Whites Dental
(https://www.whitesdental.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
Authority is generally high due to the inclusion of GDC registration numbers (e.g., Dr Elliot 58624, Dr Shayan 278738) on sub-pages, which is a key proof expectation. A significant identity gap exists in the structured data (JSON-LD) where placeholders like ‘Your Business Name’ and ‘yourwebsite.com’ were left in the schema on the homepage. This technical oversight suggests a lack of professional audit in the digital implementation despite the clinical expertise claimed.
The marketing tone is confident, but unlike many BS-heavy sites, it demonstrates its results through a detailed ‘Smile Gallery’ featuring actual patient reveals and before-and-after photos. The claim of ‘thousands of cases’ is supported by the density of individual treatment types listed and the specific career histories of the named dentists. The only disconnect is the ‘Diamond-level’ Invisalign status, which is claimed but not verified via a linked manufacturer badge.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Service",
"serviceType": "Dentistry",
"areaServed": "London",
"description": "One of London’s Leading Dental Clinics",
"provider": {
"@type": "Organization",
"name": "Whites Dental",
"location": "London Waterloo & London Marble Arch"
},
"aggregateRating": {
"itemReviewed": {
"@type": "Organization",
"name": "Whites Dental"
},
"ratingCount": "10",
"ratingValue": "5/5"
},
"_truncated": true,
"_original_size": 15463
},
{
"0": {
"@context": "https://schema.org/",
"@graph": {
"0": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Home",
"url": "/"
},
"1": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Braces",
"url": "/braces/"
},
"2": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Braces London",
"url": "https://www.whitesdental.co.uk/braces/"
},
"3": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Invisalign Braces",
"url": "https://www.whitesdental.co.uk/invisalign-london/"
},
"4": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Metal Braces",
"url": "https://www.whitesdental.co.uk/braces/metal-braces/"
},
"_items_truncated": true
}
},
"1": {
"@context": "https://schema.org/",
"@type": "WebSite",
"@id": "https://www.whitesdental.co.uk#website",
"headline": "Whites Dental",
"name": "Whites Dental",
"description": "London Dentists",
"url": "https://www.whitesdental.co.uk"
},
"2": {
"@context": "https://schema.org/",
"@type": "Service",
"@id": "https://www.whitesdental.co.uk/",
"serviceType": "{ \"@context\": \"https://schema.org\", \"@type\": \"Service\", \"serviceType\": \"Dental Treatment\", \"provider\": { \"@type\": \"Organization\", \"name\": \"Your Business Name\", \"url\": \"https://yourwebsite.com\" }, \"sameAs\": \"https://en.wikipedia.org/wiki/Dental_treatment\", \"additionalType\": [ \"https://en.wikipedia.org/wiki/Oral_hygiene\", \"https://en.wikipedia.org/wiki/Orthodontics\", \"https://en.wikipedia.org/wiki/Cosmetic_dentistry\" ] }",
"description": "\"Whites Dental offers a variety of dental treatments including dental emergencies, veneers, bonding, orthodontic solutions, and cosmetic enhancements to improve your smile.\",",
"areaServed": {
"0": {
"@type": "Place",
"name": "\"Place\""
},
"1": {
"@type": "Place",
"name": " \"name\": \"Paddington\""
},
"2": {
"@type": "Place",
"name": " \"sameAs\": \"https://en.wikipedia.org/wiki/Paddington\" }"
},
"3": {
"@type": "Place",
"name": " { \"@type\": \"Place\""
},
"4": {
"@type": "Place",
"name": " \"name\": \"London\""
},
"_items_truncated": true
},
"image": {
"@type": "ImageObject",
"@id": "https://www.whitesdental.co.uk/#primaryimage",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
}
},
"3": {
"@context": "https://schema.org/",
"@type": "MedicalOrganization",
"@id": "https://www.whitesdental.co.uk#Organization",
"name": "Whites Dental Central London",
"url": "https://www.whitesdental.co.uk",
"sameAs": [
"https://www.facebook.com/whitesdentaluk/",
"https://www.instagram.com/whitesdentaluk/",
"https://www.linkedin.com/company/whitesdentaluk/"
],
"legalName": "Whites Dental",
"logo": {
"@type": "ImageObject",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "0208 616 0590",
"url": "https://www.whitesdental.co.uk/appointment/"
}
},
"_truncated": true,
"_original_size": 15463
}
]
/invisalign-london/
[
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How long does Invisalign treatment take?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Treatment time varies from case to case. The average treatment time is about 12 to 18 months, but some mild to moderate cases may take as little as 6-8 months, while others more complex cases can take up to 2 years."
