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Trust & Proof: Infiltration Pty Ltd (FunnelWeb Filter) – Signal Evidence & AI Readability

Infiltration Pty Ltd (FunnelWeb Filter)

(https://funnelwebfilter.com.au) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
5 Impact Weight: 20 / 100
25% Reputation

The site exhibits clear trust theatre patterns with a review_count of 11 displayed across all pages without a single proof_links_count to an external verification platform like Trustpilot or Google Reviews. The trust_theatre_flag is true on every analyzed page, indicating these are likely unverified internal testimonials. However, the presence of a verifiable physical address and specific distributor names (Lusty Industries) mitigates the severity of this pillar.

The ratio of verifiable evidence to assertions is moderate. Verifiable proof includes the physical warehouse address (Steel River Industrial Park) and the specific CEO name. Unsubstantiated assertions include the ‘world-class racing’ claims and the ’11 reviews’ that have no external click-through path. The site provides specific technical specifications for the urethane seals, which serves as internal product proof.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
44Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 11 0
/shop/ 11 0
/stockists/ 11 0
/about-funnelweb-filters/ 11 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://www.funnelwebfilter.com.au/#place",
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "-32.8821762",
                "longitude": "151.7219535"
            },
            "hasMap": "https://www.google.com/maps/search/?api=1&query=-32.8821762,151.7219535",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Steel River Industrial Park Unit 18, 5-7 Channel Road",
                "addressLocality": "Mayfield West",
                "addressRegion": "NSW",
                "postalCode": "2304",
                "addressCountry": "Australia"
            }
        },
        {
            "@type": [
                "AutomotiveBusiness",
                "Organization"
            ],
            "@id": "https://www.funnelwebfilter.com.au/#organization",
            "name": "Funnel Web Filter | Mayfield West",
            "url": "https://www.funnelwebfilter.com.au",
            "email": "info@funnelwebfilter.com.au",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Steel River Industrial Park Unit 18, 5-7 Channel Road",
                "addressLocality": "Mayfield West",
                "addressRegion": "NSW",
                "postalCode": "2304",
                "addressCountry": "Australia"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.funnelwebfilter.com.au/#logo",
                "url": "https://www.funnelwebfilter.com.au/wp-content/uploads/2018/05/logo.png",
                "contentUrl": "https://www.funnelwebfilter.com.au/wp-content/uploads/2018/05/logo.png",
                "caption": "Funnel Web Filter | Mayfield West",
                "inLanguage": "en-AU",
                "width": "249",
                "height": "144"
            },
            "openingHours": [
                "Monday,Tuesday,Wednesday,Thursday,Friday 09:00-17:00"
            ],
            "location": {
                "@id": "https://www.funnelwebfilter.com.au/#place"
            },
            "image": {
                "@id": "https://www.funnelwebfilter.com.au/#logo"
            },
            "telephone": "1300 468 968"
        },
        {
            "@type": "WebSite",
            "@id": "https://www.funnelwebfilter.com.au/#website",
            "url": "https://www.funnelwebfilter.com.au",
            "name": "Funnel Web Filter | Mayfield West",
            "publisher": {
                "@id": "https://www.funnelwebfilter.com.au/#organization"
            },
            "inLanguage": "en-AU",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://www.funnelwebfilter.com.au/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "ImageObject",
            "@id": "https://www.funnelwebfilter.com.au/wp-content/uploads/2022/08/Mockup_Air-Filter-Front-Cross-Section-1024x757.png",
            "url": "https://www.funnelwebfilter.com.au/wp-content/uploads/2022/08/Mockup_Air-Filter-Front-Cross-Section-1024x757.png",
            "width": "200",
            "height": "200",
            "inLanguage": "en-AU"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.funnelwebfilter.com.au/#webpage",
            "url": "https://www.funnelwebfilter.com.au/",
            "name": "Buy FunnelWeb Filters Online - Infiltration Pty Ltd",
            "datePublished": "2017-10-18T03:09:32+11:00",
            "dateModified": "2025-10-19T21:52:51+11:00",
            "about": {
                "@id": "https://www.funnelwebfilter.com.au/#organization"
            },
            "isPartOf": {
                "@id": "https://www.funnelwebfilter.com.au/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.funnelwebfilter.com.au/wp-content/uploads/2022/08/Mockup_Air-Filter-Front-Cross-Section-1024x757.png"
            },
            "inLanguage": "en-AU"
        },
        {
            "@type": "Article",
            "headline": "Buy FunnelWeb Filters Online - Infiltration Pty Ltd",
            "datePublished": "2017-10-18T03:09:32+11:00",
