Contours Baby
(https://contoursbaby.com) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
There is a notable absence of Person schema for the leadership of this ‘family owned’ business, leaving a 75-year legacy unverified by the digital footprints of specific individuals. The Organization schema is present but lacks sameAs links to official corporate registrations or high-authority directory listings. Technical authority is reasonably well-maintained through a clean heading hierarchy and detailed product structured data that includes SKU and MPN details.
The site claims to go ‘above industry standards’ for safety and quality, which is partially demonstrated by the inclusion of PDF instruction manuals and specific JPMA awards. However, it lacks a dedicated section detailing exactly which standards are being exceeded or the specific technical lab results that prove this claim. Performance claims for the strollers—such as ‘effortless to maneuver’—are presented as standard marketing copy without independent trial data or verified user video proof.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"customerEmail": "",
"pageType": "page"
},
{
"cart": [],
"cartCount": 0,
"cartTotal": 0
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://contoursbaby.com/",
"url": "https://contoursbaby.com/",
"name": "Strollers | Wagon Stroller | Nursery Essentials | Contours Baby",
"isPartOf": {
"@id": "https://contoursbaby.com/#website"
},
"primaryImageOfPage": {
"@id": "https://contoursbaby.com/#primaryimage"
},
"image": {
"@id": "https://contoursbaby.com/#primaryimage"
},
"thumbnailUrl": "https://www.contoursbaby.com/wp-content/uploads/sites/5/2024/02/Untitled-design-e1708448740373-300x79.jpg",
"datePublished": "2024-04-26T17:24:37+00:00",
"dateModified": "2026-02-24T14:19:09+00:00",
"description": "Contours Baby helps you make the most of family time with functional & stylish baby products, strollers & wagon to fit your family’s journey.",
"breadcrumb": {
"@id": "https://contoursbaby.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://contoursbaby.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://contoursbaby.com/#primaryimage",
"url": "https://www.contoursbaby.com/wp-content/uploads/sites/5/2024/02/Untitled-design-e1708448740373-300x79.jpg",
"contentUrl": "https://www.contoursbaby.com/wp-content/uploads/sites/5/2024/02/Untitled-design-e1708448740373-300x79.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://contoursbaby.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://contoursbaby.com/#website",
"url": "https://contoursbaby.com/",
"name": "ContoursBaby.com",
"description": "baby strollers, baby carriers, baby gear",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://contoursbaby.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
]
/community/
[
{
"customerEmail": "",
"pageType": "page"
},
{
"cart": [],
"cartCount": 0,
"cartTotal": 0
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://contoursbaby.com/community/",
"url": "https://contoursbaby.com/community/",
"name": "A community for mothers, new moms, mother and baby, mom groups",
"isPartOf": {
"@id": "https://contoursbaby.com/#website"
},
"datePublished": "2018-06-07T18:34:22+00:00",
"dateModified": "2019-01-15T19:49:29+00:00",
"description": "A place for mothers and new moms alike to learn, gain insights, laugh and enjoy the journey of motherhood.",
"breadcrumb": {
"@id": "https://contoursbaby.com/community/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://contoursbaby.com/community/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://contoursbaby.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog"
}
]
},
{
"@type": "WebSite",
"@id": "https://contoursbaby.com/#website",
"url": "https://contoursbaby.com/",
"name": "ContoursBaby.com",
"description": "baby strollers, baby carriers, baby gear",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://contoursbaby.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
]
/product/contours-oasis-4-in-1-comfort-cushion-tub/
[
{
"customerEmail": "",
"pageType": "product",
"product": "Contours Oasis® 4-in-1 Comfort Cushion Bath Tub - Mint",
"sku": "ZN007-MNT",
"price": 69.99,
"event": "view-product"
},
{
"cart": [],
"cartCount": 0,
"cartTotal": 0