}
},
{
"@type": "Question",
"name": "Is Invisalign painful?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Aligners are comfortable to wear. You may experience some discomfort or soreness, in the first few days after beginning treatment or when transitioning to a new set of aligners. However, the level of discomfort is typically mild and temporary. "
}
},
{
"@type": "Question",
"name": "How do I get started with Invisalign?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You can book a free Invisalign consultation at our London clinic by calling us or using the booking form on this page. We’ll assess your smile and show a digital preview of your results."
}
}
],
"_truncated": true,
"_original_size": 19790
},
{
"0": {
"@context": "https://schema.org/",
"@graph": {
"0": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Home",
"url": "/"
},
"1": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Braces",
"url": "/braces/"
},
"2": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Braces London",
"url": "https://www.whitesdental.co.uk/braces/"
},
"3": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Invisalign Braces",
"url": "https://www.whitesdental.co.uk/invisalign-london/"
},
"4": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Metal Braces",
"url": "https://www.whitesdental.co.uk/braces/metal-braces/"
},
"_items_truncated": true
}
},
"1": {
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"@id": "https://www.whitesdental.co.uk/invisalign-london/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.whitesdental.co.uk",
"name": "Whites Dental"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.whitesdental.co.uk/invisalign-london/",
"name": "Invisalign London | £2,795-£3,295 | Free Consultation"
}
}
]
},
"2": {
"@context": "https://schema.org/",
"@type": "Organization",
"@id": "https://www.whitesdental.co.uk#Organization",
"name": "Whites Dental Central London",
"url": "https://www.whitesdental.co.uk",
"sameAs": [
"https://www.facebook.com/whitesdentaluk/",
"https://www.instagram.com/whitesdentaluk/",
"https://www.linkedin.com/company/whitesdentaluk/"
],
"legalName": "Whites Dental",
"logo": {
"@type": "ImageObject",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "0208 616 0590",
"url": "https://www.whitesdental.co.uk/appointment/"
},
"image": {
"@type": "ImageObject",
"@id": "https://www.whitesdental.co.uk/invisalign-london/#primaryimage",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
}
},
"3": {
"@context": "https://schema.org/",
"@type": "Service",
"@id": "https://www.whitesdental.co.uk/invisalign-london/",
"serviceType": "{ \"@context\": \"https://schema.org\", \"@type\": \"Service\", \"serviceType\": \"Dental Treatment\", \"provider\": { \"@type\": \"Organization\", \"name\": \"Your Business Name\", \"url\": \"https://yourwebsite.com\" }, \"sameAs\": \"https://en.wikipedia.org/wiki/Dental_treatment\", \"additionalType\": [ \"https://en.wikipedia.org/wiki/Oral_hygiene\", \"https://en.wikipedia.org/wiki/Orthodontics\", \"https://en.wikipedia.org/wiki/Cosmetic_dentistry\" ] }",
"description": "\"Whites Dental offers a variety of dental treatments including dental emergencies, veneers, bonding, orthodontic solutions, and cosmetic enhancements to improve your smile.\",",
"areaServed": {
"0": {
"@type": "Place",
"name": "\"Place\""
},
"1": {
"@type": "Place",
"name": " \"name\": \"Paddington\""
},
"2": {
"@type": "Place",
"name": " \"sameAs\": \"https://en.wikipedia.org/wiki/Paddington\" }"
},
"3": {
"@type": "Place",
"name": " { \"@type\": \"Place\""
},
"4": {
"@type": "Place",
"name": " \"name\": \"London\""
},
"_items_truncated": true
},
"image": {
"@type": "ImageObject",
"@id": "https://www.whitesdental.co.uk/invisalign-london/#primaryimage",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
}
},
"_truncated": true,
"_original_size": 19790
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "Organization",
"@id": "https://www.whitesdental.co.uk#Organization",
"name": "Whites Dental",
