Hollyweed
(https://hollyweed.com) 📸 Data Snapshot: May 27, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
The site has zero authority gaps. It utilizes robust Organization and Person schema, identifying the founder Zach ‘Jesushands’ Fernandez and providing SameAs links to his Wikipedia page and social media. The technical implementation is professional, with a clean heading hierarchy and accurate structured data that supports the brand’s claims of legitimacy.
The performance claims are largely product-focused and verifiable (e.g., ‘99% THCa’ isolate, ‘Indoor-grown’). The marketing tone is aggressive (‘make it hit different’) but corresponds to the tangible product specifications provided on the Shop All Hemp page. There is no disconnect between the ‘Exotic’ claims and the visual evidence provided in image descriptions.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://hollyweed.com/#website",
"url": "https://hollyweed.com/",
"name": "Hollyweed",
"inLanguage": "en",
"publisher": {
"@id": "https://hollyweed.com/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://hollyweed.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"_truncated": true,
"_original_size": 12774
},
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://hollyweed.com/#organization",
"url": "https://hollyweed.com/",
"name": "Hollyweed",
"legalName": "Hollyweed",
"alternateName": [
"HW",
"Hollyweed LA",
"HWXLA"
],
"description": "Indoor + Exotic THCA flower & hemp products from the brand that changed the Hollywood sign. Shop Hollyweed - LA's iconic hemp lifestyle brand. Free 30-day returns.",
"slogan": "The Gateway Drug",
"logo": {
"@type": "ImageObject",
"url": "https://hollyweed.com/cdn/shop/files/Hollyweed-59aa230f2b2a254a70acbd82991c1cc10e69e2d43e55288e133daaa4b714bc9d_1_9a276983-f2a6-4c00-a23d-541099c3d58c.webp",
"contentUrl": "https://hollyweed.com/cdn/shop/files/Hollyweed-59aa230f2b2a254a70acbd82991c1cc10e69e2d43e55288e133daaa4b714bc9d_1_9a276983-f2a6-4c00-a23d-541099c3d58c.webp",
"caption": "Hollyweed logo",
"encodingFormat": "image/webp",
"representativeOfPage": true
},
"image": {
"@type": "ImageObject",
"url": "https://images.squarespace-cdn.com/content/v1/66568a7407090b5642314605/302d4ba0-4fe7-4558-83ab-a3af07da581e/sign+copy.JPG?format=1500w",
"contentUrl": "https://images.squarespace-cdn.com/content/v1/66568a7407090b5642314605/302d4ba0-4fe7-4558-83ab-a3af07da581e/sign+copy.JPG?format=1500w",
"caption": "Hollyweed sign - brand visual",
"encodingFormat": "image/jpeg",
"representativeOfPage": true
},
"sameAs": {
"0": "https://www.facebook.com/people/Hollyweed/61581942418040/",
"1": "https://x.com/hwxla",
"2": "https://www.instagram.com/hollyweed.la/",
"3": "https://www.youtube.com/@hollyweed.",
"4": "https://www.youtube.com/channel/UCt2jwmuNCWxlTFw80afS5hw",
"_items_truncated": true
},
"identifier": [
{
"@type": "PropertyValue",
"propertyID": "YouTubeChannelId",
"value": "UCt2jwmuNCWxlTFw80afS5hw"
}
],
"founder": {
"@type": "Person",
"name": "Zach \"Jesushands\" Fernandez",
"alternateName": "Jesushands",
"description": "Artist and entrepreneur known for changing the Hollywood sign to read Hollyweed on New Year's Day 2017. Pop-art creator and cannabis culture pioneer in Los Angeles.",
"sameAs": [
"https://www.instagram.com/jesushands/",
"https://en.wikipedia.org/wiki/Zachary_Cole_Fernandez"
]
},
"foundingDate": "2017-01-01",
"foundingLocation": {
"@type": "Place",
"name": "Los Angeles, California"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "6430 W Sunset Blvd #1205",
