Best at Hire
(http://www.bestathire.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is grounded in physical infrastructure rather than individual experts. The structured data (JSON-LD) is well-implemented with Organization schema and sameAs links to social profiles and directory listings, providing a solid digital footprint. The technical gap is noted in the maintenance of the site—specifically the presence of ‘tEST’ in body text and the contradiction regarding order availability, which suggests the authority of the ‘National tool hire centre’ is not fully matched by its web operations management.
The site makes bold claims of ‘Guaranteed in Stock’ and ‘Unbeatable Prices’ without providing a price-match policy or real-time stock availability transparency before the checkout phase. While the product specs are detailed, there are no case studies or evidence of ‘National Tool Hire’ scale besides a list of city names. The marketing tone of ‘Safety Comes First’ is supported by references to safety guidelines and PASMA training, showing a decent connection between tone and delivery.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Website",
"url": "https://www.bestathire.co.uk/",
"name": "Bestathire",
"alternateName": "Best at Hire",
"description": "Best at hire is your National Tool and Equipment Hire centre, offering a huge range of DIY and professional tools for hire. With many of our items Guaranteed in stock today for pick up or National Delivery from over 70 UK depots, we can't be beaten on service!",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.bestathire.co.uk/rent/{search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"@id": "https://www.bestathire.co.uk/",
"name": "Best at Hire",
"description": "Best at hire is your National Tool and Equipment Hire centre, offering a huge range of DIY and professional tools for hire. With many of our items Guaranteed in stock today for pick up or National Delivery from over 70 UK depots, we can't be beaten on service!",
"logo": "https://www.bestathire.co.uk/img/bah-logo.png",
"url": "https://www.bestathire.co.uk/",
"areaServed": "GB",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+44 344 288 8088",
"contactType": "customer service"
},
"sameAs": [
"http://www.facebook.com/pages/Best-at-hire-Ltd/119744611426299",
"http://www.twitter.com/bestathire",
"http://www.118118.com/search/detail/92867731-best-at-hire",
"http://www.thomsonlocal.com/Best-At-Hire/2135275/",
"http://www.touchlocal.com/business/best-at-hire/10124230",
"https://www.yell.com/biz/best-at-hire-bristol-8392498/",
"http://www.scoot.co.uk/England/Avon/Bristol/Best-at-Hire-18727238.html",
"https://www.youtube.com/channel/UCFAwgYchuI0j_JQnVuJxa-g"
]
}
]
/branches/ — no schema detected (entity gap)
/pages/contact-us/
{
"@context": "http://schema.org",
"@type": "ContactPage",
"name": "Contact Us",
"url": "https://www.bestathire.co.uk/pages/contact-us",
"text": "Contact us by telephone: If you would like to speak to us in person, please call us on 0344 288 8088. A member of the hire team is waiting to take your call. How are 03 numbers charged? 03 numbers are mobile friendly. They are included in inclusive call minute packages on mobiles. If calling from a landline 03 numbers are charged at local rates. Lines are open: Monday to Friday: 07:00 - 17:00, Saturday: 08:00 - 12:00, Sunday: Closed. Contact us by email: If you have a question about a product on our website, or a query regarding an order you have already placed, you can get in contact by email. If your question is urgent, we suggest that you call us so we can deal with your enquiry immediately. Website and marketing: For any enquiries relating to website errors, marketing and press please email us here.",
"publisher": {
"@context": "http://schema.org",
"@type": "Organization",
"@id": "https://www.bestathire.co.uk/",
"name": "Best at Hire",
