TED
(https://ted.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant authority gap exists at the technical level; the crawl reveals a null schema_json across all pages, which is unexpected for a global authority. While the site references ‘educators’ and ‘academic researchers,’ it fails to use Person schema or sameAs links to verify these individual experts within the structured data. The technical implementation lacks a primary H1 on several pages, creating a gap between its positioning as a digital leader and its SEO/Schema hygiene.
The disconnect is minimal; performance claims such as ‘2M+ views per day’ are presented as hard metrics rather than marketing fluff. The ‘Partner with TED’ page is the only area where marketing tone outpaces demonstration, claiming the power to ‘transform minds’ without citing specific organizational case studies or success stories to back the assertion. The privacy policy provides high technical credibility by naming every tracking tool used, from Sailthru to Mixpanel.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 1 |
| /about/programs/ted-ed/ | 0 | 1 |
| /about/partner-with-ted/ | 0 | 1 |
| /about/our-organization/our-policies-terms/privacy-policy/ | 17 | 2 |
This page presents a snapshot of public data from TED, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to TED: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ted.com to view the most current version of its content and see directly what this company is about and what it offers.