Information Density: Kärcher – Signal Evidence & AI Readability

[IMG: difference_01_coverstory_Dubai_1]

[H3] Under the Dubai Sun
A never-ending source

[IMG: A dazzling display on Center Court - Fast game, speedy cleaning]

[H3] A DAZZLING DISPLAY ON CENTER COURT
Fast game, speedy cleaning

[IMG: Sustainability at Kärcher]

[H3] BE THE DIFFERENCE
Sustainability at Kärcher.

[IMG: Sustainable detergents production at Kärcher]

[H3] SUSTAINABLE DETERGENTS
From the concept through to series production.

[IMG: Cultural Sponsoring at Kärcher]

[H3] CULTURAL SPONSORSHIP
Preservation of the monuments of the world.

[IMG: Kärcher home & garden products]

[H3] HOME & GARDEN
Cleaning devices for use around the home.

[IMG: A woman with the WOW factor]

[H3] Petrol running through her veins
A woman with the WOW factor

[IMG: Kärcher professional products]

[H3] PROFESSIONAL
Cleaning machines for professional use.

[IMG: Kärcher cleaning study 2019]

[H3] CLEANING HELPS COMBAT DAILY STRESS
Kärcher study 2019.

[IMG: Kärcher company information]

[H3] EVERDAY IS A DAY FOR BIG TARGETS
Information about Kärcher.

[IMG: Kärcher cleaning tips for home & garden]

[H3] Kärcher KNOW HOW
HOME & GARDEN

[IMG: Kärcher difference magazine]

[H3] DIFFERENCE – THE KÄRCHER MAGAZINE
Join us on our journey through the world of Kärcher.

[IMG: Kärcher know-how for Professionals]

[H3] Kärcher KNOW HOW
PROFESSIONAL

Home

Inside Kärcher

Sustainability

[H1] Sustainability at Kärcher
The concept of sustainability is deeply embedded in the family business of Kärcher. We accept responsibility for the environment, our products, the supply chain, the company, society and our staff. Because we believe that this is how we can make a difference – for the society in which we live.

[IMG: Repairing a Kärcher device]

[H2] Repairing instead of throwing away

How Kärcher appliances get a second life

Repairing instead of throwing away
How Kärcher appliances get a second life

[IMG: Corporate Volunteering rund um den Globus_Header]

[H2] Corporate volunteering all around the globe

Kärcher employees lend a hand

Corporate volunteering all around the globe
Kärcher employees lend a hand

[IMG: OEOO Cambodia]

[H2] Bags of help in the war on plastic waste

The organisations One Earth - One Ocean and COMPED are ridding Cambodia's waters of waste. Kärcher supports them.

Bags of help in the war on plastic waste
The organisations One Earth - One Ocean and COMPED are ridding Cambodia's waters of waste. Kärcher supports them.

[IMG: Kärcher - soziales Engagement weltweit]

[H2] Our social commitment

Interactive map

Our social commitment
Interactive map

[IMG: Cultural sponsorship at Kärcher]

[H2] Cultural sponsorship:

For preserving historical monuments and buildings

Cultural sponsorship:
For preserving historical monuments and buildings

[H2] We take responsibility
Sustainable, people-oriented company development is the central focus of our activities. We want to promote values – for our customers, our employees and the company. The reason behind this is our clear commitment to our social responsibility to be a good corporate citizen. And we take this responsibility extremely seriously in all areas of the company.

More about the sustainability goals 2030

[H2] Cultural sponsorship
Since 1980, we have cleaned more than 200 monuments around the world as part of our restoration work. As well as the colonnades on St. Peter's Square in Rome, the statue of Christ the Redeemer in Rio de Janeiro, the over 3300-year-old Colossi of Memnon in Luxor, Upper Egypt, and the sculptures of presidents' heads on Mount Rushmore, this list also includes Aachen cathedral and the Kaiser Wilhelm Memorial Church in Berlin.
The removal of organic growth and black crusts helps to ensure that the monuments will continue to last for generations to come, as well as enabling restorers to identify and rectify damage more easily. The projects have a lead time of around two years and are always planned and executed in close collaboration with the owners, monument conservationists, restorers and art historians.
More about our cleaning projects

[H2] Facts and figures
Where there are targets, successes must be measurable. That also applies to sustainability, as it is not enough for a company only to make a promise. We must keep track of the targets set within the strategy and continually monitor our sustainability performance. Since 2014, we have been recording the implementation of our sustainability targets consistently, uniformly and completely digitally at all production and logistics sites worldwide.