"description": "Best at hire is your National Tool and Equipment Hire centre, offering a huge range of DIY and professional tools for hire. With many of our items Guaranteed in stock today for pick up or National Delivery from over 70 UK depots, we can't be beaten on service!",
"logo": "https://www.bestathire.co.uk/img/bah-logo.png",
"url": "https://www.bestathire.co.uk/",
"areaServed": "GB",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+44 344 288 8088",
"contactType": "customer service"
},
"sameAs": [
"http://www.facebook.com/pages/Best-at-hire-Ltd/119744611426299",
"http://www.twitter.com/bestathire",
"http://www.118118.com/search/detail/92867731-best-at-hire",
"http://www.thomsonlocal.com/Best-At-Hire/2135275/",
"http://www.touchlocal.com/business/best-at-hire/10124230",
"https://www.yell.com/biz/best-at-hire-bristol-8392498/",
"http://www.scoot.co.uk/England/Avon/Bristol/Best-at-Hire-18727238.html",
"https://www.youtube.com/channel/UCFAwgYchuI0j_JQnVuJxa-g"
]
}
}
/garden-tools/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"@id": "https://www.bestathire.co.uk/",
"name": "Best at Hire",
"description": "Best at hire is your National Tool and Equipment Hire centre, offering a huge range of DIY and professional tools for hire. With many of our items Guaranteed in stock today for pick up or National Delivery from over 70 UK depots, we can't be beaten on service!",
"logo": "https://www.bestathire.co.uk/img/bah-logo.png",
"url": "https://www.bestathire.co.uk/",
"areaServed": "GB",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+44 344 288 8088",
"contactType": "customer service"
},
"sameAs": [
"http://www.facebook.com/pages/Best-at-hire-Ltd/119744611426299",
"http://www.twitter.com/bestathire",
"http://www.118118.com/search/detail/92867731-best-at-hire",
"http://www.thomsonlocal.com/Best-At-Hire/2135275/",
"http://www.touchlocal.com/business/best-at-hire/10124230",
"https://www.yell.com/biz/best-at-hire-bristol-8392498/",
"http://www.scoot.co.uk/England/Avon/Bristol/Best-at-Hire-18727238.html",
"https://www.youtube.com/channel/UCFAwgYchuI0j_JQnVuJxa-g"
]
},
{
"@context": "http://www.schema.org",
"@type": "ItemList",
"numberOfItems": 17,
"itemListElement": [
{
"@type": "ListItem",
"name": "Aerators",
"image": "https://www.bestathire.co.uk/img/upload/categories/1485349385_aerator.jpg",
"url": "https://www.bestathire.co.uk/garden-tools/aerator",
"position": 1
},
{
"@type": "ListItem",
"name": "Chainsaws",
"image": "https://www.bestathire.co.uk/img/upload/categories/1493380463_chainsaw.jpg",
"url": "https://www.bestathire.co.uk/garden-tools/chainsaws",
"position": 2
},
{
"@type": "ListItem",
"name": "Excavators",
"image": "https://www.bestathire.co.uk/img/upload/categories/1485349317_mini-excavator.jpg",
"url": "https://www.bestathire.co.uk/garden-tools/excavators",
"position": 3
},
{
"@type": "ListItem",
"name": "Garden hand tools",
"image": "https://www.bestathire.co.uk/img/upload/categories/1485351510_garden-fork.jpg",
"url": "https://www.bestathire.co.uk/garden-tools/hand-tools",
"position": 4
},
{
"@type": "ListItem",
"name": "Garden rollers",
"image": "https://www.bestathire.co.uk/img/upload/categories/1485430950_garden roller.jpg",
"url": "https://www.bestathire.co.uk/garden-tools/garden-roller",
"position": 5
},
{
"@type": "ListItem",
"name": "Hedge & tree cutting",
"image": "https://www.bestathire.co.uk/img/upload/categories/1493380409_pole-saw.jpg",
"url": "https://www.bestathire.co.uk/garden-tools/hedge-tree-cutting",
"position": 6
},
{
"@type": "ListItem",
"name": "Hedge Trimmers",
"image": "https://www.bestathire.co.uk/img/upload/categories/1493380267_hedge-trimmer.jpg",
"url": "https://www.bestathire.co.uk/garden-tools/hedge-trimmer",
"position": 7
},
{
"@type": "ListItem",
"name": "Log splitters",
"image": "https://www.bestathire.co.uk/img/upload/categories/1742307067_log splitter 150px.jpg",
"url": "https://www.bestathire.co.uk/garden-tools/log-splitter",
"position": 8
},
{
"@type": "ListItem",
"name": "Mowing",
"image": "https://www.bestathire.co.uk/img/upload/categories/1437488509_mower.jpg",
"url": "https://www.bestathire.co.uk/garden-tools/mowing",
