CCM Hockey
(https://ccmhockey.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
There are no authority gaps. The brand identity is legally verified via Canada-based physical address schema (3400 Rue Raymond-Lasnier, Saint-Laurent, QC) and a functional 1-800 support line. Digital footprint is robust, verified through the presence of an Official Site designation in meta data and sameAs links to major social platforms and an encyclopedic reference.
The site avoids bold, unsubstantiated performance claims (e.g., win more games), choosing instead to focus on manufacturing specifications. Claims of innovation are backed by the introduction of new SKU editions (e.g., FT9 Pro Stick) and specific level-of-play categorizations (Elite, Mid, Entry). The performance narrative is demonstrated through product depth rather than vague marketing assertions.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org/",
"@type": "Corporation",
"name": "CCM Hockey",
"sameAs": [
"https://en.wikipedia.org/wiki/CCM_(ice_hockey)",
"https://www.facebook.com/CCMHockey",
"https://twitter.com/CCMHockey",
"https://www.instagram.com/ccmhockey/",
"https://www.youtube.com/channel/UC90_E9aHym1R_xp0uEoRC4g"
],
"url": "https://ccmhockey.com/",
"address": {
"@type": "PostalAddress",
"addressCountry": "CA",
"addressLocality": "Saint-Laurent",
"addressRegion": "QC",
"postalCode": "H4R 3L3",
"streetAddress": "3400 Rue Raymond-Lasnier"
},
"telephone": "1-800-644-1677",
"logo": "https://ccmhockey.com/sites/default/files/products/logos/productlogo-ccmallout-h_0.png"
}
/en-se/skates-1/
{
"@context": "http://schema.org/",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SKFT8PW-SR.html"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SKFT8PW-IN.html"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://ccmhockey.com/en-se/skates/view-by-age-group/senior-skates/SKFTW25-SR.html"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SKFT8P-SR.html"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SKFT8P-IN.html"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SKFT8P-JR.html"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SKFT8P-YT.html"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SKFT8PY-YT.html"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SKFT8-SR.html"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SKFT8-IN.html"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SK890-SR.html"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SK890-IN.html"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SK890-JR.html"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SK880-SR.html"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SK880-IN.html"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SK870-SR.html"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SK870-IN.html"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SK870-JR.html"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SK860-SR.html"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SK860-IN.html"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://ccmhockey.com/en-se/skates/SKXFP-SR.html"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://ccmhockey.com/en-se/skates/SKXFP-IN.html"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://ccmhockey.com/en-se/skates/SKXFP-JR.html"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://ccmhockey.com/en-se/skates/SKXFP-YT.html"
},
{
"@type": "ListItem",
"position": 25,
"url": "https://ccmhockey.com/en-se/skates/view-by-age-group/youth-skates/SKNEXT24-YT.html"
},
{
"@type": "ListItem",
"position": 26,
"url": "https://ccmhockey.com/en-se/skates/SKXF-SR.html"
},
{
"@type": "ListItem",
"position": 27,
"url": "https://ccmhockey.com/en-se/skates/SKXF70-IN.html"
},
{
"@type": "ListItem",
"position": 28,
"url": "https://ccmhockey.com/en-se/skates/SKXF80-SR.html"
},
{
"@type": "ListItem",
"position": 29,
"url": "https://ccmhockey.com/en-se/skates/SKXF90-IN.html"
},
{
"@type": "ListItem",
"position": 30,
"url": "https://ccmhockey.com/en-se/skates/SKXF90-SR.html"
},
{
"@type": "ListItem",
"position": 31,
"url": "https://ccmhockey.com/en-se/skates/SKXF-IN.html"
},
{
"@type": "ListItem",
"position": 32,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SKBFTB-SR.html"
},
{
"@type": "ListItem",
"position": 33,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SK890-YT.html"
},
{
"@type": "ListItem",
"position": 34,
"url": "https://ccmhockey.com/en-se/skates/view-all-skates/jetspeed-skates/SKBFTB-IN.html"
},
{
"@type": "ListItem",
"position": 35,
"url": "https://ccmhockey.com/en-se/skates/SKAS5P-IN.html"