"url": "https://www.whitesdental.co.uk/",
"logo": "https://www.whitesdental.co.uk/wp-content/uploads/2023/09/whites-dental-logo.png",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "600"
}
},
"1": {
"@type": "MedicalClinic",
"@id": "https://www.whitesdental.co.uk#WaterlooClinic",
"name": "Whites Dental Waterloo",
"medicalSpecialty": "Dentistry",
"address": {
"@type": "PostalAddress",
"streetAddress": "172 Blackfriars Rd",
"addressLocality": "London",
"postalCode": "SE1 8ER",
"addressCountry": "GB"
},
"telephone": "+44 20 8616 0590",
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.5057,
"longitude": -0.1048
},
"areaServed": {
"0": "South Bank",
"1": "London Bridge",
"2": "Borough",
"3": "Blackfriars",
"4": "Waterloo",
"_items_truncated": true
},
"openingHours": "Mo-Fr 09:00-18:00",
"url": "https://www.whitesdental.co.uk/invisalign-london/",
"priceRange": "£1,695 - £3,995",
"image": "https://www.whitesdental.co.uk/wp-content/uploads/2023/09/Whites-Dental-London-Waterloo-1-768x455.webp",
"parentOrganization": {
"@id": "https://www.whitesdental.co.uk#Organization"
}
},
"2": {
"@type": "MedicalClinic",
"@id": "https://www.whitesdental.co.uk#MarbleArchClinic",
"name": "Whites Dental Marble Arch",
"medicalSpecialty": "Dentistry",
"address": {
"@type": "PostalAddress",
"streetAddress": "52B Kendal St, St George's Fields",
"addressLocality": "London",
"postalCode": "W2 2BP",
"addressCountry": "GB"
},
"telephone": "+44 20 3576 2325",
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.5143,
"longitude": -0.1654
},
"areaServed": {
"0": "Marylebone",
"1": "Paddington",
"2": "Bayswater",
"3": "Edgware Road",
"4": "Westminster",
"_items_truncated": true
},
"openingHours": "Mo-Fr 09:00-18:00",
"url": "https://www.whitesdental.co.uk/invisalign-london/",
"priceRange": "£1,695 - £3,995",
"image": "https://www.whitesdental.co.uk/wp-content/uploads/2023/09/Whites-Dental-London-Marble-Arch-768x455.webp",
"parentOrganization": {
"@id": "https://www.whitesdental.co.uk#Organization"
}
},
"3": {
"@type": "MedicalProcedure",
"name": "Invisalign Clear Aligner Treatment",
"procedureType": "https://schema.org/NoninvasiveProcedure",
"howPerformed": "Custom-made clear aligners are worn in sequence to gradually move teeth into alignment. Treatment is digitally planned and monitored by an experienced dentist.",
"mainEntityOfPage": "https://www.whitesdental.co.uk/invisalign-london/"
},
"4": {
"@type": "Service",
"serviceType": "Invisalign Clear Aligners",
"provider": {
"@id": "https://www.whitesdental.co.uk#Organization"
},
"url": "https://www.whitesdental.co.uk/invisalign-london/",
"offers": {
"@type": "Offer",
"url": "https://www.whitesdental.co.uk/invisalign-london/",
"priceCurrency": "GBP",
"priceSpecification": {
"@type": "PriceSpecification",
"minPrice": 1695,
"maxPrice": 3995,
"priceCurrency": "GBP"
},
"availability": "https://schema.org/InStock",
"eligibleRegion": {
"@type": "Place",
"name": "London"
}
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 19790
}
]
/composite-bonding-london/
[
{
"@context": "https://schema.org",
"@type": "Service",
"serviceType": "Composite Bonding",
"areaServed": "London",
"description": "London's Top Choice for Composite Bonding",
"provider": {
"@type": "Organization",
"name": "Whites Dental",
"location": "London Waterloo & London Marble Arch"
},
"aggregateRating": {
"itemReviewed": {
"@type": "Organization",
"name": "Whites Dental"
},
"ratingCount": "10",
"ratingValue": "5/5"
},
"_truncated": true,
"_original_size": 18334
},
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Composite Bonding",
"image": "https://www.whitesdental.co.uk/wp-content/uploads/2024/04/composite-bonding-product-image.jpg",
"description": "London's Top Choice for Composite Bonding",
"brand": "Whites Dental",
"review": [
{
"@type": "Review",
