HMSport
(https://hmsport.sk) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
HMSport lacks any verifiable digital footprint for its experts or founders, and the structured data is limited to a generic Organization schema without ‘sameAs’ social links. There is no physical address or company registration number (IČO) visible in the crawl data, which is a significant authority red flag for a Slovak e-commerce entity. The technical implementation is equally weak, with a total lack of H1 headers and redundant index.php pages that signal a lack of professional digital management.
The marketing tone implies a functional store with ‘Akciové produkty’, yet the site demonstrates zero commercial performance capability. No case studies, customer testimonials, or sales figures are provided to support the ‘trusted’ status implied by the Heureka mention. The mismatch between the claim of selling ‘hokejovej výstroje’ and the empty page results suggests a business that is not currently operational or is a technical shell.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://hmsport.sk/#/schema/Organization/base",
"name": "HMSport",
"url": "https://hmsport.sk/"
},
{
"@type": "WebSite",
"@id": "https://hmsport.sk/#/schema/WebSite/base",
"url": "https://hmsport.sk/",
"name": "HMSport",
"publisher": {
"@id": "https://hmsport.sk/#/schema/Organization/base"
}
},
{
"@type": "WebPage",
"@id": "https://hmsport.sk/#/schema/WebPage/base",
"url": "https://hmsport.sk/",
"name": "Akciové produkty - HMSport",
"description": "Eshop hokejovej výstroje renomovaných značiek Bauera CCM.",
"isPartOf": {
"@id": "https://hmsport.sk/#/schema/WebSite/base"
},
"about": {
"@id": "https://hmsport.sk/#/schema/Organization/base"
},
"inLanguage": "sk-SK"
},
{
"@type": "Article",
"@id": "https://hmsport.sk/#/schema/com_content/article/4",
"name": "Akciové produkty",
"headline": "Akciové produkty",
"inLanguage": "sk-SK",
"isPartOf": {
"@id": "https://hmsport.sk/#/schema/WebPage/base"
}
}
]
}
/index.php
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://hmsport.sk/#/schema/Organization/base",
"name": "HMSport",
"url": "https://hmsport.sk/"
},
{
"@type": "WebSite",
"@id": "https://hmsport.sk/#/schema/WebSite/base",
"url": "https://hmsport.sk/",
"name": "HMSport",
"publisher": {
"@id": "https://hmsport.sk/#/schema/Organization/base"
}
},
{
"@type": "WebPage",
"@id": "https://hmsport.sk/#/schema/WebPage/base",
"url": "https://hmsport.sk/index.php",
"name": "Akciové produkty - HMSport",
"description": "Eshop hokejovej výstroje renomovaných značiek Bauera CCM.",
"isPartOf": {
"@id": "https://hmsport.sk/#/schema/WebSite/base"
},
"about": {
"@id": "https://hmsport.sk/#/schema/Organization/base"
},
"inLanguage": "sk-SK"
},
{
"@type": "Article",
"@id": "https://hmsport.sk/#/schema/com_content/article/4",
"name": "Akciové produkty",
"headline": "Akciové produkty",
"inLanguage": "sk-SK",
"isPartOf": {
"@id": "https://hmsport.sk/#/schema/WebPage/base"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /index.php | 0 | 0 |
| /eshop/brankar.html | 0 | 0 |
| /eshop/brankar/korcule2013-08-13-05-24-56778969008.html | 0 | 0 |
This page presents a snapshot of public data from HMSport, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to HMSport: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://hmsport.sk to view the most current version of its content and see directly what this company is about and what it offers.