Finlayson
(https://finlayson.fi) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
There is a notable technical credibility gap evidenced by the complete lack of a heading hierarchy (missing H1-H6 tags), which contradicts the brand’s ‘premium’ positioning. While the Organization schema provides a physical address in Helsinki and social media links, there is no Person schema or sameAs links to specific designers or textile experts, leaving the brand as an anonymous corporate entity. The authority is based on longevity (Est. 1820) rather than demonstrated modern expertise or transparent leadership. This reliance on historical status without providing current expert digital footprints creates a significant gap in authority.
The brand’s bold claim of building a more beautiful world through actions is a performance metric that is never quantified or demonstrated with evidence. Sub-pages focus entirely on product listings and discounts, providing no ‘proof of deed’ that matches the hero section’s ethical positioning. There is a clear tension between the marketing tone of a ‘conscientious actor’ and the site’s actual demonstration as a volume-based discount retailer.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Website",
"url": "https://www.finlayson.fi",
"name": "Finlayson",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.finlayson.fi/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Finlayson",
"description": "Finlayson tarjoaa ajattomia ja vastuullisesti valmistettuja kodintekstiilejä, jotka yhdistävät suomalaisen designin ja arjen mukavuuden.",
"logo": "https://cdn.shopify.com/s/files/1/2293/7935/files/Finlayson_EST._1820_BLACK.png?v=1776320514",
"image": "https://cdn.shopify.com/s/files/1/2293/7935/files/Finlayson_EST._1820_BLACK.png?v=1776320514",
"email": "asiakaspalvelu@finlayson.fi",
"url": "https://www.finlayson.fi/",
"sameAs": [
"https://www.facebook.com/FinlaysonFI",
"https://www.instagram.com/finlayson/",
"https://www.youtube.com/@finlayson3233",
"https://www.linkedin.com/company/finlayson-oy/",
"https://fi.pinterest.com/finlayson_1820/",
"https://fi.pinterest.com/finlayson_1820/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Elimäenkatu 25-27",
"addressLocality": "Helsinki",
"postalCode": "00510",
"addressCountry": "Finland"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Finlayson",
"logo": "https://www.finlayson.fi/cdn/shop/files/finlayson.png?v=1744277466&width=253",
"sameAs": [
"https://twitter.com/finlaysonsuomi",
"https://www.facebook.com/FinlaysonFI/",
"https://fi.pinterest.com/finlayson_1820/_shop/",
"https://www.instagram.com/finlayson/",
"",
"",
"",
"https://www.youtube.com/channel/UChH-KaMeAVsuze3RNRb9spg",
""
],
"url": "https://www.finlayson.fi"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Finlayson",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.finlayson.fi/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.finlayson.fi"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Finlayson",
"alternateName": [],
"@id": "https://www.finlayson.fi/#website",
"url": "https://www.finlayson.fi",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.finlayson.fi/search?q={query}"
},
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.finlayson.fi/#json-ld-for-seo-webpage",
"url": "https://www.finlayson.fi/",
"image": null,
"primaryImageOfPage": null,
"dateCreated": null,
"datePublished": null
},
{
"@context": "https://schema.org",
"@type": "HomeGoodsStore",
"@id": "https://www.finlayson.fi/#org",
"name": "Finlayson",
"url": "https://www.finlayson.fi",
"description": "Meillä kauneus tulee sisältä ja uskomme, että teoillamme rakennamme hieman kauniimman maailman. Teot tarkoittavat laadukkaiden tuotteiden suunnittelua, kiinnostusta ekologisempia ja eettisempiä materiaaleja kohtaan, tarvittaessa jopa sitä, että otamme kantaa asioihin, joita pidämme elämän näkökulmasta vääryytenä.",
"telephone": "+35840 520 9656",
"logo": "//www.finlayson.fi/cdn/shop/files/Finlayson_720x720_c93204a1-1fbb-494d-9319-9ee4443f8283.jpg?v=1702480449",
"image": "//www.finlayson.fi/cdn/shop/files/Finlayson_720x720_c93204a1-1fbb-494d-9319-9ee4443f8283.jpg?v=1702480449",
"sameAs": [
"https://www.facebook.com/FinlaysonFI",
"https://twitter.com/finlaysonsuomi",
"https://fi.pinterest.com/finlayson_1820/",
"https://www.instagram.com/finlayson_est.1820/?hl=en",