"reviewBody": "I came to Whites to improve my smile. I wasn’t happy with how it looked – my teeth were a little stained and uneven. A few of my top teeth were oddly shaped and the edges were uneven. I was looking to whiten my teeth and also make my smile look more even. Whites gave me a new smile with teeth whitening and composite bonding. My teeth look so much brighter and so natural. I just love how my teeth look now – just perfect. I can smile with confidence again! Dr Kiren and the wider Whites team were ",
"author": {
"@type": "Person",
"name": "Lauren"
},
"name": "How Teeth Whitening and Composite Bonding at Whites Restored My Confidence",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
},
"publisher": {
"@type": "Organization",
"name": "Google"
}
}
],
"_truncated": true,
"_original_size": 18334
},
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Composite Bonding",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"bestRating": "5",
"worstRating": "1",
"ratingCount": "10"
},
"brand": {
"@type": "Brand",
"name": "Whites Dental"
},
"category": "Teeth Whitening",
"description": "Composite Bonding is a cosmetic dental procedure that’s used to improve the appearance of your smile. It uses a tooth coloured composite material to change the shape and size of the teeth, in order to correct tooth imperfections and create a more even, uniform smile.",
"mobileUrl": "https://www.whitesdental.co.uk/composite-bonding/",
"negativeNotes": "Inconsistent wear of aligners can extend treatment and cause teeth to shift back. Misplacing aligners disrupts treatment; contact your dentist promptly for replacements. Aligner discoloration results from smoking and poor hygiene.",
"positiveNotes": "Achieve natural-looking results with composite bonding, providing a symmetrical, even smile. Cost-effective smile enhancement compared to porcelain veneers or braces. It's pain-free, reversible treatment completed in just one appointment.",
"url": "https://www.whitesdental.co.uk/composite-bonding/",
"_truncated": true,
"_original_size": 18334
},
{
"0": {
"@context": "https://schema.org/",
"@graph": {
"0": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Home",
"url": "/"
},
"1": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Braces",
"url": "/braces/"
},
"2": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Braces London",
"url": "https://www.whitesdental.co.uk/braces/"
},
"3": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Invisalign Braces",
"url": "https://www.whitesdental.co.uk/invisalign-london/"
},
"4": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Metal Braces",
"url": "https://www.whitesdental.co.uk/braces/metal-braces/"
},
"_items_truncated": true
}
},
"1": {
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"@id": "https://www.whitesdental.co.uk/composite-bonding-london/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.whitesdental.co.uk",
"name": "Whites Dental"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.whitesdental.co.uk/composite-bonding-london/",
"name": "Composite Bonding London | £235-£300 | Free Consultation"
}
}
]
},
"2": {
"@context": "https://schema.org/",
"@type": "Organization",
"@id": "https://www.whitesdental.co.uk#Organization",
"name": "Whites Dental Central London",
"url": "https://www.whitesdental.co.uk",
"sameAs": [
"https://www.facebook.com/whitesdentaluk/",
"https://www.instagram.com/whitesdentaluk/",
"https://www.linkedin.com/company/whitesdentaluk/"
],
"legalName": "Whites Dental",
"logo": {
"@type": "ImageObject",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "0208 616 0590",
"url": "https://www.whitesdental.co.uk/appointment/"
},
"image": {
"@type": "ImageObject",
"@id": "https://www.whitesdental.co.uk/composite-bonding-london/#primaryimage",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
}
},
"3": {
"@context": "https://schema.org/",
"@type": "Service",
"@id": "https://www.whitesdental.co.uk/composite-bonding-london/",
