Heartland Dental
(https://www.heartland.com) 📸 Data Snapshot: May 17, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is well-established through the listing of a full executive suite, including specific roles like ‘Executive VP, Chief Growth Officer.’ While the schema_json lacks sameAs links for every leader, the presence of ‘Dr. Rick Workman’ as Founder and Executive Chairman provides a clear, verifiable figurehead for the ‘Doctor-led’ claim.
The site claims to provide ‘millions in free dental care’ and to be the ‘top DSO’ without linking to a third-party annual report or rankings list. While the tone is authoritative, these broad performance assertions lack a direct proof path to the underlying financial or impact data.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://heartland.com/",
"url": "https://heartland.com/",
"name": "World-Class Dental Support Organization | Heartland Dental",
"isPartOf": {
"@id": "https://heartland.com/#website"
},
"about": {
"@id": "https://heartland.com/#organization"
},
"datePublished": "2022-03-04T00:07:04+00:00",
"dateModified": "2025-11-19T16:01:10+00:00",
"description": "Welcome to Heartland Dental, the top DSO. We provide non-clinical support to dentists, hygienists, and more. Discover the Doctor Difference.",
"breadcrumb": {
"@id": "https://heartland.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://heartland.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://heartland.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://heartland.com/#website",
"url": "https://heartland.com/",
"name": "Heartland Dental",
"description": "",
"publisher": {
"@id": "https://heartland.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://heartland.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://heartland.com/#organization",
"name": "Heartland Dental",
"url": "https://heartland.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://heartland.com/#/schema/logo/image/",
"url": "https://heartland.com/wp-content/uploads/2022/03/logo.svg",
"contentUrl": "https://heartland.com/wp-content/uploads/2022/03/logo.svg",
"width": 289,
"height": 55,
"caption": "Heartland Dental"
},
"image": {
"@id": "https://heartland.com/#/schema/logo/image/"
}
}
]
}
/affiliate-with-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://heartland.com/affiliate-with-us/",
"url": "https://heartland.com/affiliate-with-us/",
"name": "Supported Doctor Benefits | Heartland Dental",
"isPartOf": {
"@id": "https://heartland.com/#website"
},
"datePublished": "2022-03-16T14:55:49+00:00",
"dateModified": "2026-04-13T14:28:07+00:00",
"description": "Affiliating lets you put patients first again. Become an affiliate doctor, earn more, and run your dental practice the way you want to.",
"breadcrumb": {
"@id": "https://heartland.com/affiliate-with-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://heartland.com/affiliate-with-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://heartland.com/affiliate-with-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://heartland.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Supported Doctor Benefits"
}
]
},
{
"@type": "WebSite",
"@id": "https://heartland.com/#website",
"url": "https://heartland.com/",
"name": "Heartland Dental",
"description": "",
"publisher": {
"@id": "https://heartland.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://heartland.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://heartland.com/#organization",
"name": "Heartland Dental",
"url": "https://heartland.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://heartland.com/#/schema/logo/image/",
"url": "https://heartland.com/wp-content/uploads/2022/03/logo.svg",
"contentUrl": "https://heartland.com/wp-content/uploads/2022/03/logo.svg",
"width": 289,
"height": 55,
"caption": "Heartland Dental"
},
"image": {
"@id": "https://heartland.com/#/schema/logo/image/"
}
}
]
}
/the-doctor-difference/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://heartland.com/the-doctor-difference/",
"url": "https://heartland.com/the-doctor-difference/",
"name": "The Doctor Difference | Heartland Dental",
"isPartOf": {
"@id": "https://heartland.com/#website"
},
"datePublished": "2022-03-11T21:56:35+00:00",
"dateModified": "2024-01-29T19:34:44+00:00",
"description": "Started by Doctors, for Doctors, Heartland Dental offers the Doctor Difference. Be the dentist you want to be and build the future you want.",
"breadcrumb": {
"@id": "https://heartland.com/the-doctor-difference/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://heartland.com/the-doctor-difference/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://heartland.com/the-doctor-difference/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://heartland.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "The Doctor Difference"
}
]
},
{
"@type": "WebSite",
"@id": "https://heartland.com/#website",
"url": "https://heartland.com/",
"name": "Heartland Dental",
"description": "",
"publisher": {
"@id": "https://heartland.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://heartland.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://heartland.com/#organization",
"name": "Heartland Dental",
"url": "https://heartland.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://heartland.com/#/schema/logo/image/",
"url": "https://heartland.com/wp-content/uploads/2022/03/logo.svg",
"contentUrl": "https://heartland.com/wp-content/uploads/2022/03/logo.svg",
"width": 289,
"height": 55,
"caption": "Heartland Dental"
},
"image": {
"@id": "https://heartland.com/#/schema/logo/image/"
