American Red Cross
(https://www.redcross.org) 📸 Data Snapshot: May 16, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is technically and historically substantiated. The structured data identifies the founding date of 1881 and provides a physical headquarters address in New Jersey. The technical implementation is robust, with specialized schema for Training Services and the inclusion of named beneficiaries/staff in the news section, such as the story regarding Patrick Cheah.
Marketing assertions are coupled with logistical proof. The claim that the Red Cross responds to 60,000 disasters annually is supported by the massive list of regional headquarters and the specific Hurricane and Tropical Storm 2024 Supporters section. There is no disconnect between the scale of the brand and the scale of the information provided.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/take-a-class/cpr/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Red Cross Training & Certification, and Store",
"url": "https://www.redcross.org/take-a-class",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.redcross.org/take-a-class/search?q={search_term}",
"query-input": "required name=search_term"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "American Red Cross Training Services",
"url": "https://www.redcross.org/take-a-class",
"logo": "https://www.redcross.org/on/demandware.static/Sites-RedCross-Site/-/default/images/header-footer/ARC-header-logo.png",
"foundingDate": "1881",
"address": {
"@type": "PostalAddress",
"streetAddress": "209 Fairfield Rd",
"addressRegion": "NJ",
"postalCode": "07004",
"addressCountry": "USA"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /find-your-local-chapter.html | 0 | 2 |
| /donate/donation.html | 0 | 1 |
| /take-a-class/cpr/ | 32 | 1 |
| /donations/companies-and-foundations/giving-opportunities-and-corporate-supporters.html | 0 | 2 |
| /get-help/how-to-prepare-for-emergencies/mobile-apps.html | 0 | 2 |
This page presents a snapshot of public data from American Red Cross, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to American Red Cross: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.redcross.org to view the most current version of its content and see directly what this company is about and what it offers.