More on sustainability in numbers

[IMG: Sustainability Facts and Figures overview]

[H2] Awards

[IMG: DNP 2025]

[H3] German Sustainability Award 2025
In 2024, Kärcher received the German Sustainability Award in two categories: the jury honored the company as a “pioneer and role model in the German economy” and selected Kärcher's sustainable solutions as the winner in the “household appliances” and “mechanical engineering” categories. This is the second time we have received the award after 2021.

[IMG: Sustainability Heroes Award]

[H3] Sustainability Heroes
In 2023, Kärcher received the award in the "Sustainability Innovation for Products" category for its innovative packaging concept made from bio-based material (pea starch). In 2022, we were honoured in the "Social Commitment" category for the "Clean Water for the World" initiative.

[IMG: German Sustainability Award 2022 winner certificate for Kärcher]

[H3] German Sustainability Award (2022)
Kärcher is one of the winners of the German Sustainability Award 2022. The independent jury selected Kärcher as the winner in the category "Transformation Field - Resources".

[IMG: Audit work and family]

[H3] "audit berufundfamilie" (workandfamily audit) certificate
Since December 2013, Kärcher has been certified as a family-friendly company. The certificate is a mark of companies who are particularly committed to further developing family-friendly measures at the workplace.

[IMG: Corporate Culture Award]

[H3] Corporate Culture Award (2018)
In 2018, we won the Corporate Culture Award in the "Best Story" category for our corporate culture. The award is presented to companies who impress with their outstanding cultural work and the corporate culture they successfully bring to life.

[IMG: Deutscher CSR-Preis]

[H3] German CSR prize (2014)
Kärcher received the sought-after prize in the category of "Cultural engagement as an expression of the social responsibility of companies" for cleaning the listed Kaiser Wilhelm Memorial Church in Berlin for the purposes of restoration.

[H2] Sustainable. From the outset.
Taking on responsibility – that was an essential part of the corporate culture at Kärcher from the beginning. Alfred Kärcher and his wife were guided by the insight that sustained economic success is only possible by taking social issues into consideration.
In 1939, when the incipient company relocated to Winnenden, Alfred Kärcher built his own waste water treatment plant on company premises. In 1940, he founded the Alfred Kärcher foundation for employees in need, which produced toys to give employees' children as Christmas presents from 1943 to 1948.
This was followed by many other milestones. These included the first large-scale cleaning project of the statue of Christ in Rio de Janeiro, the commissioning of the company's own photovoltaic systems on the company premises, the publication of the Kärcher Code of Conduct, research projects for energy-efficient production, the introduction of a global energy management system and the first product parts made of recycled plastic in series production.

[IMG: Alfred and Irene Kärcher]

More on sustainability in the company history

[H2] Initiatives and cooperations

[IMG: Science Based Targets initiative (SBTi)]

[H3] Science Based Targets initiative (SBTi)
The Science Based Targets initiative has officially confirmed that the targets set by Kärcher to reduce its Scope 1-3 emissions will help to limit global warming to 1.5 degrees Celsius and are thus in line with the Paris Agreement. Kärcher is committed to reducing its direct carbon2 footprint (Scope 1 and 2) by 42 percent by 2030 compared to the base year 2020. Indirect emissions resulting from the purchase of goods and services and the use of sold products (Scope 3) are to be reduced by at least 51.6 percent per TEUR of value added compared to 2022.

[IMG: Charta der Vielfalt (Diversity Charter)]

[H3] Charta der Vielfalt (Diversity Charter)
The Diversity Charter is a corporate initiative to promote diversity in companies and institutions. Kärcher joined in 2022. Together with the initiative, other companies and the Stifterverband, Kärcher has cdeveloped a procedure for the strategic development of diversity and inclusion in organisations – the "Diversity Compass".

[IMG: One Earth – One Ocean]

[H3] One Earth – One Ocean e.V.
We collaborate with the One Earth One Ocean (OEOO) environmental organisation to reduce the pollution caused by ocean plastic. As part of this cooperation, we support beach clean-up campaigns and the technical innovations from OEOO.

[IMG: Climate alliance]

[H3] Climate Alliance Baden-Württemberg
Our participation in Baden-Württemberg's climate alliance means that we have committed to lower real CO₂ emissions and more efficient energy consumption. We will achieve this goal thanks to measures such as installing photovoltaic systems, integrating sustainable heating systems and introducing sustainable transport routes.

[IMG: Alliance for Development and Climate]

[H3] Alliance for Development and Climate
Kärcher is an official supporter of the Alliance for Development and Climate, which was started by the German Federal Ministry for Economic Cooperation and Development (BMZ). The aim is the simultaneous promotion of development and climate protection.

