Identity & Authority: Halton Concrete Ltd – Signal Evidence & AI Readability

Halton Concrete Ltd

(https://www.haltonconcrete.com) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
14 Impact Weight: 15 / 100
93% Reputation

Authority is well-established through technical transparency. The inclusion of the Company Number (07101458) and VAT Number (982978446) provides immediate legal accountability. The only gap is the lack of specific industry certifications (like the Federation of Master Builders or ISO standards) being explicitly detailed in the text or schema.

There is minimal disconnect between marketing tone and evidence. The site claims a ‘modern ready mix concrete plant’ and supports this with a wide range of strength-tested mixes (C15 through C40). The mention that the ‘website is not available to order’ and to ‘ring office for enquiries’ is a high-integrity signal for a local heavy-goods business.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://www.haltonconcrete.com/",
                "url": "https://www.haltonconcrete.com/",
                "name": "Ready Mix Concrete Supplier & Building Supplies | Halton Concrete",
                "isPartOf": {
                    "@id": "https://www.haltonconcrete.com/#website"
                },
                "about": {
                    "@id": "https://www.haltonconcrete.com/#organization"
                },
                "primaryImageOfPage": {
                    "@id": "https://www.haltonconcrete.com/#primaryimage"
                },
                "image": {
                    "@id": "https://www.haltonconcrete.com/#primaryimage"
                },
                "thumbnailUrl": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/CementTruckHome.png",
                "datePublished": "2013-03-15T12:36:27+00:00",
                "dateModified": "2025-07-30T09:10:44+00:00",
                "description": "Ready mix concrete suppliers, fencing, paving and building supply specialists. At Halton Concrete we supply high quality products at affordable prices.",
                "breadcrumb": {
                    "@id": "https://www.haltonconcrete.com/#breadcrumb"
                },
                "inLanguage": "en-GB",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://www.haltonconcrete.com/"
                        ]
                    }
                ]
            },
            {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.haltonconcrete.com/#primaryimage",
                "url": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/CementTruckHome.png",
                "contentUrl": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/CementTruckHome.png",
                "width": 180,
                "height": 140
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://www.haltonconcrete.com/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://www.haltonconcrete.com/#website",
                "url": "https://www.haltonconcrete.com/",
                "name": "Halton Concrete",
                "description": "Ready Mix Concrete Supplier",
                "publisher": {
                    "@id": "https://www.haltonconcrete.com/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://www.haltonconcrete.com/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-GB"
            },
            {
                "@type": "Organization",
                "@id": "https://www.haltonconcrete.com/#organization",
                "name": "Halton Concrete",
                "url": "https://www.haltonconcrete.com/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-GB",
                    "@id": "https://www.haltonconcrete.com/#/schema/logo/image/",
                    "url": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/HaltonConcreteLogo.png",
                    "contentUrl": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/HaltonConcreteLogo.png",
                    "width": 456,
                    "height": 96,
                    "caption": "Halton Concrete"
                },
                "image": {
                    "@id": "https://www.haltonconcrete.com/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.facebook.com/haltonconcretebuildingsupplies/"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Halton Concrete Building Supplies",
        "image": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/HaltonConcreteLogo.png",
        "@id": "https://www.haltonconcrete.com/#organization",
        "url": "https://www.haltonconcrete.com/",
        "telephone": "+441514204960",
        "email": "info@haltonconcrete.com",
        "description": "Halton Concrete Building Supplies is a leading provider of ready mix concrete in Widnes, Cheshire. We offer high-quality concrete products, building materials, and expert concrete services for residential and commercial projects in the Halton region and surrounding areas.",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Ditton Rd",
            "addressLocality": "Widnes",
            "addressRegion": "Cheshire",
            "postalCode": "WA8 0QW",
            "addressCountry": "GB"
        },
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": 53.3584268,
            "longitude": -2.7515683
        },
        "areaServed": [
            {
                "@type": "City",
                "name": "Widnes"
            },
            {
                "@type": "AdministrativeArea",
                "name": "Cheshire"
            },
            {
                "@type": "City",
                "name": "Runcorn"
            },
            {
                "@type": "City",
                "name": "Warrington"
            },
            {
                "@type": "City",
                "name": "Liverpool"
            }
        ],
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": [
                    "Monday",
                    "Tuesday",
                    "Wednesday",
                    "Thursday",
