Semantic Coherence: Em & Friends – Signal Evidence & AI Readability

[H2] Greeting cards and gifts for the relationships we really have.

[H2] Empathy Cards

What to say, when you don't know what to say.
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BIRTHDAY CARDS

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DESK STUFF

[H2] Meet the Friends

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[H2] IN THE PRESS

"The Empathy Cards line, described as 'support for serious illness and loss,' includes cards that are insightful, relatable and, surprisingly, often funny."

[H1] Meet the Friends

Barry Lee

Nora McInerny

Elizabeth Gilbert

Lisa Congdon

Carvell Wallace

Julia Rothman

[H2] Our brand collaborators

Angela Southern

Carlos Carmonamedina

Kari Chapin

Suzi Barrett

Jessica Swift

[H1] Our Story

Hi, friend! We’re so glad you’re here.At Em & Friends, we want you to feel truly seen, heard, and connected to the people you love—including yourself!—in good times, crazy times, and really freaking hard times. (Especially those times.) We make cards and products for the relationships people really have and the lives we really lead: relationships and lives that are messy and beautiful, tricky and wonderful, and a whole bunch of everything else in between.We may be best-known for our Empathy Cards, a more honest and supportive alternative to traditional, platitude-filled sympathy and get-well messages. Life’s toughest times are when we need connection the most, but the cruel irony is that most of us simply don’t know what to say. We specialize in removing the agony of the blank page, and helping folks find words of support that sound like something they’d actually write.  Originally founded in 2012 by writer and illustrator Emily McDowell, we joined forces in 2018 with the kindred spirits at Knock Knock, uniting as two sister brands under one kickass umbrella, and evolving our work into a collaborative team creation. In 2019, we added “Friends” to our name and our products, adding artists and authors like Lisa Congdon and Elizabeth Gilbert. And, in 2022, along with Knock Knock, we joined the Union Square & Co. family, and our founder Emily McDowell moved on to new challenges. In 2025, we joined the Hachette Book Group.  But no matter how we evolve, our goal remains the same: to help people feel more connected and less alone.*We love you!Team Em & Friends*Except, possibly, in a nice hot bath at the end of a long week… with the door locked… and maybe some cake?
Em & Friends is a registered trademark of Hachette Book Group, Inc.
[H2] OUR PLEDGE
This is our manifesto. Join us in committing to be a better-than-average human.
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[H2] No Good Card For This Empathy Card

$5.00

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[H2] The Women I Love and Admire Card

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[H2] Pet Soulmate Empathy Card

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[H2] Make Your Way in the World Encouragement Card

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[H2] Everything Happens Empathy Card

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[H2] Best Year Ever Birthday Card

$5.00

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[H2] Gift To Humanity Card

$5.00

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[H2] I See You Empathy Card

$5.00

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[H2] Wishes for Your Birthday Card

$5.00

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[H2] Self-Care Tip Friend Greeting Cards

$5.00

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[H2] You're the Best Encouragement Card

$5.00

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[H2] Brave & Fascinating Card

$5.00

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[H2] Everything Wonderful Birthday Card

$5.00

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[H2] Thank You for Existing Card

$5.00

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[H2] Julia Rothman Birthday More/Less Greeting Cards

$5.00

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[H2] Wishes For You Both Wedding Card

$5.00