},
{
"@type": "ListItem",
"position": 36,
"url": "https://ccmhockey.com/en-se/skates/skate-accessories/RXSSP-NA.html"
},
{
"@type": "ListItem",
"position": 37,
"url": "https://ccmhockey.com/en-se/skates/skate-accessories/RXSSTEP-NA.html"
},
{
"@type": "ListItem",
"position": 38,
"url": "https://ccmhockey.com/en-se/skates/skate-accessories/RSBSTEP-NA.html"
},
{
"@type": "ListItem",
"position": 39,
"url": "https://ccmhockey.com/en-se/skates/skate-accessories/XSREGU-NA.html"
},
{
"@type": "ListItem",
"position": 40,
"url": "https://ccmhockey.com/en-se/skates/skate-accessories/RXSSTEPB-NA.html"
},
{
"@type": "ListItem",
"position": 41,
"url": "https://ccmhockey.com/en-se/skates/skate-accessories/XSEXTR-NA.html"
},
{
"@type": "ListItem",
"position": 42,
"url": "https://ccmhockey.com/en-se/skates/skate-accessories/ORTHMV-NA.html"
},
{
"@type": "ListItem",
"position": 43,
"url": "https://ccmhockey.com/en-se/skates/skate-accessories/XSSLIM-NA.html"
},
{
"@type": "ListItem",
"position": 44,
"url": "https://ccmhockey.com/en-se/skates/skate-accessories/RSBSTEPB-NA.html"
},
{
"@type": "ListItem",
"position": 45,
"url": "https://ccmhockey.com/en-se/skates/skate-accessories/RXSSTEPV-NA.html"
},
{
"@type": "ListItem",
"position": 46,
"url": "https://ccmhockey.com/en-se/skates/skate-accessories/RXS1SP-NA.html"
},
{
"@type": "ListItem",
"position": 47,
"url": "https://ccmhockey.com/en-se/skates/skate-accessories/RSTEPG3-NA.html"
},
{
"@type": "ListItem",
"position": 48,
"url": "https://ccmhockey.com/en-se/skates/skate-accessories/XSHRS5L-NA.html"
}
]
}
/en-se/sticks/view-all-sticks/jetspeed-sticks/
{
"@context": "http://schema.org/",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT9P-SR.html"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT9P-IN.html"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT9P-JR.html"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT9P-YT.html"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT8P-SR.html"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT8PCC-SR.html"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT8PCB-SR.html"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT8PCR-SR.html"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT8P-IN.html"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT8PCB-IN.html"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT8PCR-IN.html"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT8PCC-IN.html"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT8P-JR.html"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT8PCB-JR.html"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT8PCR-JR.html"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT8PCC-JR.html"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFTS8-SR.html"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFTS8-IN.html"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFTS8-JR.html"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT8-SR.html"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT8-IN.html"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT8-JR.html"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT8L-SR.html"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://ccmhockey.com/en-se/sticks/view-all-sticks/jetspeed-sticks/HSFT8L-IN.html"
}
]
}
/en-se/apparel-1/
{
"@context": "http://schema.org/",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://ccmhockey.com/en-se/apparel/FCR6M01-AD.html"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://ccmhockey.com/en-se/apparel/FHO6M01-AD.html"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://ccmhockey.com/en-se/apparel/FHO6M01-AD.html"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://ccmhockey.com/en-se/apparel/FHO6M01-AD.html"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://ccmhockey.com/en-se/apparel/FHO6M01-AD.html"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://ccmhockey.com/en-se/apparel/FHO6M02-AD.html"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://ccmhockey.com/en-se/apparel/HLW6M01-AD.html"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://ccmhockey.com/en-se/apparel/HLW6M01-AD.html"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://ccmhockey.com/en-se/apparel/HLW6M01-AD.html"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://ccmhockey.com/en-se/apparel/collections/flag/HPM26GE-AD.html"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://ccmhockey.com/en-se/apparel/HPM6M02-AD.html"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://ccmhockey.com/en-se/apparel/HPM6M03-AD.html"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