De'Longhi Appliances S.r.l
(https://delonghi.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the brand has strong identity through proper Organization and Brand schema, there is a total lack of human authority or expert digital footprints. No engineers, baristas, or designers are named to support the ‘Italian’ craftsmanship claims. The technical implementation is functional but flawed, as evidenced by empty H1 tags and missing heading hierarchies on key category pages. This creates a ‘faceless corporation’ vibe where authority is assumed through market presence rather than demonstrated expertise.
The marketing tone claims ‘excellent performance’ and ‘unique design’ for portable air conditioners, yet the site demonstrates only a list of model numbers and PIDs. There are no case studies or technical performance data (e.g., BTU efficiency over time, noise decibel comparisons) provided in the text. This is a high-magnitude disconnect between a performance-based ‘Signal’ and a list-based ‘Substance.’
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org/",
"@type": "WebPage",
"name": "De'Longhi UK | Italian Home Appliances to Live Better Everyday | De'Longhi UK",
"description": "De'Longhi UK: leading brand in home appliances ✯ Coffee makers, kitchen appliances, kettle & toasters, air-conditioning, and heating ✯",
"url": "https://www.delonghi.com/en-gb"
},
{
"@context": "https://schema.org/",
"@type": "Organization",
"name": "De'Longhi Appliances S.r.l",
"logo": "https://dam.delonghi.com/600x600/assets/201985",
"url": "https://www.delonghi.com/en-gb",
"contactPoint": {
"telephone": "0345 222 0458"
},
"brand": {
"@type": "Brand",
"name": "DeLonghi"
}
}
]
/en-gb/e/rivelia-latte-crema-upgrade/
{
"@context": "https://schema.org/",
"@type": "WebPage",
"name": "Buy a Rivelia and get a LatteCrema Cool upgrade on us",
"description": "",
"url": "https://www.delonghi.com/en-gb/e/rivelia-latte-crema-upgrade"
}
/en-gb/c/more-appliances/air-comfort/portable-air-conditioners/
[
{
"@context": "https://schema.org/",
"@type": "WebPage",
"name": "Portable Air Conditioners",
"description": "Discover the De'Longhi range of portable air conditioners for excellent performance and unique design. Visit our official website.",
"url": "https://www.delonghi.com/en-gb/c/more-appliances/air-comfort/portable-air-conditioners"
},
{
"@context": "http://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.delonghi.com/p/portable-air-conditioners-pacem93k.1silent-pinguino-portable-air-conditioner/PACEM93K.1SILENT.html?pid=0151457014"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.delonghi.com/p/portable-air-conditioners-pacem90k.1silent-pinguino-portable-air-conditioner/PACEM90K.1SILENT.html?pid=0151457013"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.delonghi.com/p/portable-air-conditioners-pacem82k.1-pinguino-portable-air-conditioner/PACEM82K.1.html?pid=0151457012"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.delonghi.com/p/portable-air-conditioners-pinguino-gentlejet-inverter-portable-air-conditioner-pacap130igentlejet/PACAP130IGENTLEJET.html?pid=0151455007"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.delonghi.com/p/portable-air-conditioners-pinguino-gentlejet-portable-air-conditioner-pacap98gentlejet/PACAP98GENTLEJET.html?pid=0151455003"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.delonghi.com/p/portable-air-conditioners-pacex100silent-ex2-pinguino-portable-air-conditioner/PACEX100SILENT+EX%3A2.html?pid=0151454016"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.delonghi.com/p/portable-air-conditioners-pinguino-extreme-portable-air-conditioner-pacex93extreme/PACEX93EXTREME.html?pid=0151454029"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.delonghi.com/p/portable-air-conditioners-pinguino-compact-portable-air-conditioner-pac-es72-young/PACES72YOUNG.html?pid=0151453007"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.delonghi.com/p/portable-air-conditioners-pinguino-compact-portable-air-conditioner-pac-es72-classic/PACES72CLASSIC.html?pid=0151453005"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.delonghi.com/c/more-appliances",
"name": "More appliances"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.delonghi.com/c/more-appliances/air-comfort",
"name": "Air comfort"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.delonghi.com/c/more-appliances/air-comfort/portable-air-conditioners",
"name": "Portable Air Conditioners"
}
}
]
}
]
/en-gb/c/promotion/hot-and-cold-promotion-uk/
[
{
"@context": "https://schema.org/",
"@type": "WebPage",
"name": "Hot and Cold Promotion UK",
"description": "",
"url": "https://www.delonghi.com/en-gb/c/promotion/hot-and-cold-promotion-uk"
},
{
"@context": "http://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.delonghi.com/p/rivelia-rivelia-automatic-coffee-maker-exam440.55.b/EXAM440.55.B.html?pid=0132215487"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.delonghi.com/p/rivelia-rivelia-automatic-coffee-maker-exam440.35.b/EXAM440.35.B.html?pid=0132230005"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.delonghi.com/p/primadonna-aromatic-primadonna-aromatic-bean-to-cup-coffee-machine/ECAM630.75.TSM.html?pid=0132250104"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.delonghi.com/p/eletta-explore-eletta-explore-automatic-coffee-maker-ecam450.86.t-ex4/ECAM450.86.T+EX%3A4.html?pid=0132250172"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.delonghi.com/p/rivelia-rivelia-automatic-coffee-maker-exam440.55.g/EXAM440.55.G.html?pid=0132215490"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.delonghi.com/p/eletta-ultra-eletta-ultra-automatic-coffee-maker-ecam472.85.mb/ECAM472.85.MB.html?pid=0132250243"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.delonghi.com/p/dedica-duo-dedica-duo-manual-coffee-maker-ec890.gr/EC890.GR.html?pid=0132106341"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.delonghi.com/p/dedica-duo-dedica-duo-manual-coffee-maker-ec890.m/EC890.M.html?pid=0132106351"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.delonghi.com/p/rivelia-rivelia-automatic-coffee-maker-exam440.55.bg/EXAM440.55.BG.html?pid=0132215489"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.delonghi.com/p/la-specialista-opera-la-specialista-opera-manual-coffee-maker-ec9555.m/EC9555.M.html?pid=0132126081"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.delonghi.com/p/dedica-duo-dedica-duo-manual-coffee-maker-ec890.pk/EC890.PK.html?pid=0132106352"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.delonghi.com/p/la-specialista-maestro-la-specialista-maestro-manual-coffee-maker-ec9885.m/EC9885.M.html?pid=0132127018"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.delonghi.com/p/la-specialista-touch-la-specialista-touch-manual-coffee-maker-ec9455.m-ex2/EC9455.M+EX%3A2.html?pid=0132126104"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.delonghi.com/p/la-specialista-arte-la-specialista-arte-evo-manual-espresso-maker-ec9255.m/EC9255.M.html?pid=0132126078"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.delonghi.com/c/promotion",
"name": "Promotion"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.delonghi.com/c/promotion/hot-and-cold-promotion-uk",
"name": "Hot and Cold Promotion UK"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 36 | 0 |
| /en-gb/e/rivelia-latte-crema-upgrade/ | 22 | 0 |
| /en-gb/c/more-appliances/air-comfort/portable-air-conditioners/ | 36 | 0 |
| /en-gb/c/promotion/hot-and-cold-promotion-uk/ | 37 | 0 |
This page presents a snapshot of public data from De'Longhi Appliances S.r.l, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to De'Longhi Appliances S.r.l: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://delonghi.com to view the most current version of its content and see directly what this company is about and what it offers.