Service Employees International Union (SEIU)
(https://seiu.org) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
There are no significant authority gaps as the leadership team, including President April Verrett and Secretary-Treasurer Rocío Sáenz, are named with direct links to biographies and photos. The structured data includes a comprehensive Organization schema with sameAs links to multiple social platforms, verifying the brand’s digital footprint. Technical credibility is high, with a clean heading hierarchy and functional directory of department phone numbers. The site successfully connects named experts to the organization’s historical authority.
The site demonstrates a low disconnect between its marketing tone and demonstrated results. Bold assertions such as set a new benchmark nationwide are immediately followed by specific wage figures like $15.65 minimum wage and 4 weeks of vacation. Unlike many nonprofits that rely on emotional appeals, SEIU uses economic wins as its primary performance indicator. The Member Stories section provides specific names and occupations (Jordan Sillito, Paraeducator), grounding claims in individual and collective reality.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.seiu.org/",
"url": "https://www.seiu.org/",
"name": "SEIU Homepage - Service Employees International Union (SEIU) – Fighting for Unions for All so every worker can bargain for a better life.",
"isPartOf": {
"@id": "https://www.seiu.org/#website"
},
"about": {
"@id": "https://www.seiu.org/#organization"
},
"datePublished": "2025-12-10T12:05:14+00:00",
"dateModified": "2026-02-02T18:33:09+00:00",
"description": "We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector and property services who believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected—no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come.",
"breadcrumb": {
"@id": "https://www.seiu.org/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.seiu.org/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.seiu.org/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.seiu.org/#website",
"url": "https://www.seiu.org/",
"name": "Service Employees International Union",
"description": "Fighting for Unions for All so every worker can bargain for a better life.",
"publisher": {
"@id": "https://www.seiu.org/#organization"
},
"alternateName": "SEIU",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.seiu.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.seiu.org/#organization",
"name": "Service Employees International Union",
"alternateName": "SEIU",
"url": "https://www.seiu.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.seiu.org/#/schema/logo/image/",
"url": "https://www.seiu.org/wp-content/uploads/2026/04/SEIU-logo.png",
"contentUrl": "https://www.seiu.org/wp-content/uploads/2026/04/SEIU-logo.png",
"width": 1200,
"height": 675,
"caption": "Service Employees International Union"
},
"image": {
"@id": "https://www.seiu.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/seiu",
"https://x.com/seiu",
"https://www.youtube.com/user/SEIU/videos",
"https://www.instagram.com/seiu_org/",
"https://www.tiktok.com/@seiu_org",
"https://www.threads.net/@seiu_org"
]
}
]
}
/members/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.seiu.org/members/",
"url": "https://www.seiu.org/members/",
"name": "SEIU Members - Service Employees International Union (SEIU) – Fighting for Unions for All so every worker can bargain for a better life.",
"isPartOf": {
"@id": "https://www.seiu.org/#website"
},
"datePublished": "2025-12-18T16:42:05+00:00",
"dateModified": "2026-02-02T18:30:05+00:00",
"description": "We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector and property services who believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected—no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come.",
"breadcrumb": {
"@id": "https://www.seiu.org/members/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.seiu.org/members/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.seiu.org/members/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.seiu.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Members"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.seiu.org/#website",
"url": "https://www.seiu.org/",
"name": "Service Employees International Union",
"description": "Fighting for Unions for All so every worker can bargain for a better life.",
"publisher": {
"@id": "https://www.seiu.org/#organization"
},
"alternateName": "SEIU",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.seiu.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.seiu.org/#organization",
"name": "Service Employees International Union",
"alternateName": "SEIU",
"url": "https://www.seiu.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.seiu.org/#/schema/logo/image/",
"url": "https://www.seiu.org/wp-content/uploads/2026/04/SEIU-logo.png",
"contentUrl": "https://www.seiu.org/wp-content/uploads/2026/04/SEIU-logo.png",
"width": 1200,
"height": 675,
"caption": "Service Employees International Union"
},
"image": {
"@id": "https://www.seiu.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/seiu",
"https://x.com/seiu",
"https://www.youtube.com/user/SEIU/videos",
