Buttercups Florist
(https://www.floristwarmington.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
8
Impact Weight: 15 / 100
53% Reputation
There is a minor authority gap as no specific staff members or owners are named to anchor the ‘family business’ claim. While LocalBusiness schema is present and correctly identifies the address and telephone (01832 358405), it lacks more advanced properties like sameAs links to social profiles or Person schema for the lead florists. Technical credibility is slightly hampered by missing H1 tags on the About Us and Contact Us pages.
The site makes very few bold performance claims, opting instead for descriptive service language. The primary claim of ‘Same Day Flower Delivery’ is presented as a functional service rather than a marketing miracle. There is no evidence of fabricated ‘results’ or ‘ROI’ metrics that typically drive BS scores in other categories.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://floristwarmington.co.uk/",
"url": "https://floristwarmington.co.uk/",
"name": "Florist Warmington | Same Day Flower Delivery | Local Florist",
"isPartOf": {
"@id": "https://floristwarmington.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://floristwarmington.co.uk/#primaryimage"
},
"image": {
"@id": "https://floristwarmington.co.uk/#primaryimage"
},
"thumbnailUrl": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/117.png",
"datePublished": "2020-10-20T12:18:31+00:00",
"dateModified": "2025-01-17T16:05:21+00:00",
"description": "We are a local florist in Warmington. We design & deliver locally grown fresh flower bouquets. Get gorgeous flower arrangements delivered fresh to your door.",
"breadcrumb": {
"@id": "https://floristwarmington.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://floristwarmington.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://floristwarmington.co.uk/#primaryimage",
"url": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/117.png",
"contentUrl": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/117.png",
"width": 1000,
"height": 1000,
"caption": "home-page"
},
{
"@type": "BreadcrumbList",
"@id": "https://floristwarmington.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://floristwarmington.co.uk/#website",
"url": "https://floristwarmington.co.uk/",
"name": "Buttercups Florist",
"description": "Florist In Oundle",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://floristwarmington.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Buttercups Florist",
"image": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/logo-retina.png",
"@id": "https://floristwarmington.co.uk/ #LOCALBUSINESS",
"url": "https://floristwarmington.co.uk/",
"telephone": "01832 358405",
"address": {
"@type": "PostalAddress",
"streetAddress": "Creed Road",
"addressLocality": "Peterborough",
"postalCode": "PE8 4QN",
"addressCountry": "GB"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What makes Buttercups Florist stand out from other florists?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>At Buttercups, we take pride in being an independent family business with over 15 years of experience in the heart of Oundle, Peterborough. We are passionate about using British flowers and foliage, supporting local growers, and offering eco-friendly design practices like no plastic wrapping in our hand-tied arrangements.</p>"
}
},
{
"@type": "Question",
"name": "What types of events do you cater to?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Buttercups Florist is your one-stop shop for all things floral. Whether you need everyday bouquets, wedding arrangements, funeral tributes, or corporate designs, we’ve got you covered. We also host fun and educational workshops, such as our popular Christmas wreath workshop.</p>"
}
},
{
"@type": "Question",
"name": "How can I get in touch with Buttercups Florist?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>If you have any floral design inquiries or want to discuss a future event, don’t hesitate to reach out to us. Whether it’s a grand celebration or a simple hand-tied bouquet for a special occasion, we’re here to bring your floral visions to life.</p>"
}
}
]
}
]
/wedding-flowers/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://floristwarmington.co.uk/wedding-flowers/",
"url": "https://floristwarmington.co.uk/wedding-flowers/",
"name": "Beautiful Wedding Flowers in Warmington | Wedding Florist",
"isPartOf": {
"@id": "https://floristwarmington.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://floristwarmington.co.uk/wedding-flowers/#primaryimage"
},
"image": {
"@id": "https://floristwarmington.co.uk/wedding-flowers/#primaryimage"
},
"thumbnailUrl": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/114.jpg",
"datePublished": "2020-10-21T21:15:23+00:00",
"dateModified": "2025-02-03T12:32:37+00:00",
"description": "Create your dream wedding with beautiful wedding flowers in Warmington. We offer bespoke floral designs to make your big day extra special.",
"breadcrumb": {
"@id": "https://floristwarmington.co.uk/wedding-flowers/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://floristwarmington.co.uk/wedding-flowers/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://floristwarmington.co.uk/wedding-flowers/#primaryimage",
