DEWALT
(https://dewalt.com) 📸 Data Snapshot: May 29, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site displays significant review counts (e.g., 111 reviews on Concrete Solutions) but lacks verified third-party proof paths for these ratings (Step 3). While the trust_theatre_flag is false, the low proof_links_count (1 per page) suggests reviews are managed within the internal SBD (Stanley Black & Decker) ecosystem rather than linked to independent auditing platforms. However, the presence of tactical pages like Shop Safe provides a unique form of trust signal regarding consumer protection.
The ratio of verifiable evidence to fluff is high, specifically through the use of alphanumeric SKUs and detailed product photography across all pages. The Concrete Solutions page alone provides over 15 distinct product evidence points, categorized by job phase (Demo, Prep, Forming, etc.). The primary missing element is third-party performance certification links (e.g., independent durability testing results), which would solidify the proof density.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 80 | 1 |
| /en-us/products/outdoor/ | 95 | 1 |
| /en-us/support/report-fraudulent-website/ | 39 | 1 |
| /en-us/jobsite-solutions/solutions-by-trade/concrete-solutions/ | 111 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "DEWALT® Home",
"description": "DEWALT® Home",
"image": ""
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.dewalt.com",
"logo": "https://bynder.sbdinc.com/asset/1d28105f-0bcc-4c55-816c-bbb190fbdf02/Drupal_Small_PNG/DW_Y-ON-B_LMB1.png",
"sameAs": [
"https://www.facebook.com/dewalt",
"https://www.instagram.com/dewalttough/",
"https://www.youtube.com/user/dewalttv",
"https://www.linkedin.com/showcase/dewalt/"
]
}
]
/en-us/products/outdoor/
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Outdoor",
"description": "<p>DEWALT Outdoor Tools deliver powerful performance and rugged durability for landscaping, yard work, and tough outdoor jobs. Tackle any task with reliable equipment built for the elements.</p>",
"image": "https://bynder.sbdinc.com/asset/883e03b4-3d5f-42b8-ba85-61c8c723a820/thumbnail/webimage-DCST970B_1"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": {
"@id": "https://www.dewalt.com/en-us",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"name": "Outdoor",
"item": {
"@id": "https://www.dewalt.com/en-us/products/outdoor",
"name": "Outdoor"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "60V MAX* 22 In. Cordless Articulating Head Pole Hedge Trimmer Kit",
"url": "https://www.dewalt.com/en-us/product/dcph675y1/60v-max-22-cordless-articulating-head-pole-hedge-trimmer-kit",
"sku": "DCPH675Y1"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "60V MAX* 22 In. Cordless Fixed Head Pole Hedge Trimmer (Tool Only)",
"url": "https://www.dewalt.com/en-us/product/dcph673b/60v-max-22-cordless-fixed-head-pole-hedge-trimmer-tool-only",
"sku": "DCPH673B"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "60V MAX* 22 In. Cordless Fixed Head Pole Hedge Trimmer Kit",
"url": "https://www.dewalt.com/en-us/product/dcph673y1/60v-max-22-cordless-fixed-head-pole-hedge-trimmer-kit",
"sku": "DCPH673Y1"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "60V MAX* 22-In. Cordless Articulating Head Pole Hedge Trimmer (Tool Only)",
"url": "https://www.dewalt.com/en-us/product/dcph675b/60v-max-22-cordless-articulating-head-pole-hedge-trimmer-tool-only",
"sku": "DCPH675B"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "20V MAX* XR® Brushless Cordless Blower (Tool Only)",
"url": "https://www.dewalt.com/en-us/product/dcbl724b/20v-max-xr-brushless-cordless-blower-tool-only",
"sku": "DCBL724B"
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "Product",
"name": "DEWALT® 20V MAX* 8 in. Brushless Cordless Pruning Chainsaw Kit",
"url": "https://www.dewalt.com/en-us/product/dccs623qq1/dewalt-20v-max-8-brushless-cordless-pruning-chainsaw-kit",
"sku": "DCCS623QQ1"
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "Product",
"name": "20V MAX* XR® Concrete Chemical Sprayer Kit",
"url": "https://www.dewalt.com/en-us/product/dccs1100gh1/20v-max-xr-concrete-chemical-sprayer-kit",