"position": 9
},
{
"@type": "ListItem",
"name": "Pond maintenance",
"image": "https://www.bestathire.co.uk/img/upload/categories/1458047094_pumping.jpg",
"url": "https://www.bestathire.co.uk/garden-tools/pond-maintenance",
"position": 10
},
{
"@type": "ListItem",
"name": "Post hole borers",
"image": "https://www.bestathire.co.uk/img/upload/categories/1437488657_post hole borer.jpg",
"url": "https://www.bestathire.co.uk/garden-tools/post-hole-borers",
"position": 11
},
{
"@type": "ListItem",
"name": "Rotavators",
"image": "https://www.bestathire.co.uk/img/upload/categories/1437488630_rotavators.jpg",
"url": "https://www.bestathire.co.uk/garden-tools/rotavators",
"position": 12
},
{
"@type": "ListItem",
"name": "Scarifiers",
"image": "https://www.bestathire.co.uk/img/upload/categories/1485179524_scarifier.jpg",
"url": "https://www.bestathire.co.uk/garden-tools/scarifier",
"position": 13
},
{
"@type": "ListItem",
"name": "Shredders & wood chippers",
"image": "https://www.bestathire.co.uk/img/upload/categories/1485172064_wood-chipper.jpg",
"url": "https://www.bestathire.co.uk/garden-tools/shredders-wood-chippers",
"position": 14
},
{
"@type": "ListItem",
"name": "Strimmers & Brushcutters",
"image": "https://www.bestathire.co.uk/img/upload/categories/1742307215_strimmer 150px.jpg",
"url": "https://www.bestathire.co.uk/garden-tools/strimmer-brush-cutter",
"position": 15
},
{
"@type": "ListItem",
"name": "Stump grinders",
"image": "https://www.bestathire.co.uk/img/upload/categories/1485178591_stump-grinder.jpg",
"url": "https://www.bestathire.co.uk/garden-tools/stump-grinder",
"position": 16
},
{
"@type": "ListItem",
"name": "Turf cutters",
"image": "https://www.bestathire.co.uk/img/upload/categories/1485431064_grass.jpg",
"url": "https://www.bestathire.co.uk/garden-tools/turf-cutter",
"position": 17
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.bestathire.co.uk/tool-hire",
"name": "DIY & tools & equipment"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.bestathire.co.uk/garden-tools",
"name": "Garden tools"
}
}
]
}
]
/concrete-compaction/compaction/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"@id": "https://www.bestathire.co.uk/",
"name": "Best at Hire",
"description": "Best at hire is your National Tool and Equipment Hire centre, offering a huge range of DIY and professional tools for hire. With many of our items Guaranteed in stock today for pick up or National Delivery from over 70 UK depots, we can't be beaten on service!",
"logo": "https://www.bestathire.co.uk/img/bah-logo.png",
"url": "https://www.bestathire.co.uk/",
"areaServed": "GB",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+44 344 288 8088",
"contactType": "customer service"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1",
"reviewCount": "1"
},
"sameAs": [
"http://www.facebook.com/pages/Best-at-hire-Ltd/119744611426299",
"http://www.twitter.com/bestathire",
"http://www.118118.com/search/detail/92867731-best-at-hire",
"http://www.thomsonlocal.com/Best-At-Hire/2135275/",
"http://www.touchlocal.com/business/best-at-hire/10124230",
"https://www.yell.com/biz/best-at-hire-bristol-8392498/",
"http://www.scoot.co.uk/England/Avon/Bristol/Best-at-Hire-18727238.html",
"https://www.youtube.com/channel/UCFAwgYchuI0j_JQnVuJxa-g"
]
},
{
"@context": "http://www.schema.org",
"@type": "ItemList",
"numberOfItems": 11,
"itemListElement": [
{
"@type": "ListItem",
"name": "Block Splitter and Petrol Vibrating Plate - Multi-Deal",
"image": "https://www.bestathire.co.uk/images/hire-block-splitter-and-petrol-vibrating-plate-multi-deal_1537955112_block-splitter-wacker-plate-multi-deal_370x370_3.jpg",
"url": "https://www.bestathire.co.uk/concrete-compaction/compaction/block-splitter-petrol-vibrating-plate",
"position": 1
},
{
"@type": "ListItem",
"name": "Diesel Forward / Reverse Compactor Plate 400mm",
"image": "https://www.bestathire.co.uk/images/hire-diesel-forward-reverse-compactor-plate-400mm_4581_370x370_3.jpg",
