Defunc
(https://defunc.com) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Structured data analysis reveals a gap in technical authority; the schema.org graph identifies an author named ‘marlon’ for the ‘About Us’ section rather than the founder Johan Wahlbäck, suggesting a disconnect between brand narrative and site implementation. No Person schema or SameAs links exist for the ‘innovative engineers’ or the founder, leaving their digital footprint unverifiable within the site’s own metadata.
Defunc claims technical excellence through collaborations with ‘engineers from KTH Royal Institute of Technology,’ yet there are no whitepapers, case studies, or technical outcome reports to validate this academic partnership. The term ‘functional design’ is used as a shield against providing granular performance data, creating a marketing tone that prioritizes aesthetics over documented audio performance. High-performance claims for ‘3D stereo sound’ and ‘low latency’ in gaming models are not backed by millisecond measurements or specific codec information.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://defunc.com/",
"url": "https://defunc.com/",
"name": "Earbuds And Speakers | Defunc",
"isPartOf": {
"@id": "https://defunc.com/#website"
},
"about": {
"@id": "https://defunc.com/#organization"
},
"datePublished": "2021-07-26T12:42:42+00:00",
"dateModified": "2026-01-29T15:17:00+00:00",
"description": "We create purposeful audio products with functional design - earbuds for all ears and every occasion. See our wifi speakers and earbuds here!",
"breadcrumb": {
"@id": "https://defunc.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://defunc.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://defunc.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://defunc.com/#website",
"url": "https://defunc.com/",
"name": "Defunc",
"description": "Speakers and Earbuds - simplifying your choice",
"publisher": {
"@id": "https://defunc.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://defunc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://defunc.com/#organization",
"name": "Defunc",
"url": "https://defunc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://defunc.com/#/schema/logo/image/",
"url": "https://defunc.com/wp-content/uploads/2022/03/defunc-logo-black.png",
"contentUrl": "https://defunc.com/wp-content/uploads/2022/03/defunc-logo-black.png",
"width": 2560,
"height": 637,
"caption": "Defunc"
},
"image": {
"@id": "https://defunc.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/defuncglobal/",
"https://www.instagram.com/defuncglobal/?hl=sv",
"https://www.linkedin.com/company/defunc/?originalSubdomain=se",
"https://www.youtube.com/channel/UC9_cffHmeXEn9_6LTrazRxA"
],
"publishingPrinciples": "https://defunc.com/support/terms-conditions/"
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://defunc.com/about-us/#article",
"isPartOf": {
"@id": "https://defunc.com/about-us/"
},
"author": {
"name": "marlon",
"@id": "https://defunc.com/#/schema/person/e8b4f442854e4a336ff2b409fc6fd92a"
},
"headline": "About us",
"datePublished": "2021-09-19T12:26:50+00:00",
"dateModified": "2024-01-08T14:49:48+00:00",
"mainEntityOfPage": {
"@id": "https://defunc.com/about-us/"
},
"wordCount": 97,
"publisher": {
"@id": "https://defunc.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": [
"WebPage",
"AboutPage"
],
"@id": "https://defunc.com/about-us/",
"url": "https://defunc.com/about-us/",
"name": "About us | Defunc",
"isPartOf": {
"@id": "https://defunc.com/#website"
},
"datePublished": "2021-09-19T12:26:50+00:00",
"dateModified": "2024-01-08T14:49:48+00:00",
"description": "Established in 2015 in Stockholm, Defunc combines Swedish design with innovative functionality in audio technology. Design+function = Defunc",
"breadcrumb": {
"@id": "https://defunc.com/about-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://defunc.com/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://defunc.com/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://defunc.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About us"
}
]
},
{
"@type": "WebSite",
"@id": "https://defunc.com/#website",
"url": "https://defunc.com/",
"name": "Defunc",
"description": "Speakers and Earbuds - simplifying your choice",
"publisher": {
"@id": "https://defunc.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://defunc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://defunc.com/#organization",
"name": "Defunc",
"url": "https://defunc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://defunc.com/#/schema/logo/image/",
