Thor's Trees
(https://www.thorstrees.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is generally well-established through the naming of founder Lawrence-Thor Stephen and the provision of physical address data in Enfield. A notable technical credibility gap exists where visible Oxygen Error messages appear on the Emergency and Stump Grinding pages due to unassigned shortcode signatures. This technical failure contradicts the claim of modern equipment and techniques by showing a lack of attention to their digital infrastructure.
The disconnect between claims and demonstrations is low. The site avoids the bold, unsubstantiated revenue-growth claims often found in high-BS sites, sticking instead to operational promises like 24-hour emergency response and 60-90 minute deployment. The claim of being London’s leading tree surgeons is a standard puffery match for the industry, but it is supported by actual certification details rather than just adjectives.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.thorstrees.co.uk/",
"url": "https://www.thorstrees.co.uk/",
"name": "North London Tree Surgeons - Award Winning Arborists",
"isPartOf": {
"@id": "https://www.thorstrees.co.uk/#website"
},
"about": {
"@id": "https://www.thorstrees.co.uk/#organization"
},
"datePublished": "2022-05-13T05:06:00+00:00",
"dateModified": "2025-05-13T09:24:38+00:00",
"description": "Award-winning tree surgeons based in Enfield, North London and available for all arboricultural services across London.",
"breadcrumb": {
"@id": "https://www.thorstrees.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.thorstrees.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.thorstrees.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.thorstrees.co.uk/#website",
"url": "https://www.thorstrees.co.uk/",
"name": "Thor's Trees - North London Tree Surgeon",
"description": "North London Tree Surgeon",
"publisher": {
"@id": "https://www.thorstrees.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.thorstrees.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.thorstrees.co.uk/#organization",
"name": "Thor's Trees Tree Surgeons",
"url": "https://www.thorstrees.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.thorstrees.co.uk/#/schema/logo/image/",
"url": "https://www.thorstrees.co.uk/wp-content/uploads/2019/12/thors-trees-profile.jpeg",
"contentUrl": "https://www.thorstrees.co.uk/wp-content/uploads/2019/12/thors-trees-profile.jpeg",
"width": 493,
"height": 481,
"caption": "Thor's Trees Tree Surgeons"
},
"image": {
"@id": "https://www.thorstrees.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://www.schema.org",
"@type": "ProfessionalService",
"name": "Thor's Trees Tree Surgeons",
"url": "https://www.thorstrees.co.uk/",
"sameAs": [
"https://www.facebook.com/ThorsTrees",
"https://www.instagram.com/thorstrees/",
"https://twitter.com/thorstrees",
"https://www.youtube.com/channel/UCtjIfRVjtTfJMfV9SBmMvxg",
"https://www.yell.com/biz/thor-s-trees-london-8343388/"
],
"logo": "https://www.thorstrees.co.uk/wp-content/uploads/2020/11/thors-logo.jpg",
"description": "Founded in early 2015, Thor’s Trees are an exceptional multi-award winning tree care service covering North London and the surrounding areas. It succeeds in bringing together the businesses vast experience and in-depth knowledge, with a friendly and personal approach. There is no doubt that founder Lawrence-Thor Stephen strived to become an expert in his field. After completing a Forestry and Arboricultural course more than seven years ago, he started working as a tree surgeon for a local company. Two years on, he was recruited by one of the largest companies in Europe. He became one of their top climbers and was deployed to work on projects all over the UK. It was here that he continued to perfect his trade, before acting on his dream of creating a market-leading tree care service.",
"address": {
"@type": "PostalAddress",
"streetAddress": "48 Argyle Rd",
"addressLocality": "Enfield",
"postalCode": "N18 2PP"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.617147685487204",
"longitude": "-0.058720735528938785"
},
"hasMap": "https://www.google.co.uk/maps/place/Thor's+Trees+Tree+Surgeons/@51.6170045,-0.0609309,17z/data=!3m1!4b1!4m5!3m4!1s0x48761e92787b6653:0x1019ec71eb1cd855!8m2!3d51.6170045!4d-0.0587422",
"openingHours": "Mo 01:00-23:30 Tu 01:00-23:30 We 01:00-23:30 Th 01:00-23:30 Fr 01:00-23:30 Sa 01:00-23:30 Su 01:00-23:30",
"telephone": "0208 292 8992"
}
]
/services-tree-surgery-maintenance/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.thorstrees.co.uk/services-tree-surgery-maintenance/",
"url": "https://www.thorstrees.co.uk/services-tree-surgery-maintenance/",
"name": "Tree Surgery & Maintenance",
"isPartOf": {
"@id": "https://www.thorstrees.co.uk/#website"
},
"datePublished": "2021-04-05T11:32:08+00:00",
"dateModified": "2021-12-14T16:42:47+00:00",
"description": "Thor’s Trees offers a complete range of expert arboricultural services throughout London and its surrounding areas.",
"breadcrumb": {