"https://www.instagram.com/seiu_org/",
"https://www.tiktok.com/@seiu_org",
"https://www.threads.net/@seiu_org"
]
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.seiu.org/about/",
"url": "https://www.seiu.org/about/",
"name": "About - Service Employees International Union (SEIU) – Fighting for Unions for All so every worker can bargain for a better life.",
"isPartOf": {
"@id": "https://www.seiu.org/#website"
},
"primaryImageOfPage": {
"@id": "https://www.seiu.org/about/#primaryimage"
},
"image": {
"@id": "https://www.seiu.org/about/#primaryimage"
},
"thumbnailUrl": "https://www.seiu.org/wp-content/uploads/2026/01/aboutpage_background.jpg",
"datePublished": "2025-12-18T15:04:01+00:00",
"dateModified": "2026-02-02T18:32:11+00:00",
"description": "We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector and property services who believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected—no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come.",
"breadcrumb": {
"@id": "https://www.seiu.org/about/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.seiu.org/about/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.seiu.org/about/#primaryimage",
"url": "https://www.seiu.org/wp-content/uploads/2026/01/aboutpage_background.jpg",
"contentUrl": "https://www.seiu.org/wp-content/uploads/2026/01/aboutpage_background.jpg",
"width": 1440,
"height": 822,
"caption": "four members wearing purple shirts at the rally"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.seiu.org/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.seiu.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.seiu.org/#website",
"url": "https://www.seiu.org/",
"name": "Service Employees International Union",
"description": "Fighting for Unions for All so every worker can bargain for a better life.",
"publisher": {
"@id": "https://www.seiu.org/#organization"
},
"alternateName": "SEIU",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.seiu.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.seiu.org/#organization",
"name": "Service Employees International Union",
"alternateName": "SEIU",
"url": "https://www.seiu.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.seiu.org/#/schema/logo/image/",
"url": "https://www.seiu.org/wp-content/uploads/2026/04/SEIU-logo.png",
"contentUrl": "https://www.seiu.org/wp-content/uploads/2026/04/SEIU-logo.png",
"width": 1200,
"height": 675,
"caption": "Service Employees International Union"
},
"image": {
"@id": "https://www.seiu.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/seiu",
"https://x.com/seiu",
"https://www.youtube.com/user/SEIU/videos",
"https://www.instagram.com/seiu_org/",
"https://www.tiktok.com/@seiu_org",
"https://www.threads.net/@seiu_org"
]
}
]
}
/press/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.seiu.org/press/",
"url": "https://www.seiu.org/press/",
"name": "Press - Fighting for Unions for All so every worker can bargain for a better life.",
"isPartOf": {
"@id": "https://www.seiu.org/#website"
},
"datePublished": "2025-12-18T16:55:33+00:00",
"dateModified": "2026-02-02T18:18:38+00:00",
"breadcrumb": {
"@id": "https://www.seiu.org/press/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.seiu.org/press/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.seiu.org/press/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.seiu.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Press"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.seiu.org/#website",
"url": "https://www.seiu.org/",
"name": "Service Employees International Union",
"description": "Fighting for Unions for All so every worker can bargain for a better life.",
"publisher": {
"@id": "https://www.seiu.org/#organization"
},
"alternateName": "SEIU",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.seiu.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.seiu.org/#organization",
"name": "Service Employees International Union",
"alternateName": "SEIU",
"url": "https://www.seiu.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.seiu.org/#/schema/logo/image/",
"url": "https://www.seiu.org/wp-content/uploads/2026/04/SEIU-logo.png",
"contentUrl": "https://www.seiu.org/wp-content/uploads/2026/04/SEIU-logo.png",
"width": 1200,
"height": 675,
"caption": "Service Employees International Union"
},
"image": {
"@id": "https://www.seiu.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/seiu",
"https://x.com/seiu",
"https://www.youtube.com/user/SEIU/videos",
"https://www.instagram.com/seiu_org/",
"https://www.tiktok.com/@seiu_org",
"https://www.threads.net/@seiu_org"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
14External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 6 |
| /members/ | 2 | 2 |
| /about/ | 2 | 4 |
| /press/ | 2 | 2 |
Explore the other reputation pillars for Service Employees International Union (SEIU)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Service Employees International Union (SEIU), captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Service Employees International Union (SEIU): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://seiu.org to view the most current version of its content and see directly what this company is about and what it offers.