            "dateModified": "2025-10-19T21:52:51+11:00",
            "author": {
                "@type": "Person",
                "name": "jfunnelweb"
            },
            "description": "Buy unique and high quality FunnelWeb Filters at great price for all off-road motorcycles and ride in extremely dusty conditions and deep mud at Infiltration Pty Ltd.",
            "name": "Buy FunnelWeb Filters Online - Infiltration Pty Ltd",
            "@id": "https://www.funnelwebfilter.com.au/#schema-18518",
            "isPartOf": {
                "@id": "https://www.funnelwebfilter.com.au/#webpage"
            },
            "publisher": {
                "@id": "https://www.funnelwebfilter.com.au/#organization"
            },
            "image": {
                "@id": "https://www.funnelwebfilter.com.au/wp-content/uploads/2022/08/Mockup_Air-Filter-Front-Cross-Section-1024x757.png"
            },
            "inLanguage": "en-AU",
            "mainEntityOfPage": {
                "@id": "https://www.funnelwebfilter.com.au/#webpage"
            }
        }
    ]
}
/shop/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://www.funnelwebfilter.com.au/#place",
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "-32.8821762",
                "longitude": "151.7219535"
            },
            "hasMap": "https://www.google.com/maps/search/?api=1&query=-32.8821762,151.7219535",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Steel River Industrial Park Unit 18, 5-7 Channel Road",
                "addressLocality": "Mayfield West",
                "addressRegion": "NSW",
                "postalCode": "2304",
                "addressCountry": "Australia"
            }
        },
        {
            "@type": "AutomotiveBusiness",
            "@id": "https://www.funnelwebfilter.com.au/#organization",
            "name": "Funnel Web Filter | Mayfield West",
            "url": "https://www.funnelwebfilter.com.au",
            "email": "info@funnelwebfilter.com.au",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Steel River Industrial Park Unit 18, 5-7 Channel Road",
                "addressLocality": "Mayfield West",
                "addressRegion": "NSW",
                "postalCode": "2304",
                "addressCountry": "Australia"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.funnelwebfilter.com.au/#logo",
                "url": "https://www.funnelwebfilter.com.au/wp-content/uploads/2018/05/logo.png",
                "contentUrl": "https://www.funnelwebfilter.com.au/wp-content/uploads/2018/05/logo.png",
                "caption": "Funnel Web Filter | Mayfield West",
                "inLanguage": "en-AU",
                "width": "249",
                "height": "144"
            },
            "openingHours": [
                "Monday,Tuesday,Wednesday,Thursday,Friday 09:00-17:00"
            ],
            "location": {
                "@id": "https://www.funnelwebfilter.com.au/#place"
            },
            "image": {
                "@id": "https://www.funnelwebfilter.com.au/#logo"
            },
            "telephone": "1300 468 968"
        },
        {
            "@type": "WebSite",
            "@id": "https://www.funnelwebfilter.com.au/#website",
            "url": "https://www.funnelwebfilter.com.au",
            "name": "Funnel Web Filter | Mayfield West",
            "publisher": {
                "@id": "https://www.funnelwebfilter.com.au/#organization"
            },
            "inLanguage": "en-AU"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.funnelwebfilter.com.au/shop/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://www.funnelwebfilter.com.au",
                        "name": "Home"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "https://www.funnelwebfilter.com.au/shop/",
                        "name": "Shop"
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://www.funnelwebfilter.com.au/shop/#webpage",
            "url": "https://www.funnelwebfilter.com.au/shop/",
            "name": "Shop FunnelWeb Filters Online - Infiltration Pty Ltd",
            "isPartOf": {
                "@id": "https://www.funnelwebfilter.com.au/#website"
            },
            "inLanguage": "en-AU",
            "breadcrumb": {
                "@id": "https://www.funnelwebfilter.com.au/shop/#breadcrumb"
            }
        }
    ]
}
/stockists/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://www.funnelwebfilter.com.au/#place",
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "-32.8821762",
                "longitude": "151.7219535"
            },
            "hasMap": "https://www.google.com/maps/search/?api=1&query=-32.8821762,151.7219535",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Steel River Industrial Park Unit 18, 5-7 Channel Road",
                "addressLocality": "Mayfield West",
                "addressRegion": "NSW",
                "postalCode": "2304",
                "addressCountry": "Australia"
            }
        },
        {
            "@type": [
                "AutomotiveBusiness",
                "Organization"
            ],
            "@id": "https://www.funnelwebfilter.com.au/#organization",
            "name": "Funnel Web Filter | Mayfield West",