"url": "https://defunc.com/wp-content/uploads/2022/03/defunc-logo-black.png",
"contentUrl": "https://defunc.com/wp-content/uploads/2022/03/defunc-logo-black.png",
"width": 2560,
"height": 637,
"caption": "Defunc"
},
"image": {
"@id": "https://defunc.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/defuncglobal/",
"https://www.instagram.com/defuncglobal/?hl=sv",
"https://www.linkedin.com/company/defunc/?originalSubdomain=se",
"https://www.youtube.com/channel/UC9_cffHmeXEn9_6LTrazRxA"
],
"publishingPrinciples": "https://defunc.com/support/terms-conditions/"
},
{
"@type": "Person",
"@id": "https://defunc.com/#/schema/person/e8b4f442854e4a336ff2b409fc6fd92a",
"name": "marlon",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://secure.gravatar.com/avatar/9ef993963aab661b326d62ea79db8c0699bfba0b9bee2dd8b2cad5bb1ded6c51?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/9ef993963aab661b326d62ea79db8c0699bfba0b9bee2dd8b2cad5bb1ded6c51?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/9ef993963aab661b326d62ea79db8c0699bfba0b9bee2dd8b2cad5bb1ded6c51?s=96&d=mm&r=g",
"caption": "marlon"
},
"sameAs": [
"https://defunc.test"
]
}
]
}
/wireless-speakers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://defunc.com/#website",
"url": "https://defunc.com/",
"name": "Defunc",
"description": "Speakers and Earbuds - simplifying your choice",
"publisher": {
"@id": "https://defunc.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://defunc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://defunc.com/#organization",
"name": "Defunc",
"url": "https://defunc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://defunc.com/#/schema/logo/image/",
"url": "https://defunc.com/wp-content/uploads/2022/03/defunc-logo-black.png",
"contentUrl": "https://defunc.com/wp-content/uploads/2022/03/defunc-logo-black.png",
"width": 2560,
"height": 637,
"caption": "Defunc"
},
"image": {
"@id": "https://defunc.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/defuncglobal/",
"https://www.instagram.com/defuncglobal/?hl=sv",
"https://www.linkedin.com/company/defunc/?originalSubdomain=se",
"https://www.youtube.com/channel/UC9_cffHmeXEn9_6LTrazRxA"
],
"publishingPrinciples": "https://defunc.com/support/terms-conditions/"
}
]
}
/wireless-earbuds/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"ItemPage"
],
"@id": "https://defunc.com/wireless-earbuds/",
"url": "https://defunc.com/wireless-earbuds/",
"name": "Earbuds - True wireless earbuds | Defunc",
"isPartOf": {
"@id": "https://defunc.com/#website"
},
"datePublished": "2021-08-03T07:36:33+00:00",
"dateModified": "2026-01-28T15:47:13+00:00",
"description": "True Wireless headphones from Defunc. Perfect for training, work or traveling. ✓ Free Shipping over $40 in Europe and North America.",
"breadcrumb": {
"@id": "https://defunc.com/wireless-earbuds/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://defunc.com/wireless-earbuds/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://defunc.com/wireless-earbuds/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://defunc.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Earbuds"
}
]
},
{
"@type": "WebSite",
"@id": "https://defunc.com/#website",
"url": "https://defunc.com/",
"name": "Defunc",
"description": "Speakers and Earbuds - simplifying your choice",
"publisher": {
"@id": "https://defunc.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://defunc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://defunc.com/#organization",
"name": "Defunc",
"url": "https://defunc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://defunc.com/#/schema/logo/image/",
"url": "https://defunc.com/wp-content/uploads/2022/03/defunc-logo-black.png",
"contentUrl": "https://defunc.com/wp-content/uploads/2022/03/defunc-logo-black.png",
"width": 2560,
"height": 637,
"caption": "Defunc"
},
"image": {
"@id": "https://defunc.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/defuncglobal/",
"https://www.instagram.com/defuncglobal/?hl=sv",
"https://www.linkedin.com/company/defunc/?originalSubdomain=se",
"https://www.youtube.com/channel/UC9_cffHmeXEn9_6LTrazRxA"
],
"publishingPrinciples": "https://defunc.com/support/terms-conditions/"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /about-us/ | 4 | 2 |
| /wireless-speakers/ | 0 | 2 |
| /wireless-earbuds/ | 2 | 2 |
This page presents a snapshot of public data from Defunc, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Defunc: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://defunc.com to view the most current version of its content and see directly what this company is about and what it offers.