"url": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/114.jpg",
"contentUrl": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/114.jpg",
"width": 750,
"height": 924,
"caption": "wedding-flowers-in-oundle"
},
{
"@type": "BreadcrumbList",
"@id": "https://floristwarmington.co.uk/wedding-flowers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://floristwarmington.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Wedding Flowers"
}
]
},
{
"@type": "WebSite",
"@id": "https://floristwarmington.co.uk/#website",
"url": "https://floristwarmington.co.uk/",
"name": "Buttercups Florist",
"description": "Florist In Oundle",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://floristwarmington.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Buttercups Florist",
"image": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/logo-retina.png",
"@id": "https://floristwarmington.co.uk/ #LOCALBUSINESS",
"url": "https://floristwarmington.co.uk/",
"telephone": "01832 358405",
"address": {
"@type": "PostalAddress",
"streetAddress": "Creed Road",
"addressLocality": "Peterborough",
"postalCode": "PE8 4QN",
"addressCountry": "GB"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
}
}
]
/funeral-flowers/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://floristwarmington.co.uk/funeral-flowers/",
"url": "https://floristwarmington.co.uk/funeral-flowers/",
"name": "Funeral Flowers in Warmington | Funeral Flower Delivery",
"isPartOf": {
"@id": "https://floristwarmington.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://floristwarmington.co.uk/funeral-flowers/#primaryimage"
},
"image": {
"@id": "https://floristwarmington.co.uk/funeral-flowers/#primaryimage"
},
"thumbnailUrl": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/lrg-p72-236.jpg",
"datePublished": "2020-10-21T21:15:17+00:00",
"dateModified": "2025-02-03T12:31:27+00:00",
"description": "Send funeral flowers in Warmington. All our funeral tributes are hand-made to order and delivered. Show your condolences with a beautiful floral tribute",
"breadcrumb": {
"@id": "https://floristwarmington.co.uk/funeral-flowers/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://floristwarmington.co.uk/funeral-flowers/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://floristwarmington.co.uk/funeral-flowers/#primaryimage",
"url": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/lrg-p72-236.jpg",
"contentUrl": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/lrg-p72-236.jpg",
"width": 700,
"height": 700,
"caption": "funeral-flowers-in-oundle"
},
{
"@type": "BreadcrumbList",
"@id": "https://floristwarmington.co.uk/funeral-flowers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://floristwarmington.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Funeral Flowers"
}
]
},
{
"@type": "WebSite",
"@id": "https://floristwarmington.co.uk/#website",
"url": "https://floristwarmington.co.uk/",
"name": "Buttercups Florist",
"description": "Florist In Oundle",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://floristwarmington.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Buttercups Florist",
"image": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/logo-retina.png",
"@id": "https://floristwarmington.co.uk/ #LOCALBUSINESS",
"url": "https://floristwarmington.co.uk/",
"telephone": "01832 358405",
"address": {
"@type": "PostalAddress",
"streetAddress": "Creed Road",
"addressLocality": "Peterborough",
"postalCode": "PE8 4QN",
"addressCountry": "GB"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
}
}
]
/about-us/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://floristwarmington.co.uk/about-us/",
"url": "https://floristwarmington.co.uk/about-us/",
"name": "About - Buttercups Florist | Flower Shop in Warmington",
"isPartOf": {
"@id": "https://floristwarmington.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://floristwarmington.co.uk/about-us/#primaryimage"
},
"image": {
"@id": "https://floristwarmington.co.uk/about-us/#primaryimage"
},
"thumbnailUrl": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/92-1024x469.png",
"datePublished": "2020-10-20T12:18:43+00:00",
"dateModified": "2025-02-03T12:27:59+00:00",
"description": "We are an independent family business with over 15 years experience in Floristry. We provide all areas of floristry from everyday bouquets to weddings or funerals",
"breadcrumb": {
"@id": "https://floristwarmington.co.uk/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://floristwarmington.co.uk/about-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://floristwarmington.co.uk/about-us/#primaryimage",
"url": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/92.png",
"contentUrl": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/92.png",
"width": 1200,
"height": 550,
"caption": "about-us"
},
{
"@type": "BreadcrumbList",
"@id": "https://floristwarmington.co.uk/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://floristwarmington.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://floristwarmington.co.uk/#website",
"url": "https://floristwarmington.co.uk/",
"name": "Buttercups Florist",
