Identity & Authority: Just Peachy Florist – Signal Evidence & AI Readability

Just Peachy Florist

(https://justpeachyflorists.com) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
8 Impact Weight: 15 / 100
53% Reputation

Authority is primarily derived from LocalBusiness schema rather than human expertise. While the site claims flowers are designed by ‘talented florists,’ no individual is named, and there is no Person schema or sameAs digital footprint for the designers. The technical authority is undermined by the stale pricing metadata (dated 2022) and an incoherent heading hierarchy where H3 tags are used as primary category lists without intervening H2 substance.

The site makes performance-based claims regarding quality (‘finest blooms of the season’) and service (‘expertly arranged’) without demonstrating the methodology behind these claims. There are no actual case studies or galleries of bespoke work beyond standard manufacturer-style stock images like ‘sugar-rush-887.jpg’. The claim of being the ‘Best Selling Flowers’ in H2 is a generic marketing label rather than a claim backed by sales data or specific volume metrics.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "Florist",
    "address": {
        "@type": "PostalAddress",
        "addressLocality": "Rochester",
        "postalCode": "ME1 3FL",
        "streetAddress": "",
        "addressRegion": "",
        "addressCountry": ""
    },
    "image": "",
    "sameAs": [
        "https://www.facebook.com/justpeachyflorist/",
        ""
    ],
    "email": "Justpeachyflorist@outlook.com",
    "name": "Just Peachy Florist",
    "telephone": "01634 567916",
    "logo": "",
    "contactPoint": {
        "type": "ContactPoint",
        "telephone": "01634 567916",
        "contactType": "Customer service"
    },
    "url": "https://www.justpeachyflorists.com/",
    "aggregateRating": {
        "type": "AggregateRating",
        "ratingValue": "99%",
        "bestRating": "100%",
        "ratingCount": "33"
    }
}
/category/all/
[
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Sugar Rush",
        "image": [
            "sugar-rush-887.jpg",
            ""
        ],
        "description": "<p>This gorgeous hand-tied bouquet of sweet pastel shades is sure to bring joy and delight. Crammed with beautiful flowers guaranteed to put a boost into any occasion.</p>",
        "sku": "D2F-MOTHE-887",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "50.00",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Grand Affection",
        "image": [
            "grand-affection-860.jpg",
            ""
        ],
        "description": "<p>Show your grand affection with this luxurious bouquet of the finest blooms of the season. Arranged in beautiful packaging, this bouquet is perfect for expressing your deepest emotions and making a lasting impression.</p>",
        "sku": "D2F-MOTHE-860",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "139.00",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Secret Admirer",
        "image": [
            "secret-admirer-917.jpg",
            ""
        ],
        "description": "Send this beautiful collection of romantic flowers, expertly arranged to say “I love you” in an unforgettable way.",
        "sku": "D2F-VALEN-917",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "49.50",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Valentine`s Florist Choice Hand-Tied",
        "image": [
            "valentines-florist-choice-hand-tied-884.jpg",
            ""
        ],
        "description": "Let the experts work their magic with a unique Valentines Day Hand-Tied. ",
        "sku": "D2F-VALEN-884",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "45.00",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Six Roses of Romance",
        "image": [
            "six-roses-of-romance-801.jpg",
            ""
        ],
        "description": "6 standard red roses hand-tied or arranged in Oasis with choice filler and foliage with a novelty item presented in a gift box or bag.",
        "sku": "D2F-VALEN-801",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "44.50",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "For My Sweetheart",
        "image": [
            "for-my-sweetheart-806.jpg",
            ""
        ],
        "description": "12 luxury red roses and fabulous foliage are all you need to make a grand romantic gesture to your sweetheart.",
        "sku": "D2F-VALEN-806",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "69.50",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Smooch",
        "image": [
            "smooch-828.jpg",
            ""
        ],
        "description": "6 red roses and 6 red carnations with choice filler and foliage in a hand-tied or arrangement  in Oasis and presented in a gift bag or box.",
        "sku": "D2F-VALEN-828",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "49.50",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Evelyn",
        "image": [
            "evelyn-791.jpg",
            ""
        ],
        "description": "A fabulous collection of white and cream flowers make this the perfect gift. This bouquet will be hand delivered by the local florist. ",
        "sku": "D2F-VALEN-791",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "49.50",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Kissing Booth",
        "image": [
            "kissing-booth-735.jpg",
            ""
        ],
        "description": "<p>Who could resist you after receiving this selection of the beautiful red roses matched to the finest seasonal foliage.</p>",