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://contoursbaby.com/product/contours-oasis-4-in-1-comfort-cushion-tub/",
"url": "https://contoursbaby.com/product/contours-oasis-4-in-1-comfort-cushion-tub/",
"name": "Contours Oasis 4-in-1 Comfort Cushion Bath Tub | Baby Bath Tub",
"isPartOf": {
"@id": "https://contoursbaby.com/#website"
},
"datePublished": "2021-05-12T20:06:05+00:00",
"dateModified": "2025-12-09T20:25:54+00:00",
"description": "Enjoy bath time with baby with the Contours Oasis 4-in-1 Comfort Cushion Bath Tub, featuring a newborn bather seat & a 3D mesh cushion.",
"breadcrumb": {
"@id": "https://contoursbaby.com/product/contours-oasis-4-in-1-comfort-cushion-tub/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://contoursbaby.com/product/contours-oasis-4-in-1-comfort-cushion-tub/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://contoursbaby.com/product/contours-oasis-4-in-1-comfort-cushion-tub/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://contoursbaby.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products",
"item": "https://contoursbaby.com/product/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Contours Oasis® 4-in-1 Comfort Cushion Bath Tub"
}
]
},
{
"@type": "WebSite",
"@id": "https://contoursbaby.com/#website",
"url": "https://contoursbaby.com/",
"name": "ContoursBaby.com",
"description": "baby strollers, baby carriers, baby gear",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://contoursbaby.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "http://schema.org/",
"@type": "ProductGroup",
"productGroupID": 11025,
"url": "https://contoursbaby.com/product/contours-oasis-4-in-1-comfort-cushion-tub/",
"name": "Contours Oasis® 4-in-1 Comfort Cushion Bath Tub\t",
"brand": "Contours®",
"mpn": "ZN007",
"sku": "ZN007",
"category": "",
"itemCondition": "https://schema.org/NewCondition",
"description": "Winner of ‘Best Baby to Toddler Bathtub’ at the Best of The Bumps Award 2025. \nThe Contours Oasis® 4-in-1 Comfort Cushion Baby Bath Tub brings safety and comfort for bath time and truly grows with your child from newborn to toddler ages with a creatively designed tub plus breathable mesh padded comfort.\nSupportive, easy-to-clean, and easy-to-dry: find your baby’s Oasis™ today.\n",
"variesBy": "color",
"review": [
[
{
"name": "Supportive and cushioned",
"reviewBody": "The seat looked more supportive and cushioned than other tubs we've seen/used. The tub itself was slimmer which made it easier to fit into our tub.",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5
},
"datePublished": "2023-01-08T20:38:46+00:00",
"author": {
"@type": "Person",
"name": "Huyen"
}
}
],
[
{
"name": "",
"reviewBody": "I love the quality, size, accessories, and especially the drain part! I didn't know this bath before, so, it was very good to know it!",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5
},
"datePublished": "2022-12-12T20:52:01+00:00",
"author": {
"@type": "Person",
"name": "Elaine R."
}
}
],
[
{
"name": "",
"reviewBody": "The infant insert provides very good support, and while I of course stayed right there with baby the whole time, I didn’t feel the need to keep hold of her the whole time.",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5
},
"datePublished": "2022-11-19T20:36:14+00:00",
"author": {
"@type": "Person",
"name": "Stacy"
}
}
],
[
{
"name": "",
"reviewBody": "I thought the design and several features of the tub were quite innovative.",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5
},
"datePublished": "2022-10-05T20:43:40+00:00",
"author": {
"@type": "Person",
"name": "Nikki"
}
}
],
[
{
"name": "",
"reviewBody": "I would recommend this tub to other parents because it is easy to use and simple. I also would mention the quick draining system and ability to dry quickly!",
"reviewRating": {
"@type": "Rating",
"ratingValue": 4
},
"datePublished": "2022-05-29T20:50:48+00:00",
"author": {
"@type": "Person",
"name": "Kiah"
}
}
],
[
{
"name": "We just loved it!",
"reviewBody": "We just loved it! It makes washing our twins easier, they are comfortable in it, it's easy to use, dry, store, and it looks great.",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5
},
"datePublished": "2022-05-22T20:45:29+00:00",
"author": {
"@type": "Person",
"name": "Jaime J."