[IMG: Blue Competence]

[H3] Partner of the "Blue Competence" sustainability initiative
Blue Competence is an initiative of the VDMA for promoting and communication of sustainable solutions for the Mechanical Engineering Industry. By using the trademark “Blue Competence”, we commit ourselves to these twelve Sustainability Guidelines of the Mechanical Engineering Industry.

[IMG: Paris Pledge]

[H3] Signing of the Paris Pledge for Action
At the start of 2016, we signed the Paris Pledge for Action alongside several hundred other companies. By doing so, we were committing to global climate protection with the aim of limiting global warming to below 2 °C.

[IMG: Initiative Clean Water for the World]

[H3] Clean Water for the World
Water conservation is becoming ever more significant in our global responsibility for the environment. Together with the Global Nature Fund, we launched the "Clean Water for the World" initiative in 2012.

[IMG: NABU]

[H3] Cooperation partner of NABU
The German Nature and Biodiversity Conservation Union (NABU) is committed to specific objectives relating to conservation in Germany and abroad, such as the protection of rivers, seas, forests or individual species.

[IMG: Europa Minigärtner]

[H3] Cooperation partner of Europa Minigärtner
The "Europa Minigärtner" (Europe's Mini-Gardeners) initiative helps to increase the awareness of young people aged between nine and eleven of the nature that can be found in gardens and topics and activities associated with gardening.

[IMG: Clowns mit Herz]

[H3] Cooperation partner of "Clowns mit Herz" in Rems-Murr
Clowns mit Herz (Clowns with a Heart) visits people suffering from illness and people in need of care in children's homes, retirement homes and care homes in the Rems-Murr region, in order to promote their recovery and mental well-being. As one of the founding members, we have been supporting the voluntary association since 2014.

[IMG: Samariterstiftung]

[H3] Cooperation partner of the Samariterstiftung
As a charitable foundation, the Samariterstiftung (Samaritan Foundation) runs 60 homes and facilities for the elderly, people with disabilities and for social psychiatry care.

[IMG: Bachakademie Stuttgart]

[H3] Cooperation partner of the Internationale Bachakademie Stuttgart (International Bach Academy Stuttgart)
The foundation organises series of concerts and workshops in Germany and abroad. With its ensembles, the Gächinger Kantorei and Bach-Collegium Stuttgart, it has become an internationally recognised byword for high-quality musical productions and for communicating music.

[IMG: difference_01_coverstory_Dubai_1]

[H3] Under the Dubai Sun
A never-ending source

[IMG: A dazzling display on Center Court - Fast game, speedy cleaning]

[H3] A DAZZLING DISPLAY ON CENTER COURT
Fast game, speedy cleaning

[IMG: Sustainability at Kärcher]

[H3] BE THE DIFFERENCE
Sustainability at Kärcher.

[IMG: Sustainable detergents production at Kärcher]

[H3] SUSTAINABLE DETERGENTS
From the concept through to series production.

[IMG: Cultural Sponsoring at Kärcher]

[H3] CULTURAL SPONSORSHIP
Preservation of the monuments of the world.

[IMG: Kärcher home & garden products]

[H3] HOME & GARDEN
Cleaning devices for use around the home.

[IMG: A woman with the WOW factor]

[H3] Petrol running through her veins
A woman with the WOW factor

[IMG: Kärcher professional products]

[H3] PROFESSIONAL
Cleaning machines for professional use.

[IMG: Kärcher cleaning study 2019]

[H3] CLEANING HELPS COMBAT DAILY STRESS
Kärcher study 2019.

[IMG: Kärcher company information]

[H3] EVERDAY IS A DAY FOR BIG TARGETS
Information about Kärcher.

[IMG: Kärcher cleaning tips for home & garden]

[H3] Kärcher KNOW HOW
HOME & GARDEN

[IMG: Kärcher difference magazine]

[H3] DIFFERENCE – THE KÄRCHER MAGAZINE
Join us on our journey through the world of Kärcher.

[IMG: Kärcher know-how for Professionals]

[H3] Kärcher KNOW HOW
PROFESSIONAL

Home

Support

[H1] Customer Support
At Kärcher, we value our customers and believe support should be available every step of the way. Whether for repairs or technical advice, our customer service team is here to help.

[IMG: Retailer search]

[H2] Dealer and service search

Using our simple search, you can find your local Kärcher Center quickly and easily.

[IMG: register and win]

[H2] Register and win

Register your Kärcher product to be in with a chance to win some Kärcher goodies.

[IMG: Service Banner EN 1600x667]

[H2] Services

As a global market leader, we offer you a diverse range of top-class services as well as innovative and customised solutions for your requirements.