ClevaMama
(https://clevamama.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
Authority is anchored by celebrity endorsement (Vogue Williams) rather than named medical experts, despite making health-related claims about ‘asthma triggers’ and ‘mucus’. While the schema_json is robust, including a physical address in Cromer, NSW, and GeoCoordinates, there is no Person schema for founders or lead designers to ground the ‘family run’ claim in verifiable identities.
The site makes bold claims such as ‘changed the health of our baby within hours’, but these are relegated to customer testimonials rather than official clinical claims. The official copy sticks to safer descriptions of technical features like ‘Ultrasonic Cool Mist Technology’ and ‘Himalayan salt crystals’. The disconnect is minimal, as the marketing tone generally stays within the realm of environmental comfort rather than medical cures.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://clevamama.com/#organization",
"name": "ClevaMama",
"url": "https://clevamama.com",
"description": "ClevaMama is a multi award winning Australian owned and family run baby brand that specializes in developing innovative and practical baby products to make caring for infants easier, healthier and safer.",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.shopify.com/s/files/1/0854/2535/7134/files/177500862269cc7b6e655402788.png?v=1775008624",
"width": 512,
"height": 512
},
"sameAs": [
"",
"@clevamama",
"",
"",
"",
"@clevamama",
"",
"@clevamama"
]
},
{
"@type": "WebSite",
"@id": "https://clevamama.com/#website",
"url": "https://clevamama.com",
"name": "ClevaMama",
"publisher": {
"@id": "https://clevamama.com/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://clevamama.com/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Store",
"url": "https://clevamama.com",
"image": [
"https://cdn.shopify.com/s/files/1/0854/2535/7134/files/177500867669cc7ba4b6b327712.png?v=1775008678"
],
"name": "ClevaMama",
"address": {
"@type": "PostalAddress",
"streetAddress": "65/176 South Creek Road",
"addressLocality": "Cromer",
"addressRegion": "New South Wales",
"postalCode": "2099",
"addressCountry": "Australia"
},
"review": {
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"author": {
"@type": "Person",
"name": "ClevaMama"
}
},
"geo": {
"@type": "GeoCoordinates",
"latitude": -33.7339715,
"longitude": 151.2801995
},
"telephone": "+61 2 80003741",
"priceRange": "$$$",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday",
"opens": "00:00",
"closes": "23:59"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday",
"opens": "00:00",
"closes": "23:59"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday",
"opens": "00:00",
"closes": "23:59"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday",
"opens": "00:00",
"closes": "23:59"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday",
"opens": "00:00",
"closes": "23:59"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "09:00",
"closes": "17:00"
}
]
}
]
}
/products/clevapure-salt-lamp/
[
{
"@context": "http://schema.org/",
"@id": "/products/clevapure-salt-lamp#product",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "ClevaMama"
},
"category": "Humidifiers",
"description": "ClevaPure™ Salt Lamp & Humidifier\nClean air. Calm light. Better sleep.The ClevaMama® ClevaPure™ Salt Lamp & Humidifier combines the natural purification of Himalayan salt crystals with the soothing moisture of a cool mist humidifier, creating the ultimate environment for your baby’s comfort and wellbeing.\nDesigned to purify, humidify, and calm, this beautiful multi-function nursery essential helps your baby breathe easier, sleep sounder, and stay comfortable day and night.\n\n? Key Feature",
"gtin": "5391533830680",
"image": "https://clevamama.com/cdn/shop/files/3070ClevaMamaSaltLamp_Humidifier01.jpg?v=1755826584&width=1920",
"name": "ClevaPure™ Salt Lamp & Humidifier",
"offers": {
"@id": "/products/clevapure-salt-lamp?variant=49177467879758#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "149.95",
"priceCurrency": "AUD",
"url": "https://clevamama.com/products/clevapure-salt-lamp?variant=49177467879758"
},
"sku": "3068",
"url": "https://clevamama.com/products/clevapure-salt-lamp",
"_truncated": true,
"_original_size": 15437
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Product",