"https://fi.wikipedia.org/wiki/Finlayson"
],
"hasMap": "https://www.google.com/maps/@60.3422187,25.0229247,16z",
"priceRange": "$$",
"geo": {
"@type": "GeoCoordinates",
"latitude": 60.3422187,
"longitude": 25.0229247
},
"openingHoursSpecification": [],
"address": {
"@type": "PostalAddress",
"streetAddress": "Elimäenkatu 25-27",
"addressLocality": "Helsinki",
"addressRegion": "",
"postalCode": "00510",
"addressCountry": "FI"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+35840 520 9656",
"email": ""
}
]
}
]
/collections/lahja-ale/
[
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Lahja-ale",
"url": "https://www.finlayson.fi/collections/lahja-ale",
"description": "Parhaat lahjat kestävät aikaa. Nyt saat laadukkaat lahjat kevään ja kesän juhliin jopa 50 % alennuksella. Tutustu lahja-alen valikoimaan ja hanki aidosti ilahduttavat lahjat Finlaysonilta. ",
"image": "https://www.finlayson.fi/cdn/shop/collections/Lahja-ale_2000x575_5b908d1c-ef51-43d1-b8f8-9a441a560ee0.jpg?v=1745305255",
"mainEntityOfPage": {
"@type": "CollectionPage",
"@id": "https://www.finlayson.fi/collections/lahja-ale"
},
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.finlayson.fi/products/sydanhedelmat-pussilakanasetti"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.finlayson.fi/products/pop-pussilakanasetti"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.finlayson.fi/products/magnolia-satiinipussilakanasetti"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.finlayson.fi/products/valo-pussilakanasetti-1"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.finlayson.fi/products/annukka-pussilakanasetti-2"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.finlayson.fi/products/uskolliset-satiinipussilakanasetti"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.finlayson.fi/products/lino-pellavapussilakanasetti-1"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.finlayson.fi/products/lino-pellavatyynyliina"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.finlayson.fi/products/uni-satiinipussilakanasetti"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.finlayson.fi/products/magnolia-satiinipussilakanasetti-4"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.finlayson.fi/products/viktoria-tencel-satiinipussilakanasetti"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.finlayson.fi/products/joutomaa-pussilakanasetti"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.finlayson.fi/products/ruusa-pussilakanasetti"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.finlayson.fi/products/puutarhajuhla-satiinipussilakanasetti"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.finlayson.fi/products/puutarhajuhla-satiinityynyliina"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.finlayson.fi/products/valo-unipussi-1"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.finlayson.fi/products/annukka-pyyhe-1"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.finlayson.fi/products/pikku-pop-pyyhe"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.finlayson.fi/products/pioni-tencel-puuvillapussilakanasetti"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.finlayson.fi/products/pioni-tencel-puuvillatyynyliina"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.finlayson.fi/products/kehra-tencel-puuvillapussilakanasetti"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.finlayson.fi/products/kehra-tencel-puuvillatyynyliina"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.finlayson.fi/products/hali-pyyhe-gots"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.finlayson.fi/products/lino-softi-pyyhe"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Website",
"@id": "https://www.finlayson.fi",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CollectionPage",
"@id": "https://www.finlayson.fi/collections/lahja-ale",
"name": "Lahja-ale"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Finlayson",
"logo": "https://www.finlayson.fi/cdn/shop/files/finlayson.png?v=1744277466&width=253",
"sameAs": [
"https://twitter.com/finlaysonsuomi",
"https://www.facebook.com/FinlaysonFI/",
"https://fi.pinterest.com/finlayson_1820/_shop/",
"https://www.instagram.com/finlayson/",
"",
"",
"",
"https://www.youtube.com/channel/UChH-KaMeAVsuze3RNRb9spg",
""
],