            "url": "https://www.funnelwebfilter.com.au",
            "email": "info@funnelwebfilter.com.au",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Steel River Industrial Park Unit 18, 5-7 Channel Road",
                "addressLocality": "Mayfield West",
                "addressRegion": "NSW",
                "postalCode": "2304",
                "addressCountry": "Australia"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.funnelwebfilter.com.au/#logo",
                "url": "https://www.funnelwebfilter.com.au/wp-content/uploads/2018/05/logo.png",
                "contentUrl": "https://www.funnelwebfilter.com.au/wp-content/uploads/2018/05/logo.png",
                "caption": "Funnel Web Filter | Mayfield West",
                "inLanguage": "en-AU",
                "width": "249",
                "height": "144"
            },
            "openingHours": [
                "Monday,Tuesday,Wednesday,Thursday,Friday 09:00-17:00"
            ],
            "location": {
                "@id": "https://www.funnelwebfilter.com.au/#place"
            },
            "image": {
                "@id": "https://www.funnelwebfilter.com.au/#logo"
            },
            "telephone": "1300 468 968"
        },
        {
            "@type": "WebSite",
            "@id": "https://www.funnelwebfilter.com.au/#website",
            "url": "https://www.funnelwebfilter.com.au",
            "name": "Funnel Web Filter | Mayfield West",
            "publisher": {
                "@id": "https://www.funnelwebfilter.com.au/#organization"
            },
            "inLanguage": "en-AU"
        },
        {
            "@type": "ImageObject",
            "@id": "https://www.funnelwebfilter.com.au/wp-content/uploads/2019/04/19_04_04-FWF-Web-Sliders-01-Large.jpg",
            "url": "https://www.funnelwebfilter.com.au/wp-content/uploads/2019/04/19_04_04-FWF-Web-Sliders-01-Large.jpg",
            "width": "1600",
            "height": "680",
            "caption": "Buy FunnelWeb Filters Online",
            "inLanguage": "en-AU"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.funnelwebfilter.com.au/stockists/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://www.funnelwebfilter.com.au",
                        "name": "Home"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "https://www.funnelwebfilter.com.au/stockists/",
                        "name": "Stockists"
                    }
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://www.funnelwebfilter.com.au/stockists/#webpage",
            "url": "https://www.funnelwebfilter.com.au/stockists/",
            "name": "FunnelWeb Filters Stockists - Infiltration Pty Ltd",
            "datePublished": "2018-05-24T23:58:39+10:00",
            "dateModified": "2022-09-19T22:03:37+10:00",
            "isPartOf": {
                "@id": "https://www.funnelwebfilter.com.au/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.funnelwebfilter.com.au/wp-content/uploads/2019/04/19_04_04-FWF-Web-Sliders-01-Large.jpg"
            },
            "inLanguage": "en-AU",
            "breadcrumb": {
                "@id": "https://www.funnelwebfilter.com.au/stockists/#breadcrumb"
            }
        },
        {
            "@type": "Article",
            "headline": "FunnelWeb Filters Stockists - Infiltration Pty Ltd",
            "datePublished": "2018-05-24T23:58:39+10:00",
            "dateModified": "2022-09-19T22:03:37+10:00",
            "author": {
                "@type": "Person",
                "name": "jfunnelweb"
            },
            "description": "Looking for FunnelWeb Filters in Australia? Search in our list of local stockists. Find your nearest stockists at Infiltration Pty Ltd. Give us a call today.",
            "name": "FunnelWeb Filters Stockists - Infiltration Pty Ltd",
            "@id": "https://www.funnelwebfilter.com.au/stockists/#schema-18454",
            "isPartOf": {
                "@id": "https://www.funnelwebfilter.com.au/stockists/#webpage"
            },
            "publisher": {
                "@id": "https://www.funnelwebfilter.com.au/#organization"
            },
            "image": {
                "@id": "https://www.funnelwebfilter.com.au/wp-content/uploads/2019/04/19_04_04-FWF-Web-Sliders-01-Large.jpg"
            },
            "inLanguage": "en-AU",
            "mainEntityOfPage": {
                "@id": "https://www.funnelwebfilter.com.au/stockists/#webpage"
            }
        }
    ]
}
/about-funnelweb-filters/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://www.funnelwebfilter.com.au/#place",
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "-32.8821762",
                "longitude": "151.7219535"
            },
            "hasMap": "https://www.google.com/maps/search/?api=1&query=-32.8821762,151.7219535",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Steel River Industrial Park Unit 18, 5-7 Channel Road",
                "addressLocality": "Mayfield West",
                "addressRegion": "NSW",
                "postalCode": "2304",
                "addressCountry": "Australia"
            }
        },
        {
            "@type": [
                "AutomotiveBusiness",
                "Organization"
            ],