"serviceType": "{ \"@context\": \"https://schema.org\", \"@type\": \"Service\", \"serviceType\": \"Dental Treatment\", \"provider\": { \"@type\": \"Organization\", \"name\": \"Your Business Name\", \"url\": \"https://yourwebsite.com\" }, \"sameAs\": \"https://en.wikipedia.org/wiki/Dental_treatment\", \"additionalType\": [ \"https://en.wikipedia.org/wiki/Oral_hygiene\", \"https://en.wikipedia.org/wiki/Orthodontics\", \"https://en.wikipedia.org/wiki/Cosmetic_dentistry\" ] }",
"description": "\"Whites Dental offers a variety of dental treatments including dental emergencies, veneers, bonding, orthodontic solutions, and cosmetic enhancements to improve your smile.\",",
"areaServed": {
"0": {
"@type": "Place",
"name": "\"Place\""
},
"1": {
"@type": "Place",
"name": " \"name\": \"Paddington\""
},
"2": {
"@type": "Place",
"name": " \"sameAs\": \"https://en.wikipedia.org/wiki/Paddington\" }"
},
"3": {
"@type": "Place",
"name": " { \"@type\": \"Place\""
},
"4": {
"@type": "Place",
"name": " \"name\": \"London\""
},
"_items_truncated": true
},
"image": {
"@type": "ImageObject",
"@id": "https://www.whitesdental.co.uk/composite-bonding-london/#primaryimage",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
}
},
"_truncated": true,
"_original_size": 18334
}
]
/veneers/
{
"0": {
"@context": "https://schema.org/",
"@graph": {
"0": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Home",
"url": "/"
},
"1": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Braces",
"url": "/braces/"
},
"2": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Braces London",
"url": "https://www.whitesdental.co.uk/braces/"
},
"3": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Invisalign Braces",
"url": "https://www.whitesdental.co.uk/invisalign-london/"
},
"4": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Metal Braces",
"url": "https://www.whitesdental.co.uk/braces/metal-braces/"
},
"_items_truncated": true
}
},
"1": {
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"@id": "https://www.whitesdental.co.uk/veneers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.whitesdental.co.uk",
"name": "Whites Dental"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.whitesdental.co.uk/veneers/",
"name": "Dental Veneers London | £850-£995 | Free Teeth Veneers Consultation"
}
}
]
},
"2": {
"@context": "https://schema.org/",
"@type": "Organization",
"@id": "https://www.whitesdental.co.uk#Organization",
"name": "Whites Dental Central London",
"url": "https://www.whitesdental.co.uk",
"sameAs": [
"https://www.facebook.com/whitesdentaluk/",
"https://www.instagram.com/whitesdentaluk/",
"https://www.linkedin.com/company/whitesdentaluk/"
],
"legalName": "Whites Dental",
"logo": {
"@type": "ImageObject",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "0208 616 0590",
"url": "https://www.whitesdental.co.uk/appointment/"
},
"image": {
"@type": "ImageObject",
"@id": "https://www.whitesdental.co.uk/veneers/#primaryimage",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
}
},
"3": {
"@context": "https://schema.org/",
"@type": "Service",
"@id": "https://www.whitesdental.co.uk/veneers/",
"serviceType": "{ \"@context\": \"https://schema.org\", \"@type\": \"Service\", \"serviceType\": \"Dental Treatment\", \"provider\": { \"@type\": \"Organization\", \"name\": \"Your Business Name\", \"url\": \"https://yourwebsite.com\" }, \"sameAs\": \"https://en.wikipedia.org/wiki/Dental_treatment\", \"additionalType\": [ \"https://en.wikipedia.org/wiki/Oral_hygiene\", \"https://en.wikipedia.org/wiki/Orthodontics\", \"https://en.wikipedia.org/wiki/Cosmetic_dentistry\" ] }",
"description": "\"Whites Dental offers a variety of dental treatments including dental emergencies, veneers, bonding, orthodontic solutions, and cosmetic enhancements to improve your smile.\",",
"areaServed": {
"0": {
"@type": "Place",
"name": "\"Place\""
},
"1": {
"@type": "Place",
"name": " \"name\": \"Paddington\""
},
"2": {
"@type": "Place",
"name": " \"sameAs\": \"https://en.wikipedia.org/wiki/Paddington\" }"
},
"3": {
"@type": "Place",
"name": " { \"@type\": \"Place\""
},
"4": {
"@type": "Place",
"name": " \"name\": \"London\""
},
"_items_truncated": true
},
"image": {