                    "Friday"
                ],
                "opens": "07:45",
                "closes": "16:30"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Saturday",
                "opens": "07:45",
                "closes": "11:30"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Sunday",
                "opens": "00:00",
                "closes": "00:00"
            }
        ],
        "priceRange": "$$",
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "3.9",
            "ratingCount": "44",
            "bestRating": "5",
            "worstRating": "1"
        },
        "review": [
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Lorna Walker"
                },
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5",
                    "bestRating": "5"
                },
                "reviewBody": "What a great place Halton Concrete. went today and spoke with Sue at the counter. She was amazing, so helpful and kind 1st class customer care and Scott who delivered our fence was so pleasant and extremely helpful he even put the fence in for us - cannot rate them high enough. Thank you for all your help.",
                "datePublished": "2025-08-15"
            }
        ],
        "sameAs": [
            "https://www.haltonconcrete.com/",
            "https://maps.app.goo.gl/fhqzLaeoFdxDme2K6"
        ],
        "hasOfferCatalog": {
            "@type": "OfferCatalog",
            "name": "Concrete and Building Supplies",
            "itemListElement": [
                {
                    "@type": "Offer",
                    "itemOffered": {
                        "@type": "Service",
                        "name": "Ready Mix Concrete",
                        "description": "High-quality ready mix concrete for construction projects, delivered on-site in Widnes, Runcorn, Warrington, and Liverpool.",
                        "serviceType": "Concrete Supply",
                        "areaServed": [
                            {
                                "@type": "City",
                                "name": "Widnes"
                            },
                            {
                                "@type": "City",
                                "name": "Runcorn"
                            },
                            {
                                "@type": "City",
                                "name": "Warrington"
                            },
                            {
                                "@type": "City",
                                "name": "Liverpool"
                            }
                        ]
                    }
                },
                {
                    "@type": "Offer",
                    "itemOffered": {
                        "@type": "Service",
                        "name": "Concrete Contractor Services",
                        "description": "Professional concrete pouring and finishing services for residential and commercial projects."
                    }
                },
                {
                    "@type": "Offer",
                    "itemOffered": {
                        "@type": "Product",
                        "name": "Concrete Products",
                        "description": "Precast concrete products and building materials for construction and landscaping."
                    }
                }
            ]
        }
    }
]
/product-category/fencing/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "CollectionPage",
                "@id": "https://www.haltonconcrete.com/product-category/fencing/",
                "url": "https://www.haltonconcrete.com/product-category/fencing/",
                "name": "Fence Panels Widnes | Concrete & Wooden Fencing Supplies",
                "isPartOf": {
                    "@id": "https://www.haltonconcrete.com/#website"
                },
                "primaryImageOfPage": {
                    "@id": "https://www.haltonconcrete.com/product-category/fencing/#primaryimage"
                },
                "image": {
                    "@id": "https://www.haltonconcrete.com/product-category/fencing/#primaryimage"
                },
                "thumbnailUrl": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/IMG_2622-scaled.jpg",
                "description": "Buy fence panels in Widnes from Halton Concrete. We supply wooden and concrete fencing, posts & bases, manufactured locally. Call today for a quote.",
                "breadcrumb": {
                    "@id": "https://www.haltonconcrete.com/product-category/fencing/#breadcrumb"
                },
                "inLanguage": "en-GB"
            },
            {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.haltonconcrete.com/product-category/fencing/#primaryimage",
                "url": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/IMG_2622-scaled.jpg",
                "contentUrl": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/IMG_2622-scaled.jpg",
                "width": 1920,
                "height": 2560,
                "caption": "3 way concrete fence post Widnes"
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://www.haltonconcrete.com/product-category/fencing/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://www.haltonconcrete.com/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Fencing"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://www.haltonconcrete.com/#website",
                "url": "https://www.haltonconcrete.com/",
                "name": "Halton Concrete",
                "description": "Ready Mix Concrete Supplier",
                "publisher": {
                    "@id": "https://www.haltonconcrete.com/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://www.haltonconcrete.com/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-GB"
            },
            {
                "@type": "Organization",
