OMO

(https://omo.com) 📸 Data Snapshot: May 31, 2026

Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Pillar: Trust & Proof Analysis Diagnosis: Verifiable Evidence vs. Trust Theatre

Trust & Proof Verifiable evidence vs. Trust Theatre.

16 Impact Weight: 20 / 100

80% Reputation

Diagnosis: Trust Theatre

The site avoids standard trust theatre by providing a verified review_count and linking performance claims to third-party research. The claim of being ‘unbeatable’ is explicitly footnoted to a Millward Brown research study involving 2,490 interviews, which is a high-substance proof point. While the proof_links_count is low (1-2 per page), the quality of the citations (ANVISA RDC 180/2006) outweighs the lack of volume.

Evidence: Proof Density

The ratio of verifiable evidence is high for a consumer brand; the site provides three hard metrics (39% water reduction, 100% renewable energy, 2490 research interviews) against approximately 10 generic value statements. This results in a proof density that effectively neutralizes much of the marketing ‘heat’ generated by the slogans. The inclusion of specific regulatory standards (ANVISA) further anchors the claims in reality.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check

4Review mentions (all pages)

5External proof links (all pages)

Page	Reviews	Proof links
/ (home)	1	1
/br/home.html	1	1
/br/poderdosomos.html	1	2
/br/produtos.html	1	1

🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof

Homepage schema

[
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "OMO",
        "url": "https://www.omo.com/br/selector-de-pais.html"
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://www.omo.com/br/selector-de-pais.html#webpage",
        "name": "Seletor de país",
        "url": "https://www.omo.com/br/selector-de-pais.html"
    },
    {
        "@context": "https://schema.org",
        "@type": "Brand",
        "@id": "https://www.omo.com/br/selector-de-pais.html#brand",
        "logo": "/images/h0nadbhvm6m4/68zXpMN3Shc1IgECsZjlFg/9505212f848a00b77ba23ca9cadea243/T01PX0xPR09fTE9DS1VQX0hPUklaX0JMVUUyOTRfUkdCX18xXy5wbmc/160w-92h/omo-logo.jpg",
        "name": "OMO",
        "sameAs": [
            "https://www.facebook.com/omobrasil",
            "https://mobile.twitter.com/OMOBrasil",
            "https://m.youtube.com/user/omobrasil/featured",
            "https://vm.tiktok.com/ZMLbatfDm/",
            "https://instagram.com/omobrasil?igshid=NDA1YzNhOGU="
        ],
        "description": "Quer saber mais informações sobre os produtos da OMO? Conheça toda a linha de sabão em pó e para diluir, desinfetantes e removedores. Clique aqui!",
        "url": "https://www.omo.com/br/selector-de-pais.html",
        "mainEntityOfPage": "https://www.omo.com/br/selector-de-pais.html"
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://www.omo.com/br/home.html",
        "name": "OMO",
        "url": "https://www.omo.com/br/home.html",
        "logo": "/images/h0nadbhvm6m4/68zXpMN3Shc1IgECsZjlFg/9505212f848a00b77ba23ca9cadea243/T01PX0xPR09fTE9DS1VQX0hPUklaX0JMVUUyOTRfUkdCX18xXy5wbmc/160w-92h/omo-logo.jpg",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "São Paulo",
            "addressCountry": {
                "@type": "Country",
                "name": "Brasil"
            },
            "postalCode": "CEP 04533-085",
            "streetAddress": "Av. of the United Nations, 14,261 - Brooklin Paulista"
        },
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+55 11 2505-4034",
                "contactType": "Customer Service"
            },
            {
                "@type": "ContactPoint",
                "email": "omobrasil@gmail.com"
            }
        ]
    }
]

