Yellow.com
(https://yellow.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There are significant gaps in formal authority and technical identity. Authors like Alexey Bondarev and Murtuza Merchant are cited frequently, but the schema_json lacks Person or Author profiles with sameAs links to verify their professional footprints. Furthermore, the technical implementation relies on ItemList schema for navigation but fails to provide Organization schema to establish the brand’s corporate hierarchy or regulatory status.
The disconnect is localized to the TradingPlatform Live banner, which promises a live utility that is not supported by the audited page content. In contrast, the news and research claims are well-supported by dated, data-heavy reporting. The gap exists between the site’s identity as a ‘Platform’ (implied software/tool) and its actual performance as a ‘Publisher’ (content).
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Website Navigation",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"url": "https://yellow.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "News",
"url": "https://yellow.com/news"
},
{
"@type": "ListItem",
"position": 3,
"name": "Articles",
"url": "https://yellow.com/articles"
},
{
"@type": "ListItem",
"position": 4,
"name": "Wallet",
"url": "https://yellow.com/wallet"
},
{
"@type": "ListItem",
"position": 5,
"name": "Seasons",
"url": "https://yellow.com/seasons"
},
{
"@type": "ListItem",
"position": 6,
"name": "Leagues",
"url": "https://yellow.com/leaderboard"
},
{
"@type": "ListItem",
"position": 7,
"name": "Apps",
"url": "https://yellow.com/applications"
},
{
"@type": "ListItem",
"position": 8,
"name": "Rankings",
"url": "https://yellow.com/assets"
}
]
}
/learn/
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Website Navigation",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"url": "https://yellow.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "News",
"url": "https://yellow.com/news"
},
{
"@type": "ListItem",
"position": 3,
"name": "Articles",
"url": "https://yellow.com/articles"
},
{
"@type": "ListItem",
"position": 4,
"name": "Wallet",
"url": "https://yellow.com/wallet"
},
{
"@type": "ListItem",
"position": 5,
"name": "Seasons",
"url": "https://yellow.com/seasons"
},
{
"@type": "ListItem",
"position": 6,
"name": "Leagues",
"url": "https://yellow.com/leaderboard"
},
{
"@type": "ListItem",
"position": 7,
"name": "Apps",
"url": "https://yellow.com/applications"
},
{
"@type": "ListItem",
"position": 8,
"name": "Rankings",
"url": "https://yellow.com/assets"
}
]
}
/news/
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Website Navigation",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"url": "https://yellow.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "News",
"url": "https://yellow.com/news"
},
{
"@type": "ListItem",
"position": 3,
"name": "Articles",
"url": "https://yellow.com/articles"
},
{
"@type": "ListItem",
"position": 4,
"name": "Wallet",
"url": "https://yellow.com/wallet"
},
{
"@type": "ListItem",
"position": 5,
"name": "Seasons",
"url": "https://yellow.com/seasons"
},
{
"@type": "ListItem",
"position": 6,
"name": "Leagues",
"url": "https://yellow.com/leaderboard"
},
{
"@type": "ListItem",
"position": 7,
"name": "Apps",
"url": "https://yellow.com/applications"
},
{
"@type": "ListItem",
"position": 8,
"name": "Rankings",
"url": "https://yellow.com/assets"
}
]
}
/research/
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Website Navigation",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"url": "https://yellow.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "News",
"url": "https://yellow.com/news"
},
{
"@type": "ListItem",
"position": 3,
"name": "Articles",
"url": "https://yellow.com/articles"
},
{
"@type": "ListItem",
"position": 4,
"name": "Wallet",
"url": "https://yellow.com/wallet"
},
{
"@type": "ListItem",
"position": 5,
"name": "Seasons",
"url": "https://yellow.com/seasons"
},
{
"@type": "ListItem",
"position": 6,
"name": "Leagues",
"url": "https://yellow.com/leaderboard"
},
{
"@type": "ListItem",
"position": 7,
"name": "Apps",
"url": "https://yellow.com/applications"
},
{
"@type": "ListItem",
"position": 8,
"name": "Rankings",
"url": "https://yellow.com/assets"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 16 | 0 |
| /learn/ | 16 | 0 |
| /news/ | 17 | 0 |
| /research/ | 16 | 0 |
This page presents a snapshot of public data from Yellow.com, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Yellow.com: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://yellow.com to view the most current version of its content and see directly what this company is about and what it offers.