        "sku": "D2F-VALEN-735",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "39.50",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "Florist",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "Rochester",
            "postalCode": "ME1 3FL",
            "streetAddress": "",
            "addressRegion": "",
            "addressCountry": ""
        },
        "image": "",
        "sameAs": [
            "https://www.facebook.com/justpeachyflorist/",
            ""
        ],
        "email": "Justpeachyflorist@outlook.com",
        "name": "Just Peachy Florist",
        "telephone": "01634 567916",
        "logo": "",
        "contactPoint": {
            "type": "ContactPoint",
            "telephone": "01634 567916",
            "contactType": "Customer service"
        },
        "url": "https://www.justpeachyflorists.com/",
        "aggregateRating": {
            "type": "AggregateRating",
            "ratingValue": "99%",
            "bestRating": "100%",
            "ratingCount": "33"
        }
    }
]
/category/Send-flowers-with-love/
[
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "P.s. I Love You",
        "image": [
            "ps-i-love-you-691.jpg",
            ""
        ],
        "description": "<p>Few gifts are as classically romantic as a dozen luxurious red roses, beautifully arranged and delivered in a gift bag or box.</p>",
        "sku": "D2F-ANNIV-691",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "65.00",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Power of Love",
        "image": [
            "power-of-love-509.jpg",
            ""
        ],
        "description": "<p>Show the power of love by sending this exquisite arrangement to that special person in your life. Infused with red roses, tropical flowers and foliage, this stunning composition is all you need to show them how much they mean to you on valentines day.&nbsp;</p>",
        "sku": "D2F-EXOTI-509",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "69.50",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Kissing Booth",
        "image": [
            "kissing-booth-735.jpg",
            ""
        ],
        "description": "<p>Who could resist you after receiving this selection of the beautiful red roses matched to the finest seasonal foliage.</p>",
        "sku": "D2F-VALEN-735",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "39.50",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Love Potion",
        "image": [
            "love-potion-685.jpg",
            ""
        ],
        "description": "<p>This outstanding bounty of blooms is guaranteed to wow that special someone. Who could fail to be overawed by such a bold statement of love. Order today with free local delivery</p>",
        "sku": "D2F-ROMAN-685",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "95.00",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Mwah!",
        "image": [
            "mwah-695.jpg",
            ""
        ],
        "description": "<p>This gorgeous pairing of roses and orchids cannot fail to impress and give that special someone that loving feeling.</p>",
        "sku": "D2F-ANNIV-695",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "65.00",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Sugar Pop!",
        "image": [
            "sugar-pop-345.jpg",
            ""
        ],
        "description": "<p>Sugar, spice and all things nice. Send them a sweet treat with Sugar Pop! A colourful creation made up of vibrant blooms and foliage, skilfully arranged by our talented florists and delivered by hand. Only the freshest flowers are selected for our floral arrangements with each stem handled with utmost care, ensuring your flowers look beautiful for longer. Same day delivery is available.</p>",
        "sku": "D2F-BIRTH-345",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "40.00",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Ashleigh",
        "image": [
            "birthday-hand-tied-385.jpg",
            ""
        ],
        "description": "<p>This pretty combination of favourite flowers, designed and delivered in a gift bag or box, is the perfect choice for an anniversary, to say congratulations, wish someone special a happy birthday or any other occasion you can think of!</p>",
        "sku": "D2F-BIRTH-385",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "39.50",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "100 Luxury Red Roses",
        "image": [
            "334b.jpg",
            ""
        ],
        "description": "<p>100 luxury Red roses complimented with fresh greenery all presented in a Red bouquet box in fresh water</p>",
        "sku": "D2FS334-0-0",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "380.00",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Living Floral Card",
        "image": [
            "flower_1740588269.jpg",
            ""
        ],
        "description": "<p>Fresh flowers displayed in a grey display cqrd. Flowers are in wet oasis. Perfect gift for Mothers day or just to send some love to someone who needs a lift</p>",
        "sku": "UPLOAD-1740588269",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "35.00",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "Florist",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "Rochester",
            "postalCode": "ME1 3FL",
            "streetAddress": "",
            "addressRegion": "",
            "addressCountry": ""
        },
        "image": "",
        "sameAs": [
            "https://www.facebook.com/justpeachyflorist/",
            ""
        ],
        "email": "Justpeachyflorist@outlook.com",
        "name": "Just Peachy Florist",
        "telephone": "01634 567916",
        "logo": "",
        "contactPoint": {
