Tarmac
(https://tarmac.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is established through corporate scale and partnership mentions (British Safety Council, Band of Builders) rather than individual expertise. There is an authority gap regarding specific personnel; the site references ‘teams of experts’ without providing Person schema or named bios for key technical leaders. The technical implementation of schema_json is standard but lacks sameAs links to official social profiles or the parent CRH organization profile.
The marketing tone is occasionally lofty, particularly regarding ‘evolving’ and ‘reshaping construction,’ but it is rarely disconnected from physical reality. Most bold performance claims are anchored to specific events, such as the opening of the Barrasford asphalt plant or the delivery of a £45,000 community grant. The disconnect is primarily temporal; some ‘latest news’ entries are dated May 2026, suggesting the content is exceptionally current relative to the system date.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.tarmac.com/",
"url": "https://www.tarmac.com/",
"name": "Leading Construction Solutions & Building Materials | Tarmac",
"isPartOf": {
"@id": "https://www.tarmac.com/#website"
},
"about": {
"@id": "https://www.tarmac.com/#organization"
},
"datePublished": "2019-10-02T12:30:07+00:00",
"dateModified": "2026-03-16T14:18:34+00:00",
"description": "High-quality construction materials and solutions from Tarmac, supporting a wide range of projects nationwide with aggregates, concrete, cement, asphalt, and more.",
"breadcrumb": {
"@id": "https://www.tarmac.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.tarmac.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.tarmac.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.tarmac.com/#website",
"url": "https://www.tarmac.com/",
"name": "Tarmac",
"description": "Sustainable construction solutions",
"publisher": {
"@id": "https://www.tarmac.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.tarmac.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.tarmac.com/#organization",
"name": "Tarmac",
"url": "https://www.tarmac.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.tarmac.com/#/schema/logo/image/",
"url": "https://uploadstarmaccom.blob.core.windows.net/uploads/2021/05/TARMAC-FC-1.jpg",
"contentUrl": "https://uploadstarmaccom.blob.core.windows.net/uploads/2021/05/TARMAC-FC-1.jpg",
"width": 1305,
"height": 591,
"caption": "Tarmac"
},
"image": {
"@id": "https://www.tarmac.com/#/schema/logo/image/"
}
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.tarmac.com/about-us/",
"url": "https://www.tarmac.com/about-us/",
"name": "About us - Tarmac",
"isPartOf": {
"@id": "https://www.tarmac.com/#website"
},
"datePublished": "2019-10-02T12:35:48+00:00",
"dateModified": "2025-01-31T18:03:49+00:00",
"description": "Building our World. Tarmac, a CRH company, is the UK’s leading sustainable building materials and construction solutions business.",
"breadcrumb": {
"@id": "https://www.tarmac.com/about-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.tarmac.com/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.tarmac.com/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.tarmac.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.tarmac.com/#website",
"url": "https://www.tarmac.com/",
"name": "Tarmac",
"description": "Sustainable construction solutions",
"publisher": {
"@id": "https://www.tarmac.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.tarmac.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.tarmac.com/#organization",
"name": "Tarmac",
"url": "https://www.tarmac.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.tarmac.com/#/schema/logo/image/",
"url": "https://uploadstarmaccom.blob.core.windows.net/uploads/2021/05/TARMAC-FC-1.jpg",
"contentUrl": "https://uploadstarmaccom.blob.core.windows.net/uploads/2021/05/TARMAC-FC-1.jpg",
"width": 1305,
"height": 591,
"caption": "Tarmac"
},
"image": {
"@id": "https://www.tarmac.com/#/schema/logo/image/"
}
}
]
}
/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.tarmac.com/products/",
"url": "https://www.tarmac.com/products/",
"name": "Construction Materials - For Contractors & Trade | Tarmac",
"isPartOf": {
"@id": "https://www.tarmac.com/#website"
},
"datePublished": "2019-09-23T11:55:47+00:00",
"dateModified": "2025-03-28T16:38:57+00:00",
"description": "Premium construction materials for contractors and trade professionals from Tarmac, including aggregates, cement, concrete, and asphalt for all project needs.",
"breadcrumb": {
"@id": "https://www.tarmac.com/products/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.tarmac.com/products/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.tarmac.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.tarmac.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.tarmac.com/#website",
"url": "https://www.tarmac.com/",
"name": "Tarmac",
"description": "Sustainable construction solutions",
"publisher": {
"@id": "https://www.tarmac.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.tarmac.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.tarmac.com/#organization",
"name": "Tarmac",
"url": "https://www.tarmac.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.tarmac.com/#/schema/logo/image/",
"url": "https://uploadstarmaccom.blob.core.windows.net/uploads/2021/05/TARMAC-FC-1.jpg",
"contentUrl": "https://uploadstarmaccom.blob.core.windows.net/uploads/2021/05/TARMAC-FC-1.jpg",
"width": 1305,
"height": 591,
"caption": "Tarmac"
},
"image": {
"@id": "https://www.tarmac.com/#/schema/logo/image/"
}
}
]
}
/services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.tarmac.com/services/",
"url": "https://www.tarmac.com/services/",
"name": "Construction Services - National Contracting | Tarmac",
"isPartOf": {
"@id": "https://www.tarmac.com/#website"
},
"datePublished": "2019-10-02T12:33:35+00:00",
"dateModified": "2025-07-21T16:41:03+00:00",
"description": "Reliable national contracting services from Tarmac, delivering expert infrastructure, roadworks, and building solutions across the UK. Get in touch today.",
"breadcrumb": {
"@id": "https://www.tarmac.com/services/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.tarmac.com/services/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.tarmac.com/services/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.tarmac.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.tarmac.com/#website",
"url": "https://www.tarmac.com/",
"name": "Tarmac",
"description": "Sustainable construction solutions",
"publisher": {
"@id": "https://www.tarmac.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.tarmac.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.tarmac.com/#organization",
"name": "Tarmac",
"url": "https://www.tarmac.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.tarmac.com/#/schema/logo/image/",
"url": "https://uploadstarmaccom.blob.core.windows.net/uploads/2021/05/TARMAC-FC-1.jpg",
"contentUrl": "https://uploadstarmaccom.blob.core.windows.net/uploads/2021/05/TARMAC-FC-1.jpg",
"width": 1305,
"height": 591,
"caption": "Tarmac"
},
"image": {
"@id": "https://www.tarmac.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 11 | 2 |
| /about-us/ | 11 | 1 |
| /products/ | 11 | 1 |
| /services/ | 11 | 1 |
This page presents a snapshot of public data from Tarmac, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Tarmac: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://tarmac.com to view the most current version of its content and see directly what this company is about and what it offers.