C M Florists Ltd
(http://www.cmflorists.co.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the site makes massive claims regarding the owner’s authority (President of BFA 2002-2013, President of FLORINT 2009-2018), there are no sameAs links in the schema_json to verify these roles on official association websites. The technical implementation is slightly dated, featuring a broken heading hierarchy on the Designs page with 30+ H2 tags used as category labels, which slightly undermines the ‘professional’ positioning.
The site claims to offer ‘the best of quality flowers’ and a ‘5 Day Freshness Guarantee,’ which are bold performance claims in a perishable goods industry. While the site provides ‘care-tips’ as a prerequisite for the guarantee, it does not demonstrate this quality through case studies or time-lapse evidence, relying instead on the owner’s credentials. However, the specificity of the delivery cut-off times (12 noon local) provides a high level of operational substance.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Florist",
"url": "/",
"logo": "/upload/mt/cmf849/images/logos/logo.png",
"name": "C M Florists Ltd",
"email": "enquiries@cmflorists.co.uk",
"telephone": "01942 727791",
"address": {
"@type": "PostalAddress",
"streetAddress": "136, Station Road,",
"addressLocality": "Garswood, Near Wigan,",
"addressRegion": "Lancashire,",
"postalCode": "WN4 0SD.",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "01942 727791",
"email": "enquiries@cmflorists.co.uk"
}
}
/about-us.htm
{
"@context": "https://schema.org",
"@type": "Florist",
"url": "/",
"logo": "/upload/mt/cmf849/images/logos/logo.png",
"name": "C M Florists Ltd",
"email": "enquiries@cmflorists.co.uk",
"telephone": "01942 727791",
"address": {
"@type": "PostalAddress",
"streetAddress": "136, Station Road,",
"addressLocality": "Garswood, Near Wigan,",
"addressRegion": "Lancashire,",
"postalCode": "WN4 0SD.",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "01942 727791",
"email": "enquiries@cmflorists.co.uk"
}
}
/designs.htm
{
"@context": "https://schema.org",
"@type": "Florist",
"url": "/",
"logo": "/upload/mt/cmf849/images/logos/logo.png",
"name": "C M Florists Ltd",
"email": "enquiries@cmflorists.co.uk",
"telephone": "01942 727791",
"address": {
"@type": "PostalAddress",
"streetAddress": "136, Station Road,",
"addressLocality": "Garswood, Near Wigan,",
"addressRegion": "Lancashire,",
"postalCode": "WN4 0SD.",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "01942 727791",
"email": "enquiries@cmflorists.co.uk"
}
}
/weddings.htm
{
"@context": "https://schema.org",
"@type": "Florist",
"url": "/",
"logo": "/upload/mt/cmf849/images/logos/logo.png",
"name": "C M Florists Ltd",
"email": "enquiries@cmflorists.co.uk",
"telephone": "01942 727791",
"address": {
"@type": "PostalAddress",
"streetAddress": "136, Station Road,",
"addressLocality": "Garswood, Near Wigan,",
"addressRegion": "Lancashire,",
"postalCode": "WN4 0SD.",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "01942 727791",
"email": "enquiries@cmflorists.co.uk"
}
}
/corporate.htm
{
"@context": "https://schema.org",
"@type": "Florist",
"url": "/",
"logo": "/upload/mt/cmf849/images/logos/logo.png",
"name": "C M Florists Ltd",
"email": "enquiries@cmflorists.co.uk",
"telephone": "01942 727791",
"address": {
"@type": "PostalAddress",
"streetAddress": "136, Station Road,",
"addressLocality": "Garswood, Near Wigan,",
"addressRegion": "Lancashire,",
"postalCode": "WN4 0SD.",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "01942 727791",
"email": "enquiries@cmflorists.co.uk"
}
}
/delivery.htm
{
"@context": "https://schema.org",
"@type": "Florist",
"url": "/",
"logo": "/upload/mt/cmf849/images/logos/logo.png",
"name": "C M Florists Ltd",
"email": "enquiries@cmflorists.co.uk",
"telephone": "01942 727791",
"address": {
"@type": "PostalAddress",
"streetAddress": "136, Station Road,",
"addressLocality": "Garswood, Near Wigan,",
"addressRegion": "Lancashire,",
"postalCode": "WN4 0SD.",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "01942 727791",
"email": "enquiries@cmflorists.co.uk"
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 0 |
| /about-us.htm | 2 | 0 |
| /designs.htm | 0 | 0 |
| /weddings.htm | 0 | 0 |
| /corporate.htm | 0 | 0 |
| /delivery.htm | 0 | 0 |
This page presents a snapshot of public data from C M Florists Ltd, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to C M Florists Ltd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.cmflorists.co.uk to view the most current version of its content and see directly what this company is about and what it offers.