"@id": "https://clevamama.com/products/clevapure-salt-lamp#product",
"sku": "3068",
"name": "ClevaPure™ Salt Lamp & Humidifier",
"description": "ClevaPure™ Salt Lamp & Humidifier\nClean air. Calm light. Better sleep.The ClevaMama® ClevaPure™ Salt Lamp & Humidifier combines the natural purification of Himalayan salt crystals with the soothing moisture of a cool mist humidifier, creating the ultimate environment for your baby’s comfort and wellbeing.\nDesigned to purify, humidify, and calm, this beautiful multi-function nursery essential helps your baby breathe easier, sleep sounder, and stay comfortable day and night.\n\n? Key Feature",
"url": "https://clevamama.com/products/clevapure-salt-lamp",
"image": [
{
"@type": "ImageObject",
"url": "https://clevamama.com/cdn/shop/files/3070ClevaMamaSaltLamp_Humidifier01.jpg?v=1755826584&width=1200",
"width": 1500,
"height": 1500
},
{
"@type": "ImageObject",
"url": "https://clevamama.com/cdn/shop/files/3070ClevaMamaSaltLamp_Humidifier02.jpg?v=1755826588&width=1200",
"width": 1500,
"height": 1500
},
{
"@type": "ImageObject",
"url": "https://clevamama.com/cdn/shop/files/3070ClevaMamaSaltLamp_Humidifier03.jpg?v=1755826593&width=1200",
"width": 1500,
"height": 1500
}
],
"brand": {
"@type": "Brand",
"name": "ClevaMama"
},
"gtin13": "5391533830680",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.7,
"reviewCount": 31,
"bestRating": "5",
"worstRating": "1"
},
"review": {
"0": {
"@type": "Review",
"author": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"datePublished": "2025-06-14",
"reviewBody": "Great humidifier for babies and calming night light too!! Lovely when lavender added in. I just have a quick question , does the salt have benefits when used in this lamp the same way a regular Himalayan salt lamp works (rids allergens , pollutants and purifies air) ? Or in this particular lamp is it just used for aesthetics ? Thank you ",
"reviewRating": {
"@type": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"worstRating": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "Review",
"author": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"datePublished": "2023-05-04",
"reviewBody": "Lovely product. Quite , peaceful and does its job",
"reviewRating": {
"@type": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"worstRating": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "Review",
"author": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"datePublished": "2023-04-10",
"reviewBody": "I\\u2019m happy enough with the lamp. It is big and bulky and would warn that the parts aren\\u2019t screwed together they just sit on top of one another which makes for easy spills sometimes when rushing! I\\u2019ve had it a week and have already had to change the light bulb. A timer for the light would be useful. ",
"reviewRating": {
"@type": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"worstRating": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "Review",
"author": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"datePublished": "2023-04-10",
"reviewBody": "Great salt lamp. Very happy with purchase. ",
"reviewRating": {
"@type": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"worstRating": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "Review",
"author": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"datePublished": "2023-04-05",
"reviewBody": "Can the light be turned off? ",
"reviewRating": {
"@type": "[DEPTH_TRUNCATED]",
"bestRating": "[DEPTH_TRUNCATED]",
"ratingValue": "[DEPTH_TRUNCATED]",
"worstRating": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
},
"offers": {
"@type": "Offer",
"url": "https://clevamama.com/products/clevapure-salt-lamp?variant=49177467879758",
"priceCurrency": "AUD",
"price": 149.95,
"priceValidUntil": "2026-12-31",
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock",
"seller": {
"@id": "https://clevamama.com/#organization"
}
}
},
{
"@type": "WebPage",
"@id": "https://clevamama.com/products/clevapure-salt-lamp#webpage",
"mainEntity": {
"@id": "https://clevamama.com/products/clevapure-salt-lamp#product"
},
"url": "https://clevamama.com/products/clevapure-salt-lamp",
"breadcrumb": {
"@id": "https://clevamama.com/products/clevapure-salt-lamp#breadcrumb"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://clevamama.com/products/clevapure-salt-lamp#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://clevamama.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "ClevaPure™ Salt Lamp & Humidifier",