"@type": "ImageObject",
"@id": "https://www.whitesdental.co.uk/veneers/#primaryimage",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
}
},
"_truncated": true,
"_original_size": 15506
}
/our-gallery/
{
"0": {
"@context": "https://schema.org/",
"@graph": {
"0": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Home",
"url": "/"
},
"1": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Braces",
"url": "/braces/"
},
"2": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Braces London",
"url": "https://www.whitesdental.co.uk/braces/"
},
"3": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Invisalign Braces",
"url": "https://www.whitesdental.co.uk/invisalign-london/"
},
"4": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Metal Braces",
"url": "https://www.whitesdental.co.uk/braces/metal-braces/"
},
"_items_truncated": true
}
},
"1": {
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"@id": "https://www.whitesdental.co.uk/our-gallery/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.whitesdental.co.uk",
"name": "Whites Dental"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.whitesdental.co.uk/our-gallery/",
"name": "Our Gallery | Whites Dental"
}
}
]
},
"2": {
"@context": "https://schema.org/",
"@type": "Organization",
"@id": "https://www.whitesdental.co.uk#Organization",
"name": "Whites Dental Central London",
"url": "https://www.whitesdental.co.uk",
"sameAs": [
"https://www.facebook.com/whitesdentaluk/",
"https://www.instagram.com/whitesdentaluk/",
"https://www.linkedin.com/company/whitesdentaluk/"
],
"legalName": "Whites Dental",
"logo": {
"@type": "ImageObject",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "0208 616 0590",
"url": "https://www.whitesdental.co.uk/appointment/"
},
"image": {
"@type": "ImageObject",
"@id": "https://www.whitesdental.co.uk/our-gallery/#primaryimage",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
}
},
"3": {
"@context": "https://schema.org/",
"@type": "Service",
"@id": "https://www.whitesdental.co.uk/our-gallery/",
"serviceType": "{ \"@context\": \"https://schema.org\", \"@type\": \"Service\", \"serviceType\": \"Dental Treatment\", \"provider\": { \"@type\": \"Organization\", \"name\": \"Your Business Name\", \"url\": \"https://yourwebsite.com\" }, \"sameAs\": \"https://en.wikipedia.org/wiki/Dental_treatment\", \"additionalType\": [ \"https://en.wikipedia.org/wiki/Oral_hygiene\", \"https://en.wikipedia.org/wiki/Orthodontics\", \"https://en.wikipedia.org/wiki/Cosmetic_dentistry\" ] }",
"description": "\"Whites Dental offers a variety of dental treatments including dental emergencies, veneers, bonding, orthodontic solutions, and cosmetic enhancements to improve your smile.\",",
"areaServed": {
"0": {
"@type": "Place",
"name": "\"Place\""
},
"1": {
"@type": "Place",
"name": " \"name\": \"Paddington\""
},
"2": {
"@type": "Place",
"name": " \"sameAs\": \"https://en.wikipedia.org/wiki/Paddington\" }"
},
"3": {
"@type": "Place",
"name": " { \"@type\": \"Place\""
},
"4": {
"@type": "Place",
"name": " \"name\": \"London\""
},
"_items_truncated": true
},
"image": {
"@type": "ImageObject",
"@id": "https://www.whitesdental.co.uk/our-gallery/#primaryimage",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
}
},
"_truncated": true,
"_original_size": 15486
}
/appointment/
{
"0": {
"@context": "https://schema.org/",
"@type": "ContactPage",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.whitesdental.co.uk/appointment/"
},
"url": "https://www.whitesdental.co.uk/appointment/",
"headline": "Book An Appointment | Whites Dental",
"description": "Book an Appointment. Same day Central London appointments. Emergency Dentist, Dental Hygiene, Tooth Fillings, Crowns and Bridges.",
"image": {
"@type": "ImageObject",
"@id": "https://www.whitesdental.co.uk/appointment/#primaryimage",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
},
"publisher": {
"@type": "Organization",
"name": "Whites Dental Central London",
"url": "https://www.whitesdental.co.uk",
"logo": {
