Identity & Authority: KeepKey – Signal Evidence & AI Readability

KeepKey

(https://keepkey.com) 📸 Data Snapshot: May 27, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
11 Impact Weight: 15 / 100
73% Reputation

Authority is supported by detailed Organization and Product schema, including a verifiable founding date of 2014 and a physical headquarters in Denver, CO. However, there is a total absence of named leadership or expert personas; no founders or lead engineers are mentioned or linked via Person schema. While technical credibility is high due to clean heading structures and schema implementation, the human authority remains anonymous.

The marketing tone is relatively restrained, avoiding the ‘to the moon’ hyperbole common in the sector. The claim of ‘7,000+ assets’ is a bold performance metric, but it is partially substantiated by the ‘Supported Assets’ page, even though that page was in a ‘loading’ state during the crawl. The disconnect primarily exists between the ‘military-grade’ branding and the lack of specific security certifications (e.g., FIPS or EAL) to back it up.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "KeepKey",
        "alternateName": "KeepKey LLC",
        "description": "KeepKey - The Premier Hardware Wallet for Cryptocurrency Security. Secure your digital assets with military-grade protection, elegant design, and seamless user experience.",
        "url": "https://keepkey.com",
        "logo": {
            "@type": "ImageObject",
            "url": "https://keepkey.com/images/logos/keepkey-logo-square.png",
            "width": "512",
            "height": "512"
        },
        "foundingDate": "2014-01-01",
        "foundingLocation": {
            "@type": "Place",
            "name": "United States"
        },
        "sameAs": [
            "https://twitter.com/keepkey",
            "https://github.com/keepkey",
            "https://discord.gg/keepkey"
        ],
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "contactType": "customer service",
                "url": "https://keepkey.com/support",
                "availableLanguage": [
                    "English"
                ]
            }
        ],
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "US"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "Product",
        "name": "KeepKey Hardware Wallet",
        "description": "KeepKey - The Premier Hardware Wallet for Cryptocurrency Security. Secure your digital assets with military-grade protection, elegant design, and seamless user experience.",
        "brand": {
            "@type": "Brand",
            "name": "KeepKey"
        },
        "category": "Hardware Wallet",
        "url": "https://keepkey.com",
        "image": [
            {
                "@type": "ImageObject",
                "url": "https://keepkey.sfo3.digitaloceanspaces.com/images/1769574689011_05exm4ih0c2_keepkey-og-image.png",
                "width": "1200",
                "height": "630"
            }
        ],
        "manufacturer": {
            "@type": "Organization",
            "name": "KeepKey"
        },
        "offers": {
            "@type": "AggregateOffer",
            "availability": "https://schema.org/InStock",
            "priceCurrency": "USD",
            "url": "https://keepkey.com/store",
            "seller": {
                "@type": "Organization",
                "name": "KeepKey"
            }
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "KeepKey",
        "url": "https://keepkey.com",
        "description": "KeepKey - The Premier Hardware Wallet for Cryptocurrency Security. Secure your digital assets with military-grade protection, elegant design, and seamless user experience.",
        "publisher": {
            "@type": "Organization",
            "name": "KeepKey"
        },
        "potentialAction": {
            "@type": "SearchAction",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://keepkey.com/blog?search={search_term_string}"
            },
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "What is a hardware wallet?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "A hardware wallet is a physical device that stores your private keys offline. Your keys never leave the device, so hackers, malware, and phishing attacks can't steal them — even if your computer is compromised."
                }
            },
            {
                "@type": "Question",
                "name": "Is KeepKey open source?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Yes. Firmware, hardware schematics, and all software are fully open source and available on GitHub. You can audit every line of code and even perform a reproducible build — something most hardware wallet competitors cannot offer."
                }
            },
            {
                "@type": "Question",
                "name": "What happens if I lose my KeepKey?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Your funds are safe. During setup you write down a 12-word recovery phrase. This phrase restores your wallet on any compatible device. Without your PIN, nobody can access a found device."