                "@id": "https://www.haltonconcrete.com/#organization",
                "name": "Halton Concrete",
                "url": "https://www.haltonconcrete.com/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-GB",
                    "@id": "https://www.haltonconcrete.com/#/schema/logo/image/",
                    "url": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/HaltonConcreteLogo.png",
                    "contentUrl": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/HaltonConcreteLogo.png",
                    "width": 456,
                    "height": 96,
                    "caption": "Halton Concrete"
                },
                "image": {
                    "@id": "https://www.haltonconcrete.com/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.facebook.com/haltonconcretebuildingsupplies/"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Halton Concrete Building Supplies",
        "image": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/HaltonConcreteLogo.png",
        "@id": "https://www.haltonconcrete.com/#organization",
        "url": "https://www.haltonconcrete.com/",
        "telephone": "+441514204960",
        "email": "info@haltonconcrete.com",
        "description": "Halton Concrete Building Supplies is a leading provider of ready mix concrete in Widnes, Cheshire. We offer high-quality concrete products, building materials, and expert concrete services for residential and commercial projects in the Halton region and surrounding areas.",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Ditton Rd",
            "addressLocality": "Widnes",
            "addressRegion": "Cheshire",
            "postalCode": "WA8 0QW",
            "addressCountry": "GB"
        },
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": 53.3584268,
            "longitude": -2.7515683
        },
        "areaServed": [
            {
                "@type": "City",
                "name": "Widnes"
            },
            {
                "@type": "AdministrativeArea",
                "name": "Cheshire"
            },
            {
                "@type": "City",
                "name": "Runcorn"
            },
            {
                "@type": "City",
                "name": "Warrington"
            },
            {
                "@type": "City",
                "name": "Liverpool"
            }
        ],
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": [
                    "Monday",
                    "Tuesday",
                    "Wednesday",
                    "Thursday",
                    "Friday"
                ],
                "opens": "07:45",
                "closes": "16:30"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Saturday",
                "opens": "07:45",
                "closes": "11:30"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Sunday",
                "opens": "00:00",
                "closes": "00:00"
            }
        ],
        "priceRange": "$$",
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "3.9",
            "ratingCount": "44",
            "bestRating": "5",
            "worstRating": "1"
        },
        "review": [
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Lorna Walker"
                },
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5",
                    "bestRating": "5"
                },
                "reviewBody": "What a great place Halton Concrete. went today and spoke with Sue at the counter. She was amazing, so helpful and kind 1st class customer care and Scott who delivered our fence was so pleasant and extremely helpful he even put the fence in for us - cannot rate them high enough. Thank you for all your help.",
                "datePublished": "2025-08-15"
            }
        ],
        "sameAs": [
            "https://www.haltonconcrete.com/",
            "https://maps.app.goo.gl/fhqzLaeoFdxDme2K6"
        ],
        "hasOfferCatalog": {
            "@type": "OfferCatalog",
            "name": "Concrete and Building Supplies",
            "itemListElement": [
                {
                    "@type": "Offer",
                    "itemOffered": {
                        "@type": "Service",
                        "name": "Ready Mix Concrete",
                        "description": "High-quality ready mix concrete for construction projects, delivered on-site in Widnes, Runcorn, Warrington, and Liverpool.",
                        "serviceType": "Concrete Supply",
                        "areaServed": [
                            {
                                "@type": "City",
                                "name": "Widnes"
                            },
                            {
                                "@type": "City",
                                "name": "Runcorn"
                            },
                            {
                                "@type": "City",
                                "name": "Warrington"
                            },
                            {
                                "@type": "City",
                                "name": "Liverpool"
                            }
                        ]
                    }
                },
                {
                    "@type": "Offer",
                    "itemOffered": {
                        "@type": "Service",
                        "name": "Concrete Contractor Services",
                        "description": "Professional concrete pouring and finishing services for residential and commercial projects."
                    }
                },
                {
                    "@type": "Offer",
                    "itemOffered": {
                        "@type": "Product",
                        "name": "Concrete Products",
                        "description": "Precast concrete products and building materials for construction and landscaping."