"@id": "https://www.thorstrees.co.uk/services-tree-surgery-maintenance/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.thorstrees.co.uk/services-tree-surgery-maintenance/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.thorstrees.co.uk/services-tree-surgery-maintenance/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.thorstrees.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Tree Surgery & Maintenance"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.thorstrees.co.uk/#website",
"url": "https://www.thorstrees.co.uk/",
"name": "Thor's Trees - North London Tree Surgeon",
"description": "North London Tree Surgeon",
"publisher": {
"@id": "https://www.thorstrees.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.thorstrees.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.thorstrees.co.uk/#organization",
"name": "Thor's Trees Tree Surgeons",
"url": "https://www.thorstrees.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.thorstrees.co.uk/#/schema/logo/image/",
"url": "https://www.thorstrees.co.uk/wp-content/uploads/2019/12/thors-trees-profile.jpeg",
"contentUrl": "https://www.thorstrees.co.uk/wp-content/uploads/2019/12/thors-trees-profile.jpeg",
"width": 493,
"height": 481,
"caption": "Thor's Trees Tree Surgeons"
},
"image": {
"@id": "https://www.thorstrees.co.uk/#/schema/logo/image/"
}
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.thorstrees.co.uk/contact-us/",
"url": "https://www.thorstrees.co.uk/contact-us/",
"name": "Contact us",
"isPartOf": {
"@id": "https://www.thorstrees.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.thorstrees.co.uk/contact-us/#primaryimage"
},
"image": {
"@id": "https://www.thorstrees.co.uk/contact-us/#primaryimage"
},
"thumbnailUrl": "http://thorstrees.co.uk/wp-content/uploads/2019/11/contact-us-location.png",
"datePublished": "2021-04-01T08:34:11+00:00",
"dateModified": "2024-12-30T20:50:46+00:00",
"description": "We are a reputable tree management team who are keen to prune, protect and chop your trees to how you need or like! 020 8292 8992",
"breadcrumb": {
"@id": "https://www.thorstrees.co.uk/contact-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.thorstrees.co.uk/contact-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.thorstrees.co.uk/contact-us/#primaryimage",
"url": "http://thorstrees.co.uk/wp-content/uploads/2019/11/contact-us-location.png",
"contentUrl": "http://thorstrees.co.uk/wp-content/uploads/2019/11/contact-us-location.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.thorstrees.co.uk/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.thorstrees.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.thorstrees.co.uk/#website",
"url": "https://www.thorstrees.co.uk/",
"name": "Thor's Trees - North London Tree Surgeon",
"description": "North London Tree Surgeon",
"publisher": {
"@id": "https://www.thorstrees.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.thorstrees.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.thorstrees.co.uk/#organization",
"name": "Thor's Trees Tree Surgeons",
"url": "https://www.thorstrees.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.thorstrees.co.uk/#/schema/logo/image/",
"url": "https://www.thorstrees.co.uk/wp-content/uploads/2019/12/thors-trees-profile.jpeg",
"contentUrl": "https://www.thorstrees.co.uk/wp-content/uploads/2019/12/thors-trees-profile.jpeg",
"width": 493,
"height": 481,
"caption": "Thor's Trees Tree Surgeons"
},
"image": {
"@id": "https://www.thorstrees.co.uk/#/schema/logo/image/"
}
}
]
}
/services-tree-felling-removal/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.thorstrees.co.uk/services-tree-felling-removal/",
"url": "https://www.thorstrees.co.uk/services-tree-felling-removal/",
"name": "Tree Felling and Removal",
"isPartOf": {
"@id": "https://www.thorstrees.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.thorstrees.co.uk/services-tree-felling-removal/#primaryimage"
},
"image": {
"@id": "https://www.thorstrees.co.uk/services-tree-felling-removal/#primaryimage"
},
"thumbnailUrl": "http://thorstrees.co.uk/wp-content/uploads/2019/11/Service-contact.png",
"datePublished": "2021-04-05T04:52:05+00:00",
"dateModified": "2024-12-18T21:10:42+00:00",
"description": "At Thor’s Trees, we are specialists at tree felling and removal for safety and other reasons of your choosing - 020 8292 8992",
"breadcrumb": {
"@id": "https://www.thorstrees.co.uk/services-tree-felling-removal/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.thorstrees.co.uk/services-tree-felling-removal/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.thorstrees.co.uk/services-tree-felling-removal/#primaryimage",
"url": "http://thorstrees.co.uk/wp-content/uploads/2019/11/Service-contact.png",
"contentUrl": "http://thorstrees.co.uk/wp-content/uploads/2019/11/Service-contact.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.thorstrees.co.uk/services-tree-felling-removal/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.thorstrees.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Tree Felling and Removal"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.thorstrees.co.uk/#website",
"url": "https://www.thorstrees.co.uk/",
"name": "Thor's Trees - North London Tree Surgeon",