"description": "Florist In Oundle",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://floristwarmington.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Buttercups Florist",
"image": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/logo-retina.png",
"@id": "https://floristwarmington.co.uk/ #LOCALBUSINESS",
"url": "https://floristwarmington.co.uk/",
"telephone": "01832 358405",
"address": {
"@type": "PostalAddress",
"streetAddress": "Creed Road",
"addressLocality": "Peterborough",
"postalCode": "PE8 4QN",
"addressCountry": "GB"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
}
}
]
/contact-us/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://floristwarmington.co.uk/contact-us/",
"url": "https://floristwarmington.co.uk/contact-us/",
"name": "Contact Us | Buttercups Florist | Florist In Oundle",
"isPartOf": {
"@id": "https://floristwarmington.co.uk/#website"
},
"datePublished": "2020-10-20T12:19:28+00:00",
"dateModified": "2024-10-21T11:09:38+00:00",
"description": "Are you searching for Florist In Oundle or the surrounding areas? Contact Buttercups Florist today for more information and a FREE quote!",
"breadcrumb": {
"@id": "https://floristwarmington.co.uk/contact-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://floristwarmington.co.uk/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://floristwarmington.co.uk/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://floristwarmington.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://floristwarmington.co.uk/#website",
"url": "https://floristwarmington.co.uk/",
"name": "Buttercups Florist",
"description": "Florist In Oundle",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://floristwarmington.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Buttercups Florist",
"image": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/logo-retina.png",
"@id": "https://floristwarmington.co.uk/ #LOCALBUSINESS",
"url": "https://floristwarmington.co.uk/",
"telephone": "01832 358405",
"address": {
"@type": "PostalAddress",
"streetAddress": "Creed Road",
"addressLocality": "Peterborough",
"postalCode": "PE8 4QN",
"addressCountry": "GB"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
}
}
]
/florist/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://floristwarmington.co.uk/florist/",
"url": "https://floristwarmington.co.uk/florist/",
"name": "Flower Shop Warmington | Flowers For All Occasions",
"isPartOf": {
"@id": "https://floristwarmington.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://floristwarmington.co.uk/florist/#primaryimage"
},
"image": {
"@id": "https://floristwarmington.co.uk/florist/#primaryimage"
},
"thumbnailUrl": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/463865865_936694875146456_5503210277920597260_n.jpg",
"datePublished": "2020-10-21T21:15:11+00:00",
"dateModified": "2025-02-03T12:30:10+00:00",
"description": "Order from our Flower Shop in Warmington for fresh flowers and creative arrangements. We offer fast, reliable and same-day flower delivery.",
"breadcrumb": {
"@id": "https://floristwarmington.co.uk/florist/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://floristwarmington.co.uk/florist/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://floristwarmington.co.uk/florist/#primaryimage",
"url": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/463865865_936694875146456_5503210277920597260_n.jpg",
"contentUrl": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/463865865_936694875146456_5503210277920597260_n.jpg",
"width": 280,
"height": 350,
"caption": "florist-in-oundle"
},
{
"@type": "BreadcrumbList",
"@id": "https://floristwarmington.co.uk/florist/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://floristwarmington.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Florist"
}
]
},
{
"@type": "WebSite",
"@id": "https://floristwarmington.co.uk/#website",
"url": "https://floristwarmington.co.uk/",
"name": "Buttercups Florist",
"description": "Florist In Oundle",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://floristwarmington.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Buttercups Florist",
"image": "https://floristwarmington.co.uk/wp-content/uploads/2024/10/logo-retina.png",
"@id": "https://floristwarmington.co.uk/ #LOCALBUSINESS",
"url": "https://floristwarmington.co.uk/",
"telephone": "01832 358405",
"address": {
"@type": "PostalAddress",
"streetAddress": "Creed Road",
"addressLocality": "Peterborough",
"postalCode": "PE8 4QN",
"addressCountry": "GB"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
30Review mentions (all pages)
7External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 1 |
| /wedding-flowers/ | 5 | 1 |
| /funeral-flowers/ | 5 | 1 |
| /about-us/ | 5 | 1 |
| /contact-us/ | 5 | 2 |
| /florist/ | 5 | 1 |
Explore the other reputation pillars for Buttercups Florist
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Buttercups Florist, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Buttercups Florist: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.floristwarmington.co.uk to view the most current version of its content and see directly what this company is about and what it offers.