YMCA England & Wales
(http://www.ymca.org.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority is well-established through an exhaustive leadership section featuring bios for CEO Denise Hatton, Founder Sir George Williams, and multiple Trustees like Roy O’Shaughnessy and Peter Calderbank. While the schema_json identifies the Organization and includes an FAQPage for values, it lacks direct sameAs links to individual LinkedIn profiles for the named Trustees, creating a minor footprint gap. The technical implementation is professional, utilizing proper JSON-LD graph structures and logical heading hierarchies that mirror the organization’s federated council structure.
There is no disconnect between marketing claims and demonstrated results. Bold assertions regarding the ‘devastating cuts to vital youth services’ are backed by the ‘Generation Cut’ report and specific local authority expenditure figures. The claim of being a ‘safe place to talk’ is supported by specific service categories including mentoring, counselling, and mental health services. Unlike many nonprofits that use vague success stories, this site uses evidence-based intervention language and points to specific policy and research documents.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://ymca.org.uk/",
"url": "https://ymca.org.uk/",
"name": "YMCA England & Wales | Supporting Young People",
"isPartOf": {
"@id": "https://ymca.org.uk/#website"
},
"about": {
"@id": "https://ymca.org.uk/#organization"
},
"datePublished": "2023-09-01T10:37:02+00:00",
"dateModified": "2026-04-27T17:42:42+00:00",
"description": "YMCA England & Wales are proud to support young people with a wide range of services to help them reach their potential. Learn more about YMCA.",
"breadcrumb": {
"@id": "https://ymca.org.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://ymca.org.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://ymca.org.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://ymca.org.uk/#website",
"url": "https://ymca.org.uk/",
"name": "YMCA England and Wales",
"description": "",
"publisher": {
"@id": "https://ymca.org.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ymca.org.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://ymca.org.uk/#organization",
"name": "YMCA England & Wales",
"alternateName": "YMCA",
"url": "https://ymca.org.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://ymca.org.uk/#/schema/logo/image/",
"url": "https://ymca.org.uk/wp-content/uploads/2024/08/ymca-standard-logo-RGB-5BSCREEN5D_grey.png",
"contentUrl": "https://ymca.org.uk/wp-content/uploads/2024/08/ymca-standard-logo-RGB-5BSCREEN5D_grey.png",
"width": 1280,
"height": 377,
"caption": "YMCA England & Wales"
},
"image": {
"@id": "https://ymca.org.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/YMCAEnglandandWales/",
"https://x.com/YMCAEng_Wales",
"https://www.linkedin.com/company/ymca-england-wales/",
"https://www.instagram.com/ymcaenglandandwales/",
"https://www.youtube.com/c/ymcaenglandandwales"
]
}
]
}
/campaigning/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://ymca.org.uk/campaigning/",
"url": "https://ymca.org.uk/campaigning/",
"name": "Our Latest Campaigns | YMCA England & Wales",
"isPartOf": {
"@id": "https://ymca.org.uk/#website"
},
"datePublished": "2024-04-22T13:52:53+00:00",
"dateModified": "2026-04-07T11:17:34+00:00",
"description": "Get active in your community and make your voice heard with the latest campaigns from YMCA England & Wales. Find out more and join today.",
"breadcrumb": {
"@id": "https://ymca.org.uk/campaigning/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://ymca.org.uk/campaigning/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://ymca.org.uk/campaigning/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ymca.org.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Campaigning"
}
]
},
{
"@type": "WebSite",
"@id": "https://ymca.org.uk/#website",
"url": "https://ymca.org.uk/",
"name": "YMCA England and Wales",
"description": "",
"publisher": {
"@id": "https://ymca.org.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ymca.org.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://ymca.org.uk/#organization",
"name": "YMCA England & Wales",
"alternateName": "YMCA",
"url": "https://ymca.org.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://ymca.org.uk/#/schema/logo/image/",
"url": "https://ymca.org.uk/wp-content/uploads/2024/08/ymca-standard-logo-RGB-5BSCREEN5D_grey.png",
"contentUrl": "https://ymca.org.uk/wp-content/uploads/2024/08/ymca-standard-logo-RGB-5BSCREEN5D_grey.png",
"width": 1280,
"height": 377,
"caption": "YMCA England & Wales"
},
"image": {
"@id": "https://ymca.org.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/YMCAEnglandandWales/",
"https://x.com/YMCAEng_Wales",
"https://www.linkedin.com/company/ymca-england-wales/",
"https://www.instagram.com/ymcaenglandandwales/",
"https://www.youtube.com/c/ymcaenglandandwales"
]
}
]
}
/shops/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://ymca.org.uk/shops/",
"url": "https://ymca.org.uk/shops/",
"name": "YMCA Charity Shops | YMCA England & Wales",
"isPartOf": {
"@id": "https://ymca.org.uk/#website"
},
"description": "Donate, shop or volunteer and help YMCA England & Wales support young people in your area. Find your local YMCA charity shop or clothes bank.",