                    }
                }
            ]
        }
    }
]
/product-category/paving/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "CollectionPage",
                "@id": "https://www.haltonconcrete.com/product-category/paving/",
                "url": "https://www.haltonconcrete.com/product-category/paving/",
                "name": "Paving Archives - Halton Concrete",
                "isPartOf": {
                    "@id": "https://www.haltonconcrete.com/#website"
                },
                "primaryImageOfPage": {
                    "@id": "https://www.haltonconcrete.com/product-category/paving/#primaryimage"
                },
                "image": {
                    "@id": "https://www.haltonconcrete.com/product-category/paving/#primaryimage"
                },
                "thumbnailUrl": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/Abbey-Paving-Slabs-Wyresdale-Concrete-.jpg",
                "description": "Transform your garden with our range of paving slabs and blockpaving including Wyresdale,Indian stone,RPC and porceline tiles. - Halton Concrete %",
                "breadcrumb": {
                    "@id": "https://www.haltonconcrete.com/product-category/paving/#breadcrumb"
                },
                "inLanguage": "en-GB"
            },
            {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.haltonconcrete.com/product-category/paving/#primaryimage",
                "url": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/Abbey-Paving-Slabs-Wyresdale-Concrete-.jpg",
                "contentUrl": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/Abbey-Paving-Slabs-Wyresdale-Concrete-.jpg",
                "width": 1020,
                "height": 967
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://www.haltonconcrete.com/product-category/paving/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://www.haltonconcrete.com/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Paving"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://www.haltonconcrete.com/#website",
                "url": "https://www.haltonconcrete.com/",
                "name": "Halton Concrete",
                "description": "Ready Mix Concrete Supplier",
                "publisher": {
                    "@id": "https://www.haltonconcrete.com/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://www.haltonconcrete.com/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-GB"
            },
            {
                "@type": "Organization",
                "@id": "https://www.haltonconcrete.com/#organization",
                "name": "Halton Concrete",
                "url": "https://www.haltonconcrete.com/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-GB",
                    "@id": "https://www.haltonconcrete.com/#/schema/logo/image/",
                    "url": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/HaltonConcreteLogo.png",
                    "contentUrl": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/HaltonConcreteLogo.png",
                    "width": 456,
                    "height": 96,
                    "caption": "Halton Concrete"
                },
                "image": {
                    "@id": "https://www.haltonconcrete.com/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.facebook.com/haltonconcretebuildingsupplies/"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Halton Concrete Building Supplies",
        "image": "https://www.haltonconcrete.com/wp-content/uploads/2019/11/HaltonConcreteLogo.png",
        "@id": "https://www.haltonconcrete.com/#organization",
        "url": "https://www.haltonconcrete.com/",
        "telephone": "+441514204960",
        "email": "info@haltonconcrete.com",
        "description": "Halton Concrete Building Supplies is a leading provider of ready mix concrete in Widnes, Cheshire. We offer high-quality concrete products, building materials, and expert concrete services for residential and commercial projects in the Halton region and surrounding areas.",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Ditton Rd",
            "addressLocality": "Widnes",
            "addressRegion": "Cheshire",
            "postalCode": "WA8 0QW",
            "addressCountry": "GB"
        },
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": 53.3584268,
            "longitude": -2.7515683
        },
        "areaServed": [
            {
                "@type": "City",
                "name": "Widnes"
            },
            {
                "@type": "AdministrativeArea",
                "name": "Cheshire"
            },
            {
                "@type": "City",
                "name": "Runcorn"
            },
            {
                "@type": "City",
                "name": "Warrington"
            },
            {
                "@type": "City",
                "name": "Liverpool"
            }
        ],
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": [
                    "Monday",
                    "Tuesday",
                    "Wednesday",
                    "Thursday",
                    "Friday"
                ],
                "opens": "07:45",
                "closes": "16:30"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Saturday",
                "opens": "07:45",
                "closes": "11:30"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Sunday",
                "opens": "00:00",
                "closes": "00:00"
            }
        ],
        "priceRange": "$$",
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "3.9",
            "ratingCount": "44",
            "bestRating": "5",
            "worstRating": "1"
        },
        "review": [
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Lorna Walker"
                },
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": "5",
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                "reviewBody": "What a great place Halton Concrete. went today and spoke with Sue at the counter. She was amazing, so helpful and kind 1st class customer care and Scott who delivered our fence was so pleasant and extremely helpful he even put the fence in for us - cannot rate them high enough. Thank you for all your help.",
                "datePublished": "2025-08-15"
            }
        ],
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]
🛡️ Trust Signals — external proof links that back the declared identity
121Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 26 1
/product-category/fencing/ 19 1
/product-category/paving/ 19 1
/contact-us/ 19 1
/concrete/ 19 1
/product-category/aggregates/ 19 1