"url": "https://www.finlayson.fi"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.finlayson.fi/collections/lahja-ale#json-ld-for-seo-webpage",
"url": "https://www.finlayson.fi/collections/lahja-ale",
"image": "https://www.finlayson.fi/cdn/shop/collections/Lahja-ale_2000x575_5b908d1c-ef51-43d1-b8f8-9a441a560ee0.jpg?v=1745305255&width=2000",
"primaryImageOfPage": "https://www.finlayson.fi/cdn/shop/collections/Lahja-ale_2000x575_5b908d1c-ef51-43d1-b8f8-9a441a560ee0.jpg?v=1745305255&width=2000",
"dateCreated": "2023-08-24 15:30:36.000000 EEST",
"datePublished": "2023-08-24 15:30:36.000000 EEST"
},
{
"@context": "https://schema.org",
"@type": "HomeGoodsStore",
"@id": "https://www.finlayson.fi/#org",
"name": "Finlayson",
"url": "https://www.finlayson.fi",
"description": "Meillä kauneus tulee sisältä ja uskomme, että teoillamme rakennamme hieman kauniimman maailman. Teot tarkoittavat laadukkaiden tuotteiden suunnittelua, kiinnostusta ekologisempia ja eettisempiä materiaaleja kohtaan, tarvittaessa jopa sitä, että otamme kantaa asioihin, joita pidämme elämän näkökulmasta vääryytenä.",
"telephone": "+35840 520 9656",
"logo": "//www.finlayson.fi/cdn/shop/files/Finlayson_720x720_c93204a1-1fbb-494d-9319-9ee4443f8283.jpg?v=1702480449",
"image": "//www.finlayson.fi/cdn/shop/files/Finlayson_720x720_c93204a1-1fbb-494d-9319-9ee4443f8283.jpg?v=1702480449",
"sameAs": [
"https://www.facebook.com/FinlaysonFI",
"https://twitter.com/finlaysonsuomi",
"https://fi.pinterest.com/finlayson_1820/",
"https://www.instagram.com/finlayson_est.1820/?hl=en",
"https://fi.wikipedia.org/wiki/Finlayson"
],
"hasMap": "https://www.google.com/maps/@60.3422187,25.0229247,16z",
"priceRange": "$$",
"geo": {
"@type": "GeoCoordinates",
"latitude": 60.3422187,
"longitude": 25.0229247
},
"openingHoursSpecification": [],
"address": {
"@type": "PostalAddress",
"streetAddress": "Elimäenkatu 25-27",
"addressLocality": "Helsinki",
"addressRegion": "",
"postalCode": "00510",
"addressCountry": "FI"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+35840 520 9656",
"email": ""
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Finlayson",
"item": "https://www.finlayson.fi/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Lahja-ale"
}
]
}
]
/collections/outlet/
[
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Outlet",
"url": "https://www.finlayson.fi/collections/outlet",
"description": "Samaa laatua hyvin pieneen hintaan. Alennuksiin ei voida yhdistää muita tarjouksia. Finlaysonin Outlet-valikoimasta teet löytöjä kodin jokaiseen huoneeseen.",
"mainEntityOfPage": {
"@type": "CollectionPage",
"@id": "https://www.finlayson.fi/collections/outlet"
},
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.finlayson.fi/products/lino-pellavatyynyliina-3"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.finlayson.fi/products/kukkariemu-pussilakanasetti-1"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.finlayson.fi/products/viktoria-tencel-satiinipussilakanasetti-copy"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.finlayson.fi/products/yksivarinen-satiinialuslakana-5"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.finlayson.fi/products/sekaparvi-pussilakanasetti-2"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.finlayson.fi/products/elefantti-tyynyliina-5"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.finlayson.fi/products/elefantti-vapaa-pyyhe-3"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.finlayson.fi/products/cat-kasipyyhe"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.finlayson.fi/products/hali-kylpytossut-1"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.finlayson.fi/products/reilu-kylpytakki-1"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.finlayson.fi/products/reilu-kylpytakki"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.finlayson.fi/products/magnolia-satiinityynyliina-1"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.finlayson.fi/products/reino-tohvelit-2"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.finlayson.fi/products/reino-tossut-1"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.finlayson.fi/products/salava-tunika"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.finlayson.fi/products/salava-pusero"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.finlayson.fi/products/kioto-mekko"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.finlayson.fi/products/tartaani-kauluspaita-3"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.finlayson.fi/products/tartaani-kauluspaita-2"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.finlayson.fi/products/palma-trikootunika"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.finlayson.fi/products/elefantti-collegepusero-1"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.finlayson.fi/products/aalto-t-paita"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.finlayson.fi/products/rooma-trikootunika"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.finlayson.fi/products/elefantti-patalappu-2-kpl"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Website",
"@id": "https://www.finlayson.fi",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CollectionPage",
"@id": "https://www.finlayson.fi/collections/outlet",
"name": "Outlet"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Finlayson",
"logo": "https://www.finlayson.fi/cdn/shop/files/finlayson.png?v=1744277466&width=253",
"sameAs": [
"https://twitter.com/finlaysonsuomi",
"https://www.facebook.com/FinlaysonFI/",
"https://fi.pinterest.com/finlayson_1820/_shop/",
"https://www.instagram.com/finlayson/",
"",
"",
"",
"https://www.youtube.com/channel/UChH-KaMeAVsuze3RNRb9spg",
""
],
"url": "https://www.finlayson.fi"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.finlayson.fi/collections/outlet#json-ld-for-seo-webpage",
"url": "https://www.finlayson.fi/collections/outlet",
"image": null,
"primaryImageOfPage": null,
"dateCreated": "2020-08-03 08:12:49.000000 EEST",
"datePublished": "2020-08-03 08:12:49.000000 EEST"
},
{
"@context": "https://schema.org",
"@type": "HomeGoodsStore",
"@id": "https://www.finlayson.fi/#org",
"name": "Finlayson",
"url": "https://www.finlayson.fi",
"description": "Meillä kauneus tulee sisältä ja uskomme, että teoillamme rakennamme hieman kauniimman maailman. Teot tarkoittavat laadukkaiden tuotteiden suunnittelua, kiinnostusta ekologisempia ja eettisempiä materiaaleja kohtaan, tarvittaessa jopa sitä, että otamme kantaa asioihin, joita pidämme elämän näkökulmasta vääryytenä.",
"telephone": "+35840 520 9656",
"logo": "//www.finlayson.fi/cdn/shop/files/Finlayson_720x720_c93204a1-1fbb-494d-9319-9ee4443f8283.jpg?v=1702480449",
"image": "//www.finlayson.fi/cdn/shop/files/Finlayson_720x720_c93204a1-1fbb-494d-9319-9ee4443f8283.jpg?v=1702480449",
"sameAs": [
"https://www.facebook.com/FinlaysonFI",
"https://twitter.com/finlaysonsuomi",
"https://fi.pinterest.com/finlayson_1820/",
"https://www.instagram.com/finlayson_est.1820/?hl=en",
"https://fi.wikipedia.org/wiki/Finlayson"
],
"hasMap": "https://www.google.com/maps/@60.3422187,25.0229247,16z",
"priceRange": "$$",
"geo": {
"@type": "GeoCoordinates",
"latitude": 60.3422187,
"longitude": 25.0229247
},
"openingHoursSpecification": [],
"address": {
"@type": "PostalAddress",
"streetAddress": "Elimäenkatu 25-27",
"addressLocality": "Helsinki",
"addressRegion": "",
"postalCode": "00510",
"addressCountry": "FI"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+35840 520 9656",
"email": ""
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Finlayson",
"item": "https://www.finlayson.fi/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Outlet"
}
]
}
]
/collections/rasymatot/
[
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Räsymatot",
"url": "https://www.finlayson.fi/collections/rasymatot",
"description": "Finlaysonin räsymatot ovat 100% kierrätysmateriaaliaTeemme Finlaysonilla jatkuvasti töitä sen eteen, että tuotteistamme tulisi yhä vastuullisempia. Kestävän kehityksen periaatteiden mukaisesti pyrimme päivä päivältä tuomaan neitseellisen puuvillan rinnalle vaihtoehtoisia materiaaleja kuten ekolog...",
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🛡️ Trust Signals — external proof links that back the declared identity
3068Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 696 | 1 |
| /collections/lahja-ale/ | 804 | 1 |
| /collections/outlet/ | 984 | 1 |
| /collections/rasymatot/ | 584 | 1 |
Explore the other reputation pillars for Finlayson
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Finlayson, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Finlayson: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://finlayson.fi to view the most current version of its content and see directly what this company is about and what it offers.