"addressLocality": "Los Angeles",
"addressRegion": "CA",
"postalCode": "90028",
"addressCountry": "US"
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"email": "support@hollyweedhemp.com",
"telephone": "+1-833-449-4367",
"areaServed": "US",
"availableLanguage": [
"en"
]
}
],
"brand": {
"@type": "Brand",
"name": "Hollyweed",
"alternateName": [
"HW"
],
"url": "https://hollyweed.com/",
"logo": {
"@type": "ImageObject",
"url": "https://hollyweed.com/cdn/shop/files/Hollyweed-59aa230f2b2a254a70acbd82991c1cc10e69e2d43e55288e133daaa4b714bc9d_1_9a276983-f2a6-4c00-a23d-541099c3d58c.webp",
"contentUrl": "https://hollyweed.com/cdn/shop/files/Hollyweed-59aa230f2b2a254a70acbd82991c1cc10e69e2d43e55288e133daaa4b714bc9d_1_9a276983-f2a6-4c00-a23d-541099c3d58c.webp",
"caption": "Hollyweed logo",
"encodingFormat": "image/webp",
"representativeOfPage": true
},
"image": {
"@type": "ImageObject",
"url": "https://images.squarespace-cdn.com/content/v1/66568a7407090b5642314605/302d4ba0-4fe7-4558-83ab-a3af07da581e/sign+copy.JPG?format=1500w",
"contentUrl": "https://images.squarespace-cdn.com/content/v1/66568a7407090b5642314605/302d4ba0-4fe7-4558-83ab-a3af07da581e/sign+copy.JPG?format=1500w",
"caption": "Hollyweed sign - brand visual",
"encodingFormat": "image/jpeg",
"representativeOfPage": true
},
"sameAs": [
"https://www.instagram.com/hollyweed.la/",
"https://www.tiktok.com/@hwxla",
"https://www.youtube.com/@hollyweed.",
"https://www.youtube.com/channel/UCt2jwmuNCWxlTFw80afS5hw"
]
},
"knowsAbout": {
"0": "cannabis culture",
"1": "streetwear",
"2": "THCA flower",
"3": "hemp products",
"4": "public art",
"_items_truncated": true
},
"keywords": {
"0": "Hollyweed",
"1": "THCA flower",
"2": "LA streetwear",
"3": "cannabis",
"4": "hemp",
"_items_truncated": true
},
"areaServed": [
"US",
"CA",
"EU"
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "US",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 30,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Hollyweed Product Catalog",
"itemListElement": [
{
"@type": "OfferCatalog",
"name": "Apparel",
"url": "https://hollyweed.com/collections/apparel",
"description": "Streetwear staples from tees to hoodies designed with Hollyweed's iconic branding.",
"itemListElement": [
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}
]
},
{
"@type": "OfferCatalog",
"name": "Hemp",
"url": "https://hollyweed.com/collections/shop-all-hemp",
"description": "Premium hemp - from pre-rolls to flower - dialed in with packaging as fresh as the product.",
"itemListElement": [
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]
},
{
"@type": "OfferCatalog",
"name": "Goods",
"url": "https://hollyweed.com/collections/goods",
"description": "Limited-run goods - from clear Hollyweed tumblers to art prints and skate decks - built to flex the brand beyond the fit.",
"itemListElement": [
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]
}
]
},
"subjectOf": {
"0": {
"@type": "NewsArticle",
"headline": "Post Malone, 'Hollyweed' Artist Zach \"Jesushands\" Fernandez Debut Cannabis Brands",
"datePublished": "2019-05-02",
"author": {
"@type": "Organization",
"name": "The Hollywood Reporter"
},
"url": "https://www.hollywoodreporter.com/music/music-news/post-malone-hollyweed-artist-zach-jesushands-fernandez-debut-cannabis-brands-1206466/"
},
"1": {
"@type": "NewsArticle",
"headline": "Hollyweed: Zach Fernandez made a point about smoking a joint",
"datePublished": "2023-04-03",
"author": {