                }
            },
            {
                "@type": "Question",
                "name": "What cryptocurrencies does KeepKey support?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "KeepKey supports Bitcoin, Ethereum, Litecoin, Dogecoin, Bitcoin Cash, THORChain, and 7,000+ more through the Vault desktop app. A Bitcoin-only firmware is also available for a focused, minimal-attack-surface setup."
                }
            },
            {
                "@type": "Question",
                "name": "How is KeepKey different from Ledger or Trezor?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "KeepKey is fully open source — both firmware and hardware. It features a large display for clear transaction verification, native THORChain swap integration, no proprietary chips, and fully auditable components. Most competitors cannot match all four."
                }
            }
        ]
    }
]
/coin-support/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "KeepKey",
        "alternateName": "KeepKey LLC",
        "description": "KeepKey - The Premier Hardware Wallet for Cryptocurrency Security. Secure your digital assets with military-grade protection, elegant design, and seamless user experience.",
        "url": "https://keepkey.com",
        "logo": {
            "@type": "ImageObject",
            "url": "https://keepkey.com/images/logos/keepkey-logo-square.png",
            "width": "512",
            "height": "512"
        },
        "foundingDate": "2014-01-01",
        "foundingLocation": {
            "@type": "Place",
            "name": "United States"
        },
        "sameAs": [
            "https://twitter.com/keepkey",
            "https://github.com/keepkey",
            "https://discord.gg/keepkey"
        ],
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "contactType": "customer service",
                "url": "https://keepkey.com/support",
                "availableLanguage": [
                    "English"
                ]
            }
        ],
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "US"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "Product",
        "name": "KeepKey Hardware Wallet",
        "description": "KeepKey - The Premier Hardware Wallet for Cryptocurrency Security. Secure your digital assets with military-grade protection, elegant design, and seamless user experience.",
        "brand": {
            "@type": "Brand",
            "name": "KeepKey"
        },
        "category": "Hardware Wallet",
        "url": "https://keepkey.com",
        "image": [
            {
                "@type": "ImageObject",
                "url": "https://keepkey.sfo3.digitaloceanspaces.com/images/1769574689011_05exm4ih0c2_keepkey-og-image.png",
                "width": "1200",
                "height": "630"
            }
        ],
        "manufacturer": {
            "@type": "Organization",
            "name": "KeepKey"
        },
        "offers": {
            "@type": "AggregateOffer",
            "availability": "https://schema.org/InStock",
            "priceCurrency": "USD",
            "url": "https://keepkey.com/store",
            "seller": {
                "@type": "Organization",
                "name": "KeepKey"
            }
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "KeepKey",
        "url": "https://keepkey.com",
        "description": "KeepKey - The Premier Hardware Wallet for Cryptocurrency Security. Secure your digital assets with military-grade protection, elegant design, and seamless user experience.",
        "publisher": {
            "@type": "Organization",
            "name": "KeepKey"
        },
        "potentialAction": {
            "@type": "SearchAction",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://keepkey.com/blog?search={search_term_string}"
            },
            "query-input": "required name=search_term_string"
        }
    }
]
/desktop/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "KeepKey",
        "alternateName": "KeepKey LLC",
        "description": "KeepKey - The Premier Hardware Wallet for Cryptocurrency Security. Secure your digital assets with military-grade protection, elegant design, and seamless user experience.",
        "url": "https://keepkey.com",
        "logo": {
            "@type": "ImageObject",
            "url": "https://keepkey.com/images/logos/keepkey-logo-square.png",
            "width": "512",
            "height": "512"
        },
        "foundingDate": "2014-01-01",
        "foundingLocation": {
            "@type": "Place",
            "name": "United States"
        },
        "sameAs": [
            "https://twitter.com/keepkey",
            "https://github.com/keepkey",
            "https://discord.gg/keepkey"
        ],
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "contactType": "customer service",
                "url": "https://keepkey.com/support",
                "availableLanguage": [
                    "English"
                ]
            }
        ],
