Bones Bearings
(https://bonesbearings.com) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are non-existent due to the high-profile nature of the individuals associated with the brand. Names like Tony Hawk and Rodney Mullen (listed in tags) carry massive digital footprints that serve as external Person schema. The technical implementation is clean, with Organization schema identifying the California-based entity, though it could be improved by linking team members via sameAs properties.
The marketing tone is confident but grounded in longevity. The claim of having the ‘best reputation’ is backed by a 45-year operational history. Performance assertions regarding speed and durability are presented as industry consensus (‘Everyone who rides Swiss knows…’) rather than unsubstantiated corporate puffery.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://bonesbearings.com/",
"name": "bonesbearings.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://bonesbearings.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://bonesbearings.com/",
"name": "Bones Bearings",
"address": {
"addressCountry": "US",
"addressRegion": "California",
"@type": "PostalAddress"
}
}
]
/blog/pat-channita-49-birthday/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://bonesbearings.com/blog",
"name": "News"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://bonesbearings.com/",
"name": "bonesbearings.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://bonesbearings.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://bonesbearings.com/",
"name": "Bones Bearings",
"address": {
"addressCountry": "US",
"addressRegion": "California",
"@type": "PostalAddress"
}
}
]
/blog/tony-hawk-pocket-followed/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://bonesbearings.com/blog",
"name": "News"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://bonesbearings.com/",
"name": "bonesbearings.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://bonesbearings.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://bonesbearings.com/",
"name": "Bones Bearings",
"address": {
"addressCountry": "US",
"addressRegion": "California",
"@type": "PostalAddress"
}
}
]
/blog/andy-anderson-the-shape-of-paris/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://bonesbearings.com/blog",
"name": "News"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://bonesbearings.com/",
"name": "bonesbearings.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://bonesbearings.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://bonesbearings.com/",
"name": "Bones Bearings",
"address": {
"addressCountry": "US",
"addressRegion": "California",
"@type": "PostalAddress"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 19 | 6 |
| /blog/pat-channita-49-birthday/ | 13 | 3 |
| /blog/tony-hawk-pocket-followed/ | 13 | 3 |
| /blog/andy-anderson-the-shape-of-paris/ | 13 | 3 |
This page presents a snapshot of public data from Bones Bearings, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Bones Bearings: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://bonesbearings.com to view the most current version of its content and see directly what this company is about and what it offers.