Binance.US
(https://binance.us) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant authority gap exists regarding the human leadership of the company; the ‘About’ page contains no named executives, founders, or ‘Person’ schema. While the technical identity is robust—validated by detailed Organization schema and ‘sameAs’ links to eight social platforms—the lack of dboxxed leadership in the text creates a ‘faceless corporation’ profile. The technical implementation is clean with no broken hierarchies, which supports its ‘regulated exchange’ positioning.
The site makes bold performance claims, such as offering the ‘lowest fees in the U.S.’, and provides a dated comparison against Coinbase (April 17, 2026) to back it up. Unlike many crypto sites that promise ‘passive income’, Binance.US frames staking as a ‘consensus model’ to ‘contribute to network security’, showing a high degree of alignment between technical reality and marketing claims. The ‘millions of customers’ claim is the only major assertion lacking a verifiable proof path.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Binance.US",
"legalName": "BAM Trading Services Inc.",
"description": "Buy, sell, and trade Bitcoin, Ethereum, and over 190 cryptocurrencies with some of the lowest trading fees in the US. Get started within minutes.",
"url": "https://www.binance.us/",
"logo": "https://blog.binance.us/assets/img/bn-logo.png",
"address": {
"@type": "PostalAddress",
"streetAddress": "611 Cowper Street, Suite 400",
"addressLocality": "Palo Alto",
"addressRegion": "CA",
"postalCode": "94301",
"addressCountry": "USA"
},
"contactPoint": [
{
"@type": "ContactPoint",
"url": "https://support.binance.us/hc/en-us/requests/new",
"contactType": "customer service"
}
],
"sameAs": [
"https://www.facebook.com/BinanceUS",
"https://twitter.com/BinanceUS",
"https://www.tiktok.com/@binance.us",
"https://www.pinterest.com/BinanceUS",
"https://www.linkedin.com/company/binance-us",
"https://twitter.com/BinanceUShelp",
"https://www.instagram.com/binance_us/",
"https://www.youtube.com/c/BinanceUSA"
]
},
{
"@context": "http://schema.org/",
"@type": "WebSite",
"name": "Binance.US | Buy, Sell, & Trade Crypto & Altcoins In The US",
"url": "https://www.binance.us/"
},
{
"@type": "SiteNavigationElement",
"url": "https://www.binance.us/home"
},
{
"@type": "SiteNavigationElement",
"url": "https://www.binance.us/price"
},
{
"@type": "SiteNavigationElement",
"url": "https://www.binance.us/buy-sell-crypto"
},
{
"@type": "SiteNavigationElement",
"url": "https://www.binance.us/about"
},
{
"@type": "SiteNavigationElement",
"url": "https://www.binance.us/terms-of-use"
},
{
"@type": "SiteNavigationElement",
"url": "https://www.binance.us/privacy-policy"
},
{
"@type": "SiteNavigationElement",
"url": "https://www.binance.us/referral-details"
},
{
"@type": "SiteNavigationElement",
"url": "ttps://www.binance.us/fees"
},
{
"@type": "SiteNavigationElement",
"url": "https://www.binance.us/trade-limits"
},
{
"@type": "SiteNavigationElement",
"url": "https://www.binance.us/prime-trust-linked-wallet-addendum"
},
{
"@type": "SiteNavigationElement",
"url": "https://www.binance.us/trading-rules"
},
{
"@type": "SiteNavigationElement",
"url": "https://www.binance.us/personal"
},
{
"@type": "SiteNavigationElement",
"url": "https://www.binance.us/disclosures"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /price/ | 1 | 1 |
| /staking/ | 5 | 1 |
| /about/ | 4 | 1 |
This page presents a snapshot of public data from Binance.US, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Binance.US: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://binance.us to view the most current version of its content and see directly what this company is about and what it offers.