Wellcome Trust
(https://wellcome.org) 📸 Data Snapshot: May 26, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is nearly non-existent. While the system detects a small number of reviews (2 on homepage, 4 on podcast) that lack external verification links, the site relies on institutional proof rather than social proof. The presence of a £39.9 billion investment portfolio and named partnerships with the Francis Crick Institute and the Bill & Melinda Gates Foundation serves as a much higher level of verification than third-party reviews.
The ratio of verifiable evidence to assertions is extremely high. Every major claim of global influence is supported by a named program (e.g., CEPI, Wellcome Leap) or a specific geographic metric (133 countries). The About Us timeline provides 19 distinct milestones, most of which reference external entities or international collaborations.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /about-us/ | 1 | 1 |
| /insights/podcast/ | 4 | 2 |
| /research-funding/schemes/ | 0 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://wellcome.org/"
}
]
}
/about-us/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "About us",
"item": "https://wellcome.org/about-us"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://wellcome.org/#organization",
"name": "Wellcome Trust",
"legalName": "Wellcome Trust",
"description": "Wellcome supports science to solve the urgent health challenges facing everyone.",
"url": "https://wellcome.org/",
"logo": "https://wellcome.org/icons/android-chrome-192x192.png",
"foundingDate": "1936",
"address": {
"@type": "PostalAddress",
"streetAddress": "215 Euston Road",
"addressRegion": "London",
"postalCode": "NW1 2BE",
"addressCountry": "United Kingdom"
},
"founder": {
"@type": "Person",
"name": "Sir Henry Wellcome",
"image": "https://cms.wellcome.org/sites/default/files/styles/banner_hi/public/2020-10/history-of-wellcome-banner-1600.jpg",
"url": "https://wellcome.org/who-we-are/history-wellcome"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "general enquiries",
"telephone": "[+44 (0)20 7611 8888]"
},
"sameAs": [
"https://www.facebook.com/wellcometrust/",
"https://twitter.com/wellcometrust",
"https://www.youtube.com/user/wellcometrust",
"https://www.linkedin.com/company/wellcome-trust/mycontact",
"https://www.wikidata.org/wiki/Q326276"
]
}
]
/insights/podcast/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Insights",
"item": "https://wellcome.org/insights"
},
{
"@type": "ListItem",
"position": 2,
"name": "Podcast",
"item": "https://wellcome.org/insights/podcast"
}
]
}
/research-funding/schemes/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Grant funding",
"item": "https://wellcome.org/grant-funding"
},
{
"@type": "ListItem",
"position": 2,
"name": "Find a funding opportunity",
"item": "https://wellcome.org/grant-funding/schemes"
}
]
}
This page presents a snapshot of public data from Wellcome Trust, captured on May 26, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Wellcome Trust: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://wellcome.org to view the most current version of its content and see directly what this company is about and what it offers.