Keepsakes of Yaxley
(http://www.keepsakesofyaxley.com) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the schema_json correctly identifies the business as a ‘Florist’ with a physical address, there is a total lack of expert authority. No specific florist names, certifications (such as Interflora or BFA membership), or ‘Person’ schema entities are provided. The technical credibility gap is maximal; a business claiming to be a professional ‘online’ entity while serving 500 errors across 83% of its audited pages lacks the technical footprint to support its authority claims.
The site claims to arrange ‘stunning flowers’ and handle ‘corporate events,’ but there are zero case studies, client names, or image galleries available to prove these outcomes. The performance claim of being the ‘only actual shop’ is a geographic assertion that provides no evidence of the quality or reliability of the service itself. There is a total failure to demonstrate performance in the wedding or funeral sectors mentioned in the meta description.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Florist",
"url": "/",
"logo": "/upload/mt/koy191/images/logos/logo.png",
"name": "Keepsakes of Yaxley",
"email": "info@keepsakesofyaxley.com",
"telephone": "01733 242107",
"address": {
"@type": "PostalAddress",
"streetAddress": "104 Main Street, Yaxley",
"addressLocality": "Peterborough",
"addressRegion": "Cambridgeshire",
"postalCode": "PE7 3LP",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "01733 242107",
"email": "info@keepsakesofyaxley.com"
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 13 | 2 |
| /shop-online.htm | 0 | 0 |
| /weddings.htm | 0 | 0 |
| /about.htm | 0 | 0 |
| /funeral-flowers.htm | 0 | 0 |
| /corporate.htm | 0 | 0 |
This page presents a snapshot of public data from Keepsakes of Yaxley, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Keepsakes of Yaxley: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.keepsakesofyaxley.com to view the most current version of its content and see directly what this company is about and what it offers.