"@type": "Organization",
"name": "KCRW"
},
"url": "https://www.kcrw.com/shows/greater-la/stories/hollyweed"
},
"2": {
"@type": "NewsArticle",
"headline": "Prankster Who Changed Hollywood Sign to 'Hollyweed' Reveals Himself",
"datePublished": "2017-01-02",
"author": {
"@type": "Organization",
"name": "The New York Times"
},
"url": "https://www.nytimes.com/2017/01/02/us/hollyweed-sign-hollywood.html"
},
"3": {
"@type": "NewsArticle",
"headline": "Hollywood Sign Changed to 'Hollyweed'",
"datePublished": "2017-01-02",
"author": {
"@type": "Organization",
"name": "BBC News"
},
"url": "https://www.bbc.com/news/world-us-canada-38491735"
},
"4": {
"@type": "NewsArticle",
"headline": "'Hollyweed' sign prankster identified as Zachary Cole Fernandez",
"datePublished": "2017-01-02",
"author": {
"@type": "Organization",
"name": "CNN"
},
"url": "https://www.cnn.com/2017/01/02/entertainment/hollyweed-sign-prankster/index.html"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 12774
}
]
/collections/apparel/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://hollyweed.com/#website",
"url": "https://hollyweed.com/",
"name": "Hollyweed",
"inLanguage": "en",
"publisher": {
"@id": "https://hollyweed.com/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://hollyweed.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"_truncated": true,
"_original_size": 13354
},
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://hollyweed.com/#organization",
"url": "https://hollyweed.com/",
"name": "Hollyweed",
"legalName": "Hollyweed",
"alternateName": [
"HW",
"Hollyweed LA",
"HWXLA"
],
"description": "Indoor + Exotic THCA flower & hemp products from the brand that changed the Hollywood sign. Shop Hollyweed - LA's iconic hemp lifestyle brand. Free 30-day returns.",
"slogan": "The Gateway Drug",
"logo": {
"@type": "ImageObject",
"url": "https://hollyweed.com/cdn/shop/files/Hollyweed-59aa230f2b2a254a70acbd82991c1cc10e69e2d43e55288e133daaa4b714bc9d_1_9a276983-f2a6-4c00-a23d-541099c3d58c.webp",
"contentUrl": "https://hollyweed.com/cdn/shop/files/Hollyweed-59aa230f2b2a254a70acbd82991c1cc10e69e2d43e55288e133daaa4b714bc9d_1_9a276983-f2a6-4c00-a23d-541099c3d58c.webp",
"caption": "Hollyweed logo",
"encodingFormat": "image/webp",
"representativeOfPage": true
},
"image": {
"@type": "ImageObject",
"url": "https://images.squarespace-cdn.com/content/v1/66568a7407090b5642314605/302d4ba0-4fe7-4558-83ab-a3af07da581e/sign+copy.JPG?format=1500w",
"contentUrl": "https://images.squarespace-cdn.com/content/v1/66568a7407090b5642314605/302d4ba0-4fe7-4558-83ab-a3af07da581e/sign+copy.JPG?format=1500w",
"caption": "Hollyweed sign - brand visual",
"encodingFormat": "image/jpeg",
"representativeOfPage": true
},
"sameAs": {
"0": "https://www.facebook.com/people/Hollyweed/61581942418040/",
"1": "https://x.com/hwxla",
"2": "https://www.instagram.com/hollyweed.la/",
"3": "https://www.youtube.com/@hollyweed.",
"4": "https://www.youtube.com/channel/UCt2jwmuNCWxlTFw80afS5hw",
"_items_truncated": true
},
"identifier": [
{
"@type": "PropertyValue",
"propertyID": "YouTubeChannelId",
"value": "UCt2jwmuNCWxlTFw80afS5hw"
}
],
"founder": {
"@type": "Person",
"name": "Zach \"Jesushands\" Fernandez",
"alternateName": "Jesushands",
"description": "Artist and entrepreneur known for changing the Hollywood sign to read Hollyweed on New Year's Day 2017. Pop-art creator and cannabis culture pioneer in Los Angeles.",
"sameAs": [
"https://www.instagram.com/jesushands/",
"https://en.wikipedia.org/wiki/Zachary_Cole_Fernandez"