"description": "North London Tree Surgeon",
"publisher": {
"@id": "https://www.thorstrees.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.thorstrees.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.thorstrees.co.uk/#organization",
"name": "Thor's Trees Tree Surgeons",
"url": "https://www.thorstrees.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.thorstrees.co.uk/#/schema/logo/image/",
"url": "https://www.thorstrees.co.uk/wp-content/uploads/2019/12/thors-trees-profile.jpeg",
"contentUrl": "https://www.thorstrees.co.uk/wp-content/uploads/2019/12/thors-trees-profile.jpeg",
"width": 493,
"height": 481,
"caption": "Thor's Trees Tree Surgeons"
},
"image": {
"@id": "https://www.thorstrees.co.uk/#/schema/logo/image/"
}
}
]
}
/emergency/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.thorstrees.co.uk/emergency/",
"url": "https://www.thorstrees.co.uk/emergency/",
"name": "Emergency Tree Service - 24 Hour Call Out",
"isPartOf": {
"@id": "https://www.thorstrees.co.uk/#website"
},
"datePublished": "2021-04-13T06:25:24+00:00",
"dateModified": "2025-02-27T14:16:12+00:00",
"description": "Introducing our 24-Hour Emergency Tree Service. Any problems with falling trees, fallen trees of this nature can be handled by us.",
"breadcrumb": {
"@id": "https://www.thorstrees.co.uk/emergency/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.thorstrees.co.uk/emergency/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.thorstrees.co.uk/emergency/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.thorstrees.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "24-Hour Emergency Call Out Service"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.thorstrees.co.uk/#website",
"url": "https://www.thorstrees.co.uk/",
"name": "Thor's Trees - North London Tree Surgeon",
"description": "North London Tree Surgeon",
"publisher": {
"@id": "https://www.thorstrees.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.thorstrees.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.thorstrees.co.uk/#organization",
"name": "Thor's Trees Tree Surgeons",
"url": "https://www.thorstrees.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.thorstrees.co.uk/#/schema/logo/image/",
"url": "https://www.thorstrees.co.uk/wp-content/uploads/2019/12/thors-trees-profile.jpeg",
"contentUrl": "https://www.thorstrees.co.uk/wp-content/uploads/2019/12/thors-trees-profile.jpeg",
"width": 493,
"height": 481,
"caption": "Thor's Trees Tree Surgeons"
},
"image": {
"@id": "https://www.thorstrees.co.uk/#/schema/logo/image/"
}
}
]
}
/services-stump-grinding-and-removal/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.thorstrees.co.uk/services-stump-grinding-and-removal/",
"url": "https://www.thorstrees.co.uk/services-stump-grinding-and-removal/",
"name": "Stump Grinding & Removal",
"isPartOf": {
"@id": "https://www.thorstrees.co.uk/#website"
},
"datePublished": "2021-04-05T06:49:28+00:00",
"dateModified": "2021-04-06T14:33:53+00:00",
"description": "Once trees have been felled to ground level, it is usually necessary to remove the remaining tree stump within the urban environment.",
"breadcrumb": {
"@id": "https://www.thorstrees.co.uk/services-stump-grinding-and-removal/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.thorstrees.co.uk/services-stump-grinding-and-removal/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.thorstrees.co.uk/services-stump-grinding-and-removal/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.thorstrees.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Stump Grinding & Removal"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.thorstrees.co.uk/#website",
"url": "https://www.thorstrees.co.uk/",
"name": "Thor's Trees - North London Tree Surgeon",
"description": "North London Tree Surgeon",
"publisher": {
"@id": "https://www.thorstrees.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.thorstrees.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.thorstrees.co.uk/#organization",
"name": "Thor's Trees Tree Surgeons",
"url": "https://www.thorstrees.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.thorstrees.co.uk/#/schema/logo/image/",
"url": "https://www.thorstrees.co.uk/wp-content/uploads/2019/12/thors-trees-profile.jpeg",
"contentUrl": "https://www.thorstrees.co.uk/wp-content/uploads/2019/12/thors-trees-profile.jpeg",
"width": 493,
"height": 481,
"caption": "Thor's Trees Tree Surgeons"
},
"image": {
"@id": "https://www.thorstrees.co.uk/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
22Review mentions (all pages)
11External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 4 |
| /services-tree-surgery-maintenance/ | 2 | 1 |
| /contact-us/ | 6 | 3 |
| /services-tree-felling-removal/ | 2 | 1 |
| /emergency/ | 2 | 1 |
| /services-stump-grinding-and-removal/ | 3 | 1 |
Explore the other reputation pillars for Thor's Trees
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Thor's Trees, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Thor's Trees: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.thorstrees.co.uk to view the most current version of its content and see directly what this company is about and what it offers.