Based on 261 businesses audited.
Charities, Nonprofits & NGOs Reputation: Plain English Campaign (plainenglish.co.uk)
Plain English Campaign is a rare example of a site that practices what it preaches; the language is direct, the pricing is transparent, and the history is well-documented. The only significant ‘bullshit’ detected is technical neglect, specifically the placeholder heading titles and missing schema that fail to reflect their self-proclaimed expertise in communication standards. It is a highly substantive site hindered by an aging and technically sloppy web container.
Charities, Nonprofits & NGOs Reputation: Plain English Campaign (plainenglish.co.uk)
The site strongly aligns with the Charities, Nonprofits & NGOs category, specifically as a campaigning and advocacy group. The content focuses on historical activism (shredding documents in Parliament Square) and public service missions, though it operates with a social enterprise model through its editing and training services.
“The score of 78 is primarily driven by the Identity and Authority pillar (10 points) due to the complete lack of structured data and the technical failure of the heading hierarchy on the homepage. The other pillars scored exceptionally low (minimal BS) because the site provides specific pricing, named historical evidence, and avoids industry-standard jargon. The Information Density score reflects a minor penalty for the 'world leaders' hyperbole.”