://ccmhockey.com/en-se/apparel/collections/flag/HTR26GE-AD.html"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://ccmhockey.com/en-se/apparel/TSS6M01-AD.html"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://ccmhockey.com/en-se/apparel/TSS6M01-AD.html"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://ccmhockey.com/en-se/apparel/TSS6M01-AD.html"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://ccmhockey.com/en-se/apparel/TSS6M02-AD.html"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://ccmhockey.com/en-se/apparel/HLW6M02-AD.html"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://ccmhockey.com/en-se/apparel/JVJ61A-AD.html"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://ccmhockey.com/en-se/apparel/collections/stripe/FHO61A-AD.html"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://ccmhockey.com/en-se/apparel/collections/stripe/FHO61A-AD.html"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://ccmhockey.com/en-se/apparel/FQZ61A-AD.html"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://ccmhockey.com/en-se/apparel/FQZ61A-AD.html"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://ccmhockey.com/en-se/apparel/collections/stripe/TSS61A-AD.html"
},
{
"@type": "ListItem",
"position": 25,
"url": "https://ccmhockey.com/en-se/apparel/collections/stripe/TSS61A-AD.html"
},
{
"@type": "ListItem",
"position": 26,
"url": "https://ccmhockey.com/en-se/apparel/collections/stripe/TSS61A-AD.html"
},
{
"@type": "ListItem",
"position": 27,
"url": "https://ccmhockey.com/en-se/apparel/OSS61A-AD.html"
},
{
"@type": "ListItem",
"position": 28,
"url": "https://ccmhockey.com/en-se/apparel/OSS61A-AD.html"
},
{
"@type": "ListItem",
"position": 29,
"url": "https://ccmhockey.com/en-se/apparel/OSS61A-AD.html"
},
{
"@type": "ListItem",
"position": 30,
"url": "https://ccmhockey.com/en-se/apparel/collections/stripe/HLW61A-AD.html"
},
{
"@type": "ListItem",
"position": 31,
"url": "https://ccmhockey.com/en-se/apparel/collections/stripe/HLW61A-AD.html"
},
{
"@type": "ListItem",
"position": 32,
"url": "https://ccmhockey.com/en-se/apparel/collections/holiday/FHO57A-AD.html"
},
{
"@type": "ListItem",
"position": 33,
"url": "https://ccmhockey.com/en-se/apparel/collections/holiday/FHO57A-AD.html"
},
{
"@type": "ListItem",
"position": 34,
"url": "https://ccmhockey.com/en-se/apparel/collections/holiday/VSH57A-AD.html"
},
{
"@type": "ListItem",
"position": 35,
"url": "https://ccmhockey.com/en-se/apparel/WUS57B-AD.html"
},
{
"@type": "ListItem",
"position": 36,
"url": "https://ccmhockey.com/en-se/apparel/collections/holiday/TSS57A-AD.html"
},
{
"@type": "ListItem",
"position": 37,
"url": "https://ccmhockey.com/en-se/apparel/collections/holiday/TSS57A-YT.html"
},
{
"@type": "ListItem",
"position": 38,
"url": "https://ccmhockey.com/en-se/apparel/collections/holiday/TSS57B-AD.html"
},
{
"@type": "ListItem",
"position": 39,
"url": "https://ccmhockey.com/en-se/apparel/collections/holiday/TSS57B-YT.html"
},
{
"@type": "ListItem",
"position": 40,
"url": "https://ccmhockey.com/en-se/apparel/collections/holiday/HWB57A-AD.html"
},
{
"@type": "ListItem",
"position": 41,
"url": "https://ccmhockey.com/en-se/apparel/collections/holiday/HPM57B-AD.html"
},
{
"@type": "ListItem",
"position": 42,
"url": "https://ccmhockey.com/en-se/apparel/FCR58A-AD.html"
},
{
"@type": "ListItem",
"position": 43,
"url": "https://ccmhockey.com/en-se/apparel/FCR58A-YT.html"
},
{
"@type": "ListItem",
"position": 44,
"url": "https://ccmhockey.com/en-se/apparel/FCR58A-YT.html"
},
{
"@type": "ListItem",
"position": 45,
"url": "https://ccmhockey.com/en-se/apparel/women/FHO58B-AD.html"
},
{
"@type": "ListItem",
"position": 46,
"url": "https://ccmhockey.com/en-se/apparel/women/FHO58B-AD.html"
},
{
"@type": "ListItem",
"position": 47,
"url": "https://ccmhockey.com/en-se/apparel/FHO58A-AD.html"
},
{
"@type": "ListItem",
"position": 48,
"url": "https://ccmhockey.com/en-se/apparel/FHO58A-AD.html"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
238Review mentions (all pages)
16External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 4 |
| /en-se/skates-1/ | 94 | 4 |
| /en-se/sticks/view-all-sticks/jetspeed-sticks/ | 48 | 4 |
| /en-se/apparel-1/ | 96 | 4 |
Explore the other reputation pillars for CCM Hockey
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from CCM Hockey, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to CCM Hockey: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ccmhockey.com to view the most current version of its content and see directly what this company is about and what it offers.