"sku": "DCCS1100GH1"
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "Product",
"name": "20V MAX* XR® Concrete Chemical Sprayer (Tool Only)",
"url": "https://www.dewalt.com/en-us/product/dccs1100b/20v-max-xr-concrete-chemical-sprayer-tool-only",
"sku": "DCCS1100B"
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "Product",
"name": "20V MAX* XR® Blower Kit",
"url": "https://www.dewalt.com/en-us/product/dcbl724w1/20v-max-xr-blower-kit",
"sku": "DCBL724W1"
}
},
{
"@type": "ListItem",
"position": 10,
"item": {
"@type": "Product",
"name": "20V MAX* XR® Brushless Cordless String Trimmer And Blower Combo Kit With (1) DCB205 Battery & Charger",
"url": "https://www.dewalt.com/en-us/product/dcko215p1/20v-max-xr-brushless-cordless-string-trimmer-and-blower-combo-kit-1-dcb205",
"sku": "DCKO215P1"
}
},
{
"@type": "ListItem",
"position": 11,
"item": {
"@type": "Product",
"name": "60V MAX* 17-In. Brushless Cordless Attachment Capable String Trimmer (Tool Only)",
"url": "https://www.dewalt.com/en-us/product/dcst972b/60v-max-17-brushless-cordless-attachment-capable-string-trimmer-tool-only",
"sku": "DCST972B"
}
},
{
"@type": "ListItem",
"position": 12,
"item": {
"@type": "Product",
"name": "20V MAX* Brushless Cordless Foldable String Trimmer (Tool Only)",
"url": "https://www.dewalt.com/en-us/product/dcst926b/20v-max-brushless-cordless-foldable-string-trimmer-tool-only",
"sku": "DCST926B"
}
},
{
"@type": "ListItem",
"position": 13,
"item": {
"@type": "Product",
"name": "60V MAX* 10-In. 160-In. Brushless Cordless Telescoping Pole Saw Kit",
"url": "https://www.dewalt.com/en-us/product/dcps675z1/60v-max-10-160-brushless-cordless-telescoping-pole-saw-kit",
"sku": "DCPS675Z1"
}
},
{
"@type": "ListItem",
"position": 14,
"item": {
"@type": "Product",
"name": "20V MAX* 8-In. Brushless Cordless Pruning Chainsaw (Tool Only)",
"url": "https://www.dewalt.com/en-us/product/dccs623b/20v-max-8-brushless-cordless-pruning-chainsaw-tool-only",
"sku": "DCCS623B"
}
},
{
"@type": "ListItem",
"position": 15,
"item": {
"@type": "Product",
"name": "20V MAX* 13-In. Cordless String Trimmer Kit",
"url": "https://www.dewalt.com/en-us/product/dcst925m1/20v-max-13-cordless-string-trimmer-kit",
"sku": "DCST925M1"
}
},
{
"@type": "ListItem",
"position": 16,
"item": {
"@type": "Product",
"name": "2X20V MAX 1600 MAX Psi 1.2 Gpm Brushless Cordless Pressure Washer Kit",
"url": "https://www.dewalt.com/en-us/product/dcpw1600y2/2x20v-max-1600-max-psi-12-gpm-brushless-cordless-pressure-washer-kit",
"sku": "DCPW1600Y2"
}
},
{
"@type": "ListItem",
"position": 17,
"item": {
"@type": "Product",
"name": "20V MAX* Compact 12-In. Brushless Cordless Chainsaw (Tool Only)",
"url": "https://www.dewalt.com/en-us/product/dccs621b/20v-max-compact-12-brushless-cordless-chainsaw-tool-only",
"sku": "DCCS621B"
}
},
{
"@type": "ListItem",
"position": 18,
"item": {
"@type": "Product",
"name": "60V MAX* 10-In. Brushless Cordless Brush Cutter With Bike Handle (Tool Only)",
"url": "https://www.dewalt.com/en-us/product/dcbc581b/60v-max-10-brushless-cordless-brush-cutter-bike-handle-tool-only",
"sku": "DCBC581B"
}
}
]
}
]
/en-us/support/report-fraudulent-website/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Report a fraudulent website",
"description": "Learn how you can safely shop for DEWALT products in store and online from authorized DEWALT retailers.",
"image": ""
}
/en-us/jobsite-solutions/solutions-by-trade/concrete-solutions/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Concrete Solutions",
"description": "DEWALT Concrete & Masonry solutions are built for the professional contractor. With laser focus on: Drilling speed, durability, ergonomics and runtime (if cordless). ",
"image": "https://bynder.sbdinc.com/asset/a8199bb5-a215-48a0-9ec6-4a32cdc6ce9f/thumbnail/webimage-DCPS330AG2_A8"
}
This page presents a snapshot of public data from DEWALT, captured on May 29, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to DEWALT: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://dewalt.com to view the most current version of its content and see directly what this company is about and what it offers.