/br/home.html

[
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "OMO",
        "url": "https://www.omo.com/br/home.html"
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://www.omo.com/br/home.html#webpage",
        "name": "OMO: site oficial da OMO",
        "url": "https://www.omo.com/br/home.html"
    },
    {
        "@context": "https://schema.org",
        "@type": "Brand",
        "@id": "https://www.omo.com/br/home.html#brand",
        "logo": "/images/h0nadbhvm6m4/68zXpMN3Shc1IgECsZjlFg/9505212f848a00b77ba23ca9cadea243/T01PX0xPR09fTE9DS1VQX0hPUklaX0JMVUUyOTRfUkdCX18xXy5wbmc/160w-92h/omo-logo.jpg",
        "name": "OMO",
        "sameAs": [
            "https://www.facebook.com/omobrasil",
            "https://mobile.twitter.com/OMOBrasil",
            "https://m.youtube.com/user/omobrasil/featured",
            "https://vm.tiktok.com/ZMLbatfDm/",
            "https://instagram.com/omobrasil?igshid=NDA1YzNhOGU="
        ],
        "description": "Quer saber mais informações sobre os produtos da OMO? Conheça toda a linha de sabão em pó e para diluir, desinfetantes e removedores. Clique aqui!",
        "url": "https://www.omo.com/br/home.html",
        "mainEntityOfPage": "https://www.omo.com/br/home.html"
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://www.omo.com/br/home.html",
        "name": "OMO",
        "url": "https://www.omo.com/br/home.html",
        "logo": "/images/h0nadbhvm6m4/68zXpMN3Shc1IgECsZjlFg/9505212f848a00b77ba23ca9cadea243/T01PX0xPR09fTE9DS1VQX0hPUklaX0JMVUUyOTRfUkdCX18xXy5wbmc/160w-92h/omo-logo.jpg",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "São Paulo",
            "addressCountry": {
                "@type": "Country",
                "name": "Brasil"
            },
            "postalCode": "CEP 04533-085",
            "streetAddress": "Av. of the United Nations, 14,261 - Brooklin Paulista"
        },
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+55 11 2505-4034",
                "contactType": "Customer Service"
            },
            {
                "@type": "ContactPoint",
                "email": "omobrasil@gmail.com"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "ItemList",
        "name": "Cuidado para suas roupas e transformação positiva para o planeta list",
        "url": "https://www.omo.com/br/home.html",
        "numberOfItems": 9,
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "url": "ciclo-rapido.html",
                "name": "OMO CICLO RÁPIDO"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "url": "branco-absoluto.html",
                "name": "OMO BRANCO ABSOLUTO"
            },
            {
                "@type": "ListItem",
                "position": 3,
                "url": "ultrapower-range.html",
                "name": "OMO ULTRAPOWER"
            },
            {
                "@type": "ListItem",
                "position": 4,
                "url": "lavagem-perfeita.html",
                "name": "OMO Lavagem Perfeita"
            },
            {
                "@type": "ListItem",
                "position": 5,
                "url": "puro-cuidado.html",
                "name": "OMO PURO CUIDADO"
            },
            {
                "@type": "ListItem",
                "position": 6,
                "url": "sanitiza-e-higieniza.html",
                "name": "OMO Sanitiza & Higieniza"
            },
            {
                "@type": "ListItem",
                "position": 7,
                "url": "roupas-finas-e-delicadas.html",
                "name": "OMO Roupas Finas & Delicadas"
            },
            {
                "@type": "ListItem",
                "position": 8,
                "url": "pecas-intimas-y-biquinis.html",
                "name": "OMO Peças Íntimas & Biquínis"
            },
            {
                "@type": "ListItem",
                "position": 9,
                "url": "lavanda.html",
                "name": "OMO LAVANDA"
            }
        ]
    }
]

/br/poderdosomos.html

[
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "OMO",
        "url": "https://www.omo.com/br/poderdosomos.html"
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://www.omo.com/br/poderdosomos.html#webpage",
        "name": "OMO: Poder do SOMOS",
        "url": "https://www.omo.com/br/poderdosomos.html"
    },
    {
        "@context": "https://schema.org",
        "@type": "Brand",
        "@id": "https://www.omo.com/br/poderdosomos.html#brand",
        "logo": "/images/h0nadbhvm6m4/68zXpMN3Shc1IgECsZjlFg/9505212f848a00b77ba23ca9cadea243/T01PX0xPR09fTE9DS1VQX0hPUklaX0JMVUUyOTRfUkdCX18xXy5wbmc/160w-92h/omo-logo.jpg",
        "name": "OMO",
        "sameAs": [
            "https://www.facebook.com/omobrasil",
            "https://mobile.twitter.com/OMOBrasil",
            "https://m.youtube.com/user/omobrasil/featured",
            "https://vm.tiktok.com/ZMLbatfDm/",
            "https://instagram.com/omobrasil?igshid=NDA1YzNhOGU="
        ],
        "description": "Quer saber mais informações sobre os produtos da OMO? Conheça toda a linha de sabão em pó e para diluir, desinfetantes e removedores. Clique aqui!",
        "url": "https://www.omo.com/br/poderdosomos.html",
        "mainEntityOfPage": "https://www.omo.com/br/poderdosomos.html"
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://www.omo.com/br/home.html",
        "name": "OMO",
        "url": "https://www.omo.com/br/home.html",
        "logo": "/images/h0nadbhvm6m4/68zXpMN3Shc1IgECsZjlFg/9505212f848a00b77ba23ca9cadea243/T01PX0xPR09fTE9DS1VQX0hPUklaX0JMVUUyOTRfUkdCX18xXy5wbmc/160w-92h/omo-logo.jpg",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "São Paulo",
            "addressCountry": {
                "@type": "Country",
                "name": "Brasil"
            },
            "postalCode": "CEP 04533-085",
            "streetAddress": "Av. of the United Nations, 14,261 - Brooklin Paulista"
        },
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+55 11 2505-4034",
                "contactType": "Customer Service"
            },
            {
                "@type": "ContactPoint",
                "email": "omobrasil@gmail.com"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Vá para a página inicial",
                "item": "https://www.omo.com/br/home.html"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Poder do SOMOS"
            }
        ]
    }
]