"url": "https://www.bestathire.co.uk/concrete-compaction/compaction/diesel-forward-reverse-compactor-plate-400mm",
"position": 2
},
{
"@type": "ListItem",
"name": "Electric Wacker Plate - 110v - 380mm",
"image": "https://www.bestathire.co.uk/images/hire-electric-wacker-plate-110v-380mm_1496755654_electric-vibrating-plate-380mm_370x370_3.jpg",
"url": "https://www.bestathire.co.uk/concrete-compaction/compaction/vibrating-plate-380mm",
"position": 3
},
{
"@type": "ListItem",
"name": "Petrol Cement Mixer & Vibrating Plate - Multi Deal",
"image": "https://www.bestathire.co.uk/images/hire-petrol-cement-mixer-vibrating-plate-multi-deal_1537881554_wacker-plate-multi-deal_370x370_3.jpg",
"url": "https://www.bestathire.co.uk/concrete-compaction/concrete-mixers/cement-mixer-petrol-vibrating-plate",
"position": 4
},
{
"@type": "ListItem",
"name": "Petrol Cement Mixer, Disc Cutter & Vibrating Plate - Multi Deal",
"image": "https://www.bestathire.co.uk/images/hire-petrol-cement-mixer-disc-cutter-vibrating-plate-multi-deal_1537883170_concrete-mixer-disc-cutter-wacker-plate-multi-hire_370x370_3.jpg",
"url": "https://www.bestathire.co.uk/concrete-compaction/concrete-mixers/cement-mixer-disc-cutter-petrol-vibrating-plate",
"position": 5
},
{
"@type": "ListItem",
"name": "Petrol Trench Rammer - Four Stroke",
"image": "https://www.bestathire.co.uk/images/hire-petrol-trench-rammer-four-stroke_4584_370x370_3.jpg",
"url": "https://www.bestathire.co.uk/concrete-compaction/compaction/trench-rammer-4-stroke",
"position": 6
},
{
"@type": "ListItem",
"name": "Petrol Trench Rammer - Two Stroke",
"image": "https://www.bestathire.co.uk/images/hire-petrol-trench-rammer-two-stroke_1538391717_neuson-bs50-2-trench-rammer_370x370_3.jpg",
"url": "https://www.bestathire.co.uk/concrete-compaction/compaction/trench-rammer-2-stroke",
"position": 7
},
{
"@type": "ListItem",
"name": "Petrol Vibrating Roller - 550mm",
"image": "https://www.bestathire.co.uk/images/hire-petrol-vibrating-roller-550mm_4587_370x370_3.jpg",
"url": "https://www.bestathire.co.uk/concrete-compaction/compaction/petrol-vibrating-roller-550mm",
"position": 8
},
{
"@type": "ListItem",
"name": "Plate Compactor / Wacker Plate - Petrol - 320mm",
"image": "https://www.bestathire.co.uk/images/hire-plate-compactor-wacker-plate-petrol-320mm_4200_370x370_3.jpg",
"url": "https://www.bestathire.co.uk/concrete-compaction/compaction/plate-compactor-vibrating-plate-350mm",
"position": 9
},
{
"@type": "ListItem",
"name": "Plate Compactor / Wacker Plate - Petrol - 400mm",
"image": "https://www.bestathire.co.uk/images/hire-plate-compactor-wacker-plate-petrol-400mm_1538389658_belle-pclx400-forward-plate-compactor_370x370_3.jpg",
"url": "https://www.bestathire.co.uk/concrete-compaction/compaction/plate-compactor-vibrating-plate-400mm",
"position": 10
},
{
"@type": "ListItem",
"name": "Rubber Base Mat",
"image": "https://www.bestathire.co.uk/images/hire-rubber-base-mat_1538391102_vibrating-plate-rubber-base_370x370_3.jpg",
"url": "https://www.bestathire.co.uk/concrete-compaction/compaction/rubber-base-mat",
"position": 11
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.bestathire.co.uk/tool-hire",
"name": "DIY & tools & equipment"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.bestathire.co.uk/concrete-compaction",
"name": "Concrete & compaction"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.bestathire.co.uk/concrete-compaction/compaction",
"name": "Compaction"
}
}
]
}
]
/access/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"@id": "https://www.bestathire.co.uk/",
"name": "Best at Hire",
"description": "Best at hire is your National Tool and Equipment Hire centre, offering a huge range of DIY and professional tools for hire. With many of our items Guaranteed in stock today for pick up or National Delivery from over 70 UK depots, we can't be beaten on service!",
"logo": "https://www.bestathire.co.uk/img/bah-logo.png",
"url": "https://www.bestathire.co.uk/",
"areaServed": "GB",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+44 344 288 8088",