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "US"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "Product",
        "name": "KeepKey Hardware Wallet",
        "description": "KeepKey - The Premier Hardware Wallet for Cryptocurrency Security. Secure your digital assets with military-grade protection, elegant design, and seamless user experience.",
        "brand": {
            "@type": "Brand",
            "name": "KeepKey"
        },
        "category": "Hardware Wallet",
        "url": "https://keepkey.com",
        "image": [
            {
                "@type": "ImageObject",
                "url": "https://keepkey.sfo3.digitaloceanspaces.com/images/1769574689011_05exm4ih0c2_keepkey-og-image.png",
                "width": "1200",
                "height": "630"
            }
        ],
        "manufacturer": {
            "@type": "Organization",
            "name": "KeepKey"
        },
        "offers": {
            "@type": "AggregateOffer",
            "availability": "https://schema.org/InStock",
            "priceCurrency": "USD",
            "url": "https://keepkey.com/store",
            "seller": {
                "@type": "Organization",
                "name": "KeepKey"
            }
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "KeepKey",
        "url": "https://keepkey.com",
        "description": "KeepKey - The Premier Hardware Wallet for Cryptocurrency Security. Secure your digital assets with military-grade protection, elegant design, and seamless user experience.",
        "publisher": {
            "@type": "Organization",
            "name": "KeepKey"
        },
        "potentialAction": {
            "@type": "SearchAction",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://keepkey.com/blog?search={search_term_string}"
            },
            "query-input": "required name=search_term_string"
        }
    }
]
/keepkey-browser-extension/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "KeepKey",
        "alternateName": "KeepKey LLC",
        "description": "KeepKey - The Premier Hardware Wallet for Cryptocurrency Security. Secure your digital assets with military-grade protection, elegant design, and seamless user experience.",
        "url": "https://keepkey.com",
        "logo": {
            "@type": "ImageObject",
            "url": "https://keepkey.com/images/logos/keepkey-logo-square.png",
            "width": "512",
            "height": "512"
        },
        "foundingDate": "2014-01-01",
        "foundingLocation": {
            "@type": "Place",
            "name": "United States"
        },
        "sameAs": [
            "https://twitter.com/keepkey",
            "https://github.com/keepkey",
            "https://discord.gg/keepkey"
        ],
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "contactType": "customer service",
                "url": "https://keepkey.com/support",
                "availableLanguage": [
                    "English"
                ]
            }
        ],
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "US"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "Product",
        "name": "KeepKey Hardware Wallet",
        "description": "KeepKey - The Premier Hardware Wallet for Cryptocurrency Security. Secure your digital assets with military-grade protection, elegant design, and seamless user experience.",
        "brand": {
            "@type": "Brand",
            "name": "KeepKey"
        },
        "category": "Hardware Wallet",
        "url": "https://keepkey.com",
        "image": [
            {
                "@type": "ImageObject",
                "url": "https://keepkey.sfo3.digitaloceanspaces.com/images/1769574689011_05exm4ih0c2_keepkey-og-image.png",
                "width": "1200",
                "height": "630"
            }
        ],
        "manufacturer": {
            "@type": "Organization",
            "name": "KeepKey"
        },
        "offers": {
            "@type": "AggregateOffer",
            "availability": "https://schema.org/InStock",
            "priceCurrency": "USD",
            "url": "https://keepkey.com/store",
            "seller": {
                "@type": "Organization",
                "name": "KeepKey"
            }
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "KeepKey",
        "url": "https://keepkey.com",
        "description": "KeepKey - The Premier Hardware Wallet for Cryptocurrency Security. Secure your digital assets with military-grade protection, elegant design, and seamless user experience.",
        "publisher": {
            "@type": "Organization",
            "name": "KeepKey"
        },
        "potentialAction": {
            "@type": "SearchAction",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://keepkey.com/blog?search={search_term_string}"
            },
            "query-input": "required name=search_term_string"
        }
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
73Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 18 0
/coin-support/ 18 0
/desktop/ 18 0
/keepkey-browser-extension/ 19 0