Nottingham City Florists (Eastwood Flower Shop)
(http://www.eastwoodflowershop.co.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a severe technical credibility gap highlighted by the homepage title containing a raw variable #author_first_name. While the site claims 40 years of experience since 1980, it provides no Person schema or sameAs links for the ‘highly qualified’ team members mentioned. The legal entity ‘Cotex ltd’ is mentioned in the schema but not prominently on the site, and the hotline number +01 023 345 678 is a standard placeholder format, contrasting with the local 0800 number. This mix of local data and dummy template data undermines all claims of authority.
The site makes bold performance claims, such as ‘delivering hundreds of floral arrangements every month,’ while the actual catalogue page indicates the shop is not yet open. The blog posts, dated January 2024 (28 months stale as of May 2026), claim a ‘proven track record’ that is nowhere demonstrated with actual results, case studies, or named clients. Marketing copy describing an ‘extensive selection’ is contradicted by a site that effectively has zero products available for purchase in the provided crawl.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://eastwoodflowershop.co.uk/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "126 nottingham rd",
"addressLocality": "eastwood nottingham",
"addressRegion": "nottinghamshire",
"postalCode": "NG163GD",
"addressCountry": "+44"
}
},
{
"@type": [
"LocalBusiness",
"Organization"
],
"@id": "https://eastwoodflowershop.co.uk/#organization",
"name": "Nottingham City Florists",
"url": "https://eastwoodflowershop.co.uk",
"sameAs": [
"https://facebook.com/OptionsFlorist",
"https://www.instagram.com/"
],
"email": "info@nottinghamcityflorist.co.uk",
"address": {
"@type": "PostalAddress",
"streetAddress": "126 nottingham rd",
"addressLocality": "eastwood nottingham",
"addressRegion": "nottinghamshire",
"postalCode": "NG163GD",
"addressCountry": "+44"
},
"logo": {
"@type": "ImageObject",
"@id": "https://eastwoodflowershop.co.uk/#logo",
"url": "https://eastwoodflowershop.co.uk/wp-content/uploads/2025/05/Screen-Shot-2023-10-19-at-1.41.57-PM.png",
"contentUrl": "https://eastwoodflowershop.co.uk/wp-content/uploads/2025/05/Screen-Shot-2023-10-19-at-1.41.57-PM.png",
"caption": "eastwoodflowershop",
"inLanguage": "en-US",
"width": "753",
"height": "662"
},
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"legalName": "Cotex ltd",
"location": {
"@id": "https://eastwoodflowershop.co.uk/#place"
},
"image": {
"@id": "https://eastwoodflowershop.co.uk/#logo"
},
"telephone": "0800 132030"
},
{
"@type": "WebSite",
"@id": "https://eastwoodflowershop.co.uk/#website",
"url": "https://eastwoodflowershop.co.uk",
"name": "eastwoodflowershop",
"publisher": {
"@id": "https://eastwoodflowershop.co.uk/#organization"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://eastwoodflowershop.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "ImageObject",
"@id": "https://eastwoodflowershop.co.uk/wp-content/uploads/2024/04/Unknown.jpeg",
"url": "https://eastwoodflowershop.co.uk/wp-content/uploads/2024/04/Unknown.jpeg",
"width": "224",
"height": "225",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://eastwoodflowershop.co.uk/#webpage",
"url": "https://eastwoodflowershop.co.uk/",
"name": "#author_first_name Home: Slideshow And Banners - Eastwood Flower Shop",
"datePublished": "2021-02-01T13:25:22+00:00",
"dateModified": "2025-05-29T13:55:58+01:00",
"about": {
"@id": "https://eastwoodflowershop.co.uk/#organization"
},
"isPartOf": {
"@id": "https://eastwoodflowershop.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://eastwoodflowershop.co.uk/wp-content/uploads/2024/04/Unknown.jpeg"
},
"inLanguage": "en-US"
}
]
}
/shop-default/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://eastwoodflowershop.co.uk/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "126 nottingham rd",
"addressLocality": "eastwood nottingham",
"addressRegion": "nottinghamshire",
"postalCode": "NG163GD",
"addressCountry": "+44"
}
},
{