"contactType": "customer service"
},
"sameAs": [
"http://www.facebook.com/pages/Best-at-hire-Ltd/119744611426299",
"http://www.twitter.com/bestathire",
"http://www.118118.com/search/detail/92867731-best-at-hire",
"http://www.thomsonlocal.com/Best-At-Hire/2135275/",
"http://www.touchlocal.com/business/best-at-hire/10124230",
"https://www.yell.com/biz/best-at-hire-bristol-8392498/",
"http://www.scoot.co.uk/England/Avon/Bristol/Best-at-Hire-18727238.html",
"https://www.youtube.com/channel/UCFAwgYchuI0j_JQnVuJxa-g"
]
},
{
"@context": "http://www.schema.org",
"@type": "ItemList",
"numberOfItems": 11,
"itemListElement": [
{
"@type": "ListItem",
"name": "Combination ladders",
"image": "https://www.bestathire.co.uk/img/upload/categories/1489481972_combination-ladder-thumb.jpg",
"url": "https://www.bestathire.co.uk/access/combination-ladders",
"position": 1
},
{
"@type": "ListItem",
"name": "Fibreglass scaffold towers",
"image": "https://www.bestathire.co.uk/img/upload/categories/1489665665_fibreglass-scaffold-tower-thumb.jpg",
"url": "https://www.bestathire.co.uk/access/fibreglass-scaffold-towers",
"position": 2
},
{
"@type": "ListItem",
"name": "Fibreglass step ladders",
"image": "https://www.bestathire.co.uk/img/upload/categories/1489512859_fibreglass-step-ladder-thumb.jpg",
"url": "https://www.bestathire.co.uk/access/fibreglass-step-ladders",
"position": 3
},
{
"@type": "ListItem",
"name": "Ladders",
"image": "https://www.bestathire.co.uk/img/upload/categories/1489512967_ladder-thumb.jpg",
"url": "https://www.bestathire.co.uk/access/ladders",
"position": 4
},
{
"@type": "ListItem",
"name": "Podium steps",
"image": "https://www.bestathire.co.uk/img/upload/categories/1489487776_podium-steps-thumb.jpg",
"url": "https://www.bestathire.co.uk/access/podium-steps",
"position": 5
},
{
"@type": "ListItem",
"name": "Roof ladders",
"image": "https://www.bestathire.co.uk/img/upload/categories/1489483180_roof-ladder-thumb.jpg",
"url": "https://www.bestathire.co.uk/access/roof-ladder",
"position": 6
},
{
"@type": "ListItem",
"name": "Scaffold towers",
"image": "https://www.bestathire.co.uk/img/upload/categories/1489755909_mitower-thumb.jpg",
"url": "https://www.bestathire.co.uk/access/scaffold-towers",
"position": 7
},
{
"@type": "ListItem",
"name": "Stairway towers",
"image": "https://www.bestathire.co.uk/img/upload/categories/1489483969_stairway-tower-thumb.jpg",
"url": "https://www.bestathire.co.uk/access/stairway-tower",
"position": 8
},
{
"@type": "ListItem",
"name": "Step ladders",
"image": "https://www.bestathire.co.uk/img/upload/categories/1489577145_step-ladder-thumb.jpg",
"url": "https://www.bestathire.co.uk/access/steps-ladders",
"position": 9
},
{
"@type": "ListItem",
"name": "Trestles & scaffold boards",
"image": "https://www.bestathire.co.uk/img/upload/categories/1438001550_trestles.jpg",
"url": "https://www.bestathire.co.uk/access/trestles-scaffold-boards",
"position": 10
},
{
"@type": "ListItem",
"name": "Work platforms",
"image": "https://www.bestathire.co.uk/img/upload/categories/1438001245_low level powered access.jpg",
"url": "https://www.bestathire.co.uk/access/work-platforms",
"position": 11
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.bestathire.co.uk/tool-hire",
"name": "DIY & tools & equipment"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.bestathire.co.uk/access",
"name": "Access"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
329Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 58 | 1 |
| /branches/ | 40 | 1 |
| /pages/contact-us/ | 40 | 1 |
| /garden-tools/ | 42 | 1 |
| /concrete-compaction/compaction/ | 105 | 1 |
| /access/ | 44 | 1 |
Explore the other reputation pillars for Best at Hire
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Best at Hire, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Best at Hire: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.bestathire.co.uk to view the most current version of its content and see directly what this company is about and what it offers.