}
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://heartland.com/about-us/",
"url": "https://heartland.com/about-us/",
"name": "About Us - The Leader in Dentistry | Heartland Dental",
"isPartOf": {
"@id": "https://heartland.com/#website"
},
"datePublished": "2022-03-11T18:22:56+00:00",
"dateModified": "2025-12-22T15:24:24+00:00",
"description": "The largest Dental Support Organization in the country. Meet about us, and our leaders, and discover our mission, values, and vision.",
"breadcrumb": {
"@id": "https://heartland.com/about-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://heartland.com/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://heartland.com/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://heartland.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us – The Leader in Dentistry"
}
]
},
{
"@type": "WebSite",
"@id": "https://heartland.com/#website",
"url": "https://heartland.com/",
"name": "Heartland Dental",
"description": "",
"publisher": {
"@id": "https://heartland.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://heartland.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://heartland.com/#organization",
"name": "Heartland Dental",
"url": "https://heartland.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://heartland.com/#/schema/logo/image/",
"url": "https://heartland.com/wp-content/uploads/2022/03/logo.svg",
"contentUrl": "https://heartland.com/wp-content/uploads/2022/03/logo.svg",
"width": 289,
"height": 55,
"caption": "Heartland Dental"
},
"image": {
"@id": "https://heartland.com/#/schema/logo/image/"
}
}
]
}
/partners-affiliates/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://heartland.com/partners-affiliates/",
"url": "https://heartland.com/partners-affiliates/",
"name": "Dental Industry Partners | Heartland Dental",
"isPartOf": {
"@id": "https://heartland.com/#website"
},
"datePublished": "2022-03-11T19:06:26+00:00",
"dateModified": "2025-02-20T20:11:21+00:00",
"description": "Meet our strategic partners and affiliates. We work with the leading financial, professional, and service companies in the dental industry.",
"breadcrumb": {
"@id": "https://heartland.com/partners-affiliates/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://heartland.com/partners-affiliates/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://heartland.com/partners-affiliates/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://heartland.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Dental Industry Partners"
}
]
},
{
"@type": "WebSite",
"@id": "https://heartland.com/#website",
"url": "https://heartland.com/",
"name": "Heartland Dental",
"description": "",
"publisher": {
"@id": "https://heartland.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://heartland.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://heartland.com/#organization",
"name": "Heartland Dental",
"url": "https://heartland.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://heartland.com/#/schema/logo/image/",
"url": "https://heartland.com/wp-content/uploads/2022/03/logo.svg",
"contentUrl": "https://heartland.com/wp-content/uploads/2022/03/logo.svg",
"width": 289,
"height": 55,
"caption": "Heartland Dental"
},
"image": {
"@id": "https://heartland.com/#/schema/logo/image/"
}
}
]
}
/giving-back/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://heartland.com/giving-back/",
"url": "https://heartland.com/giving-back/",
"name": "Giving Back | Heartland Dental",
"isPartOf": {
"@id": "https://heartland.com/#website"
},
"datePublished": "2022-07-26T20:13:42+00:00",
"dateModified": "2024-01-25T20:50:26+00:00",
"description": "Heartland Dental and our supported offices strive to be forces for good in our communities by giving back through four pillars of service.",
"breadcrumb": {
"@id": "https://heartland.com/giving-back/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://heartland.com/giving-back/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://heartland.com/giving-back/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://heartland.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Giving Back"
}
]
},
{
"@type": "WebSite",
"@id": "https://heartland.com/#website",
"url": "https://heartland.com/",
"name": "Heartland Dental",
"description": "",
"publisher": {
"@id": "https://heartland.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://heartland.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://heartland.com/#organization",
"name": "Heartland Dental",
"url": "https://heartland.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://heartland.com/#/schema/logo/image/",
"url": "https://heartland.com/wp-content/uploads/2022/03/logo.svg",
"contentUrl": "https://heartland.com/wp-content/uploads/2022/03/logo.svg",
"width": 289,
"height": 55,
"caption": "Heartland Dental"
},
"image": {
"@id": "https://heartland.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
59Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 2 |
| /affiliate-with-us/ | 9 | 2 |
| /the-doctor-difference/ | 11 | 2 |
| /about-us/ | 10 | 2 |
| /partners-affiliates/ | 11 | 2 |
| /giving-back/ | 8 | 2 |
Explore the other reputation pillars for Heartland Dental
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Heartland Dental, captured on May 17, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Heartland Dental: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.heartland.com to view the most current version of its content and see directly what this company is about and what it offers.