}
}
],
[
{
"name": "",
"reviewBody": "I like the sleek simple yet modern look to it. I didn't need to use the infant insert but had I known I would have liked it better than the brand I used before simply by looking at the design alone.",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5
},
"datePublished": "2022-05-11T20:47:21+00:00",
"author": {
"@type": "Person",
"name": "Megan R."
}
}
],
[
{
"name": "New tub was life-changing",
"reviewBody": "My son was not a big fan of bath time prior to using the Contours Oasis tub. His first bath in the new tub was life-changing, he immediately smiled when laid in the seat!",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5
},
"datePublished": "2022-05-02T20:33:13+00:00",
"author": {
"@type": "Person",
"name": "Lisa S."
}
}
],
[
{
"name": "",
"reviewBody": "The Oasis was an easy tub to use over all and I really liked the cushion for my baby’s comfort.",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5
},
"datePublished": "2022-04-26T21:35:04+00:00",
"author": {
"@type": "Person",
"name": "Saoni"
}
}
],
[
{
"name": "Sturdy, easy to use tub",
"reviewBody": "It is a really easy to use, sturdy, and safe tub that allows me to bathe my child (in a sitting position and even turned around on his belly) in a safe and easy way!",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5
},
"datePublished": "2022-04-18T20:42:00+00:00",
"author": {
"@type": "Person",
"name": "Nicole L."
}
}
]
],
"hasVariant": [
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Contours Oasis® 4-in-1 Comfort Cushion Bath Tub\t",
"inProductGroupWithID": 11025,
"url": "https://contoursbaby.com/product/contours-oasis-4-in-1-comfort-cushion-tub/",
"brand": "Contours®",
"color": "Mint",
"isVariantOf": {
"@type": "ProductGroup"
},
"description": "Winner of ‘Best Baby to Toddler Bathtub’ at the Best of The Bumps Award 2025. \nThe Contours Oasis® 4-in-1 Comfort Cushion Baby Bath Tub brings safety and comfort for bath time and truly grows with your child from newborn to toddler ages with a creatively designed tub plus breathable mesh padded comfort.\nSupportive, easy-to-clean, and easy-to-dry: find your baby’s Oasis™ today.\n",
"mpn": "ZN007-MNT",
"sku": "ZN007-MNT",
"image": "https://contoursbaby.com/wp-content/uploads/sites/5/2021/05/ZN007-MNT_BumpIcon.jpg",
"offers": {
"priceCurrency": "USD",
"price": 69.99
},
"aggregateRating": {
"reviewCount": 11,
"ratingValue": "4.9"
}
}
],
"aggregateRating": {
"reviewCount": 11,
"ratingValue": "4.9"
}
}
]
/products/strollers/
[
{
"customerEmail": "",
"pageType": "category",
"category": "Strollers",
"event": "view-category"
},
{
"cart": [],
"cartCount": 0,
"cartTotal": 0
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://contoursbaby.com/products/strollers/",
"url": "https://contoursbaby.com/products/strollers/",
"name": "Tandem Double Strollers | Single Strollers | Contours Baby",
"isPartOf": {
"@id": "https://contoursbaby.com/#website"
},
"description": "Check out our new Contours Curve double stroller, Bitsy compact fold single stroller, award-winning Options Elite tandem stroller.",
"breadcrumb": {
"@id": "https://contoursbaby.com/products/strollers/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://contoursbaby.com/products/strollers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://contoursbaby.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Strollers"
}
]
},
{
"@type": "WebSite",
"@id": "https://contoursbaby.com/#website",
"url": "https://contoursbaby.com/",
"name": "ContoursBaby.com",
"description": "baby strollers, baby carriers, baby gear",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://contoursbaby.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
488Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 19 | 1 |
| /community/ | 18 | 1 |
| /product/contours-oasis-4-in-1-comfort-cushion-tub/ | 433 | 1 |
| /products/strollers/ | 18 | 1 |
Explore the other reputation pillars for Contours Baby
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Contours Baby, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Contours Baby: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://contoursbaby.com to view the most current version of its content and see directly what this company is about and what it offers.