"breadcrumb": {
"@id": "https://ymca.org.uk/shops/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://ymca.org.uk/shops/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ymca.org.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shops"
}
]
},
{
"@type": "WebSite",
"@id": "https://ymca.org.uk/#website",
"url": "https://ymca.org.uk/",
"name": "YMCA England and Wales",
"description": "",
"publisher": {
"@id": "https://ymca.org.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ymca.org.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://ymca.org.uk/#organization",
"name": "YMCA England & Wales",
"alternateName": "YMCA",
"url": "https://ymca.org.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://ymca.org.uk/#/schema/logo/image/",
"url": "https://ymca.org.uk/wp-content/uploads/2024/08/ymca-standard-logo-RGB-5BSCREEN5D_grey.png",
"contentUrl": "https://ymca.org.uk/wp-content/uploads/2024/08/ymca-standard-logo-RGB-5BSCREEN5D_grey.png",
"width": 1280,
"height": 377,
"caption": "YMCA England & Wales"
},
"image": {
"@id": "https://ymca.org.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/YMCAEnglandandWales/",
"https://x.com/YMCAEng_Wales",
"https://www.linkedin.com/company/ymca-england-wales/",
"https://www.instagram.com/ymcaenglandandwales/",
"https://www.youtube.com/c/ymcaenglandandwales"
]
}
]
}
/get-involved/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://ymca.org.uk/get-involved/",
"url": "https://ymca.org.uk/get-involved/",
"name": "RoomSponsor | Sponsor a Room for a Young Person",
"isPartOf": {
"@id": "https://ymca.org.uk/#website"
},
"datePublished": "2024-07-26T16:15:30+00:00",
"dateModified": "2025-12-09T09:38:19+00:00",
"description": "With your support, YMCA can help young people find their place. Sponsor a room today at RoomSponsor at YMCA England & Wales.",
"breadcrumb": {
"@id": "https://ymca.org.uk/get-involved/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://ymca.org.uk/get-involved/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://ymca.org.uk/get-involved/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ymca.org.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "RoomSponsor"
}
]
},
{
"@type": "WebSite",
"@id": "https://ymca.org.uk/#website",
"url": "https://ymca.org.uk/",
"name": "YMCA England and Wales",
"description": "",
"publisher": {
"@id": "https://ymca.org.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ymca.org.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://ymca.org.uk/#organization",
"name": "YMCA England & Wales",
"alternateName": "YMCA",
"url": "https://ymca.org.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://ymca.org.uk/#/schema/logo/image/",
"url": "https://ymca.org.uk/wp-content/uploads/2024/08/ymca-standard-logo-RGB-5BSCREEN5D_grey.png",
"contentUrl": "https://ymca.org.uk/wp-content/uploads/2024/08/ymca-standard-logo-RGB-5BSCREEN5D_grey.png",
"width": 1280,
"height": 377,
"caption": "YMCA England & Wales"
},
"image": {
"@id": "https://ymca.org.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/YMCAEnglandandWales/",
"https://x.com/YMCAEng_Wales",
"https://www.linkedin.com/company/ymca-england-wales/",
"https://www.instagram.com/ymcaenglandandwales/",
"https://www.youtube.com/c/ymcaenglandandwales"
]
}
]
}
/about-us/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://ymca.org.uk/about-us/",
"url": "https://ymca.org.uk/about-us/",
"name": "About YMCA England & Wales | Our History",
"isPartOf": {
"@id": "https://ymca.org.uk/#website"
},
"datePublished": "2023-09-06T10:05:06+00:00",
"dateModified": "2025-11-27T10:49:38+00:00",
"description": "YMCA was established in London in 1844. Learn more about our leadership, values, history and more at YMCA England & Wales.",
"breadcrumb": {
"@id": "https://ymca.org.uk/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://ymca.org.uk/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://ymca.org.uk/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ymca.org.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://ymca.org.uk/#website",
"url": "https://ymca.org.uk/",
"name": "YMCA England and Wales",
"description": "",
"publisher": {
"@id": "https://ymca.org.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ymca.org.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://ymca.org.uk/#organization",
"name": "YMCA England & Wales",
"alternateName": "YMCA",
"url": "https://ymca.org.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://ymca.org.uk/#/schema/logo/image/",
"url": "https://ymca.org.uk/wp-content/uploads/2024/08/ymca-standard-logo-RGB-5BSCREEN5D_grey.png",
"contentUrl": "https://ymca.org.uk/wp-content/uploads/2024/08/ymca-standard-logo-RGB-5BSCREEN5D_grey.png",
"width": 1280,
"height": 377,
"caption": "YMCA England & Wales"
},
"image": {
"@id": "https://ymca.org.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/YMCAEnglandandWales/",
"https://x.com/YMCAEng_Wales",
"https://www.linkedin.com/company/ymca-england-wales/",
"https://www.instagram.com/ymcaenglandandwales/",
"https://www.youtube.com/c/ymcaenglandandwales"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What does YMCA stand for?",
"acceptedAnswer": {
"@type": "Answer",
"text": "YMCA stands for Young Men’s Christian Association."