            "type": "ContactPoint",
            "telephone": "01634 567916",
            "contactType": "Customer service"
        },
        "url": "https://www.justpeachyflorists.com/",
        "aggregateRating": {
            "type": "AggregateRating",
            "ratingValue": "99%",
            "bestRating": "100%",
            "ratingCount": "33"
        }
    }
]
/category/exotic-flowers/
[
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Tropical Wishes",
        "image": [
            "tropical-wishes-514.jpg",
            ""
        ],
        "description": "Create a moment with an unforgettable gift. This stunning collection of rich tropical blooms interspersed with foliage is a show-stopping gift.",
        "sku": "D2F-EXOTI-514",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "59.50",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Power of Love",
        "image": [
            "power-of-love-509.jpg",
            ""
        ],
        "description": "<p>Show the power of love by sending this exquisite arrangement to that special person in your life. Infused with red roses, tropical flowers and foliage, this stunning composition is all you need to show them how much they mean to you on valentines day.&nbsp;</p>",
        "sku": "D2F-EXOTI-509",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "69.50",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Love Potion",
        "image": [
            "love-potion-685.jpg",
            ""
        ],
        "description": "<p>This outstanding bounty of blooms is guaranteed to wow that special someone. Who could fail to be overawed by such a bold statement of love. Order today with free local delivery</p>",
        "sku": "D2F-ROMAN-685",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "95.00",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Grand Affection",
        "image": [
            "grand-affection-860.jpg",
            ""
        ],
        "description": "<p>Show your grand affection with this luxurious bouquet of the finest blooms of the season. Arranged in beautiful packaging, this bouquet is perfect for expressing your deepest emotions and making a lasting impression.</p>",
        "sku": "D2F-MOTHE-860",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "139.00",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "Florist",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "Rochester",
            "postalCode": "ME1 3FL",
            "streetAddress": "",
            "addressRegion": "",
            "addressCountry": ""
        },
        "image": "",
        "sameAs": [
            "https://www.facebook.com/justpeachyflorist/",
            ""
        ],
        "email": "Justpeachyflorist@outlook.com",
        "name": "Just Peachy Florist",
        "telephone": "01634 567916",
        "logo": "",
        "contactPoint": {
            "type": "ContactPoint",
            "telephone": "01634 567916",
            "contactType": "Customer service"
        },
        "url": "https://www.justpeachyflorists.com/",
        "aggregateRating": {
            "type": "AggregateRating",
            "ratingValue": "99%",
            "bestRating": "100%",
            "ratingCount": "33"
        }
    }
]
/category/hatboxes/
[
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Moonlight Hat Box",
        "image": [
            "moonlight-492.jpg",
            ""
        ],
        "description": "<p>This stunning hat box arrangement will delight the most discerning of fresh flowers for flower lovers. Designed to be ready to enjoy from the moment it arrives. Hand delivered by a professional local florist. Filled with fresh flowers delivered by hand or local collection.&nbsp;Anniversary flowers Hat box filled with fresh flowers local delivery. Love fresh flowers. Yellow hat box purple flowers including fesh foliage included with every hat box</p>",
        "sku": "D2F-GET W-492",
        "brand": {
            "type": "Brand",
            "name": ""
        },
        "offers": {
            "type": "Offer",
            "url": "justpeachyflorists.com",
            "priceCurrency": "£",
            "price": "45.00",
            "priceValidUntil": "2022-12-30",
            "itemCondition": "NewCondition",
            "availability": "InStock"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "Florist",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "Rochester",
            "postalCode": "ME1 3FL",
            "streetAddress": "",
            "addressRegion": "",
            "addressCountry": ""
        },
        "image": "",
        "sameAs": [
            "https://www.facebook.com/justpeachyflorist/",
            ""
        ],
        "email": "Justpeachyflorist@outlook.com",
        "name": "Just Peachy Florist",
        "telephone": "01634 567916",
        "logo": "",
        "contactPoint": {
            "type": "ContactPoint",
            "telephone": "01634 567916",
            "contactType": "Customer service"
        },
        "url": "https://www.justpeachyflorists.com/",
        "aggregateRating": {
            "type": "AggregateRating",
            "ratingValue": "99%",
            "bestRating": "100%",
            "ratingCount": "33"
        }
    }
]
/category/spring-flowers/
[
    {
        "@context": "https://schema.org/",
        "@type": "Product",
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🛡️ Trust Signals — external proof links that back the declared identity
66Review mentions (all pages)
24External proof links (all pages)
PageReviewsProof links
/ (home) 11 4
/category/all/ 11 4
/category/Send-flowers-with-love/ 11 4
/category/exotic-flowers/ 11 4
/category/hatboxes/ 11 4
/category/spring-flowers/ 11 4