Identity & Authority: Reading Double Glazing – Signal Evidence & AI Readability

Reading Double Glazing

(https://www.readingdoubleglazing.com) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
5 Impact Weight: 15 / 100
33% Reputation

While the schema_json provides a physical address (43 Hazel Drive, Reading), there is a significant authority gap as no individual experts or founders are named. The technical implementation is basic LocalBusiness schema without sameAs links to social profiles, trade body registrations, or insurance documents. The claim of being Insured Glaziers lacks a verifiable digital footprint or any link to public liability insurance details, which is a critical missing element for this industry.

The site makes bold claims regarding a 10 Year No Quibble GUARANTEE and quality craftsmanship, but demonstrates neither through case studies or high-resolution project evidence. The disconnect between the professional positioning in the meta titles and the total absence of technical depth or named project examples creates a high marketing-to-substance delta. There is no evidence of results, such as energy efficiency improvements or successfully completed local installations with named clients.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "http://schema.org/",
    "@type": "LocalBusiness",
    "name": "Reading Double Glazing",
    "url": "https://www.readingdoubleglazing.com",
    "image": "https://www.readingdoubleglazing.com/uploads/1/4/2/2/14227821/published/readingglazing.jpg?1578079067",
    "description": "Double Glazing Reading, we install Windows, Doors and conservatories in Reading, Berkshire",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "43 Hazel Drive",
        "addressLocality": "Reading",
        "addressRegion": "Berkshire",
        "postalCode": "RG5 3SA",
        "addressCountry": "United Kingdom"
    },
    "telephone": "+44 (0)7922 580192",
    "openingHours": "Mo 09:00-17:00, Tu 09:00-17:00, We 09:00-17:00, Th 09:00-17:00, Fr 09:00-17:00, Sa 09:00-17:00"
}
/windows.html
{
    "@context": "http://schema.org/",
    "@type": "LocalBusiness",
    "name": "Reading Double Glazing",
    "url": "https://www.readingdoubleglazing.com",
    "image": "https://www.readingdoubleglazing.com/uploads/1/4/2/2/14227821/published/readingglazing.jpg?1578079067",
    "description": "Double Glazing Reading, we install Windows, Doors and conservatories in Reading, Berkshire",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "43 Hazel Drive",
        "addressLocality": "Reading",
        "addressRegion": "Berkshire",
        "postalCode": "RG5 3SA",
        "addressCountry": "United Kingdom"
    },
    "telephone": "+44 (0)7922 580192",
    "openingHours": "Mo 09:00-17:00, Tu 09:00-17:00, We 09:00-17:00, Th 09:00-17:00, Fr 09:00-17:00, Sa 09:00-17:00"
}
/conservatories.html
{
    "@context": "http://schema.org/",
    "@type": "LocalBusiness",
    "name": "Reading Double Glazing",
    "url": "https://www.readingdoubleglazing.com",
    "image": "https://www.readingdoubleglazing.com/uploads/1/4/2/2/14227821/published/readingglazing.jpg?1578079067",
    "description": "Double Glazing Reading, we install Windows, Doors and conservatories in Reading, Berkshire",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "43 Hazel Drive",
        "addressLocality": "Reading",
        "addressRegion": "Berkshire",
        "postalCode": "RG5 3SA",
        "addressCountry": "United Kingdom"
    },
    "telephone": "+44 (0)7922 580192",
    "openingHours": "Mo 09:00-17:00, Tu 09:00-17:00, We 09:00-17:00, Th 09:00-17:00, Fr 09:00-17:00, Sa 09:00-17:00"
}
/contact.html
{
    "@context": "http://schema.org/",
    "@type": "LocalBusiness",
    "name": "Reading Double Glazing",
    "url": "https://www.readingdoubleglazing.com",
    "image": "https://www.readingdoubleglazing.com/uploads/1/4/2/2/14227821/published/readingglazing.jpg?1578079067",
    "description": "Double Glazing Reading, we install Windows, Doors and conservatories in Reading, Berkshire",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "43 Hazel Drive",
        "addressLocality": "Reading",
        "addressRegion": "Berkshire",
        "postalCode": "RG5 3SA",
        "addressCountry": "United Kingdom"
    },
    "telephone": "+44 (0)7922 580192",
    "openingHours": "Mo 09:00-17:00, Tu 09:00-17:00, We 09:00-17:00, Th 09:00-17:00, Fr 09:00-17:00, Sa 09:00-17:00"
}
/bi-fold-doors.html
{
    "@context": "http://schema.org/",
    "@type": "LocalBusiness",
    "name": "Reading Double Glazing",
    "url": "https://www.readingdoubleglazing.com",
    "image": "https://www.readingdoubleglazing.com/uploads/1/4/2/2/14227821/published/readingglazing.jpg?1578079067",
    "description": "Double Glazing Reading, we install Windows, Doors and conservatories in Reading, Berkshire",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "43 Hazel Drive",
        "addressLocality": "Reading",
        "addressRegion": "Berkshire",
        "postalCode": "RG5 3SA",
        "addressCountry": "United Kingdom"
    },
    "telephone": "+44 (0)7922 580192",
    "openingHours": "Mo 09:00-17:00, Tu 09:00-17:00, We 09:00-17:00, Th 09:00-17:00, Fr 09:00-17:00, Sa 09:00-17:00"
}
/doors.html
{
    "@context": "http://schema.org/",
    "@type": "LocalBusiness",
    "name": "Reading Double Glazing",
    "url": "https://www.readingdoubleglazing.com",
    "image": "https://www.readingdoubleglazing.com/uploads/1/4/2/2/14227821/published/readingglazing.jpg?1578079067",
    "description": "Double Glazing Reading, we install Windows, Doors and conservatories in Reading, Berkshire",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "43 Hazel Drive",
        "addressLocality": "Reading",
        "addressRegion": "Berkshire",
        "postalCode": "RG5 3SA",
        "addressCountry": "United Kingdom"
    },
    "telephone": "+44 (0)7922 580192",
    "openingHours": "Mo 09:00-17:00, Tu 09:00-17:00, We 09:00-17:00, Th 09:00-17:00, Fr 09:00-17:00, Sa 09:00-17:00"
}
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 1 0
/windows.html 4 0
/conservatories.html 1 0
/contact.html 0 0
/bi-fold-doors.html 1 0
/doors.html 1 0