Based on 366 businesses audited.
Kraken has 19.7 points more reputation than the average for Crypto, Blockchain & Web3.
Crypto, Blockchain & Web3 Reputation: Kraken (www.kraken.com)
Kraken is a low-BS, high-substance platform that relies on its 15-year history and rigorous technical certifications rather than marketing hype. While its slogans are generic, its data-first approach and doxxed leadership provide a level of transparency rare in the Web3 sector.
Crypto, Blockchain & Web3 Reputation: Kraken (www.kraken.com)
The site is a definitive match for the Crypto, Blockchain & Web3 industry. Content across all pages and the deeply integrated financial datasets in the schema confirm its status as a high-volume cryptocurrency exchange and institutional financial service provider.
“The score of 74 is primarily driven by the absence of heading text in the crawl data and the use of generic industry power-words in meta-titles. The site excels in Trust and Authority pillars, preventing a higher BS score. Substance is concentrated in the technical metadata rather than the marketing copy.”