Wikimedia Foundation
(https://wikimediafoundation.org) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
18
Impact Weight: 20 / 100
90% Reputation
Wikimedia avoids trust theatre by referencing established third-party validators rather than internal badges. The site cites the Platinum Seal of Transparency from Candid and a four-star rating from Charity Navigator. While the review_count of 15 refers to donor testimonials, they are treated as qualitative feedback rather than primary proof, as the site prioritizes actual financial audits and annual reports for institutional trust.
The proof density is remarkably high, with a count of specific proof points far outnumbering vague assertions. The financial transparency section on the Donate page is a primary BS-reducer, providing a percentage-based allocation of every dollar spent. The news feed on the Our projects page shows continuous activity dated as recently as May 19, 2026, confirming the organization’s ongoing operational substance.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
28Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 2 |
| /give/ | 15 | 2 |
| /news/category/our-projects/ | 3 | 2 |
| /participate/ | 5 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://wikimediafoundation.org/",
"url": "https://wikimediafoundation.org/",
"name": "Home – Wikimedia Foundation",
"isPartOf": {
"@id": "https://wikimediafoundation.org/#website"
},
"about": {
"@id": "https://wikimediafoundation.org/#organization"
},
"primaryImageOfPage": {
"@id": "https://wikimediafoundation.org/#primaryimage"
},
"image": {
"@id": "https://wikimediafoundation.org/#primaryimage"
},
"thumbnailUrl": "https://wikimediafoundation.org/wp-content/uploads/2026/01/peak-2-thumbnail-1.jpg",
"datePublished": "2018-05-24T13:17:32+00:00",
"dateModified": "2026-05-19T10:30:15+00:00",
"breadcrumb": {
"@id": "https://wikimediafoundation.org/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://wikimediafoundation.org/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wikimediafoundation.org/#primaryimage",
"url": "https://wikimediafoundation.org/wp-content/uploads/2026/01/peak-2-thumbnail-1.jpg",
"contentUrl": "https://wikimediafoundation.org/wp-content/uploads/2026/01/peak-2-thumbnail-1.jpg",
"width": 1200,
"height": 630
},
{
"@type": "BreadcrumbList",
"@id": "https://wikimediafoundation.org/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://wikimediafoundation.org/#website",
"url": "https://wikimediafoundation.org/",
"name": "Wikimedia Foundation",
"description": "",
"publisher": {
"@id": "https://wikimediafoundation.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://wikimediafoundation.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://wikimediafoundation.org/#organization",
"name": "Wikimedia Foundation",
"url": "https://wikimediafoundation.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wikimediafoundation.org/#/schema/logo/image/",
"url": "https://wikimediafoundation.org/wp-content/uploads/2022/04/foundation.png",
"contentUrl": "https://wikimediafoundation.org/wp-content/uploads/2022/04/foundation.png",
"width": 2560,
"height": 1914,
"caption": "Wikimedia Foundation"
},
"image": {
"@id": "https://wikimediafoundation.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/wikipedia/",
"https://x.com/wikimedia",
"https://www.instagram.com/wikimediafoundation/",
"https://www.linkedin.com/company/wikimedia-foundation"
]
}
]
}
/give/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://wikimediafoundation.org/give/",
"url": "https://wikimediafoundation.org/give/",
"name": "Donate – Wikimedia Foundation",
"isPartOf": {
"@id": "https://wikimediafoundation.org/#website"
},
"primaryImageOfPage": {
"@id": "https://wikimediafoundation.org/give/#primaryimage"
},
"image": {
"@id": "https://wikimediafoundation.org/give/#primaryimage"
},
"thumbnailUrl": "https://wikimediafoundation.org/wp-content/uploads/2025/04/2048px-Giza_Pyramids_during__Forever_is_Now__exhibition.jpg",
"datePublished": "2018-05-30T17:42:57+00:00",
"dateModified": "2026-05-21T15:54:40+00:00",
"breadcrumb": {
"@id": "https://wikimediafoundation.org/give/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://wikimediafoundation.org/give/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wikimediafoundation.org/give/#primaryimage",
"url": "https://wikimediafoundation.org/wp-content/uploads/2025/04/2048px-Giza_Pyramids_during__Forever_is_Now__exhibition.jpg",
"contentUrl": "https://wikimediafoundation.org/wp-content/uploads/2025/04/2048px-Giza_Pyramids_during__Forever_is_Now__exhibition.jpg",
"width": 2048,
"height": 1367
},
{
"@type": "BreadcrumbList",
"@id": "https://wikimediafoundation.org/give/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://wikimediafoundation.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Donate"
}
]
},
{
"@type": "WebSite",
"@id": "https://wikimediafoundation.org/#website",
"url": "https://wikimediafoundation.org/",
"name": "Wikimedia Foundation",
"description": "",
"publisher": {
"@id": "https://wikimediafoundation.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://wikimediafoundation.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://wikimediafoundation.org/#organization",
"name": "Wikimedia Foundation",
"url": "https://wikimediafoundation.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wikimediafoundation.org/#/schema/logo/image/",
"url": "https://wikimediafoundation.org/wp-content/uploads/2022/04/foundation.png",
"contentUrl": "https://wikimediafoundation.org/wp-content/uploads/2022/04/foundation.png",
"width": 2560,
"height": 1914,
"caption": "Wikimedia Foundation"
},
"image": {
"@id": "https://wikimediafoundation.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/wikipedia/",
"https://x.com/wikimedia",