]
},
"foundingDate": "2017-01-01",
"foundingLocation": {
"@type": "Place",
"name": "Los Angeles, California"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "6430 W Sunset Blvd #1205",
"addressLocality": "Los Angeles",
"addressRegion": "CA",
"postalCode": "90028",
"addressCountry": "US"
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"email": "support@hollyweedhemp.com",
"telephone": "+1-833-449-4367",
"areaServed": "US",
"availableLanguage": [
"en"
]
}
],
"brand": {
"@type": "Brand",
"name": "Hollyweed",
"alternateName": [
"HW"
],
"url": "https://hollyweed.com/",
"logo": {
"@type": "ImageObject",
"url": "https://hollyweed.com/cdn/shop/files/Hollyweed-59aa230f2b2a254a70acbd82991c1cc10e69e2d43e55288e133daaa4b714bc9d_1_9a276983-f2a6-4c00-a23d-541099c3d58c.webp",
"contentUrl": "https://hollyweed.com/cdn/shop/files/Hollyweed-59aa230f2b2a254a70acbd82991c1cc10e69e2d43e55288e133daaa4b714bc9d_1_9a276983-f2a6-4c00-a23d-541099c3d58c.webp",
"caption": "Hollyweed logo",
"encodingFormat": "image/webp",
"representativeOfPage": true
},
"image": {
"@type": "ImageObject",
"url": "https://images.squarespace-cdn.com/content/v1/66568a7407090b5642314605/302d4ba0-4fe7-4558-83ab-a3af07da581e/sign+copy.JPG?format=1500w",
"contentUrl": "https://images.squarespace-cdn.com/content/v1/66568a7407090b5642314605/302d4ba0-4fe7-4558-83ab-a3af07da581e/sign+copy.JPG?format=1500w",
"caption": "Hollyweed sign - brand visual",
"encodingFormat": "image/jpeg",
"representativeOfPage": true
},
"sameAs": [
"https://www.instagram.com/hollyweed.la/",
"https://www.tiktok.com/@hwxla",
"https://www.youtube.com/@hollyweed.",
"https://www.youtube.com/channel/UCt2jwmuNCWxlTFw80afS5hw"
]
},
"knowsAbout": {
"0": "cannabis culture",
"1": "streetwear",
"2": "THCA flower",
"3": "hemp products",
"4": "public art",
"_items_truncated": true
},
"keywords": {
"0": "Hollyweed",
"1": "THCA flower",
"2": "LA streetwear",
"3": "cannabis",
"4": "hemp",
"_items_truncated": true
},
"areaServed": [
"US",
"CA",
"EU"
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "US",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 30,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Hollyweed Product Catalog",
"itemListElement": [
{
"@type": "OfferCatalog",
"name": "Apparel",
"url": "https://hollyweed.com/collections/apparel",
"description": "Streetwear staples from tees to hoodies designed with Hollyweed's iconic branding.",
"itemListElement": [
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]
},
{
"@type": "OfferCatalog",
"name": "Hemp",
"url": "https://hollyweed.com/collections/shop-all-hemp",
"description": "Premium hemp - from pre-rolls to flower - dialed in with packaging as fresh as the product.",
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]
},
{
"@type": "OfferCatalog",
"name": "Goods",
"url": "https://hollyweed.com/collections/goods",
"description": "Limited-run goods - from clear Hollyweed tumblers to art prints and skate decks - built to flex the brand beyond the fit.",
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]
},
"subjectOf": {
"0": {
"@type": "NewsArticle",
"headline": "Post Malone, 'Hollyweed' Artist Zach \"Jesushands\" Fernandez Debut Cannabis Brands",
"datePublished": "2019-05-02",
"author": {
"@type": "Organization",
"name": "The Hollywood Reporter"
},
"url": "https://www.hollywoodreporter.com/music/music-news/post-malone-hollyweed-artist-zach-jesushands-fernandez-debut-cannabis-brands-1206466/"
},
"1": {
"@type": "NewsArticle",
