Urge Taiwan to Adopt New Regulation

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Learn More

Suffering animals can’t wait. Download our iPhone app now.
Learn More

Tell Crumbl to Add Compassion to the Menu by Offering Vegan Cookies

Tell Crumbl to Add Compassion to the Menu by Offering Vegan Cookies

Urge Crumbl to add vegan cookies to its menu.

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Bojangles, Chick-fil-A, Dave’s Hot Chicken, and Wingstop Need Vegan Chicken On The Menu!

Bojangles, Chick-fil-A, Dave’s Hot Chicken, and Wingstop Need Vegan Chicken On The Menu!

Urge Bojangles, Chick-fil-A, Dave’s Hot Chicken, and Wingstop to step up and offer delicious vegan chicken!

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Update: Wild Turtles in TX Face an Agonizing Death—Speak Up!

Victory
Update: Wild Turtles in TX Face an Agonizing Death—Speak Up!

Ask the complex to act immediately so that these animals don’t continue to suffer!

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H&M Shoppers: You Need to See What Happens to Sheep for Wool

[IMG: Sheep with ear wound]

H&M Shoppers: You Need to See What Happens to Sheep for Wool

“Responsible” NATIVA wool buyers like H&M would never show you this footage. But PETA will.

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April 27, 2026
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Cows Killed for Carry-Ons: Urge These Luggage Brands to End the Use of Leather

Cows Killed for Carry-Ons: Urge These Luggage Brands to End the Use of Leather

Demand that these companies stop selling leather.

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Join PETA’s Text List for Animals
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Congress Moves to Shut the Door on Lab-Bound Monkey Imports

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Congress Moves to Shut the Door on Lab-Bound Monkey Imports

The bill will finally stop the intense suffering monkeys have endured for generations at the hands of U.S. experimenters and importers. Take action to help!

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Drugs, Near Drowning, and Electric Shocks in ‘Child Abuse’ Experiments

Update
Drugs, Near Drowning, and Electric Shocks in ‘Child Abuse’ Experiments

A University of Delaware experimenter torments pregnant and baby rats—with the support of taxpayer money. Time to get her off the grant gravy train.

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© Freeimages.com/VictorMaltby

Sensitive adult rats and pups imprisoned in Roth's lab were destined to be tormented in her experiments.

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Update: Urge TransLink to Ditch Dangerous Netting That’s Trapping Birds!

[IMG: A pigeon]

Update: Urge TransLink to Ditch Dangerous Netting That’s Trapping Birds!

Urge TransLink’s Board of Directors to take swift action to free any currently trapped birds, and to remove the netting permanently to prevent future tragedy.

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Tell Steiff, Creator of the First Teddy Bear, to Ban Mohair

Tell Steiff, Creator of the First Teddy Bear, to Ban Mohair

Urge Steiff to ban mohair!

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Urge the Mangum Rattlesnake Derby to Prohibit Exhibitor Who Sews Live Snakes’ Mouths Shut

Urge the Mangum Rattlesnake Derby to Prohibit Exhibitor Who Sews Live Snakes’ Mouths Shut

Urge organizers of the Mangum Rattlesnake Derby to prohibit any exhibitor who sews live snakes’ mouths shut from exhibiting at the event.

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join now

[IMG: PETA Screens Footage of Taxpayer-Funded NIH ‘Monkey Fright’ Experiments]

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