Holmenkol
(https://holmenkol.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The most significant authority gap is the complete absence of schema_json across all analyzed pages, which is a major technical failure for a brand claiming a 100-year legacy. While the site references its history since 1922, there is no structured data to connect the brand to its founders or specific expert Person entities. The lack of meta descriptions on the homepage further highlights a technical credibility gap despite the brand’s stated expertise.
The marketing tone is confident but largely substantiated by technical specifications for each chemical product. The claim of being the Erfinder des modernen Skiwachses is a bold historical assertion that is supported by the 1922 founding date but lacks a dedicated history page or patent reference in this data set. Performance claims like 1200 km run times are specific enough to be falsifiable, which reduces overall BS.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 2 |
| /Produkte/TEXTILE-PROTECTION/ | 6 | 3 |
| /Produkte/BIKE/ | 6 | 3 |
| /Produkte/BODY-CARE/ | 6 | 3 |
This page presents a snapshot of public data from Holmenkol, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Holmenkol: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://holmenkol.com to view the most current version of its content and see directly what this company is about and what it offers.