"https://www.instagram.com/wikimediafoundation/",
"https://www.linkedin.com/company/wikimedia-foundation"
]
}
]
}
/news/category/our-projects/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://wikimediafoundation.org/news/category/foundation/reports/brand-stewardship-report/",
"url": "https://wikimediafoundation.org/news/category/foundation/reports/brand-stewardship-report/",
"name": "Our projects – Wikimedia Foundation",
"isPartOf": {
"@id": "https://wikimediafoundation.org/#website"
},
"primaryImageOfPage": {
"@id": "https://wikimediafoundation.org/news/category/foundation/reports/brand-stewardship-report/#primaryimage"
},
"image": {
"@id": "https://wikimediafoundation.org/news/category/foundation/reports/brand-stewardship-report/#primaryimage"
},
"thumbnailUrl": "https://wikimediafoundation.org/wp-content/uploads/2026/05/Blog-header-1.jpg",
"breadcrumb": {
"@id": "https://wikimediafoundation.org/news/category/foundation/reports/brand-stewardship-report/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wikimediafoundation.org/news/category/foundation/reports/brand-stewardship-report/#primaryimage",
"url": "https://wikimediafoundation.org/wp-content/uploads/2026/05/Blog-header-1.jpg",
"contentUrl": "https://wikimediafoundation.org/wp-content/uploads/2026/05/Blog-header-1.jpg",
"width": 1600,
"height": 1200
},
{
"@type": "BreadcrumbList",
"@id": "https://wikimediafoundation.org/news/category/foundation/reports/brand-stewardship-report/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://wikimediafoundation.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Wikimedia Foundation",
"item": "https://wikimediafoundation.org/news/category/foundation/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Brand Stewardship Report"
}
]
},
{
"@type": "WebSite",
"@id": "https://wikimediafoundation.org/#website",
"url": "https://wikimediafoundation.org/",
"name": "Wikimedia Foundation",
"description": "",
"publisher": {
"@id": "https://wikimediafoundation.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://wikimediafoundation.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://wikimediafoundation.org/#organization",
"name": "Wikimedia Foundation",
"url": "https://wikimediafoundation.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wikimediafoundation.org/#/schema/logo/image/",
"url": "https://wikimediafoundation.org/wp-content/uploads/2022/04/foundation.png",
"contentUrl": "https://wikimediafoundation.org/wp-content/uploads/2022/04/foundation.png",
"width": 2560,
"height": 1914,
"caption": "Wikimedia Foundation"
},
"image": {
"@id": "https://wikimediafoundation.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/wikipedia/",
"https://x.com/wikimedia",
"https://www.instagram.com/wikimediafoundation/",
"https://www.linkedin.com/company/wikimedia-foundation"
]
}
]
}
/participate/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://wikimediafoundation.org/participate/",
"url": "https://wikimediafoundation.org/participate/",
"name": "Participate – Wikimedia Foundation",
"isPartOf": {
"@id": "https://wikimediafoundation.org/#website"
},
"primaryImageOfPage": {
"@id": "https://wikimediafoundation.org/participate/#primaryimage"
},
"image": {
"@id": "https://wikimediafoundation.org/participate/#primaryimage"
},
"thumbnailUrl": "https://wikimediafoundation.org/wp-content/uploads/2018/06/Wikimania_2014_Hackathon_3-e1533254897863.jpg",
"datePublished": "2018-05-30T17:42:47+00:00",
"dateModified": "2025-11-07T21:13:15+00:00",
"breadcrumb": {
"@id": "https://wikimediafoundation.org/participate/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://wikimediafoundation.org/participate/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wikimediafoundation.org/participate/#primaryimage",
"url": "https://wikimediafoundation.org/wp-content/uploads/2018/06/Wikimania_2014_Hackathon_3-e1533254897863.jpg",
"contentUrl": "https://wikimediafoundation.org/wp-content/uploads/2018/06/Wikimania_2014_Hackathon_3-e1533254897863.jpg",
"width": 1024,
"height": 683,
"caption": "Wikimania 2014 at the Barbican in London"
},
{
"@type": "BreadcrumbList",
"@id": "https://wikimediafoundation.org/participate/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://wikimediafoundation.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Participate"
}
]
},
{
"@type": "WebSite",
"@id": "https://wikimediafoundation.org/#website",
"url": "https://wikimediafoundation.org/",
"name": "Wikimedia Foundation",
"description": "",
"publisher": {
"@id": "https://wikimediafoundation.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://wikimediafoundation.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://wikimediafoundation.org/#organization",
"name": "Wikimedia Foundation",
"url": "https://wikimediafoundation.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wikimediafoundation.org/#/schema/logo/image/",
"url": "https://wikimediafoundation.org/wp-content/uploads/2022/04/foundation.png",
"contentUrl": "https://wikimediafoundation.org/wp-content/uploads/2022/04/foundation.png",
"width": 2560,
"height": 1914,
"caption": "Wikimedia Foundation"
},
"image": {
"@id": "https://wikimediafoundation.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/wikipedia/",
"https://x.com/wikimedia",
"https://www.instagram.com/wikimediafoundation/",
"https://www.linkedin.com/company/wikimedia-foundation"
]
}
]
}
Explore the other reputation pillars for Wikimedia Foundation
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Wikimedia Foundation, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Wikimedia Foundation: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://wikimediafoundation.org to view the most current version of its content and see directly what this company is about and what it offers.