Exploding Kittens
(https://explodingkittens.com) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The most significant bullshit indicator is the review count anomaly on the Puzzles page, where every product (e.g., ‘Feline of Unusual Size’, ‘Cat in the Mirror’, ‘Pug with a Pearl Earring’) displays exactly ‘404 Reviews’. This is a clear instance of templated trust theatre where a category-wide review total is misleadingly applied to individual SKUs. Furthermore, while the site displays hundreds of reviews, there are no outbound ‘proof paths’ to verified third-party review platforms like Trustpilot or Google Reviews.
Proof density is high regarding product existence and specifications, but low regarding third-party verification. The evidence includes exact shipping thresholds ($40 US, £33 UK) and specific inventory counts (16 products in Puzzles, 87 in Games), which provide high factual substance. The primary proof deficit is the lack of verifiable links to substantiate the specific review counts for each product.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 443 | 1 |
| /collections/puzzles/ | 971 | 1 |
| /collections/greeting-cards/ | 935 | 1 |
| /collections/games/ | 857 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.explodingkittens.com"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Exploding Kittens",
"url": "https://www.explodingkittens.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.explodingkittens.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Exploding Kittens",
"logo": "https://www.explodingkittens.com/cdn/shop/files/exploding-kittens-logo_2x_a3315505-208d-4d31-be17-e68040abe1a5_464x.png?v=1668701605",
"url": "https://www.explodingkittens.com"
}
]
/collections/puzzles/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.explodingkittens.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Puzzles",
"item": "https://www.explodingkittens.com/collections/puzzles"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Exploding Kittens",
"logo": "https://www.explodingkittens.com/cdn/shop/files/exploding-kittens-logo_2x_a3315505-208d-4d31-be17-e68040abe1a5_464x.png?v=1668701605",
"url": "https://www.explodingkittens.com"
}
]
/collections/greeting-cards/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.explodingkittens.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Greeting Cards",
"item": "https://www.explodingkittens.com/collections/greeting-cards"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Exploding Kittens",
"logo": "https://www.explodingkittens.com/cdn/shop/files/exploding-kittens-logo_2x_a3315505-208d-4d31-be17-e68040abe1a5_464x.png?v=1668701605",
"url": "https://www.explodingkittens.com"
}
]
/collections/games/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.explodingkittens.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Games",
"item": "https://www.explodingkittens.com/collections/games"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Exploding Kittens",
"logo": "https://www.explodingkittens.com/cdn/shop/files/exploding-kittens-logo_2x_a3315505-208d-4d31-be17-e68040abe1a5_464x.png?v=1668701605",
"url": "https://www.explodingkittens.com"
}
]
This page presents a snapshot of public data from Exploding Kittens, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Exploding Kittens: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://explodingkittens.com to view the most current version of its content and see directly what this company is about and what it offers.