Colruyt
(https://colruyt.be) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant technical authority gap exists due to the total absence of JSON-LD schema across the audited pages. Furthermore, the heading hierarchy is technically broken, with the homepage and products page lacking an H1 tag. While the business identity is legally verifiable via the KBO number, the technical implementation does not reflect the scale of the brand.
The primary claim of ‘lowest prices’ is a high-performance assertion that is partially substantiated by specific BBQ-package discounts and tiered pricing. However, the site does not provide evidence of its price-tracking algorithm or how it handles price matches in real-time. The ‘Green-score’ claim for eco-shopping is well-integrated with the ‘Xtra’ app functionality, moving it from a vague claim to a delivered feature.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /nl/ | 0 | 1 |
| /nl/producten/ | 0 | 1 |
| /nl/acties/toppromo/ | 0 | 1 |
This page presents a snapshot of public data from Colruyt, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Colruyt: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://colruyt.be to view the most current version of its content and see directly what this company is about and what it offers.