/br/produtos.html

[
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "OMO",
        "url": "https://www.omo.com/br/produtos.html"
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://www.omo.com/br/produtos.html#webpage",
        "name": " Produtos OMO: conheça nossos produtos",
        "url": "https://www.omo.com/br/produtos.html"
    },
    {
        "@context": "https://schema.org",
        "@type": "Brand",
        "@id": "https://www.omo.com/br/produtos.html#brand",
        "logo": "/images/h0nadbhvm6m4/68zXpMN3Shc1IgECsZjlFg/9505212f848a00b77ba23ca9cadea243/T01PX0xPR09fTE9DS1VQX0hPUklaX0JMVUUyOTRfUkdCX18xXy5wbmc/160w-92h/omo-logo.jpg",
        "name": "OMO",
        "sameAs": [
            "https://www.facebook.com/omobrasil",
            "https://mobile.twitter.com/OMOBrasil",
            "https://m.youtube.com/user/omobrasil/featured",
            "https://vm.tiktok.com/ZMLbatfDm/",
            "https://instagram.com/omobrasil?igshid=NDA1YzNhOGU="
        ],
        "description": "Quer saber mais informações sobre os produtos da OMO? Conheça toda a linha de sabão em pó e para diluir, desinfetantes e removedores. Clique aqui!",
        "url": "https://www.omo.com/br/produtos.html",
        "mainEntityOfPage": "https://www.omo.com/br/produtos.html"
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://www.omo.com/br/home.html",
        "name": "OMO",
        "url": "https://www.omo.com/br/home.html",
        "logo": "/images/h0nadbhvm6m4/68zXpMN3Shc1IgECsZjlFg/9505212f848a00b77ba23ca9cadea243/T01PX0xPR09fTE9DS1VQX0hPUklaX0JMVUUyOTRfUkdCX18xXy5wbmc/160w-92h/omo-logo.jpg",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "São Paulo",
            "addressCountry": {
                "@type": "Country",
                "name": "Brasil"
            },
            "postalCode": "CEP 04533-085",
            "streetAddress": "Av. of the United Nations, 14,261 - Brooklin Paulista"
        },
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+55 11 2505-4034",
                "contactType": "Customer Service"
            },
            {
                "@type": "ContactPoint",
                "email": "omobrasil@gmail.com"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Vá para a página inicial",
                "item": "https://www.omo.com/br/home.html"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": " Produtos OMO: conheça nossos produtos"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "ItemList",
        "url": "https://www.omo.com/br/produtos.html",
        "name": "Nossos Produtos",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@type": "ListItem",
                    "name": "OMO CICLO RÁPIDO",
                    "url": "https://www.omo.com/br/ciclo-rapido.html"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@type": "ListItem",
                    "name": "OMO BRANCO ABSOLUTO",
                    "url": "https://www.omo.com/br/branco-absoluto.html"
                }
            },
            {
                "@type": "ListItem",
                "position": 3,
                "item": {
                    "@type": "ListItem",
                    "name": "OMO ULTRAPOWER",
                    "url": "https://www.omo.com/br/ultrapower-range.html"
                }
            },
            {
                "@type": "ListItem",
                "position": 4,
                "item": {
                    "@type": "ListItem",
                    "name": "OMO Lavagem Perfeita",
                    "url": "https://www.omo.com/br/lavagem-perfeita.html"
                }
            },
            {
                "@type": "ListItem",
                "position": 5,
                "item": {
                    "@type": "ListItem",
                    "name": "OMO PURO CUIDADO",
                    "url": "https://www.omo.com/br/puro-cuidado.html"
                }
            },
            {
                "@type": "ListItem",
                "position": 6,
                "item": {
                    "@type": "ListItem",
                    "name": "OMO Roupas Finas & Delicadas",
                    "url": "https://www.omo.com/br/roupas-finas-e-delicadas.html"
                }
            },
            {
                "@type": "ListItem",
                "position": 7,
                "item": {
                    "@type": "ListItem",
                    "name": "OMO Peças Íntimas & Biquínis",
                    "url": "https://www.omo.com/br/pecas-intimas-y-biquinis.html"
                }
            },
            {
                "@type": "ListItem",
                "position": 8,
                "item": {
                    "@type": "ListItem",
                    "name": "OMO LAVANDA",
                    "url": "https://www.omo.com/br/lavanda.html"
                }
            },
            {
                "@type": "ListItem",
                "position": 9,
                "item": {
                    "@type": "ListItem",
                    "name": "Sabão Líquido OMO",
                    "url": "https://www.omo.com/br/sabao-liquido.html"
                }
            },
            {
                "@type": "ListItem",
                "position": 10,
                "item": {
                    "@type": "ListItem",
                    "name": "Sabão em Pó OMO",
                    "url": "https://www.omo.com/br/sabao-em-po.html"
                }
            }
        ]
    }
]

Explore the other reputation pillars for OMO

Information Density → Semantic Coherence → Commodity Fingerprint → Identity & Authority →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from OMO, captured on May 31, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to OMO: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://omo.com to view the most current version of its content and see directly what this company is about and what it offers.

Trust & Proof: OMO – Signal Evidence & AI Readability

OMO