Trust & Proof: Zep Inc. – Signal Evidence & AI Readability

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        "articleBody": "Seasoned consumer and industrial products CEO with a nearly three-decade track record of leading growth and operational transformation joins Zep following Truelink Capital’s acquisition of the company, accelerating the next phase of its strategic vision\nATLANTA--(BUSINESS WIRE)--Zep, Inc., a leading innovator, producer, and distributor of professional and consumer cleaning solutions, today announces the appointment of Tim Feast as Chief Executive Officer. Feast steps into the role with a mandate to accelerate growth, sharpen execution, and lead Zep into its next phase of performance, building on the brand’s 89-year legacy as the go-to cleaning solution for professionals and consumers across a multitude of industries.\n\n\n\nThe appointment comes less than a year after Truelink Capital, a Los Angeles-based private equity firm focused on growth and long-term value creation, completed its acquisition of Zep in July 2025. That transition marked a pivotal new chapter for the company, bringing fresh resources, strategic ambition, and a commitment to accelerating growth through commercial initiatives, operational excellence, and strategic M&A. With that foundation firmly in place, Feast steps in as the operator charged with executing on that vision.\nFeast is a proven operator with nearly three decades of senior leadership experience across consumer packaged goods, specialty manufacturing, and private equity-backed businesses. He comes to Zep having most recently served in CEO roles across the consumer and industrial sectors, building a career defined by transformational performance improvement and successful outcomes for stakeholders.\nHis experience includes a role as President and Chief Operating Officer of PurposeBuilt Brands, a private equity-owned portfolio of specialty consumer cleaning brands, where he led the operational transformation that supported a successful sponsor exit. Before that, he served as President of Personal Care at KIK Custom Products, where he engineered a significant performance turnaround of the contract manufacturer of personal care, household, and beauty products, culminating in a successful sale to a new private equity sponsor.\nFeast spent nearly five years at Graham Packaging, holding full P&L responsibility as President of the $1.5 billion Food & Beverage division across 43 manufacturing facilities. His broader career spans leadership roles at Spartech Corporation, Tempel Steel Company, and more than 12 years at Solutia Inc., where he grew the global Saflex business, the world leader in laminated glazing interlayers, including a period as VP of Business Management in which he achieved 30% top-line growth and nearly 50% EBITDA improvement over three years.\n“Zep is an incredible brand with a foundation that is the envy of this industry, trusted by professionals for 85 years and increasingly by consumers who demand real performance,” said Feast. “I’m excited to join the Zep team and our partners at Truelink Capital to capture the significant opportunities ahead of us. We have a clear focus: prioritize what matters, invest in our people, execute with intensity, and win together.”\nFeast’s appointment reinforces Zep’s strategic expansion across retail, industrial, and institutional channels. His leadership approach positions Zep for accelerated performance with key retail partners, including Lowe’s, The Home Depot, Walmart, Kroger, and numerous high-performance online and Direct-to-Consumer partners. He joins the company at a time of strong brand momentum, including the recent national launch of the Freshen™ odor-eliminating product line and the “Messes Have Zero Chance” spring campaign, which spans 18 major U.S. markets.\n“Tim is the right leader to take Zep forward,” said Todd Golditch, Co-Founder and Managing Partner of Truelink Capital. “Since closing our acquisition of Zep last year, we’ve seen the strength of this brand and the great opportunity in front of us. Tim’s track record of building high-performance teams and delivering results across complex, multi-channel businesses makes him uniquely suited to drive the next phase of Zep's evolution. We’re confident in his ability to accelerate growth and unlock the full potential of what this company can become.”\nAs Zep enters this next chapter under new leadership, the company remains committed to delivering professional-grade cleaning performance that customers and partners have relied on for more than 85 years and to accelerating innovation, customer expansion, and operational excellence that will define its future.\nFor more information about Tim Feast's appointment and Zep's continued growth, visit Zep.com.\nAbout Zep, Inc.\nZep, Inc. is a leading innovator, producer, and distributor of maintenance, cleaning, and sanitation solutions for industrial and institutional, retail, and food & beverage customers. Zep possesses a large portfolio of premium solutions built over an 85-year legacy of developing the most effective products trusted by professionals and consumers to get the job done right the first time. Learn more at: www.zep.com.\nAbout Truelink Capital\nTruelink Capital is a private equity firm based in Los Angeles. Truelink pairs deep industry experience in the industrials and business services sectors with a commitment to building partnerships that drive long-term value through an operationally focused strategy. Truelink partners with management, corporate sellers, and founders to accelerate growth through the execution of strategic initiatives and transformative add-on acquisitions. Learn more at: www.truelinkcap.com.\n\n\n\n\nContacts\n\nMedia Contact:Jason Feldman – PR & Mediajason@jmfcommunications.com // (470) 626-1055\n\n",
