ASW Pest Control Specialists LTD
(https://aswpestcontrol.co.uk) 📸 Data Snapshot: June 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust is remarkably well-substantiated with a proof_links_count of 19 on the testimonials page, linking to external platforms like Google and Checkatrade. The review_count of 160 is supported by long-form customer stories describing specific technician names (Adam, Paul, Simon) and specific outcomes. Only the Award-Winning claim lacks a direct proof path, slightly elevating the score in this pillar.
The proof density is high, with the site listing specific memberships (NPTA, Safe Contractor Approved) and campaigns (Think Wildlife). The ratio of verifiable evidence to vague assertions is favorable, as evidenced by the mention of the RSPH Level 2 in the Safe Use of Rodenticides and specific technician locations like Calne, Frome, and Salisbury. Nearly every staff member’s profile includes a specific credential or background history.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 54 | 2 |
| /contact/ | 49 | 2 |
| /about/ | 49 | 2 |
| /testimonials/ | 160 | 19 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://aswpestcontrol.co.uk/",
"url": "https://aswpestcontrol.co.uk/",
"name": "Wiltshire Pest Control Services | ASW Pest Control",
"isPartOf": {
"@id": "https://aswpestcontrol.co.uk/#website"
},
"about": {
"@id": "https://aswpestcontrol.co.uk/#organization"
},
"datePublished": "2025-05-28T20:42:17+00:00",
"dateModified": "2026-03-29T09:26:27+00:00",
"description": "Need pest control near you? ASW provides fast, discreet pest solutions across Wiltshire. Trusted local experts. Call today for a free quote.",
"breadcrumb": {
"@id": "https://aswpestcontrol.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://aswpestcontrol.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://aswpestcontrol.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://aswpestcontrol.co.uk/#website",
"url": "https://aswpestcontrol.co.uk/",
"name": "ASW Pest Control",
"description": "",
"publisher": {
"@id": "https://aswpestcontrol.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://aswpestcontrol.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://aswpestcontrol.co.uk/#organization",
"name": "ASW Pest Control",
"url": "https://aswpestcontrol.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://aswpestcontrol.co.uk/#/schema/logo/image/",
"url": "https://aswpestcontrol.co.uk/wp-content/uploads/2026/03/asw-original-logo-light-3.png",
"contentUrl": "https://aswpestcontrol.co.uk/wp-content/uploads/2026/03/asw-original-logo-light-3.png",
"width": 1429,
"height": 400,
"caption": "ASW Pest Control"
},
"image": {
"@id": "https://aswpestcontrol.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/profile.php"
]
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://aswpestcontrol.co.uk/contact/",
"url": "https://aswpestcontrol.co.uk/contact/",
"name": "Contact - ASW Pest Control",
"isPartOf": {
"@id": "https://aswpestcontrol.co.uk/#website"
},
"datePublished": "2024-03-01T20:06:56+00:00",
"dateModified": "2025-10-01T10:30:43+00:00",
"breadcrumb": {
"@id": "https://aswpestcontrol.co.uk/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://aswpestcontrol.co.uk/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://aswpestcontrol.co.uk/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://aswpestcontrol.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://aswpestcontrol.co.uk/#website",
"url": "https://aswpestcontrol.co.uk/",
"name": "ASW Pest Control",
"description": "",
"publisher": {
"@id": "https://aswpestcontrol.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://aswpestcontrol.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://aswpestcontrol.co.uk/#organization",
"name": "ASW Pest Control",
"url": "https://aswpestcontrol.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://aswpestcontrol.co.uk/#/schema/logo/image/",
"url": "https://aswpestcontrol.co.uk/wp-content/uploads/2026/03/asw-original-logo-light-3.png",
"contentUrl": "https://aswpestcontrol.co.uk/wp-content/uploads/2026/03/asw-original-logo-light-3.png",
"width": 1429,
"height": 400,
"caption": "ASW Pest Control"
},
"image": {