"@type": "ImageObject",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": 366,
"height": 344
}
}
},
"1": {
"@context": "https://schema.org/",
"@graph": {
"0": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Home",
"url": "/"
},
"1": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Braces",
"url": "/braces/"
},
"2": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Braces London",
"url": "https://www.whitesdental.co.uk/braces/"
},
"3": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Invisalign Braces",
"url": "https://www.whitesdental.co.uk/invisalign-london/"
},
"4": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.whitesdental.co.uk#Top Menu",
"name": "Metal Braces",
"url": "https://www.whitesdental.co.uk/braces/metal-braces/"
},
"_items_truncated": true
}
},
"2": {
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"@id": "https://www.whitesdental.co.uk/appointment/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.whitesdental.co.uk",
"name": "Whites Dental"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.whitesdental.co.uk/appointment/",
"name": "Book An Appointment | Whites Dental"
}
}
]
},
"3": {
"@context": "https://schema.org/",
"@type": "Organization",
"@id": "https://www.whitesdental.co.uk#Organization",
"name": "Whites Dental Central London",
"url": "https://www.whitesdental.co.uk",
"sameAs": [
"https://www.facebook.com/whitesdentaluk/",
"https://www.instagram.com/whitesdentaluk/",
"https://www.linkedin.com/company/whitesdentaluk/"
],
"legalName": "Whites Dental",
"logo": {
"@type": "ImageObject",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "0208 616 0590",
"url": "https://www.whitesdental.co.uk/appointment/"
},
"image": {
"@type": "ImageObject",
"@id": "https://www.whitesdental.co.uk/appointment/#primaryimage",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
}
},
"4": {
"@context": "https://schema.org/",
"@type": "Service",
"@id": "https://www.whitesdental.co.uk/appointment/",
"serviceType": "{ \"@context\": \"https://schema.org\", \"@type\": \"Service\", \"serviceType\": \"Dental Treatment\", \"provider\": { \"@type\": \"Organization\", \"name\": \"Your Business Name\", \"url\": \"https://yourwebsite.com\" }, \"sameAs\": \"https://en.wikipedia.org/wiki/Dental_treatment\", \"additionalType\": [ \"https://en.wikipedia.org/wiki/Oral_hygiene\", \"https://en.wikipedia.org/wiki/Orthodontics\", \"https://en.wikipedia.org/wiki/Cosmetic_dentistry\" ] }",
"description": "\"Whites Dental offers a variety of dental treatments including dental emergencies, veneers, bonding, orthodontic solutions, and cosmetic enhancements to improve your smile.\",",
"areaServed": {
"0": {
"@type": "Place",
"name": "\"Place\""
},
"1": {
"@type": "Place",
"name": " \"name\": \"Paddington\""
},
"2": {
"@type": "Place",
"name": " \"sameAs\": \"https://en.wikipedia.org/wiki/Paddington\" }"
},
"3": {
"@type": "Place",
"name": " { \"@type\": \"Place\""
},
"4": {
"@type": "Place",
"name": " \"name\": \"London\""
},
"_items_truncated": true
},
"image": {
"@type": "ImageObject",
"@id": "https://www.whitesdental.co.uk/appointment/#primaryimage",
"url": "https://www.whitesdental.co.uk/wp-content/uploads/2024/03/Whites_Dental_logo-1.png",
"width": "366",
"height": "344"
}
},
"_truncated": true,
"_original_size": 16398
}
🛡️ Trust Signals — external proof links that back the declared identity
256Review mentions (all pages)
1External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 46 | 1 |
| /invisalign-london/ | 47 | 0 |
| /composite-bonding-london/ | 56 | 0 |
| /veneers/ | 29 | 0 |
| /our-gallery/ | 52 | 0 |
| /appointment/ | 26 | 0 |
Explore the other reputation pillars for Whites Dental
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Whites Dental, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Whites Dental: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.whitesdental.co.uk to view the most current version of its content and see directly what this company is about and what it offers.