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        "datePublished": "2026-04-13T10:52:21Z",
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        "articleBody": "Foaming Miracle Grout Cleaner & Protectant and Mold & Mildew Stain Remover deliver the extra cleaning power households need when the grime gets tough.\nATLANTA--(BUSINESS WIRE)--Zep®, the go-to cleaning brand for professionals, is making it easier for consumers to get professional-strength cleaning power at home. The company is expanding national distribution of two Home Pro solutions — Zep Home Pro Foaming Miracle Grout Cleaner & Protectant and Zep Home Pro Mold & Mildew Stain Remover — now available nationwide in the Walmart cleaning aisle. Designed to tackle some of the toughest — and sometimes extra-stubborn — messes across the home, the powerful formulas help consumers clean and maintain tiled surfaces, grout lines, and other hard-to-clean areas throughout the household.\nFrom kitchens and laundry rooms to bathrooms and tiled backsplashes, everyday household messes can quickly build up into stubborn stains, grime, and discoloration. The Zep Home Pro line is designed to help consumers tackle extra-tough cleaning challenges with professional-grade performance that simplifies the job.\n“When household messes start to get extra — extra-grimy, extra-stained, extra-difficult to remove — consumers need more than basic cleaning products,” said Lauren Houser, Vice President of Marketing at Zep. “When the grime gets tough, people need a little extra cleaning power. These new Home Pro solutions bring the professional-strength performance Zep is known for into everyday home cleaning routines, helping consumers tackle stubborn buildup across multiple rooms with less effort.”\nThe two new products expand the Zep Home Pro lineup with versatile cleaning solutions designed for surfaces throughout the home:\nZep Home Pro Foaming Miracle Grout Cleaner & Protectant (32 oz.)\nThis innovative 2-in-1 formula not only cleans grout but also helps protect it from future buildup. Powered by XtraGuard Technology™, the cleaner forms an invisible barrier that helps grout resist everyday dirt and grime, making it easier to maintain tiled areas over time.\n\nRemoves daily grime from both white and tinted grout\nXtraGuard Technology™ helps protect grout for a longer-lasting clean\nSafe for use on ceramic and porcelain tile, granite, and quartz\nIdeal for kitchens, bathrooms, laundry rooms, backsplashes, and other tiled walls\nLeaves behind a fresh Morning Dew scent\n\nZep Home Pro Mold & Mildew Stain Remover (32 oz.)\nThis powerful bleach-based formula quickly removes mold and mildew stains from common household surfaces without scrubbing. The ready-to-use spray works on a variety of problem areas where moisture and grime tend to accumulate.\n\nBleach-based formula cleans and brightens surfaces\nRemoves mold and mildew stains with no scrubbing required\nReady-to-use solution requires no mixing\nIdeal for caulk, grout, tile, plastic trash cans, sinks, tubs, and showers\n\nAs part of the growing Zep Home Pro collection, these new products complement the line’s portfolio of professional-strength solutions designed for everyday household cleaning. Alongside Home Pro favorites like the Multi-Purpose Foaming Bathroom Cleaner, Heavy-Duty Orange Plus Kitchen Degreaser, and 2-in-1 Natural Stone Cleaner & Protectant, Mold & Mildew Stain Remover and Foaming Miracle Grout Cleaner & Protectant expand the lineup with targeted solutions for tackling grime on tiled surfaces throughout the home. Together, the Home Pro collection helps consumers clean smarter and faster with powerful formulas that simplify tough jobs across kitchens, bathrooms, laundry rooms, and beyond.\nAs of March 15, the Zep Home Pro Foaming Miracle Grout Cleaner & Protectant and Zep Home Pro Mold & Mildew Stain Remover are available at Walmart stores nationwide in the cleaning aisle and on Walmart.com.\nFor more information about the Zep Home Pro line and where to purchase, visit www.zep.com.\nAbout Zep, Inc.\nZep, Inc. is a leading innovator, producer, and distributor of maintenance, cleaning, and sanitation solutions for industrial and institutional, retail, and food & beverage customers. Zep possesses a large portfolio of premium solutions built over an 85-year legacy of developing the most effective products trusted by professionals and consumers to get the job done right the first time.\nContacts\n\nMedia ContactJason Feldman - PR & Mediajason@jmfcommunications.com // (470) 626-1055\n",
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        "datePublished": "2026-03-24T11:01:44Z",
        "dateCreated": "2026-03-24T11:01:25Z",
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