"item": "https://clevamama.com/products/clevapure-salt-lamp"
}
]
},
{
"@type": "Organization",
"@id": "https://clevamama.com/#organization",
"name": "ClevaMama",
"url": "https://clevamama.com",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.shopify.com/s/files/1/0854/2535/7134/files/177500862269cc7b6e655402788.png?v=1775008624",
"width": 512,
"height": 512
},
"sameAs": {
"0": "",
"1": "@clevamama",
"2": "",
"3": "",
"4": "",
"_items_truncated": true
}
}
],
"_truncated": true,
"_original_size": 15437
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "ClevaPure™ Salt Lamp & Humidifier",
"url": "https://clevamama.com/products/clevapure-salt-lamp",
"image": [
"https://clevamama.com/cdn/shop/files/3070ClevaMamaSaltLamp_Humidifier01_1500x.jpg?v=1755826584"
],
"description": "ClevaPure™ Salt Lamp & Humidifier\nClean air. Calm light. Better sleep.The ClevaMama® ClevaPure™ Salt Lamp & Humidifier combines the natural purification of Himalayan salt crystals with the soothing moisture of a cool mist humidifier, creating the ultimate environment for your baby’s comfort and wellbeing.\nDesigned to purify, humidify, and calm, this beautiful multi-function nursery essential helps your baby breathe easier, sleep sounder, and stay comfortable day and night.\n\n? Key Feature",
"sku": "3068",
"brand": {
"@type": "Thing",
"name": "ClevaMama"
},
"offers": [
{
"@type": "Offer",
"sku": "3068",
"availability": "http://schema.org/InStock",
"price": 149.95,
"priceCurrency": "AUD",
"url": "https://clevamama.com/products/clevapure-salt-lamp?variant=49177467879758"
}
],
"_truncated": true,
"_original_size": 15437
}
]
/collections/bathtime/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://clevamama.com/#organization",
"name": "ClevaMama",
"url": "https://clevamama.com",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.shopify.com/s/files/1/0854/2535/7134/files/177500862269cc7b6e655402788.png?v=1775008624",
"width": 512,
"height": 512
},
"sameAs": [
"",
"@clevamama",
"",
"",
"",
"@clevamama",
"",
"@clevamama"
]
},
{
"@type": "BreadcrumbList",
"@id": "https://clevamama.com/collections/bathtime#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://clevamama.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Bath Time",
"item": "https://clevamama.com/collections/bathtime"
}
]
},
{
"@type": "CollectionPage",
"@id": "https://clevamama.com/collections/bathtime#webpage",
"url": "https://clevamama.com/collections/bathtime",
"name": "Bath Time",
"breadcrumb": {
"@id": "https://clevamama.com/collections/bathtime#breadcrumb"
},
"publisher": {
"@id": "https://clevamama.com/#organization"
}
}
]
}
/collections/feeding/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://clevamama.com/#organization",
"name": "ClevaMama",
"url": "https://clevamama.com",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.shopify.com/s/files/1/0854/2535/7134/files/177500862269cc7b6e655402788.png?v=1775008624",
"width": 512,
"height": 512
},
"sameAs": [
"",
"@clevamama",
"",
"",
"",
"@clevamama",
"",
"@clevamama"
]
},
{
"@type": "BreadcrumbList",
"@id": "https://clevamama.com/collections/feeding#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://clevamama.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Baby & Toddler Feeding Range",
"item": "https://clevamama.com/collections/feeding"
}
]
},
{
"@type": "CollectionPage",
"@id": "https://clevamama.com/collections/feeding#webpage",
"url": "https://clevamama.com/collections/feeding",
"name": "Baby & Toddler Feeding Range",
"breadcrumb": {
"@id": "https://clevamama.com/collections/feeding#breadcrumb"
},
"publisher": {
"@id": "https://clevamama.com/#organization"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
1409Review mentions (all pages)
9External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 176 | 2 |
| /products/clevapure-salt-lamp/ | 622 | 3 |
| /collections/bathtime/ | 312 | 2 |
| /collections/feeding/ | 299 | 2 |
Explore the other reputation pillars for ClevaMama
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from ClevaMama, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to ClevaMama: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://clevamama.com to view the most current version of its content and see directly what this company is about and what it offers.