Fuller Brush Company
(https://fuller.com) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant authority gap exists in the schema_json, which lists the business address as 8 The Green, STE 8, Dover, Delaware—a well-known registered agent address for LLCs, rather than a manufacturing facility or corporate headquarters. While the brand leverages the name of founder Alfred Fuller, there is no corresponding Person schema or sameAs links for current leadership or expertise. This lack of a contemporary professional footprint for a ‘premium’ manufacturer suggests a reliance on historical momentum over modern technical authority.
The brand makes broad performance claims about being ‘made to last’ and delivering ‘top quality every day’ without providing specific case studies or durability test results. The reliance on the brand’s age (over 100 years) serves as a proxy for substance, but the website lacks technical documentation to back up quality claims for modern additions like the [H3] Stainless Steel Double Wall Tumbler. Most results are implied through star ratings rather than verifiable metrics.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Fuller Brush Company",
"url": "https://fuller.com",
"contactPoint": []
},
{
"@context": "https://schema.org",
"@type": "Store",
"name": "Fuller Brush Company",
"url": "https://fuller.com",
"description": "In the good'ol days when products were made to last... wait, you can still get them! You guessed it, here at Fuller Brush. Alfred Fuller started with a hand wired brush machine, now, over 100 years later, the knowledge & expertise lying behind every product we manufacture allows us to deliver top quality every day.",
"geo": {
"@type": "GeoCoordinates",
"latitude": "39.1566126",
"longitude": "-75.5241898"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "8 The Green, STE 8",
"addressLocality": "Dover",
"addressRegion": "Delaware",
"postalCode": "19901",
"addressCountry": "United States"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Fuller Brush Company",
"url": "fuller.com",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://fuller.com/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Fuller Brush Company",
"logo": "https://fuller.com/cdn/shop/files/logo_1.png?v=1613737778&width=500",
"sameAs": [
"",
"https://www.facebook.com/FullerBrushCo",
"https://www.pinterest.com/fullerbrush/",
"https://www.instagram.com/fullerbrushco/",
"",
"",
"",
"https://www.youtube.com/FullerBrushCompany",
""
],
"url": "https://fuller.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Fuller Brush Company",
"potentialAction": {
"@type": "SearchAction",
"target": "https://fuller.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://fuller.com"
}
]
/cart/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Fuller Brush Company",
"logo": "https://fuller.com/cdn/shop/files/logo_1.png?v=1613737778&width=500",
"sameAs": [
"",
"https://www.facebook.com/FullerBrushCo",
"https://www.pinterest.com/fullerbrush/",
"https://www.instagram.com/fullerbrushco/",
"",
"",
"",
"https://www.youtube.com/FullerBrushCompany",
""
],
"url": "https://fuller.com"
}
/collections/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Fuller Brush Company",
"url": "https://fuller.com",
"contactPoint": []
},
{
"@context": "https://schema.org",
"@type": "Store",
"name": "Fuller Brush Company",
"url": "https://fuller.com",
"description": "In the good'ol days when products were made to last... wait, you can still get them! You guessed it, here at Fuller Brush. Alfred Fuller started with a hand wired brush machine, now, over 100 years later, the knowledge & expertise lying behind every product we manufacture allows us to deliver top quality every day.",
"geo": {
"@type": "GeoCoordinates",
"latitude": "39.1566126",
"longitude": "-75.5241898"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "8 The Green, STE 8",
"addressLocality": "Dover",
"addressRegion": "Delaware",
"postalCode": "19901",
"addressCountry": "United States"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Fuller Brush Company",
"url": "fuller.com",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://fuller.com/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Fuller Brush Company",
"logo": "https://fuller.com/cdn/shop/files/logo_1.png?v=1613737778&width=500",
"sameAs": [
"",
"https://www.facebook.com/FullerBrushCo",
"https://www.pinterest.com/fullerbrush/",
"https://www.instagram.com/fullerbrushco/",
"",
"",
"",
"https://www.youtube.com/FullerBrushCompany",
""
],
"url": "https://fuller.com"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 396 | 2 |
| /customer_authentication/redirect/ | 0 | 0 |
| /cart/ | 395 | 2 |
| /collections/ | 395 | 2 |
This page presents a snapshot of public data from Fuller Brush Company, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Fuller Brush Company: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://fuller.com to view the most current version of its content and see directly what this company is about and what it offers.