}
},
{
"@type": "Question",
"name": "When was YMCA established?",
"acceptedAnswer": {
"@type": "Answer",
"text": "YMCA was founded on 6th June 1844 in London."
}
},
{
"@type": "Question",
"name": "Who founded YMCA?",
"acceptedAnswer": {
"@type": "Answer",
"text": "YMCA was founded by 22 year-old George Williams and his friends to provide a safe environment for young men moving to cities during the Industrial Revolution."
}
},
{
"@type": "Question",
"name": "What are the values of YMCA?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The way we act at YMCA is characterised by five strong and distinctive values that flow from our Christian ethos. This includes: We seek out, We welcome, We inspire, We speak out and We serve others."
}
},
{
"@type": "Question",
"name": "Is YMCA a charity?",
"acceptedAnswer": {
"@type": "Answer",
"text": "YMCA is a charity movement made up of many individual charities including YMCA England & Wales and local YMCAs."
}
}
]
}
]
/services/health-wellbeing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://ymca.org.uk/services/health-wellbeing/",
"url": "https://ymca.org.uk/services/health-wellbeing/",
"name": "Gym & Fitness Classes | Health & Wellbeing",
"isPartOf": {
"@id": "https://ymca.org.uk/#website"
},
"datePublished": "2024-03-12T17:47:26+00:00",
"dateModified": "2025-08-05T08:31:11+00:00",
"description": "Discover affordable local gyms & fitness classes at YMCA England & Wales. Find your local YMCA gym and more health & wellbeing facilities at our website.",
"breadcrumb": {
"@id": "https://ymca.org.uk/services/health-wellbeing/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://ymca.org.uk/services/health-wellbeing/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://ymca.org.uk/services/health-wellbeing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ymca.org.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://ymca.org.uk/what-we-do/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Health & Wellbeing"
}
]
},
{
"@type": "WebSite",
"@id": "https://ymca.org.uk/#website",
"url": "https://ymca.org.uk/",
"name": "YMCA England and Wales",
"description": "",
"publisher": {
"@id": "https://ymca.org.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ymca.org.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://ymca.org.uk/#organization",
"name": "YMCA England & Wales",
"alternateName": "YMCA",
"url": "https://ymca.org.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://ymca.org.uk/#/schema/logo/image/",
"url": "https://ymca.org.uk/wp-content/uploads/2024/08/ymca-standard-logo-RGB-5BSCREEN5D_grey.png",
"contentUrl": "https://ymca.org.uk/wp-content/uploads/2024/08/ymca-standard-logo-RGB-5BSCREEN5D_grey.png",
"width": 1280,
"height": 377,
"caption": "YMCA England & Wales"
},
"image": {
"@id": "https://ymca.org.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/YMCAEnglandandWales/",
"https://x.com/YMCAEng_Wales",
"https://www.linkedin.com/company/ymca-england-wales/",
"https://www.instagram.com/ymcaenglandandwales/",
"https://www.youtube.com/c/ymcaenglandandwales"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
23Review mentions (all pages)
14External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 1 |
| /campaigning/ | 2 | 1 |
| /shops/ | 2 | 9 |
| /get-involved/ | 5 | 1 |
| /about-us/ | 4 | 1 |
| /services/health-wellbeing/ | 5 | 1 |
Explore the other reputation pillars for YMCA England & Wales
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from YMCA England & Wales, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to YMCA England & Wales: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.ymca.org.uk to view the most current version of its content and see directly what this company is about and what it offers.