"@type": "LocalBusiness",
"@id": "https://eastwoodflowershop.co.uk/#organization",
"name": "Nottingham City Florists",
"url": "https://eastwoodflowershop.co.uk",
"sameAs": [
"https://facebook.com/OptionsFlorist",
"https://www.instagram.com/"
],
"email": "info@nottinghamcityflorist.co.uk",
"address": {
"@type": "PostalAddress",
"streetAddress": "126 nottingham rd",
"addressLocality": "eastwood nottingham",
"addressRegion": "nottinghamshire",
"postalCode": "NG163GD",
"addressCountry": "+44"
},
"logo": {
"@type": "ImageObject",
"@id": "https://eastwoodflowershop.co.uk/#logo",
"url": "https://eastwoodflowershop.co.uk/wp-content/uploads/2025/05/Screen-Shot-2023-10-19-at-1.41.57-PM.png",
"contentUrl": "https://eastwoodflowershop.co.uk/wp-content/uploads/2025/05/Screen-Shot-2023-10-19-at-1.41.57-PM.png",
"caption": "eastwoodflowershop",
"inLanguage": "en-US",
"width": "753",
"height": "662"
},
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"legalName": "Cotex ltd",
"location": {
"@id": "https://eastwoodflowershop.co.uk/#place"
},
"image": {
"@id": "https://eastwoodflowershop.co.uk/#logo"
},
"telephone": "0800 132030"
},
{
"@type": "WebSite",
"@id": "https://eastwoodflowershop.co.uk/#website",
"url": "https://eastwoodflowershop.co.uk",
"name": "eastwoodflowershop",
"publisher": {
"@id": "https://eastwoodflowershop.co.uk/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://eastwoodflowershop.co.uk/shop-default/#webpage",
"url": "https://eastwoodflowershop.co.uk/shop-default/",
"name": "Catalogue - Nottingham City Florists",
"isPartOf": {
"@id": "https://eastwoodflowershop.co.uk/#website"
},
"inLanguage": "en-US"
}
]
}
/blog/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://eastwoodflowershop.co.uk/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "126 nottingham rd",
"addressLocality": "eastwood nottingham",
"addressRegion": "nottinghamshire",
"postalCode": "NG163GD",
"addressCountry": "+44"
}
},
{
"@type": "LocalBusiness",
"@id": "https://eastwoodflowershop.co.uk/#organization",
"name": "Nottingham City Florists",
"url": "https://eastwoodflowershop.co.uk",
"sameAs": [
"https://facebook.com/OptionsFlorist",
"https://www.instagram.com/"
],
"email": "info@nottinghamcityflorist.co.uk",
"address": {
"@type": "PostalAddress",
"streetAddress": "126 nottingham rd",
"addressLocality": "eastwood nottingham",
"addressRegion": "nottinghamshire",
"postalCode": "NG163GD",
"addressCountry": "+44"
},
"logo": {
"@type": "ImageObject",
"@id": "https://eastwoodflowershop.co.uk/#logo",
"url": "https://eastwoodflowershop.co.uk/wp-content/uploads/2025/05/Screen-Shot-2023-10-19-at-1.41.57-PM.png",
"contentUrl": "https://eastwoodflowershop.co.uk/wp-content/uploads/2025/05/Screen-Shot-2023-10-19-at-1.41.57-PM.png",
"caption": "eastwoodflowershop",
"inLanguage": "en-US",
"width": "753",
"height": "662"
},
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"legalName": "Cotex ltd",
"location": {
"@id": "https://eastwoodflowershop.co.uk/#place"
},
"image": {
"@id": "https://eastwoodflowershop.co.uk/#logo"
},
"telephone": "0800 132030"
},
{
"@type": "WebSite",
"@id": "https://eastwoodflowershop.co.uk/#website",
"url": "https://eastwoodflowershop.co.uk",
"name": "eastwoodflowershop",
"publisher": {
"@id": "https://eastwoodflowershop.co.uk/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://eastwoodflowershop.co.uk/blog/#webpage",
"url": "https://eastwoodflowershop.co.uk/blog/",
"name": "Blog - Nottingham City Florists",
"isPartOf": {
"@id": "https://eastwoodflowershop.co.uk/#website"
},
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 0 |
| /shop-default/ | 5 | 0 |
| /blog/ | 9 | 0 |
| /blog-1-col/ | 9 | 0 |
| /info-2/contact/ | 5 | 0 |
| /about/ | 9 | 0 |
This page presents a snapshot of public data from Nottingham City Florists (Eastwood Flower Shop), captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Nottingham City Florists (Eastwood Flower Shop): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.eastwoodflowershop.co.uk to view the most current version of its content and see directly what this company is about and what it offers.