"headline": "Hollyweed: Zach Fernandez made a point about smoking a joint",
"datePublished": "2023-04-03",
"author": {
"@type": "Organization",
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"offers": "[DEPTH_TRUNCATED]"
},
{
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}
]
},
{
"@type": "OfferCatalog",
"name": "Goods",
"url": "https://hollyweed.com/collections/goods",
"description": "Limited-run goods - from clear Hollyweed tumblers to art prints and skate decks - built to flex the brand beyond the fit.",
"itemListElement": [
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{
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}
]
}
]
},
"subjectOf": {
"0": {
"@type": "NewsArticle",
"headline": "Post Malone, 'Hollyweed' Artist Zach \"Jesushands\" Fernandez Debut Cannabis Brands",
"datePublished": "2019-05-02",
"author": {
"@type": "Organization",
"name": "The Hollywood Reporter"
},
"url": "https://www.hollywoodreporter.com/music/music-news/post-malone-hollyweed-artist-zach-jesushands-fernandez-debut-cannabis-brands-1206466/"
},
"1": {
"@type": "NewsArticle",
"headline": "Hollyweed: Zach Fernandez made a point about smoking a joint",
"datePublished": "2023-04-03",
"author": {
"@type": "Organization",
"name": "KCRW"
},
"url": "https://www.kcrw.com/shows/greater-la/stories/hollyweed"
},
"2": {
"@type": "NewsArticle",
"headline": "Prankster Who Changed Hollywood Sign to 'Hollyweed' Reveals Himself",
"datePublished": "2017-01-02",
"author": {
"@type": "Organization",
"name": "The New York Times"
},
"url": "https://www.nytimes.com/2017/01/02/us/hollyweed-sign-hollywood.html"
},
"3": {
"@type": "NewsArticle",
"headline": "Hollywood Sign Changed to 'Hollyweed'",
"datePublished": "2017-01-02",
"author": {
"@type": "Organization",
"name": "BBC News"
},
"url": "https://www.bbc.com/news/world-us-canada-38491735"
},
"4": {
"@type": "NewsArticle",
"headline": "'Hollyweed' sign prankster identified as Zachary Cole Fernandez",
"datePublished": "2017-01-02",
"author": {
"@type": "Organization",
"name": "CNN"
},
"url": "https://www.cnn.com/2017/01/02/entertainment/hollyweed-sign-prankster/index.html"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 13384
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://hollyweed.com/collections/shop-all-hemp#collection",
"name": "Shop All Hemp",
"url": "https://hollyweed.com/collections/shop-all-hemp",
"isPartOf": {
"@id": "https://hollyweed.com/#website"
},
"provider": {
"@id": "https://hollyweed.com/#organization"
},
"_truncated": true,
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},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://hollyweed.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop All Hemp",
"item": "https://hollyweed.com/collections/shop-all-hemp"
}
],
"_truncated": true,
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}
]
🛡️ Trust Signals — external proof links that back the declared identity
2013Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 483 | 2 |
| /collections/apparel/ | 566 | 2 |
| /collections/reptilian-summer/ | 482 | 2 |
| /collections/shop-all-hemp/ | 482 | 2 |
Explore the other reputation pillars for Hollyweed
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Hollyweed, captured on May 27, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Hollyweed: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://hollyweed.com to view the most current version of its content and see directly what this company is about and what it offers.