"@id": "https://aswpestcontrol.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/profile.php"
]
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://aswpestcontrol.co.uk/about/",
"url": "https://aswpestcontrol.co.uk/about/",
"name": "About - ASW Pest Control",
"isPartOf": {
"@id": "https://aswpestcontrol.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://aswpestcontrol.co.uk/about/#primaryimage"
},
"image": {
"@id": "https://aswpestcontrol.co.uk/about/#primaryimage"
},
"thumbnailUrl": "https://aswpestcontrol.co.uk/wp-content/uploads/2024/07/derek_strawson.jpg",
"datePublished": "2024-06-17T14:04:20+00:00",
"dateModified": "2026-04-23T12:04:54+00:00",
"breadcrumb": {
"@id": "https://aswpestcontrol.co.uk/about/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://aswpestcontrol.co.uk/about/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://aswpestcontrol.co.uk/about/#primaryimage",
"url": "https://aswpestcontrol.co.uk/wp-content/uploads/2024/07/derek_strawson.jpg",
"contentUrl": "https://aswpestcontrol.co.uk/wp-content/uploads/2024/07/derek_strawson.jpg",
"width": 1536,
"height": 1453,
"caption": "Derek Strawson"
},
{
"@type": "BreadcrumbList",
"@id": "https://aswpestcontrol.co.uk/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://aswpestcontrol.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://aswpestcontrol.co.uk/#website",
"url": "https://aswpestcontrol.co.uk/",
"name": "ASW Pest Control",
"description": "",
"publisher": {
"@id": "https://aswpestcontrol.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://aswpestcontrol.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://aswpestcontrol.co.uk/#organization",
"name": "ASW Pest Control",
"url": "https://aswpestcontrol.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://aswpestcontrol.co.uk/#/schema/logo/image/",
"url": "https://aswpestcontrol.co.uk/wp-content/uploads/2026/03/asw-original-logo-light-3.png",
"contentUrl": "https://aswpestcontrol.co.uk/wp-content/uploads/2026/03/asw-original-logo-light-3.png",
"width": 1429,
"height": 400,
"caption": "ASW Pest Control"
},
"image": {
"@id": "https://aswpestcontrol.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/profile.php"
]
}
]
}
/testimonials/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://aswpestcontrol.co.uk/testimonials/",
"url": "https://aswpestcontrol.co.uk/testimonials/",
"name": "Testimonials - ASW Pest Control",
"isPartOf": {
"@id": "https://aswpestcontrol.co.uk/#website"
},
"datePublished": "2024-06-19T10:32:27+00:00",
"dateModified": "2024-07-24T09:42:07+00:00",
"breadcrumb": {
"@id": "https://aswpestcontrol.co.uk/testimonials/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://aswpestcontrol.co.uk/testimonials/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://aswpestcontrol.co.uk/testimonials/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://aswpestcontrol.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Testimonials"
}
]
},
{
"@type": "WebSite",
"@id": "https://aswpestcontrol.co.uk/#website",
"url": "https://aswpestcontrol.co.uk/",
"name": "ASW Pest Control",
"description": "",
"publisher": {
"@id": "https://aswpestcontrol.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://aswpestcontrol.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://aswpestcontrol.co.uk/#organization",
"name": "ASW Pest Control",
"url": "https://aswpestcontrol.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://aswpestcontrol.co.uk/#/schema/logo/image/",
"url": "https://aswpestcontrol.co.uk/wp-content/uploads/2026/03/asw-original-logo-light-3.png",
"contentUrl": "https://aswpestcontrol.co.uk/wp-content/uploads/2026/03/asw-original-logo-light-3.png",
"width": 1429,
"height": 400,
"caption": "ASW Pest Control"
},
"image": {
"@id": "https://aswpestcontrol.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/profile.php"
]
}
]
}
This page presents a snapshot of public data from ASW Pest Control Specialists LTD, captured on June 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to ASW Pest Control Specialists LTD: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://aswpestcontrol.co.uk to view the most current version of its content and see directly what this company is about and what it offers.