            "@id": "https://www.funnelwebfilter.com.au/#organization",
            "name": "Funnel Web Filter | Mayfield West",
            "url": "https://www.funnelwebfilter.com.au",
            "email": "info@funnelwebfilter.com.au",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Steel River Industrial Park Unit 18, 5-7 Channel Road",
                "addressLocality": "Mayfield West",
                "addressRegion": "NSW",
                "postalCode": "2304",
                "addressCountry": "Australia"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.funnelwebfilter.com.au/#logo",
                "url": "https://www.funnelwebfilter.com.au/wp-content/uploads/2018/05/logo.png",
                "contentUrl": "https://www.funnelwebfilter.com.au/wp-content/uploads/2018/05/logo.png",
                "caption": "Funnel Web Filter | Mayfield West",
                "inLanguage": "en-AU",
                "width": "249",
                "height": "144"
            },
            "openingHours": [
                "Monday,Tuesday,Wednesday,Thursday,Friday 09:00-17:00"
            ],
            "location": {
                "@id": "https://www.funnelwebfilter.com.au/#place"
            },
            "image": {
                "@id": "https://www.funnelwebfilter.com.au/#logo"
            },
            "telephone": "1300 468 968"
        },
        {
            "@type": "WebSite",
            "@id": "https://www.funnelwebfilter.com.au/#website",
            "url": "https://www.funnelwebfilter.com.au",
            "name": "Funnel Web Filter | Mayfield West",
            "publisher": {
                "@id": "https://www.funnelwebfilter.com.au/#organization"
            },
            "inLanguage": "en-AU"
        },
        {
            "@type": "ImageObject",
            "@id": "https://www.funnelwebfilter.com.au/wp-content/uploads/2020/12/19_03_29-FWF-Web-About-Image-V2-05-1024x748.png",
            "url": "https://www.funnelwebfilter.com.au/wp-content/uploads/2020/12/19_03_29-FWF-Web-About-Image-V2-05-1024x748.png",
            "width": "200",
            "height": "200",
            "inLanguage": "en-AU"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.funnelwebfilter.com.au/about-funnelweb-filters/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://www.funnelwebfilter.com.au",
                        "name": "Home"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "https://www.funnelwebfilter.com.au/about-funnelweb-filters/",
                        "name": "About"
                    }
                }
            ]
        },
        {
            "@type": "AboutPage",
            "@id": "https://www.funnelwebfilter.com.au/about-funnelweb-filters/#webpage",
            "url": "https://www.funnelwebfilter.com.au/about-funnelweb-filters/",
            "name": "About FunnelWeb Filters - Infiltration Pty Ltd",
            "datePublished": "2018-05-24T23:58:49+10:00",
            "dateModified": "2022-09-01T09:26:09+10:00",
            "isPartOf": {
                "@id": "https://www.funnelwebfilter.com.au/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.funnelwebfilter.com.au/wp-content/uploads/2020/12/19_03_29-FWF-Web-About-Image-V2-05-1024x748.png"
            },
            "inLanguage": "en-AU",
            "breadcrumb": {
                "@id": "https://www.funnelwebfilter.com.au/about-funnelweb-filters/#breadcrumb"
            }
        },
        {
            "@type": "Article",
            "headline": "About FunnelWeb Filters - Infiltration Pty Ltd",
            "datePublished": "2018-05-24T23:58:49+10:00",
            "dateModified": "2022-09-01T09:26:09+10:00",
            "author": {
                "@type": "Person",
                "name": "jfunnelweb"
            },
            "description": "Read about High performance FunnelWeb Filter with high levels of protection designed for the riders that ride in extremely dusty conditions at Infiltration Pty Ltd.",
            "name": "About FunnelWeb Filters - Infiltration Pty Ltd",
            "@id": "https://www.funnelwebfilter.com.au/about-funnelweb-filters/#schema-18455",
            "isPartOf": {
                "@id": "https://www.funnelwebfilter.com.au/about-funnelweb-filters/#webpage"
            },
            "publisher": {
                "@id": "https://www.funnelwebfilter.com.au/#organization"
            },
            "image": {
                "@id": "https://www.funnelwebfilter.com.au/wp-content/uploads/2020/12/19_03_29-FWF-Web-About-Image-V2-05-1024x748.png"
            },
            "inLanguage": "en-AU",
            "mainEntityOfPage": {
                "@id": "https://www.funnelwebfilter.com.au/about-funnelweb-filters/#webpage"
            }
        }
    ]
}
Explore the other reputation pillars for Infiltration Pty Ltd (FunnelWeb Filter)
Information Density → Semantic Coherence → Commodity Fingerprint → Identity & Authority →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Infiltration Pty Ltd (FunnelWeb Filter), captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Infiltration Pty Ltd (FunnelWeb Filter): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://funnelwebfilter.com.au to view the most current version of its content and see directly what this company is about and what it offers.